What Mining | Minerals & Metals does

W88 is a privately-held online gambling and entertainment platform founded in 2009 and operating primarily in Southeast Asia, with Vietnam as its principal market since 2013. The company is headquartered in the Philippines under a First Cagayan Leisure and Resort Corporation (CEZA) gaming license, with a Vietnamese operational office in Ho Chi Minh City. It serves adult consumers seeking online betting and gaming entertainment across six product verticals: sports betting (via SABA Sports, SBO Sports, CMD Sports, and other integrated sportsbooks), live dealer casino (Club W Casino, Club Evolution, Club Ezugi), slot games (from providers including Playtech, Microgaming, PG Soft, Pragmatic Play), fishing/shooting games (Fishing World, Jili Games, Dragon Ball Fishing), lottery and number games (GW Lobby, TP Lottery, VR Lottery), and card games.

The platform is built on a proprietary integration architecture that unifies content from seven sportsbook providers and multiple live-casino studios under a single interface, supported by proprietary HD live-streaming technology for dealer-led table games. Distribution occurs through a web platform (mmmplc.com), native Android (direct APK) and iOS applications, and a commission-based affiliate/agent network across Vietnam and Southeast Asia. The platform reports "millions of registered members" and over 15 years of operational history.

W88's business model is transaction-fee based, generating revenue via the house edge on sports wagers, casino table games, slot play, lottery, and fishing games. A tiered VIP membership system (Silver, Gold, Platinum, Diamond) provides escalating cashback rates, exclusive promotions, and dedicated support to drive retention. The customer base is long-tail and direct-to-consumer, acquired through the affiliate network, website content, and messaging-app outreach (Zalo, Telegram). No revenue, headcount, or financial performance figures are publicly disclosed.

Name

Mining | Minerals & Metals

Legal name

W88

Website

https://mmmplc.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Gambling (iGaming)

NAICS

Gambling Industries (7132), Other Gambling Industries (713290), Casinos (except Casino Hotels) (71321), Other Gambling Industries (71329), Amusement Arcades (713120)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Sportsbooks (Online & Mobile Operators) (MPAEACAA), Online Poker Operators (Real-Money) (MPAEAEAC), Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)

Keywords

• Online gambling platform
• Sports betting services
• Live dealer casino
• Online slot games
• Online lottery betting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Sports Betting Commission: W88 generates revenue through sports betting wagers, taking a house edge on all placed bets across multiple sports including football, basketball, tennis, and esports.
2. Live Casino Gaming: Revenue from live dealer casino games including Baccarat, Blackjack, Roulette, Sicbo, and slot games. The platform operates with a house edge built into each game.
3. Slot Games and Jackpots: Slot game revenue generated from player wagers, with progressive jackpot mechanics where a portion of bets contributes to growing prize pools.
4. Lottery and Number Games: Revenue from lottery betting products including Vietnamese regional lotteries, international lotteries, and fast-draw number games with payout ratios up to 99:1.
5. Fishing Games: Revenue from fishing games where players purchase ammunition/credits to shoot fish, with payouts based on fish values caught.
6. VIP Membership Tiers: Tiered VIP membership system (Silver, Gold, Platinum, Diamond) providing escalating cashback rates and exclusive promotions, generating revenue through player retention and increased wagering.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

The company operates an online gambling and entertainment platform branded W88, offering sports betting, live dealer casino, slot games, fishing/shooting games, online lottery, and card games to consumers primarily in Vietnam and Southeast Asia. The platform integrates feeds from multiple third-party sportsbook and gaming studios (SABA, SBO, CMD, Evolution, Ezugi, Playtech, Microgaming, PG Soft, Pragmatic Play, Jili) under a unified website and mobile app interface, with monetization through house-edge transaction fees and VIP tiered membership benefits.

Product overview

W88 is an online gambling and entertainment platform offering a multi-category portfolio including sports betting (SABA Sports, SBO Sports, CMD Sports), live casino (Club W Casino, Club Evolution, Club Ezugi), slot games (Slot Jackpot, Slot 3D, Classic Slots from providers like Playtech, Microgaming, PG Soft), fishing games (Fishing World, Jili Games, Dragon Ball Fishing), and lottery (GW Lobby, TP Lottery, VR Lottery). The platform operates as a unified ecosystem accessible via web and mobile apps, with gaming halls developed by various international providers including IBC Bet, Ezugi, Evolution Gaming, and Jili.

