The Red Tent
The Red Tent is a privately-held, founder-owned women's holistic wellness center in Delray Beach, Florida offering Maya Abdominal Massage, vaginal steam therapy, fertility bodywork, an e-commerce apothecary, and global practitioner training through its Womb School division.
- Company typePrivate
- Founded2007
- HeadquartersDelray Beach, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Red Tent does
The Red Tent is a privately-held, founder-owned holistic women's wellness center founded in 2007 by Lisa Kelly in Delray Beach, Florida. It operates across three integrated business pillars: (1) hands-on clinical and spa services including Arvigo Maya Abdominal Massage, vaginal steam therapy (V-Spa) with custom steam chairs, prenatal/postnatal massage, fertility bodywork, craniosacral therapy, energy healing (Reiki), lymphatic drainage, and holistic facials; (2) an e-commerce apothecary selling botanical hydrosols, moxibustion supplies, vaginal steam herbs and machines (including the $149 Shakti Spa unit), yoni eggs, and prenatal/postpartum kits with prices ranging from $5.99 to $149; and (3) the Womb School professional training division offering Maya Abdominal Therapy practitioner training at $1,500-$2,700 per cohort, delivered in-person at international locations (Australia, Thailand, Canada) and virtually via Zoom.
The underlying service technology is grounded in Maya healing traditions taught directly by Dr. Rosita Arvigo, integrated with modern modalities such as body cushion-supported prenatal positioning and breast thermography. The business is bootstrapped with no external funding and structured around the personal brand and 36+ years of clinical expertise of its founder, who holds Arvigo Institute teaching credentials since 2015. Customers include pregnant and postpartum women, women seeking fertility support, women with pelvic/vaginal health conditions, general wellness clients, and licensed healthcare practitioners seeking continuing education in abdominal therapy.
The revenue model combines per-session professional service fees (with package discounts), unit-priced e-commerce transactions, and tiered training program tuition. Distribution occurs through a single physical location in Delray Beach, a multi-channel digital presence (Instagram, YouTube, TikTok, Pinterest, Facebook, email newsletter, blog), Acuity Scheduling integration for direct booking, and a sister brand Amazing Births extending the offering into labor doula services, placenta encapsulation, Blissborn hypnosis classes, and prenatal yoga.
The Red Tent firmographics
Firmographics- Name
- The Red Tent
- Legal name
- Red Tent Wellness for Women
- Website
- https://redtentwellness.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Red Tent is a privately-held, founder-owned women's holistic wellness center in Delray Beach, Florida offering Maya Abdominal Massage, vaginal steam therapy, fertility bodywork, an e-commerce apothecary, and global practitioner training through its Womb School division.
- Ownership category
- akta.pro rank
The Red Tent industry classification
Industry- Product category
- Women's Holistic Wellness and Reproductive Health Services
- NAICS
- Other Personal Care Services (81219), Hair, Nail, and Skin Care Services (81211)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)
- akta.pro secondary industries
- Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Massage Therapy & Bodywork (EDAOALAH)
Keywords
Where The Red Tent is headquartered
LocationHeadquarters
- HQ city
- Delray Beach
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
The Red Tent business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Service Fees - Massage & Bodywork: One-time service fees for massage therapy sessions including Maya Abdominal Massage, prenatal massage, fertility massage, and holistic spa treatments. Initial visits are priced higher than follow-up sessions. Package discounts available.
- Product Sales - Apothecary: Sale of holistic wellness products including botanical hydrosols, moxibustion supplies, vaginal steam herbs, yoni eggs, body care products, prenatal/postpartum items, and apparel. E-commerce storefront with price points ranging from $5.99 to $149.
- Training & Education Programs: Womb School practitioner training programs in Maya Abdominal Therapy offered internationally. Pricing from $225 for workshops to $2,700 for comprehensive practitioner training. Online courses and virtual classes also available.
- Classes & Workshops: In-person and virtual classes including Womb Wisdom self-care workshops ($225), Blissborn hypnosis for birth classes ($299-$375), and prenatal yoga sessions ($18/class).
