Sun Realty Group

What Sun Realty Group does

Sun Realty Group, LLC is a privately held boutique residential real estate brokerage headquartered in Braselton, Georgia, serving the North Georgia and Metro Atlanta corridor. The firm was founded by Benjamin Harrison, a Broker and multi-time Atlanta Board of Realtors and Communities 100 Magazine honoree, and operates with approximately 11 licensed agents whose roles include Broker, Associate Broker, and Realtor designations. Its core offering is traditional buyer and seller representation in luxury residential real estate, with particular specialization in resort, lake, golf, vineyard, and mountain properties in communities such as Chateau Elan, Reunion Country Club, Lake Sidney Lanier, and the Blue Ridge mountains. Ancillary services include a "What's My Home Worth" valuation tool, a Dream Home Matching service, and relocation assistance for inbound families and professionals.

The firm's technology footprint is minimal and non-proprietary: a WordPress-based website at sunrealtyga.com built and maintained by The Cognitive Creative, with a blog ("Neighborhood Ties"), a YouTube channel, and Facebook/LinkedIn profiles for top-of-funnel content marketing. There are no proprietary platforms, APIs, mobile apps, or disclosed AI/ML capabilities. Property search functionality is delivered through standard real estate listing integrations rather than in-house technology.

Revenue is generated exclusively via per-transaction real estate brokerage commissions on the closing of buyer- and seller-side representations, with commission rates negotiated individually and not publicly disclosed. The GTM motion is sales-led, with agents sourcing clients through referrals, local-community networks, content marketing, and direct outreach; pricing is pay-as-you-go per closed transaction. The company is independently owned by its founder-operator, has no institutional backing, no subsidiaries, and no disclosed funding history.

Name

Sun Realty Group

Legal name

Sun Realty Group, LLC

Website

https://sunrealtyga.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Sun Realty Group is a privately held boutique residential real estate brokerage in Braselton, Georgia, serving affluent buyers and sellers of luxury homes in the North Georgia and Metro Atlanta corridor.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industries

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Buyer Representation Services (BPAJAAAJ), Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Residential real estate brokerage
• Luxury home sales
• Buyer representation services
• Seller representation services
• Relocation real estate agency

Headquarters

HQ city

Braselton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Real Estate Commission: Standard real estate brokerage commission on property transactions. Agents represent buyers and sellers in residential property purchases and sales, earning commission upon transaction closing. This is the primary revenue stream for the firm.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Sun Realty Group is a boutique residential real estate brokerage representing buyers and sellers of luxury, resort, lake, golf, vineyard, and mountain properties across North Georgia and the Metro Atlanta corridor (e.g., Braselton, Buford, Cumming, Hoschton, Dahlonega, Blue Ridge). Services include buyer representation, seller representation, relocation assistance, comparative market analysis-based home valuation, and personalized property search, delivered by a team of licensed agents led by founder Benjamin Harrison.

Product overview

Sun Realty Group operates as a boutique real estate firm specializing in luxury residential properties across North Georgia. The company offers an integrated suite of services including property listings and search capabilities, buyer and seller representation, relocation assistance, and property valuation tools. The core offering consists of their property search platform combined with a network of experienced local agents who provide personalized guidance throughout the buying and selling process. Additional services include community information resources, mortgage calculator tools, and market reports for various North Georgia areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Listings & Search Comprehensive real estate listing platform featuring luxury homes, residential properties, lake properties, and mountain retreats across North Georgia communities including Braselton, Buford, Cumming, Hoschton, and Dahlonega. Available to buyers and sellers in the firm's service area.
• Buyer Representation Services Full-service buyer assistance including property search, market analysis, mortgage guidance, and negotiation support for first-time homebuyers, luxury buyers, and investors in North Georgia.
• Seller Representation Services Complete home selling services including market analysis, pricing strategy, home preparation guidance, marketing, and transaction management to help homeowners sell their properties in North Georgia.
• Relocation Services Assistance for clients moving to the Atlanta area from other regions, including connections to professional movers, schools, and community orientation.
• Property Valuation Tool Home worth estimation service using comparative market analysis (comps) to help homeowners understand their property's value based on neighborhood sales data.
• Dream Home Matching Personalized property search service matching buyers with homes based on their specific criteria including location, price range, bedrooms, bathrooms, and property type preferences.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Chateau ElancoreOthersLuxury golf course and winery resort community in Braselton where several agents live and operate. Key market area for luxury property sales. Beverly Williams resides in the community and has specialized knowledge of the area.
• Reunion Country ClubcoreOthersGolf and country club community in Hoschton where agents Casey and Cyrena Harrington live. Key luxury market area served by the firm.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• eXp Realty: Cloud-based brokerage with aggressive agent-recruitment model and equity participation. Threatens boutique firms like Sun Realty by offering higher commission splits and a broader referral network.

Broad incumbents

• Coldwell Banker Realty: Large national brokerage with significant Metro Atlanta and North Georgia agent count. Overlaps with Sun Realty on traditional residential and luxury transactions as a broad-market incumbent.
• Keller Williams Realty: Large agent-centric national brokerage with strong Atlanta-area market share. Competes with Sun Realty for both agent talent and residential buyer/seller relationships across Metro Atlanta.
• Berkshire Hathaway HomeServices: National franchised brokerage with active presence across Georgia. Competes for the same luxury and residential transactions in the Atlanta metro as part of a much broader portfolio.

Direct peers

• Sotheby's International Realty: Global luxury-focused real estate brokerage network. Comparable to Sun Realty in its luxury specialization and resort/lake/mountain property focus, but operating at significantly larger scale across many geographies.
• Harry Norman Realtors: Long-established luxury brokerage serving Metro Atlanta and North Georgia. Directly competes for the same luxury buyer/seller pool as Sun Realty in the Atlanta metro and surrounding resort corridors.
• Atlanta Fine Homes Sotheby's International Realty: Atlanta-based luxury brokerage affiliated with Sotheby's. Overlaps directly with Sun Realty's luxury segment in North Fulton, Forsyth, and North Georgia mountain communities.
• Compass: Tech-enabled national real estate brokerage with a meaningful luxury presence in Atlanta. Competes for both agents (via splits/equity) and luxury listings in the same corridors Sun Realty serves.
• The Norton Agency: North Georgia-based boutique real estate firm serving the Lake Lanier, Gainesville, and surrounding markets. Closest geographic and size comparable to Sun Realty in the regional luxury segment.
• Ansley Real Estate: Boutique-style Metro Atlanta brokerage with strong luxury and intown presence. Comparable in boutique positioning and similar buyer demographics, though more intown-focused than Sun Realty's suburban/resort footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCqhr5OMG5iajxpqtx8FTtAQ
• Facebookfacebook.com/sunrealtygroupLLC
• LinkedInlinkedin.com/company/sunrealtyga

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun Realty Group