Differentiator

Problem solved

Functional benefit

Brands

• SABA Sports: Sports betting platform developed by IBC Bet, offering diverse sports markets including football, basketball, tennis, volleyball, and eSports
• SBO Sports
• CMD Sports
• Club W Casino
• Club Evolution
• Club Ezugi
• Nổ Hũ W88
• Slot Jackpot
• Slot 3D
• Slot Cổ Điển
• Bắn Cá W88
• Fishing World
• Jili Games
• Dragon Ball Fishing: Kakarot
• Xổ Số W88
• GW Lobby
• TP Lottery
• VR Lottery

Products and services

• Sports Betting (Thể Thao W88) Online sports betting platform offering wagering on football, basketball, tennis, volleyball, badminton, F1 racing, and esports, with live streaming and multiple bet types for adult consumers in Vietnam and Southeast Asia.
• SABA Sports

Quantifiable outcome

• Processing time for deposits and withdrawals within 3 minutes
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• SABA Sports (IBC Bet)coreTechnology or IntegrationSABA Sports, developed by IBC Bet, provides W88's primary sports betting platform with live betting capabilities, comprehensive sports coverage including football, basketball, tennis, and esports. Headquartered in Philippines with CEZA licensing, SABA offers Asian-style betting interfaces and real-time odds updates.
• SBO SportscoreTechnology or IntegrationSBO Sports is a dedicated sports betting brand integrated into W88 since 2014, specializing in Asian sports betting markets. Offers live streaming, continuous match updates, and comprehensive betting options across global sports leagues.
• CMD SportscoreTechnology or IntegrationCMD Sports provides W88's international-standard sports betting platform featuring competitive odds, diverse betting markets including Asian handicap, over/under, and 1X2, with real-time updates across football, tennis, basketball, and volleyball.
• EzugicoreTechnology or IntegrationEzugi is a globally recognized live casino game developer operating within W88's Club Ezugi. Specializes in professional live dealer games including Roulette, Sicbo, Blackjack, and Baccarat variants. Certified for international markets with multi-angle streaming technology.
• Evolution GamingcoreTechnology or IntegrationEvolution Gaming powers Club Evolution at W88, providing European-standard live casino experience. Features exclusive games including Mega Ball (payout ratio up to 999,999:1), Dream Catcher, and Monopoly Live with professional dealers and high-definition streaming.
• Playtech, Microgaming, PG Soft, Pragmatic Play, YGGDRASIL, Play'n GO, EvolutioncoreTechnology or IntegrationW88 integrates slot games from multiple leading global providers including Playtech, Microgaming, PG Soft, Pragmatic Play, YGGDRASIL, Play'n GO, Spadegaming, Skywind, BNG, and Evolution. Each provider contributes distinctive slot themes and gameplay mechanics.
• Jili GamescoreTechnology or IntegrationJili Games provides W88's fishing game portfolio including Jackpot Fishing, Mega Fishing, Bombing Fishing, and Royal Fishing. Features include progressive jackpots, 3D graphics, weapon upgrades, and competitive multiplayer modes.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dafabet: Established Asian online gambling brand offering sportsbook, casino, slots, and lottery with a dedicated Asian portal (Dafabet IN/VN). Competes head-to-head with W88 for Vietnamese sports betting and live casino players.
• 188bet: Long-running Asian online sportsbook and casino operator with a comparable product set (sportsbook, live casino, slots) and a regional agent/affiliate network in Vietnam, Thailand, and Indonesia.
• M88 (Mansion88): Pan-Asian online sportsbook and casino operator with a similar go-to-market (affiliate-driven, multiple sportsbooks, live casino, slots) and comparable Vietnamese/SE Asian player base. Closest like-for-like competitor in product mix and distribution.
• Fun88: Asia-focused online gambling operator offering sports betting, live casino, slots, and lottery with strong affiliate/agent distribution in Vietnam and India. Direct competitor for the same Vietnamese sportsbook and casino player wallet.
• BK8: Southeast Asian-focused online gambling platform with sportsbook, live casino, and slots, positioned similarly to W88 in targeting Malaysian, Vietnamese, and Thai players via heavy bonus and affiliate marketing.
• 12Bet: Asian online sportsbook and casino operator with comparable sports betting, live casino, and slot offerings and a focus on Southeast Asian markets, particularly Vietnam and Indonesia.
• FB88: Asia-focused online gambling operator with sports betting, live casino, and slots, operating with a similar affiliate-driven model in Vietnam and SE Asia. Direct head-to-head competitor in sportsbook and slots.

Broad incumbents

• 1xBet: Large global online gambling operator with an extensive sportsbook, casino, slots, and live dealer offering licensed via Curaçao. Comparable in product breadth and in deploying multiple aggregator partner platforms.
• Bet365: Global online gambling incumbent offering sportsbook, casino, and poker at scale. While primarily Europe-focused, it is a benchmark for product breadth, live streaming, and in-play capabilities that W88 competes against in international sports.

Emerging players

• AG Casino (Asia Gaming): Asian live dealer platform and B2B/B2C live casino operator; integrated as one of W88's sportsbook partners (AG Sports) and competes in the same Asian live casino content vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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