- Specialty Services: Additional services including placenta encapsulation ($325), prenatal yoga, birth doulas, and Blissborn birth hypnosis classes offered through Amazing Births sister brand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Maya Abdominal Massage - Initial Visit |
| Unit Pricing | Pay-as-you-go | Maya Abdominal Massage - Follow-up |
| Unit Pricing | Pay-as-you-go | Vaginal Steam Spa Add-on |
| Unit Pricing | Pay-as-you-go | Prenatal/Postnatal Massage |
| Unit Pricing | Pay-as-you-go | Prenatal Yoga Classes |
| Unit Pricing | Pay-as-you-go | Womb Wisdom Workshop |
| Unit Pricing | Pay-as-you-go | Maya Abdominal Practitioner Training |
| Unit Pricing | Pay-as-you-go | Blissborn Birth Hypnosis Class |
| Unit Pricing | Pay-as-you-go | Placenta Encapsulation |
| Unit Pricing | Pay-as-you-go | Botanical Hydrosol Products |
| Unit Pricing | Pay-as-you-go | Vaginal Steam Products |
| Unit Pricing | Pay-as-you-go | Yoni Eggs |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
The Red Tent product offering
Product offeringCore offering
The Red Tent operates a women's wellness boutique and healing arts center in Delray Beach, Florida, providing in-person holistic therapies including Arvigo Maya Abdominal Massage, vaginal steam spa (V-Spa), prenatal and postpartum massage, fertility bodywork, and craniosacral therapy. The company also sells an apothecary line of holistic wellness products (botanical hydrosols, moxibustion tools, vaginal steam herbs, yoni eggs, body care items) through its e-commerce shop, and runs Womb School, a professional training division offering Maya Abdominal Therapy practitioner certification both in-person internationally and online.
Product overview
The Red Tent is a holistic women's wellness boutique and healing arts center offering a comprehensive suite of services and products for women's health across all life stages. The core offering combines in-person treatments (vaginal steam therapy/V-Spa, Arvigo Maya Abdominal Massage, prenatal/postpartum massage, craniosacral therapy, energy healing, holistic facials) with an e-commerce product catalog (botanical hydrosols, moxibustion products, vaginal steam herbs/machines, body care products, yoni eggs). The company also operates Womb School, a global training division offering Maya Abdominal Therapy Practitioner Training, Womb Wisdom Self-Care workshops, and specialized courses (navel cupping, pelvic hydrotherapy, botanical hydrosols) both in-person at international locations and via virtual online classes. The business is structured around three pillars: spa services, retail products, and professional education/training.
Differentiator
Problem solved
Functional benefit
Brands
- Amazing Births: Sister brand offering pregnancy and birth services including labor doulas, placenta encapsulation, Blissborn birth hypnosis, prenatal yoga, and postpartum support.
- Womb School
Products and services
- Arvigo Maya Abdominal Massage Non-invasive external bodywork technique that guides reproductive and digestive organs into optimal position; addresses painful menstruation, infertility, endometriosis, displaced uterus, and digestive disorders. Offered to individual women seeking reproductive and pelvic health support.
- V-Spa Vaginal Steam Therapy Traditional vaginal steam bath therapy using botanical steam to increase circulation, balance female discomforts, and promote pelvic health. Includes private womb sauna sessions in custom steam chairs and vaginal ecology consultations for chronic pelvic conditions.
- Prenatal Massage
- Postpartum Massage (4th Trimester) Full body massage with special attention on abdominal massage for recovery after childbirth, designed for new mothers during the fourth trimester.
- Placenta Encapsulation Service Placenta preparation and encapsulation using traditional Chinese medicine process (steamed, then dehydrated at 145 degrees) delivered in vegan, kosher capsules with storage container and instructions.
- Blissborn Hypnosis for Birth Class Childbirth education class using self-hypnosis techniques to help couples achieve a calm, peaceful birth experience. Available in-person and as private instruction.
- Prenatal Yoga Classes Prenatal yoga classes designed for pregnant women with no previous yoga experience required.
- Labor Doula Services Doula services guiding families through labor and birth, providing continuous support and comfort during the birthing process.
- Maya Abdominal Therapy Practitioner Training Professional certification program teaching Arvigo Maya Abdominal Massage techniques to licensed healthcare practitioners including massage therapists, midwives, acupuncturists, and naturopathic doctors. Offered in-person at multiple international locations and as a hybrid with pre-training Zoom sessions.
- Womb Wisdom Self-Care Workshop Live virtual workshop teaching at-home self-healing strategies including castor oil packs, pelvic steams, moxibustion, Maya abdominal self-massage, and intimate ecology.
- Shakti Spa Electric V-Steam Machine Electric vaginal steam machine allowing home vaginal steaming with heated herbs in a private, enclosed space.
- Vaginal Steam Herb Blends Organic herb blends for vaginal steaming including Lemongrass, Vitalizing, Artemisia Moon, and Ixchel Full Moon botanical formulas.
