The Red Tent

What The Red Tent does

The Red Tent is a privately-held, founder-owned holistic women's wellness center founded in 2007 by Lisa Kelly in Delray Beach, Florida. It operates across three integrated business pillars: (1) hands-on clinical and spa services including Arvigo Maya Abdominal Massage, vaginal steam therapy (V-Spa) with custom steam chairs, prenatal/postnatal massage, fertility bodywork, craniosacral therapy, energy healing (Reiki), lymphatic drainage, and holistic facials; (2) an e-commerce apothecary selling botanical hydrosols, moxibustion supplies, vaginal steam herbs and machines (including the $149 Shakti Spa unit), yoni eggs, and prenatal/postpartum kits with prices ranging from $5.99 to $149; and (3) the Womb School professional training division offering Maya Abdominal Therapy practitioner training at $1,500-$2,700 per cohort, delivered in-person at international locations (Australia, Thailand, Canada) and virtually via Zoom.

The underlying service technology is grounded in Maya healing traditions taught directly by Dr. Rosita Arvigo, integrated with modern modalities such as body cushion-supported prenatal positioning and breast thermography. The business is bootstrapped with no external funding and structured around the personal brand and 36+ years of clinical expertise of its founder, who holds Arvigo Institute teaching credentials since 2015. Customers include pregnant and postpartum women, women seeking fertility support, women with pelvic/vaginal health conditions, general wellness clients, and licensed healthcare practitioners seeking continuing education in abdominal therapy.

The revenue model combines per-session professional service fees (with package discounts), unit-priced e-commerce transactions, and tiered training program tuition. Distribution occurs through a single physical location in Delray Beach, a multi-channel digital presence (Instagram, YouTube, TikTok, Pinterest, Facebook, email newsletter, blog), Acuity Scheduling integration for direct booking, and a sister brand Amazing Births extending the offering into labor doula services, placenta encapsulation, Blissborn hypnosis classes, and prenatal yoga.

Name

The Red Tent

Legal name

Red Tent Wellness for Women

Website

https://redtentwellness.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

The Red Tent is a privately-held, founder-owned women's holistic wellness center in Delray Beach, Florida offering Maya Abdominal Massage, vaginal steam therapy, fertility bodywork, an e-commerce apothecary, and global practitioner training through its Womb School division.

Ownership category

akta.pro rank

Product category

Women's Holistic Wellness and Reproductive Health Services

NAICS

Other Personal Care Services (81219), Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

akta.pro secondary industries

Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Massage Therapy & Bodywork (EDAOALAH)

Keywords

• Holistic women's wellness
• Prenatal massage therapy
• Maya abdominal massage
• Vaginal steam therapy
• Fertility bodywork

Headquarters

HQ city

Delray Beach

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Service Fees - Massage & Bodywork: One-time service fees for massage therapy sessions including Maya Abdominal Massage, prenatal massage, fertility massage, and holistic spa treatments. Initial visits are priced higher than follow-up sessions. Package discounts available.
2. Product Sales - Apothecary: Sale of holistic wellness products including botanical hydrosols, moxibustion supplies, vaginal steam herbs, yoni eggs, body care products, prenatal/postpartum items, and apparel. E-commerce storefront with price points ranging from $5.99 to $149.
3. Training & Education Programs: Womb School practitioner training programs in Maya Abdominal Therapy offered internationally. Pricing from $225 for workshops to $2,700 for comprehensive practitioner training. Online courses and virtual classes also available.
4. Classes & Workshops: In-person and virtual classes including Womb Wisdom self-care workshops ($225), Blissborn hypnosis for birth classes ($299-$375), and prenatal yoga sessions ($18/class).
5. Specialty Services: Additional services including placenta encapsulation ($325), prenatal yoga, birth doulas, and Blissborn birth hypnosis classes offered through Amazing Births sister brand.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Red Tent operates a women's wellness boutique and healing arts center in Delray Beach, Florida, providing in-person holistic therapies including Arvigo Maya Abdominal Massage, vaginal steam spa (V-Spa), prenatal and postpartum massage, fertility bodywork, and craniosacral therapy. The company also sells an apothecary line of holistic wellness products (botanical hydrosols, moxibustion tools, vaginal steam herbs, yoni eggs, body care items) through its e-commerce shop, and runs Womb School, a professional training division offering Maya Abdominal Therapy practitioner certification both in-person internationally and online.

Product overview

The Red Tent is a holistic women's wellness boutique and healing arts center offering a comprehensive suite of services and products for women's health across all life stages. The core offering combines in-person treatments (vaginal steam therapy/V-Spa, Arvigo Maya Abdominal Massage, prenatal/postpartum massage, craniosacral therapy, energy healing, holistic facials) with an e-commerce product catalog (botanical hydrosols, moxibustion products, vaginal steam herbs/machines, body care products, yoni eggs). The company also operates Womb School, a global training division offering Maya Abdominal Therapy Practitioner Training, Womb Wisdom Self-Care workshops, and specialized courses (navel cupping, pelvic hydrotherapy, botanical hydrosols) both in-person at international locations and via virtual online classes. The business is structured around three pillars: spa services, retail products, and professional education/training.

