FunNow
- Company typePrivate
- Founded2015
- HeadquartersTaipei, Taiwan
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
FunNow firmographics
Firmographics- Name
- FunNow
- Legal name
- Zoek
- Website
- https://myfunnow.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
FunNow industry classification
Industry- Product category
- Online Lifestyle Booking Marketplace
- NAICS
- All Other Amusement and Recreation Industries (71399)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)
Keywords
Where FunNow is headquartered
LocationHeadquarters
- HQ city
- Taipei
- HQ country
- Taiwan
- HQ region
- Asia
Offices5 records
Markets served
FunNow business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Others
Revenue model
- Transaction Commission: FunNow earns revenue by taking a commission fee on each booking transaction processed through the platform. Merchants list their services on FunNow and pay a transaction fee for bookings made through the app.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Variable pricing per booking based on merchant and service type |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
FunNow product offering
Product offeringCore offering
FunNow operates an on-demand lifestyle booking marketplace that enables consumers to make instant, real-time reservations for restaurants, hotels, motels, massage and spa services, beauty treatments, entertainment venues, and other leisure experiences. The platform aggregates thousands of third-party merchants across Taiwan, Japan, Hong Kong, Thailand, and Malaysia, supporting same-day bookings, flash sales, and themed promotional collections through a mobile app and website.
Product overview
FunNow is a unified on-demand lifestyle service booking platform that aggregates diverse leisure experiences into a single mobile and web application. The core offering centers on real-time booking for restaurants, accommodations (overnight and short-stay motels/hotels), and wellness services (spa, massage, body care). Supporting categories include beauty services (nail, lash, salon), entertainment venues (KTV, escape rooms, glamping), activities (handcraft workshops, sports, children's experiences), and travel services (hot springs, SIM cards). The platform organizes services through browsable categories (Food & Beverage, Overnight, Spa & Massage, Short Stay, Nail & Lash, Body Care, Hot Spring, Salon, Glamping, KTV & Party, Child Free, Escape Room, Handcraft, Sports) and curated thematic collections (budget relaxation, luxury massage, premium dates, late-bird deals, restaurant discounts). Users can book instantly with same-day availability, access flash sales, and use payment methods including the AFTEE BNPL option and Visa cardholder discounts.
Differentiator
Problem solved
Functional benefit
Products and services
- Food & Beverage Booking
- Overnight Accommodations
- Short Stay
- Spa & Massage
- Nail & Lash Services
- Body Care | Spa
- Hot Spring
- Salon Services
- Glamping
- KTV & Party
- Child Free Experiences
- Escape Room | Game
- Handcraft Experience
- Sports
- Travel SIM Cards
Companies that use FunNow
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles1 record
FunNow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
FunNow partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- VisaminorVisa cardholder discount program offering 9折 (10% off) promotions on select nail and beauty services, and general platform discounts across accommodations and restaurants.
- AFTEEminorAFTEE payment partnership providing up to TWD 200 discount on checkout for accommodation and dining bookings, enabling flexible payment options for consumers.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
FunNow competitors and assessment
Company assessmentDirect peers
- Klook: Hong Kong-based activities, tours, and lifestyle services booking platform operating across Asia. Direct competitor to FunNow's experiences and travel-adjacent categories, with overlapping categories such as attractions, wellness, and F&B bookings.
- Eatigo: Southeast Asia restaurant reservation platform offering time-based discounts. Acquired by FunNow in 2023 but continues to operate; directly comparable in restaurant booking model and discount-led GTM.
- TableApp: Hong Kong restaurant reservation platform acquired by FunNow in 2020. Closely comparable in restaurant booking mechanics and discount-driven diner acquisition, now operating as part of FunNow group.
- Pelago: Singapore-based experiences and activities booking platform backed by Singapore Airlines and Klook. Comparable in Asia-based experiences booking with similar cross-border ambitions.
- KKday: Taiwan-headquartered experiences and activities booking platform. Closest geographic and product peer; notably also a Series B investor in FunNow, indicating overlapping categories and a partially aligned commercial relationship.
Broad incumbents
- OpenTable: Global restaurant reservation platform owned by Booking Holdings. Comparable in the restaurant booking segment with established diner network, though much larger and more focused on a single vertical.
- Booking.com: World's largest accommodation OTA. Comparable in the overnight accommodation booking segment, with established global inventory and traveler brand equity that FunNow competes against in cross-border bookings.
- Trip.com: Global OTA with significant Asia presence. Overlaps with FunNow on hotel/accommodation bookings and adjacent travel services, though with vastly larger scale and inventory.
- Resy: Restaurant reservation platform owned by American Express with strong US presence and growing international footprint. Directly comparable in restaurant booking and diner engagement mechanics.
Others
- Groupon: Global deals and discount marketplace for local experiences and services. Comparable in flash-sale / discount-led local services GTM mechanics, though Groupon operates on a voucher model rather than instant confirmation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
FunNow social profiles
Digital presenceFunNow financial estimates
Financial estimateRevenue estimate
Valuation estimate
FunNow leadership team
Management profileNumber of profiles
Profiles5 records
FunNow funding detail
Funding detailFunding overview
Funding rounds7 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FunNow M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FunNow
What does FunNow do?
FunNow operates an on-demand lifestyle booking marketplace that enables consumers to make instant, real-time reservations for restaurants, hotels, motels, massage and spa services, beauty treatments, entertainment venues, and other leisure experiences. The platform aggregates thousands of third-party merchants across Taiwan, Japan, Hong Kong, Thailand, and Malaysia, supporting same-day bookings, flash sales, and themed promotional collections through a mobile app and website.
Is FunNow a public or private company?
FunNow is a private company. It is classified as venture growth investor backed and is currently operating.
When was FunNow founded?
FunNow was founded in 2015. It employs 101 to 250 people.
Where is FunNow based?
FunNow is headquartered in Taipei, Taiwan, in the Asia region.
How does FunNow make money?
One revenue line is on record: transaction Commission.
Who are FunNow's main competitors?
Direct peers on record are Klook, Eatigo, TableApp, Pelago and KKday. Broad incumbents are OpenTable, Booking.com, Trip.com and Resy. Groupon is listed as an others.
Does FunNow have an API?
No public API is recorded for FunNow.
What industry is FunNow in?
FunNow's product category is Online Lifestyle Booking Marketplace. Its primary akta.pro industry code is BPAMAHAF, Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa). Its NAICS code is 71399 and its SIC code is 7990.