Wooden Point Parquet

What Wooden Point Parquet does

Holzpunkt AG, operating commercially as Wooden Point Parquet, is a Switzerland-based specialty retailer and manufacturer of naturally oiled parquet flooring founded in 1983 and headquartered in Wila, Canton Zürich. The company's functional role is to source, manufacture, distribute, and support premium wood flooring for the Swiss market, with a 40-year specialization in oxidatively oiled surface treatments that preserve the diffusion-open, natural feel of wood. The core technology is materials-based rather than software: proprietary Edelweiss surface finishing executed at the company's own Balterswil TG manufacturing facility, complemented by a distribution partnership with WoodCare Denmark (Woca) that gives Holzpunkt exclusive access to Woca's wood care chemistry (oils, soaps, waxes, Hyper Cross Linking system, Invisible Oil system) and training programs. The product portfolio spans solid and engineered parquet (Edelweiss, Landhausdielen, Fischgrat, Riemenparkett, Holzpflaster), an exterior Swiss larch click-system (Outdoor Massivholzrost), and the full Woca care range; ancillary services include free care seminars for consumers, free professional oil courses for craftsmen, machine rental, and a parquet visualization configurator.

The business model is a hybrid wholesale-plus-direct-to-consumer motion executed through five physical showrooms (Zürich, Bern, Zug, Basel, Wila), a Balterswil remnant outlet, a Woca e-commerce shop with a 10% online discount, and a B2B channel to floor layers, architects, and commercial property clients (hospitality, retail, public buildings) with quote-based pricing and a wholesale price list. Customer segments are private homeowners (primary), floor installation companies and architects/specifiers, and commercial property clients; named reference projects include KKL Lucerne, Casino Baden, Theater Bern, and Herren-Globus Zürich, indicating a premium hospitality and high-end retail footprint. The company is privately held, controlled by management (CEO Martin Graf), with no external investors or parent identified, and holds multiple sustainability and health certifications (FSC, NaturePlus, Minergie-ECO, IBR, Umweltetikette, DIN 53160, EN71-3) that function as specification qualifications in the Swiss market. There is no disclosed revenue, no funding history, and no AI/ML capability referenced in the available data.

Name

Wooden Point Parquet

Legal name

Holzpunkt AG

Website

https://holzpunkt-parkett.ch

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Holzpunkt AG (Wooden Point Parquet) is a Switzerland-based specialty manufacturer and retailer of naturally oiled parquet flooring, serving Swiss private homeowners, floor installers, architects, and commercial clients through five showrooms, an owned Balterswil manufacturing line, and a Woca wood-care distribution partnership.

Ownership category

akta.pro rank

Product category

Parquet Flooring

NAICS

All Other Miscellaneous Wood Product Manufacturing (321999), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)

SIC

Lumber & Wood Products (No Furniture) (2400), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Wood Flooring & Wood Veneer Products (IMADADAI)

akta.pro secondary industry

Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF)

Keywords

• Parquet flooring
• Wood floor care
• Engineered hardwood
• Natural oiled parquet
• Wooden flooring products

Headquarters

HQ city

Wila

HQ country

Switzerland

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Parquet Flooring Sales: Sale of solid and engineered parquet flooring in various wood species and formats. Products available through showrooms and installation partners. Swiss-made options including Edelweiss brand.
2. Woca Wood Care Products: Sale of Woca branded wood care products including oils, soaps, waxes, cleaners and maintenance products. Sold through own e-commerce shop with 10% online discount. Available for pickup at showrooms.
3. Professional Services and Training: Free parquet care seminars for consumers. Professional oil courses for craftsmen and floor installers. Machine rental services. Refinishing services by professional partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Wooden Point Parquet (Holzpunkt AG) is a Swiss parquet flooring specialist that manufactures and supplies naturally oiled parquet flooring, including its proprietary Edelweiss-Parkett line, and distributes the Woca range of wood care products. The company operates five physical showrooms across Switzerland, an in-house surface finishing and manufacturing facility in Balterswil TG, and an e-commerce shop for wood care products. It also offers free care seminars, professional training, and machine rental services to support installation and maintenance.

Product overview

Holzpunkt AG operates as a Swiss parquet flooring company offering a comprehensive portfolio centered on naturally oiled wood flooring products. The core offering includes Edelweiss-Parkett, their premium Swiss-manufactured parquet line produced in their own Balterswil facility, alongside a wide range of parquet types including Landhausdielen (wide plank), Fischgratparkett (herringbone/chevron), and Riemenparkett (strip parquet). The company also offers outdoor wooden products (Massivholzrost) and maintains an extensive Woca care product line for cleaning, oiling, and maintaining wood floors. Services include free parquet care seminars, professional oil application training, machine rental, and a floor visualization configurator tool. With five showrooms across Switzerland (Zurich, Bern, Zug, Basel, Wila), the company serves both private customers and professional tradespeople (floor layers, craftsmen, architects). The company emphasizes sustainability with FSC-certified products, NaturePlus certification, and Minergie-ECO compatible formulations.

