What Gali does

Gali is a long-established Israeli multi-brand fashion and footwear retail chain, founded in 1975 and operating as a flagship brand of Brill Group (קבוצת בריל), a diversified Israeli footwear and fashion conglomerate headquartered in Rishon LeZion. The company sells footwear for women, men, girls, and boys through a nationwide network of physical retail stores — including main stores, outlet locations, and multi-brand stores — and the gali.co.il e-commerce platform. Gali operates a multi-brand model that combines house labels (Gali, Brill Comfort, Athletics, Studio 56, Jessi Girl) with licensed international brands including Hush Puppies, Lee Cooper, Nine West, Easy Spirit, Havaianas, Dockers, Caterpillar, Adidas, Moran, Nautica, XTI, John Graham, Lumberjack, Bianca Ballti, LA Gear, and others, giving it portfolio coverage from budget to premium price tiers.

The business model is fundamentally one-time retail sales of physical goods, with pricing ranging from approximately ₪79.90 (entry-level Havaianas flip-flops) to ₪499.90 (premium Caterpillar work boots), supplemented by outlet discounts up to 70%. Gali runs the Super Friends loyalty program (₪49.90 to join, ₪24.90 annual renewal, 10% cashback, birthday discount up to ₪700) and issues Brill Group gift cards redeemable across most group networks, providing a low-cost retention and cross-brand wallet-share mechanism. The technology stack is a standard e-commerce platform with loyalty program integration; no proprietary AI, models, or differentiated technology is disclosed. In April 2026, Gali expanded beyond footwear into the perfumery and personal care market by launching the NEXUS premium fragrance collection — 10 niche fragrances across women's, men's, and unisex categories — co-developed with European fragrance partners. Customer concentration risk is low: revenue is generated from a long-tail of Israeli mass-market consumers across all family segments, with no enterprise contracts or named anchor customers. Go-to-market is sales-led, supported by organic social (Instagram @gali_shoes, Facebook), email marketing with a 10% first-purchase newsletter incentive, and content marketing through the website.

Name

Gali

Legal name

בריל תעשיות נעליים בע"מ

Website

https://gali.co.il

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Gali is an Israeli multi-brand fashion and footwear retail chain, founded 1975 and part of Brill Group, operating physical stores and gali.co.il e-commerce across Israel to serve families with women's, men's, and children's footwear spanning budget to premium price points.

Ownership category

akta.pro rank

Product category

Footwear Retail

NAICS

Shoe Retailers (45821)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

akta.pro secondary industry

Streetwear & Contemporary Apparel Retail (CRAAABAM)

Keywords

• Footwear retail
• Family shoe stores
• Multi-brand fashion
• Loyalty program
• Perfumery launch

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail footwear sales: One-time retail sales of footwear products through physical stores and e-commerce website. Products include shoes, sandals, slippers, sneakers, and boots for women, men, girls, and boys across multiple price segments from budget to premium brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Gali sells footwear for women, men, girls, and boys through physical stores across Israel and the gali.co.il e-commerce site, offering international and house brands from budget to premium price points. The retail chain supplements footwear sales with the Super Friends loyalty club, gift cards, and — as of April 2026 — the NEXUS premium perfume collection.

Product overview

Gali is Israel's leading shoe retail network (part of Brill Group) operating both physical stores and an e-commerce platform. The company offers a comprehensive portfolio of footwear products across multiple categories: women's, men's, girls', and boys' shoes including flats, sandals, sneakers, sport shoes, heels, boots, slippers, and tactical/work shoes. Gali operates a multi-brand retail model carrying both its own private label (Gali) and numerous international and domestic brands including Lee Cooper, Nine West, Hush Puppies, Havaianas, Dockers, Caterpillar, Adidas, Moran, Easy Spirit, and Bianca Ballti. The company supplements its core footwear business with the Super Friends loyalty program and gift cards. In 2026, Gali expanded into the perfumery market with the launch of NEXUS, its first premium perfume collection featuring 10 niche fragrances developed in partnership with European companies.