- Botanical Hydrosols Collection Plant water extracts including Aloe Vera Hydrosol, Rose Water Skin Tonic, Witch Hazel Hydrosol, and Lemon Balm Nasal Spray for topical and vaginal use.
- Moxibustion Product Line Moxa products including sticks (Medium, Large, Extra Large), bamboo moxa boxes, electric womb warming pillows, and moxa samplers for heat therapy.
- Yoni Eggs
- Raven Lang Mother Roasting Bundle Postpartum mother roasting kit including a 32-page booklet by Raven Lang on traditional Chinese medicine postpartum care using the fire element.
Quantifiable outcome
- Successfully helped women achieve pregnancy after years of trying (e.g., Kelli Carter at 42 after 3 years)
- +2 more outcomes
Companies that use The Red Tent
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles2 records
The Red Tent technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Red Tent partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Arvigo InstitutecoreThe Red Tent's founder Lisa Kelly is a certified teacher for the Arvigo Institute since 2015, directly trained by Dr. Rosita Arvigo in 2007. The business operates under the Arvigo Techniques of Maya Abdominal Therapy (ATMAT) methodology, maintaining exclusive lineage connection to this healing tradition. The partnership involves practitioner training, certification, and continuation of Maya healing traditions globally.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
The Red Tent competitors and assessment
Company assessmentDirect peers
- Carriage House Birth: A Brooklyn-based birth services and education center offering doula support, childbirth classes, and wellness programming. Directly comparable to The Red Tent's Amazing Births sister brand and pregnancy services.
- Blooma: A prenatal yoga and holistic wellness studio offering classes, massage, and birth services for expectant mothers. Comparable prenatal/maternal wellness positioning and target customer.
- Mama Glow: A maternal wellness platform offering doula training, birth services, and holistic perinatal care. Comparable practitioner-training business model and women's wellness focus.
- Bebo Mia: A maternal wellness practitioner training organization offering certifications for doulas and maternity professionals. Closely comparable to Womb School's practitioner training division.
- Steamy Chick: A leading vaginal steaming brand and online retailer of V-Steam products, directly overlapping with The Red Tent's V-Spa service line and e-commerce herb/machine offerings.
- Arvigo Institute: The originating institution for Maya Abdominal Therapy techniques. Lisa Kelly was trained by founder Dr. Rosita Arvigo and is a certified Arvigo Institute teacher since 2015, making it the closest direct peer and lineage partner.
Others
- Mountain Rose Herbs: A major supplier of organic herbs, essential oils, and botanical ingredients. Comparable as an upstream supplier/category participant in the herbal wellness products space that The Red Tent sells.
- Cortiva Institute: A network of accredited massage therapy schools offering professional training and certification. Comparable training-program infrastructure serving aspiring massage therapists, though much larger and more general.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Red Tent social profiles
Digital presenceThe Red Tent financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Red Tent leadership team
Management profileNumber of profiles
Profiles1 record
The Red Tent subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Red Tent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Red Tent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Red Tent
What does The Red Tent do?
The Red Tent operates a women's wellness boutique and healing arts center in Delray Beach, Florida, providing in-person holistic therapies including Arvigo Maya Abdominal Massage, vaginal steam spa (V-Spa), prenatal and postpartum massage, fertility bodywork, and craniosacral therapy. The company also sells an apothecary line of holistic wellness products (botanical hydrosols, moxibustion tools, vaginal steam herbs, yoni eggs, body care items) through its e-commerce shop, and runs Womb School, a professional training division offering Maya Abdominal Therapy practitioner certification both in-person internationally and online.
Is The Red Tent a public or private company?
The Red Tent is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Red Tent founded?
The Red Tent was founded in 2007. It employs 1 to 10 people.
Where is The Red Tent based?
The Red Tent is headquartered in Delray Beach, United States, in the North America region.
How does The Red Tent make money?
Five revenue lines are on record. Service Fees - Massage & Bodywork is the primary driver. The others are product Sales - Apothecary, training & Education Programs, classes & Workshops and specialty Services.
Who are The Red Tent's main competitors?
Direct peers on record are Carriage House Birth, Blooma, Mama Glow, Bebo Mia, Steamy Chick and Arvigo Institute. Others are Mountain Rose Herbs and Cortiva Institute.
Does The Red Tent have an API?
No public API is recorded for The Red Tent.
What industry is The Red Tent in?
The Red Tent's product category is Women's Holistic Wellness and Reproductive Health Services. Its primary akta.pro industry code is THAJAHAC, Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages), with a secondary code of THAJAHAF, Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work). Its NAICS code is 81219 and its SIC code is 2844.