The Grow Group

What The Grow Group does

The Grow Group (legal entity: Marty Grunder! Inc.) is a privately held coaching and education firm founded in 1995 and headquartered in Miamisburg, Ohio. The company serves owners and leadership teams of landscaping companies in the United States, providing an integrated set of educational products and services designed to help them grow and operationalize their businesses. Its core offering is built around recurring community engagement rather than transactional courses, anchored by the GROW! Annual Conference, the ACE Peer Groups program, and the GLC Field Trips (behind-the-scenes tours of successful landscape companies). Complementing these are three virtual sales training programs — The Landscape Pro's Sales Training, the Virtual Sales Manager Bootcamp, and Greenius-platform sales training — plus a free Weekly Great Idea email newsletter, The Grow Show podcast (powered by STIHL), and an educational blog.

The firm's central differentiator is what it calls a 'living laboratory' model: founder and CEO Marty Grunder still operates Grunder Landscaping Company and uses it as a testbed to validate tactics before teaching them to clients. The team claims more than 95 years of combined field experience, which the firm leverages as its primary credibility asset. The business is run from a single location with 1–10 employees, is entirely founder-owned, and has no external institutional funding. Pricing is not publicly disclosed; the only published price point is a free weekly newsletter, while paid programs, peer-group memberships, and conference registrations are sold via direct inquiry.

Revenue is generated across three streams: professional services for coaching and education, event-based revenue from the annual GROW! Conference and field trips, and subscription/recurring revenue from virtual training programs. Go-to-market is community-led: free content (newsletter, podcast, blog) drives top-of-funnel awareness, peer groups and field trips provide mid-funnel engagement, and paid training plus the conference close the funnel. The operating model is high-touch and human-led, with no disclosed use of AI, software platforms, or APIs. The company maintains an active digital presence through HubSpot-hosted web properties, Facebook, Instagram, and the STIHL-sponsored podcast, and the legal entity is Ohio-domiciled, serving customers in the USA.

Name

The Grow Group

Legal name

Marty Grunder! Inc.

Website

https://growgroupinc.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

The Grow Group is a privately held coaching and education firm serving landscape business owners and their leadership teams in the United States, offering peer groups, an annual conference, virtual sales training, a podcast, and a newsletter, led by founder Marty Grunder using his affiliated landscaping company as a real-world testing ground.

Ownership category

akta.pro rank

Product category

Landscape Industry Business Coaching and Education Services

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Innovation Leadership & Leading Growth (EDABAAAO)

akta.pro secondary industries

Corporate & Leadership Development (BPACANAA), Marketing, Branding & Sales Skills (EDAMAHAG), Product & Growth Marketing Strategy (MPAAAFAE)

Keywords

• Landscape business coaching
• Landscape industry education
• Peer group consulting
• Landscaping sales training
• Landscape professional services

Headquarters

HQ city

Miamisburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Coaching and Education Services: Revenue generated through coaching programs, peer groups, and educational resources for landscape professionals
2. Events and Conferences: GROW! Annual Conference and GLC Field Trips provide in-person education and networking for landscape business owners
3. Virtual Training Programs: Online sales training programs including Landscape Pro's Sales Training, Virtual Sales Manager Bootcamp, and Greenius sales training

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

The Grow Group is a coaching and education firm that sells training, events, and peer-group programs to landscape business owners and their leadership teams. Its paid offerings include the annual GROW! Conference, ACE Peer Groups, three virtual sales training programs (Landscape Pro's Sales Training, Virtual Sales Manager Bootcamp, and Greenius sales training), GLC Field Trips, and speaking services. Free content assets (Weekly Great Idea newsletter, The Grow Show podcast, blog) support lead generation.

Product overview

The Grow Group is a coaching and education firm for landscape professionals that offers a portfolio of educational products and services. The core offering consists of the GROW! Annual Conference, ACE Peer Groups (monthly peer learning sessions), and Virtual Sales Trainings (including The Landscape Pro's Sales Training, Virtual Sales Manager Bootcamp, and Greenius-based training). Supporting content products include the Weekly Great Idea newsletter, The Grow Show Podcast, and an educational blog. The company also offers GLC Field Trips (tours of successful landscape companies) and speaking services. Together, these products form an integrated educational ecosystem where content and training programs reinforce each other to help landscaping business owners grow their companies.

Differentiator

Problem solved

Functional benefit

Brands

• GROW! Conference: Annual conference for landscape professionals
• ACE Peer Groups
• The Grow Show
• Weekly Great Idea
• Landscape Pro's Sales Training

Products and services

• GROW! Annual Conference

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• STIHLsupportingGTM or Marketing PartnerSTIHL powers The Grow Show podcast, providing branding support and visibility for the company's multimedia content. This partnership enhances the podcast's credibility and reach within the landscaping industry.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• National Association of Landscape Professionals (NALP): NALP is the largest industry association serving landscape professionals with education, certification, and events (including LANDSCAPES conference), making it a broad incumbent in the same training-and-events category The Grow Group operates in. It is an industry-wide body rather than a coaching firm, but directly competes for attendee and member attention.

Direct peers

• Entrepreneurs' Organization (EO): EO is a global membership-based peer network for entrepreneurs offering forums, events, and learning programs, closely paralleling The Grow Group's ACE Peer Groups and GROW! Conference for landscape owners. Comparable in peer-group and event monetization, though EO spans all industries.
• Vistage Worldwide: Vistage is the leading peer-group and executive coaching organization for SMB CEOs, mirroring The Grow Group's ACE Peer Groups model of monthly peer accountability and advisory. Highly comparable business model and customer type (business owners seeking peer-driven growth advice), though Vistage operates across industries rather than landscaping specifically.
• Strategic Coach: Strategic Coach delivers structured coaching programs and peer workshops for entrepreneurs and business owners, very similar to The Grow Group's coaching-plus-peer-group approach. Comparability is strong on format (workshop + coaching), though Strategic Coach serves a broader entrepreneurial audience.
• Contractor Coalition: Contractor Coalition offers peer groups, masterminds, and business coaching specifically for residential contractors and home service business owners. Direct competitor in the contractor-coaching space, with overlapping peer-group and mastermind formats aimed at owner-operators.
• Service Roundtable: Service Roundtable runs peer groups, summits, and educational resources for home services contractors (HVAC, plumbing, electrical, landscaping), directly overlapping The Grow Group's customer base and peer-group format. Strong comparability in vertical and event-driven revenue model.

Emerging players

• LMN (Landscape Management Network): LMN provides estimating, job costing, and business management software to landscape companies and runs the Landscape Management Conference and peer benchmarking groups. Directly comparable customer base and adjacent coaching/training overlay to The Grow Group's audience.
• Aspire Software: Aspire is a business management software platform for landscape and lawn care companies that increasingly offers training, benchmarking, and educational content to the same landscape business owner audience The Grow Group serves. Comparable vertical and overlapping educational/community layer.

Others

• Lawn & Landscape (GIE Media): Lawn & Landscape is the leading trade media outlet for the green industry, producing magazines, podcasts, and events that compete for the same landscape-owner attention and education dollars as The Grow Group's content and GROW! Conference.
• WorkWave: WorkWave provides field service management software and educational resources for green industry and home service businesses, serving the same landscape-owner customer base The Grow Group targets. Adjacent rather than directly competing on coaching, but competes for the same wallet.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/GrowGroup_
• Facebookfacebook.com/growgroupinc
• LinkedInlinkedin.com/company/the-grow-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Grow Group