Crossing

What Crossing does

Crossing (換日線) is a Chinese-language cross-border digital media platform operated under 天下雜誌群 (CommonWealth Magazine Group), one of Taiwan's largest media conglomerates, and launched in June 2015. The platform aggregates original editorial content and reader-submitted articles from a global network of 300+ contributors based in 110+ cities, organized across ten thematic channels covering international news, overseas careers, global campus/education, humanities, lifestyle, perspectives, and editors' picks. Its core products include the main website (crossing.cw.com.tw), two podcast series — 換日線關鍵字 (131+ episodes, launched October 2021) and 換日線制課 (launched April 2021) — distributed via Apple Podcasts, Spotify, and Firstory, and a quarterly print magazine in circulation since 2017. The platform also operates a Going Global (出海者聯盟) themed editorial page launched in January 2025 in collaboration with XChange, targeting cross-border career and international business trends.

The platform's core editorial team is small (fewer than 10 staff, including Editor-in-Chief Zhang Xiangyi), relying on a global unpaid contributor base for general submissions while engaging negotiated column authors for recurring content. Its revenue model is multi-stream: (1) one-time and quarterly magazine sales through the 天下雜誌 (CommonWealth) bookstore network (cwbook.com.tw), (2) free ad-supported digital content paired with a free membership tier offering email verification, newsletters, and priority submission review, and (3) branded event and sponsorship revenue from corporate partners for thematic special issues (e.g., the Going Global series covering ASEAN, AI careers, and global talent trends). Audience reach is multi-channel: Facebook (200,000+ followers milestone in May 2017), Instagram (@crossing.tw), LINE Official Account (daily 10am posts), email newsletter, and podcast aggregators.

Name

Crossing

Legal name

天下雜誌群

Website

https://crossing.cw.com.tw

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Crossing (換日線) is a Chinese-language cross-border digital media platform operated under CommonWealth Magazine Group in Taiwan, aggregating content from 300+ global contributors across 110+ cities and serving readers interested in international perspectives, overseas careers, and cross-cultural topics.

Ownership category

akta.pro rank

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Quarterly Magazine Sales: Print and digital quarterly magazines sold through 天下雜誌 bookstore (cwbook.com.tw) and network bookstores. Topics include international careers, study abroad guides, global trends compilations.
2. Digital Content Platform: Free ad-supported content platform with membership registration for enhanced services. Members receive email verification, newsletter subscriptions, and priority submission review.
3. Event & Sponsorship: Online live events (Crossing Hostel series), webinar collaborations, and branded content partnerships with corporate sponsors for special issues and features.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Crossing (換日線) is a Chinese-language cross-border digital media platform that aggregates international perspectives from a network of 300+ global contributors across 110+ cities. The platform publishes articles, two podcast series (換日線關鍵字 and 換日線製階), quarterly print magazines, and curated editorial features covering international affairs, overseas careers, global education, and cross-cultural topics. It is operated by CommonWealth Magazine Group (天下雜誌群) and reaches consumers primarily through its website, podcasts, social media, and LINE official account.

Product overview

換日線 Crossing is a cross-border media platform operated by 天下雜誌群 (CommonWealth Magazine Group), launched in June 2015. The platform's core offering is its Chinese-language web publishing platform (換日線 Crossing 網站平台), which aggregates over 300 contributors across 110+ global cities publishing across 10 thematic channels covering international affairs, overseas careers, global education, cultural humanities, lifestyle, and perspectives. The platform's portfolio includes two podcast series — 換日線關鍵字 (131+ episodes, launched October 2021) and 換日線制級 (62 episodes, launched April 2021) — both distributed via Apple Podcasts, Spotify, and Firstory. Supporting products include a quarterly print magazine (紙本季刊) with issues dating to 2017, the Going Global 出海者聯盟 curated editorial theme (launched January 2025 in collaboration with XChange), the Crossing Originals in-house editorial series, and a reader submission system. All offerings are unified under the platform's editorial mission of providing international perspectives for Chinese-speaking audiences.

Differentiator

Problem solved

Functional benefit

Brands

• 換日線關鍵字 Podcast: 每集30分鐘的Podcast節目，分享全球現場的精彩故事。
• 換日線制級 Podcast
• Going Global 出海者聯盟
• Crossing Campus
• Crossing Originals
• 出海者聯盟

Products and services

• Crossing Website Platform (換日線網站平台) A cross-border digital media and content publishing platform providing international news, overseas career advice, global campus stories, and cultural perspectives in Chinese. The site aggregates contributions from over 300 authors across 110+ global cities and publishes articles across 10 thematic channels including News, Worklife, Campus, Humanities, People, Trends, Lifestyle, Perspectives, and Editors' Picks.
• Crossing Keyword Podcast (換日線關鍵字 Podcast) A 30-minute-per-episode podcast series sharing international perspectives and global stories. Updated with new episodes regularly, covering topics such as international careers, education trends, AI technology, geopolitics, and cross-cultural experiences. Distributed via Apple Podcasts, Spotify, and Firstory platforms. Over 131 episodes have been published.
• Crossing Level-Up Podcast (換日線製階 Podcast) An interview and storytelling podcast series featuring personal narratives on international careers, study abroad experiences, cross-cultural life stories, and professional journeys. Published every other Saturday, covering topics such as overseas entrepreneurship, tech industry insights, and global talent development.
• Crossing Quarterly Print Magazine (換日線紙本季刊) A quarterly print magazine (季刊) published by Crossing, featuring curated themed collections on topics such as international careers, study abroad guides, world travel, and youth talent development. Recent publications cover career trend forecasts, bilingual education, and international talent policy. Sold individually through the 天下書店 (cwbook.com.tw) and partner bookstore network.
• Going Global Editorial Theme (出海者聯盟 策展專題) A curated editorial theme page on cross-border career strategies, developed as a collaboration between Crossing and XChange. Features monthly themed issues covering topics such as ASEAN markets, Japan business trends, tariff and trade dynamics, AI career strategies, and overseas job-seeking guides.
• Crossing Originals (編輯部原創) An in-house editorial content series featuring exclusive interviews (換人說說看), startup spotlights (新創次世代), and international news translations (國際譯開罐). Produced by the Crossing editorial team with original reporting and analysis.

