Shenzhen Fuanna Bedding and Furnishing

What Shenzhen Fuanna Bedding and Furnishing does

Shenzhen Fuanna Bedding and Furnishing Co., Ltd. is a Chinese public company (Shenzhen Stock Exchange: 002327) that designs, manufactures, and sells premium home textile products including bedding sets, quilts, pillows, mattresses, leather mats, and decorative wall panels. Founded in 1994 and listed in 2009, the company operates a multi-brand portfolio: the flagship \u5bcc\u5b89\u5a1c (Fuanna) brand positioned as artistic home textiles, \u7ef4\u838e (Versai) for Italian-style luxury bedding, \u9177\u5947\u667a (Kuqizhi) for children's bedding, and a fast-fashion home sub-brand. Its core technology is proprietary product design and in-house manufacturing, anchored by the Fuanna Industrial Park in Longhua District, Shenzhen, which also serves as a real-estate leasing asset.

The company sells through an omnichannel distribution model comprising more than 1,000 physical retail stores across over 700 Chinese cities (combining company-owned and franchise outlets), flagship stores on Tmall and JD.com, a proprietary WeChat Mini Program store (\u5bcc\u5b89\u5a1c\u96c6\u56e2\u5546\u57ce), and an official online mall. Customers span multiple consumer segments — premium households, online e-commerce shoppers, families with children, and luxury home consumers — with payment processing integrated via WeChat Pay and UnionPay. Revenue is generated on a one-time-purchase basis per transaction.

Revenue has declined steadily over the past five reported periods (approximately 500 in 2021 down to ~369 in 2025, with EBITDA and net income contracting more sharply), and the company has responded with a 6th restricted stock incentive plan in 2024 and incremental product launches in 3D Chinese embroidery, specialty functional pillows, and art wall panels. Operations remain entirely domestic — no international markets are served.

Name

Shenzhen Fuanna Bedding and Furnishing

Legal name

深圳市富安娜家居用品股份有限公司

Website

https://fuanna.com.cn

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Shenzhen Fuanna Bedding and Furnishing (SZSE: 002327) designs, manufactures, and sells premium home textiles under multiple brands through 1,000+ Chinese retail stores and major e-commerce platforms, serving premium households, online shoppers, families, and luxury home consumers.

Ownership category

akta.pro rank

Product category

Home Textiles and Bedding

NAICS

Textile Furnishings Mills (3141), Curtain and Linen Mills (31412)

SIC

Miscellaneous Fabricated Textile Products (2390)

akta.pro primary industry

Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets) (IMAOAKAA)

akta.pro secondary industries

Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG), Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA)

Keywords

• Home textile products
• Bedding and linens
• Down comforters
• Premium bedding brands
• Artistic home furnishings

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bedding and Home Textile Product Sales: Fuanna generates revenue primarily through the sale of finished home textile products including bedding sets, quilts, pillows, mattresses, leather mats, and wall panels. Products are sold through company-owned retail stores, franchise stores, and online platforms (Tmall, JD, WeChat). Revenue is generated on a per-transaction basis, one-time purchase model.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Fuanna designs, manufactures and sells branded home textile products including bedding sets, quilts, down and silk comforters, leather soft beds, latex/gel pillows, mattresses, leather mats and decorative art wall panels. The company operates a multi-brand portfolio (Fuanna, Versai, Kuqizhi, CuX, art wall panels) and distributes through 1000+ physical stores plus flagship e-commerce stores on Tmall, JD.com and a proprietary WeChat Mini Program mall.

Product overview

Shenzhen Fuanna Bedding and Furnishing operates a multi-brand home textile portfolio centered on the core 富安娜 (Fuanna) brand, with sub-brands including 维莎 (Versai) for Italian-style premium bedding and 酷奇智 (Kuqizhi) for children's home textiles. The product offering spans several categories: premium bedding sets and bed linens featuring artistic embroidery designs (including the 莫奈 Monet series), down comforters (imported from Ukraine, Canada, Poland, and Hungary), silk comforters (mulberry and tussah varieties), leather soft beds (importing USA and Italian leather), specialty pillows including latex and gel variants, and decorative wall panels. The company distributes through over 1,000 physical retail stores across 700+ cities in China, an e-commerce presence on Tmall, JD.com, its own WeChat mini-program store, and an official website. The brand positioning emphasizes artistic home textiles combining traditional Chinese aesthetics with modern craftsmanship.