Differentiator

Problem solved

Functional benefit

Brands

• Brill Comfort: House brand comfort footwear line
• Athletics
• Studio 56
• Jessi Girl

Products and services

• Women's Footwear Women's shoes including flats, sandals, sneakers, sport sneakers, heels, sling backs, slippers, moccasins, rain boots, and home shoes, sold through Gali stores and gali.co.il for female consumers seeking everyday, work, and fashion footwear.
• Men's Footwear Men's shoes including flat shoes, sport sneakers, sandals, sneakers, high shoes, home shoes, slippers, and tactical shoes, available across Gali stores and online for male consumers.
• Girls' Footwear Girls' shoes including sport sneakers, doll shoes, little boots, boots, flat sandals, first-step shoes, rain boots, and home shoes for young female consumers.
• Boys' Footwear Boys' shoes including sport sneakers, soccer shoes, flat sandals, boots, rain boots, home shoes, and first-step shoes for young male consumers.
• NEXUS Premium Perfume Collection Gali's first premium perfume line comprising 10 niche fragrances across women's, men's, and unisex categories, developed with European fragrance partners and featuring high-longevity scents in luxury glass bottles, marking Gali's expansion into perfumery and personal care.
• Super Friends Loyalty Club Paid annual customer loyalty program offering 10% cashback on purchases across Gali and Brill Group networks, birthday discounts (20% off up to ₪700), and exclusive member benefits.
• Gift Card Brill Group gift cards redeemable across Gali and affiliated networks (excluding Nautica and Timberland) for consumer gifting.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• European fragrance companiesminorStrategic or Co-development Partner · 13 April 2026Gali partnered with European companies to develop its first premium perfume collection NEXUS, comprising 10 niche fragrances across women's, men's, and unisex categories. The collection features high-longevity scents presented in luxury glass bottles, marking Gali's strategic expansion into the perfumery and personal care market.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Steve Madden: US footwear and accessories retailer and brand house. Comparable to Gali in carrying fashion-forward women's and men's footwear across multiple brands, and in leveraging private-label/owned brands alongside wholesale distribution.
• Aldo: Canadian-headquartered multi-brand footwear and accessories retailer. Aldo is explicitly listed as a Brill Group partner brand in Israel, and operates a comparable multi-channel fashion footwear model targeting similar family and fashion-conscious segments.
• Shoe Carnival: US family footwear value retailer offering a broad assortment across men, women, and children. Highly comparable to Gali in horizontal family-segment targeting and value-to-mid-tier pricing strategy.
• Designer Brands (DSW): US-based multi-brand footwear specialty retailer operating DSW stores and Camuto Group. Closely mirrors Gali's family and women's footwear assortment across price tiers, with a strong owned-brand program alongside third-party brands.

Broad incumbents

• Genesco: US-based footwear-focused retail holding company operating Journeys, Schuh, and Johnston & Murphy. Comparable to Gali in multi-brand footwear retail strategy spanning family, fashion, and comfort segments across geographies.
• Foot Locker: Global athletic and casual footwear specialty retailer. Overlaps with Gali's athletic and sneaker category (Adidas, sport sneakers) and shares the multi-brand retail model targeting similar sportswear consumers.
• Deichmann: Europe's largest footwear retailer, operating a multi-brand family footwear chain at massive scale. Highly comparable to Gali in multi-brand family positioning, broad price-tier assortment, and physical-retail-led distribution.
• CCC: Polish-listed multi-brand footwear retail chain operating thousands of stores across Central Europe. Directly comparable to Gali in family-segment breadth, multi-brand assortment strategy, and value-to-mid-tier pricing model.

Regional players

• Castro Model: Israeli fashion retailer operating multi-brand apparel and accessory chains domestically. Comparable to Gali as an Israeli multi-brand brick-and-mortar retail operator competing for similar household discretionary spend.
• Fox Group (Israel): Israeli apparel and footwear importer and retailer operating fashion chains such as Fox and Laline. Direct Israeli market competitor to Gali with overlapping family and fashion positioning and shared domestic retail dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MyGali
• Instagraminstagram.com/gali_shoes
• LinkedInlinkedin.com/company/brill-shoe-industries-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gali