Differentiator

Problem solved

Functional benefit

Brands

• Edelweiss Parkett: Premium Swiss-made parquet manufactured in Balterswil TG with proprietary oil finishing.
• Woca Wood Care

Products and services

• Edelweiss-Parkett Premium Swiss-manufactured parquet flooring produced in-house at the company's Balterswil TG facility with oxidatively oiled, diffusion-open and natural surface finishing. Targeted at private customers, architects and floor layers seeking premium Swiss-made flooring.
• Landhausdielen (Wide Plank Flooring) Large-format wooden planks available in solid or multi-layer construction, suitable for gluing or floating installation. Available in oak, walnut, cherry, and Swiss wood species, for private and commercial use.
• Fischgratparkett (Herringbone/Chevron Parquet) Classic herringbone and chevron pattern parquet flooring in oak, maple, beech, ash, walnut, and exotic woods. Used in residential and commercial installations such as hotels and restaurants.
• Riemenparkett (Strip Parquet) Narrow strip parquet flooring available in multiple wood species and formats for various installation patterns, for private and commercial rooms.
• Outdoor Massivholzrost (Outdoor Wooden Grating) Swiss larch outdoor wooden grating with click system for balconies, terraces, and seating areas. Handcrafted in Tösstal and available in four colors.
• Woca Diamond Oil High-performance wood oil with 99% solids content and Hyper Cross Linking technology for fast curing and maximum durability. Minergie-Eco certified. Sold to private customers and professionals.
• Woca Highsolid Meisteröl Professional-grade wood oil with 80% solids content used for base treatment and refreshment of parquet, with coverage of 18-20 m² per liter on raw wood.
• Woca Invisible-System Three-step treatment system that preserves a raw, untreated oak wood appearance while delivering invisible but reliable surface protection.
• Woca Hartwachs Öl (Hardwax Oil) Combination oil-and-wax product delivering a water-repellent, silk-matte surface finish from the first application, with additional pigment protection.
• Woca Basis-Seife (Basic Soap) Natural fat-based wood soap for initial surface treatment. Solvent- and fragrance-free, providing gentle protection with a white finish.
• Woca Exterior Oil Outdoor wood treatment for initial application and maintenance of garden furniture, facades, and wooden terraces. Limits mold and fungus growth.
• Woca Exterior Paint Water-based facade paint for all wood types with UV protection and weather resistance, with a lifespan of up to 6 years. Available in multiple colors.
• Parkettpflege-Seminare (Parquet Care Seminars) Free parquet care seminars for private customers covering cleaning, monthly maintenance, refreshment, stain removal, floor heating, and care tips. Held at showrooms in Bern, Zurich, Zug, and Wila.
• Ölkurs für Profis (Professional Oil Course) Free professional training on oiling and soaping of parquet covering theory and practice, targeted at craftsmen, floor layers, and woodworking professionals.
• Maschinenvermietung (Machine Rental) Rental service for professional floor treatment equipment including single-disc machines, terrace cleaning kits, and oil application tools, used by professionals and private customers.
• Parkettausstellungen (Parquet Showrooms) Five permanent showroom locations across Switzerland (Zürich, Bern, Zug, Basel, Wila) where customers can experience parquet products in person with expert consultation, color swatches, and product demonstrations.

Quantifiable outcome

• Wood floors that become more beautiful with age when properly maintained
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• WoodCare Denmark A/S (Woca)coreTechnology or IntegrationOfficial Woca product partner and authorized online retailer. Woca is a Danish company specializing in natural wood care products with over 40 years of history. Holzpunkt offers the complete Woca product range for wood floor care, furniture care, and exterior wood treatment. Partnership includes access to Woca training programs and certification.
• GrafparkettcoreChannel Partner/ Reseller/ DistributorRecommended installation partner for parquet flooring. Holzpunkt directs customers seeking professional installation services to Grafparkett for quality floor fitting.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Junckers: Danish solid and engineered hardwood flooring manufacturer selling through a specification and showroom channel similar to Holzpunkt's model, with comparable sports/industrial and residential product breadth.
• Bauwerk Parkett: Swiss premium parquet manufacturer with showrooms and a strong naturally-oiled and two-layer product line, directly competing with Holzpunkt in the Swiss premium residential and commercial parquet market.

Regional players

• Barlinek: Polish manufacturer of multilayer engineered wood flooring with broad European distribution; comparable product category and multi-channel retail/wholesale model to Holzpunkt.
• Weitzer Parkett: Austrian premium parquet manufacturer focused on natural-oiled and prefinished wood floors with a comparable specification-led, multi-channel European distribution approach.
• Admonter Holzindustrie: Austrian manufacturer of natural wood floors, parquet, and acoustic products serving architects and premium residential projects across the DACH region — overlapping with Holzpunkt's specification-driven go-to-market.
• Boen Hardwood Flooring: Norwegian/Baltic engineered hardwood flooring producer with strong distribution in Europe, competing in the same premium residential and commercial specification category as Holzpunkt.

Emerging players

• MOSO International: Dutch bamboo and engineered wood flooring specialist targeting architects and developers with sustainability-certified products, competing for the same specification-driven, eco-conscious buyers Holzpunkt serves.

Broad incumbents

• Kährs Group: One of Europe's largest wood flooring manufacturers, offering a broad portfolio of engineered wood floors across multiple price tiers — sets the competitive benchmark on scale, selection, and distribution Holzpunkt faces in Switzerland and DACH.
• Tarkett: Global flooring manufacturer with an extensive wood, vinyl, and laminate portfolio; competes with Holzpunkt mainly in commercial specifications where Tarkett's full-surface coverage and global account programs prevail.

Others

• WoodCare Denmark (Woca): Existing core technology/integration partner — Danish manufacturer of the Woca wood care line that Holzpunkt distributes. Comparable upstream supplier relationship and shared focus on oxidatively oiled wood surface treatment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@holzpunkt.parkett

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wooden Point Parquet