Green World Hotels Co Ltd

What Green World Hotels Co Ltd does

Green World Hotels Co., Ltd. (洛碁大飯店股份有限公司, TWSE: 3252) is a publicly listed, Taipei-headquartered operator of mid-scale urban business hotels. The company was restructured in 2015 from the former Green World Industrial Co., Ltd. and now runs 14-18 hotel branches across Taipei, all positioned within walking distance of major MRT stations and commercial anchors such as Taipei Main Station, Ximending, Zhongxiao East District, Songshan, and Nangang. Its portfolio of roughly 1,484 rooms serves free independent travelers, business travelers, families, and small groups, with property-specific formats including triple-bed configurations for groups and family rooms. Distribution is anchored on the company's own goBooking.com.tw reservation platform and the official greenworldhotels.com website, supplemented by multilingual content (Chinese, English, Japanese) targeting domestic and inbound tourists.

The company's revenue model is straightforward transaction-based accommodation: nightly and short-stay bookings paid through direct website reservations (with exclusive promotional rates versus third-party channels) or via the goBooking platform. Pricing is structured around promotional packages, including early-bird discounts, consecutive-stay offers, weekday specials, and family travel packages, with the primary KPIs being occupancy rate and RevPAR — both of which reached record levels in 2018 (above 85% occupancy; NT$2,044 RevPAR) before the COVID-19 trough in 2020-2021. The technology layer is conventional hotel-property-management in nature, with no proprietary AI, ML, or platform-engineering capability disclosed; the goBooking platform serves as the central direct-distribution asset rather than as a technology moat.

Green World Hotels maintains active corporate governance for a TWSE-listed entity, with quarterly financial reports, an audit committee, a compensation committee, a sustainability development committee, and an annual shareholders' meeting (with the 114th-year meeting materials disclosed via the investor portal). FY2024 revenue of approximately NT$1.38 billion (sum of twelve monthly reports) reflects a strong recovery from the ~NT$360 million pandemic-era floor, with quarterly gross margins improving to the 26-34% range across 2023-2024. Ownership is dispersed among public shareholders with no controlling parent identified; corporate strategy has emphasized same-store occupancy recovery, direct-channel migration, and small-scale inorganic additions (e.g., the retained Mai Nanjing brand) rather than geographic expansion.

Name

Green World Hotels Co Ltd

Legal name

洛碁大飯店股份有限公司 (Green World Hotels Co., Ltd.)

Website

https://greenworldhotels.com

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Green World Hotels Co., Ltd. (洛碁大飯店, TWSE: 3252) operates a portfolio of mid-scale urban business hotels in Taipei, all located near major MRT stations, serving free independent travelers, business travelers, families, and small groups through direct website bookings and its own goBooking.com.tw platform.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

Keywords

• Urban business hotels
• Hotel accommodation services
• Metropolitan hotel chain
• MRT-accessible hotels
• Hotel reservation platform

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Hotel Accommodation: Core revenue from room bookings across 14+ hotel properties in Taipei. Customers pay for nightly or extended stays, with pricing varying by room type, season, and promotional offers. Revenue is transaction-based, driven by occupancy rates and average daily rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Green World Hotels Co., Ltd. operates a multi-branch urban business hotel chain across Taipei, Taiwan, with 14+ properties located near major MRT stations and commercial/tourist districts. The company sells nightly and extended-stay room accommodations, supported by its own online booking platform (gobooking.com.tw) and direct website reservations, and also provides hotel management and hotelier consulting services.

Product overview

Green World Hotels Co Ltd (洛碁大飯店集團) is Taiwan's first large-scale chain hotel brand established in Taipei City. The company operates a portfolio of 14 urban business hotel branches across Taipei, providing metropolitan accommodation services near major MRT stations, commercial districts, and tourist attractions. The hotel group offers rooms and accommodation services through its multi-branch portfolio, including: 洛碁大飯店 南京館 (Grand Nanjing), 建北館 (Jianpei), 忠孝館 (Zhongxiao), 松山館 (Songshan), 南港館 (Nangang), 中華館 (Zhonghua), 山水閣 (Sansui), 三貝茲 (Triple Beds), 花華分館 (Flora), 舞衣南京館 (Mai Nanjing), 驛 (Station), 新仕界 (New World), and 林森館 (Linsen). The company serves travelers through its official website booking platform (goBooking), member programs, and various promotional packages including early-bird discounts, multi-night stay discounts, weekday promotions, and family travel packages. Green World Hotels positions itself as the first large chain hotel brand in Taipei, emphasizing affordable pricing, diverse room options, and attentive service near MRT stations, major tourist sites, and commercial districts.

Differentiator

Problem solved

Functional benefit

Brands

• Go Booking (.gobooking.com.tw): The company's proprietary online hotel booking platform used for direct reservations across all Green World Hotels properties.