Differentiator

Problem solved

Functional benefit

Brands

• Amazing Births: Sister brand offering pregnancy and birth services including labor doulas, placenta encapsulation, Blissborn birth hypnosis, prenatal yoga, and postpartum support.
• Womb School

Products and services

• Arvigo Maya Abdominal Massage Non-invasive external bodywork technique that guides reproductive and digestive organs into optimal position; addresses painful menstruation, infertility, endometriosis, displaced uterus, and digestive disorders. Offered to individual women seeking reproductive and pelvic health support.
• V-Spa Vaginal Steam Therapy Traditional vaginal steam bath therapy using botanical steam to increase circulation, balance female discomforts, and promote pelvic health. Includes private womb sauna sessions in custom steam chairs and vaginal ecology consultations for chronic pelvic conditions.
• Prenatal Massage
• Postpartum Massage (4th Trimester) Full body massage with special attention on abdominal massage for recovery after childbirth, designed for new mothers during the fourth trimester.
• Placenta Encapsulation Service Placenta preparation and encapsulation using traditional Chinese medicine process (steamed, then dehydrated at 145 degrees) delivered in vegan, kosher capsules with storage container and instructions.
• Blissborn Hypnosis for Birth Class Childbirth education class using self-hypnosis techniques to help couples achieve a calm, peaceful birth experience. Available in-person and as private instruction.
• Prenatal Yoga Classes Prenatal yoga classes designed for pregnant women with no previous yoga experience required.
• Labor Doula Services Doula services guiding families through labor and birth, providing continuous support and comfort during the birthing process.
• Maya Abdominal Therapy Practitioner Training Professional certification program teaching Arvigo Maya Abdominal Massage techniques to licensed healthcare practitioners including massage therapists, midwives, acupuncturists, and naturopathic doctors. Offered in-person at multiple international locations and as a hybrid with pre-training Zoom sessions.
• Womb Wisdom Self-Care Workshop Live virtual workshop teaching at-home self-healing strategies including castor oil packs, pelvic steams, moxibustion, Maya abdominal self-massage, and intimate ecology.
• Shakti Spa Electric V-Steam Machine Electric vaginal steam machine allowing home vaginal steaming with heated herbs in a private, enclosed space.
• Vaginal Steam Herb Blends Organic herb blends for vaginal steaming including Lemongrass, Vitalizing, Artemisia Moon, and Ixchel Full Moon botanical formulas.
• Botanical Hydrosols Collection Plant water extracts including Aloe Vera Hydrosol, Rose Water Skin Tonic, Witch Hazel Hydrosol, and Lemon Balm Nasal Spray for topical and vaginal use.
• Moxibustion Product Line Moxa products including sticks (Medium, Large, Extra Large), bamboo moxa boxes, electric womb warming pillows, and moxa samplers for heat therapy.
• Yoni Eggs
• Raven Lang Mother Roasting Bundle Postpartum mother roasting kit including a 32-page booklet by Raven Lang on traditional Chinese medicine postpartum care using the fire element.

Quantifiable outcome

• Successfully helped women achieve pregnancy after years of trying (e.g., Kelli Carter at 42 after 3 years)
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Arvigo InstitutecoreStrategic or Co-development PartnerThe Red Tent's founder Lisa Kelly is a certified teacher for the Arvigo Institute since 2015, directly trained by Dr. Rosita Arvigo in 2007. The business operates under the Arvigo Techniques of Maya Abdominal Therapy (ATMAT) methodology, maintaining exclusive lineage connection to this healing tradition. The partnership involves practitioner training, certification, and continuation of Maya healing traditions globally.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Carriage House Birth: A Brooklyn-based birth services and education center offering doula support, childbirth classes, and wellness programming. Directly comparable to The Red Tent's Amazing Births sister brand and pregnancy services.
• Blooma: A prenatal yoga and holistic wellness studio offering classes, massage, and birth services for expectant mothers. Comparable prenatal/maternal wellness positioning and target customer.
• Mama Glow: A maternal wellness platform offering doula training, birth services, and holistic perinatal care. Comparable practitioner-training business model and women's wellness focus.
• Bebo Mia: A maternal wellness practitioner training organization offering certifications for doulas and maternity professionals. Closely comparable to Womb School's practitioner training division.
• Steamy Chick: A leading vaginal steaming brand and online retailer of V-Steam products, directly overlapping with The Red Tent's V-Spa service line and e-commerce herb/machine offerings.
• Arvigo Institute: The originating institution for Maya Abdominal Therapy techniques. Lisa Kelly was trained by founder Dr. Rosita Arvigo and is a certified Arvigo Institute teacher since 2015, making it the closest direct peer and lineage partner.

Others

• Mountain Rose Herbs: A major supplier of organic herbs, essential oils, and botanical ingredients. Comparable as an upstream supplier/category participant in the herbal wellness products space that The Red Tent sells.
• Cortiva Institute: A network of accredited massage therapy schools offering professional training and certification. Comparable training-program infrastructure serving aspiring massage therapists, though much larger and more general.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UClXLVXFWq8uu88XaXcbFR2Q
• Facebookfacebook.com/intheredtent
• Instagraminstagram.com/redtenthealing
• Pinterestpinterest.com/theknotfairy
• TikToktiktok.com/@yappingyoni
• LinkedInlinkedin.com/company/red-tent-wellness-red

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Red Tent