Differentiator

Problem solved

Functional benefit

Brands

• 维莎 (Versai): Italian-style home furnishings brand focusing on elegant bedroom aesthetics and premium bedding products
• 酷奇智 (Kuqi Zhi)
• VERSAI家居
• 富安娜艺术护墙板

Products and services

• Fuanna (富安娜) Core Brand Bedding and Home Textiles Primary Fuanna-branded home textile line offering premium bedding, bed linens, embroidered quilts and sleep-related home furnishings with artistic design aesthetics combining traditional Chinese embroidery techniques with modern craftsmanship; targeted at Chinese households.
• Versai (维莎) Italian-style Premium Bedding Sub-brand

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• JD Made (京东京造): JD Made is JD.com's house brand for home textiles and household goods, leveraging JD's logistics and traffic to compete on price-convenience. Directly overlaps with Fuanna's JD.com flagship presence in the online bedding category.
• NetEase Yanxuan (网易严选): NetEase Yanxuan is an online-native home and lifestyle brand from NetEase, selling directly-manufactured bedding, towels, and home goods at competitive prices. A meaningful competitive threat to Fuanna in online channels due to its digital-first model and pricing power.

Direct peers

• Sunvim (孚日股份): Sunvim (SZSE: 002083) is one of China's largest home textile exporters with significant towel and bedding production. Comparable as a large-scale Chinese home textile manufacturer with vertical integration, though more export-oriented than Fuanna's domestic retail focus.
• Luolai Home Textile (罗莱家纺): Luolai (SZSE: 002293) is China's leading mass-premium home textile brand with a similar multi-brand portfolio (Luolai, LOVO, Lacasa) and nationwide retail network. Directly comparable business model: design, brand, distribute bedding and home textile products through specialty retail + e-commerce in China.
• Mercury Home Textile (水星家纺): Mercury Home Textile (SHSE: 603365) is a publicly traded Chinese bedding manufacturer with a comparable mid-market mass-premium positioning, nationwide store footprint, and e-commerce presence. Highly comparable GTM, scale, and category mix to Fuanna.
• Mendale (梦洁股份): Mendale (SZSE: 002397) is a listed Chinese bedding/home textile peer with overlapping product categories (bedding sets, quilts, pillows) and a comparable multi-channel distribution strategy across department stores, specialty retail, and online. Closest publicly traded direct competitor to Fuanna in the mainstream bedding category.
• Beyond Home Textile (博洋家纺): Beyond Home Textile is a privately held Chinese bedding brand with national retail presence and multi-brand structure. Competes directly with Fuanna in mid-premium bedding sets, down products, and online channels.
• Shanghai Shuixing Industrial (水星控股集团): Operating parent/affiliated entities of Mercury Home Textile that also extend into adjacent home textile products (curtains, decorative furnishings). Directly comparable to Fuanna's broad home textile portfolio positioning.

Broad incumbents

• Restoration Hardware (RH): RH is a US luxury home furnishings brand with a curated, design-led positioning spanning bedding, furniture, and decor. Comparable to Fuanna's Versai sub-brand on premium design-driven home textile retail, though RH operates galleries rather than mass retail.
• IKEA: IKEA is a global home furnishings incumbent operating large-format stores in major Chinese cities. While primarily furniture-focused, IKEA competes for share of wallet on home textile categories (bedding, curtains, towels) and represents the broad-incumbent benchmark for integrated home retail in China.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shenzhen-fuanna-bedding-and-furnishing-co-ltd-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shenzhen Fuanna Bedding and Furnishing