Products and services

• Green World Grand Nanjing (洛碁大飯店 南京館) A hotel branch offering rooms near the Nanjing East Road area in Taipei, providing urban business and leisure accommodation.
• Green World Jianpei (洛碁大飯店 建北館) A hotel branch near Songjiang Nanjing Station and Nanjing Fuxing Station, catering to business travelers and urban accommodation guests.
• Green World Zhongxiao (洛碁大飯店 忠孝館) Located in the core East District commercial area near MRT Zhongxiao Dunhua Station, convenient for shopping, dining, and urban travel.
• Green World Songshan (洛碁大飯店 松山館) Near Songshan Station and Raohe Night Market, suitable for sightseeing and transit passengers, close to MRT Houshanpi Station.
• Green World Nangang (洛碁大飯店 南港館) Near Nangang Station and Nangang Exhibition Center, suited for business travelers and exhibition attendees.
• Green World Zhonghua (洛碁大飯店 中華館) Located in the core Ximending commercial area, near Ximen and Taipei Main Station, ideal for independent travelers and transit-oriented guests.
• Green World Sansui (洛碁大飯店 山水閣) Near Zhongshan Elementary School Station with family room options and convenient transit, suitable for family travel and urban stays.
• Green World Triple Beds (洛碁大飯店 三貝茲) Near Sun Yat-sen Memorial Hall Station, featuring triple-single-bed configurations suitable for friends and small group travelers.
• Green World Flora (洛碁大飯店 花華分館) Near Taipei Main Station area, with convenient transportation and suitable for independent travel, family trips, and multi-guest accommodation.
• Green World Mai Nanjing (洛碁大飯店 舞衣南京館) Near Songjiang Nanjing Station and business office districts, suitable for business travelers and short urban stays.
• Green World Station (洛碁大飯店 驛) Near Taipei Main Station with convenient access to High Speed Rail, Taiwan Railway, and Airport MRT, ideal for transit travelers.
• Green World New World (洛碁大飯店 新仕界) A budget-friendly hotel near Ximen MRT Station, offering clean and comfortable rooms suitable for short stays and value-conscious travelers.
• Green World Linsen (洛碁大飯店 林森館) Located in the Zhongshan lifestyle district near Zhongshan Elementary School Station, combining urban convenience with comfortable stays for independent travelers and business guests.
• GoBooking Online Reservation Platform (gobooking.com.tw) Proprietary online hotel booking platform integrated across all Green World Hotels branches, providing real-time room availability, reservation, payment processing, and confirmation.

Quantifiable outcome

• Above 85% occupancy rate achieved in first three quarters of 2018
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Gobooking.com.twprimaryChannel Partner/ Reseller/ DistributorGobooking.com.tw serves as the primary online booking platform for Green World Hotels, providing integrated reservation services across all branch locations. The platform handles booking aggregation, payment processing, and real-time availability for the hotel chain.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Just Sleep (捷絲旅): Lion Travel-affiliated boutique business hotel chain operating across Taiwan with similar MRT-proximate urban positioning and mid-tier pricing, competing head-to-head for FIT and business travelers.
• ambra Hotels (amba Taipei): Taiwan-based lifestyle business hotel brand under the Howard Plaza group, competing in Taipei's mid-tier urban segment with comparable location-driven value proposition and design-forward positioning.
• Ambassador Hotel Taipei (台北國賓大飯店): Historic full-service Taipei hotel operator competing in the business and FIT segments with multiple Taipei-area properties; comparable in city-center location strategy though positioned slightly higher in the price tier.
• Hotel Quote Taipei: Boutique business hotel in central Taipei targeting design-conscious FIT and business travelers; competes for the same mid-tier segment with a more design-focused differentiation angle.
• City Suites (城市商旅): Taipei-based mid-tier urban business hotel chain with multiple branches near MRT stations, directly comparable in segment positioning, room configuration variety, and target FIT/business traveler mix.
• Cosmos Hotel (天成大飯店): Long-established Taipei hotel group operating Cosmos Hotel, Hua Shan Din, and other properties, comparable in mid-tier urban positioning and operating a multi-brand portfolio similar to Green World's structure.

Emerging players

• citizenM: Tech-forward compact luxury hotel brand operating in major Asian cities including Taipei; competes for the same modern FIT segment with stronger technology and design differentiation.
• Toyoko Inn: Japan's leading budget business hotel chain operating near train stations with standardized room configurations and member-driven direct booking; similar transit-adjacent urban strategy and direct-booking emphasis.
• Jin Jiang Inn (锦江之星): China's largest budget/mid-tier hotel chain operating standardized properties in urban transit-adjacent locations; comparable in scale and chain-driven value proposition across Asian markets.

Others

• FunNow: Taiwan-based last-minute hotel and experience booking platform integrated with Green World via FunCoin points; relevant as a distribution partner and as a comparable Asian OTA/booking ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green World Hotels Co Ltd