Quantifiable outcome

• Reached 200,000+ Facebook followers by May 2017
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, minor and flagship.

• XChangecoreStrategic or Co-development Partner · 1 January 2026Collaboration with XChange on the Going Global (出海者聯盟) series covering topics like ASEAN markets, AI careers, tariff impacts, and global talent trends. Jointly developed monthly thematic content and reader surveys with XChange team.
• 聽天下 Podcast ChannelcoreChannel Partner/ Reseller/ Distributor · 3 April 2021Podcast '換日線制級' relocated to 聽天下 channel, expanding distribution reach. Also partnered with 闖天下 for increased update frequency.
• World Vision Taiwan (世界展望會)minorStrategic or Co-development Partner · 1 April 2020Collaboration on special issue '世界教我的疫堂課' combining pandemic response coverage with humanitarian aid perspectives.
• Dream School (夢想學校)minorGTM or Marketing Partner · 18 September 2015Collaboration with founder Wang Wenhua on radio program featuring Crossing contributors in dialogue sessions.
• Public Television (公視)flagshipStrategic or Co-development Partner · 1 June 2015Documentary collaboration producing '台灣人沒在怕' series featuring 13 protagonists sharing stories of Taiwanese people making impact globally. Series received Golden Bell Awards nomination (2017).
• Apple Podcasts / SpotifycoreChannel Partner/ Reseller/ DistributorPodcast distribution via major audio platforms including Apple Podcasts and Spotify for international reach.
• FirstorycoreChannel Partner/ Reseller/ DistributorTaiwan-based podcast hosting platform for episode distribution and listener engagement.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The News Lens (關鍵評論網): Major Taiwan-based digital media platform covering international news, politics, and culture with contributor-driven commentary. Targets similar bilingual Taiwanese audiences interested in international perspectives, operating a comparable digital-first, ad-and-subscription revenue model.
• The Reporter (報導者): Taiwan nonprofit investigative journalism outlet producing long-form international and domestic reporting in Chinese. Overlaps with Crossing in serving quality-seeking Taiwanese readers with international-flavored content, though it focuses on investigative depth rather than contributor aggregation.
• Initium Media (端傳媒): Chinese-language independent cross-border digital media platform covering international affairs, culture, and ideas. Like Crossing, it serves Chinese-speaking readers with global perspectives and uses subscription-supported journalism, making it the closest direct peer in language, audience, and editorial scope.
• READr: Taiwan-based data-journalism digital media outlet producing interactive storytelling and international reporting. Operates as a digital-first Chinese-language media brand serving similar bilingual Taiwanese audiences interested in global perspectives and modern editorial formats.

Emerging players

• DQ 地球圖輯隊: Taiwan-based digital media outlet focused on curious, visually driven international news and oddities for Chinese-reading audiences. Shares Crossing's focus on international stories with a Taiwanese lens but differentiates through lighter, infographic-style storytelling.
• VERSE (VERSE 文化評論): Taiwan-based digital culture media brand covering arts, lifestyle, and creative industries with international scope. Targets a similar young, internationally curious Taiwanese audience and demonstrates the kind of digital-first, multi-format editorial model that intersects with Crossing's territory.

Broad incumbents

• Voice of America Chinese (美國之音中文): US government-funded Chinese-language international broadcaster covering news, politics, and culture. Addresses the same Chinese-reading audience seeking international perspectives, operating at much larger scale as part of a US state broadcaster network.
• Deutsche Welle Chinese (DW中文): Deutsche Welle's Chinese-language international news service covering global affairs for Chinese-speaking readers. Overlaps with Crossing in delivering cross-border perspectives to Chinese-reading audiences, though operated as a publicly funded international broadcaster rather than a contributor-driven platform.
• The New York Times Chinese (纽约时报中文网): NYT's Chinese-language edition providing translated international news, opinion, and lifestyle coverage to Chinese-speaking readers. Targets a similar internationally curious Chinese-reading audience, but as part of a global incumbent news brand with vastly larger resources.
• BBC News Chinese (BBC中文): BBC's official Chinese-language international news service offering global reporting translated and produced for Chinese-speaking audiences. Competes for the same Taiwanese cross-border news consumer but as part of a much broader global newsroom operation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Crossing.cw
• Instagraminstagram.com/crossing.tw
• LinkedInlinkedin.com/company/crossingtw

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossing