Squid Academy

What Squid Academy does

Squid Academy Ltd is a London-based private company that provides a turnkey esports education ecosystem comprising a cloud-based Learning Management System (LMS), internationally accredited curriculum modules, and competition infrastructure (tournament brackets, scheduling, results tracking). Its content library spans 50+ modules across four accredited programs — Modern Sport Pathways for K-12 schools, The Business of Esports for universities (delivered as credit-bearing electives, e.g., at Assumption University), Play the Game for esports centers, and Mind Your Game for wellness — certified by Education Alliance Finland with a 92% pedagogy score.

The business model is exclusively channel-mediated: Squid Academy does not sell directly to schools. Instead, it recruits partner organizations into a two-tier program — non-exclusive resellers for open markets and exclusive territory partners granted sole rights per country, reserved for partners with proven education-sector distribution (e.g., Squid Esports in Thailand, Damascus Gaming in Texas, Zenfluencers in India, and the XCL Education network across Southeast Asia). Partners deploy the platform into schools, universities, and training centers and earn recurring subscription revenue via per-student licensing and multi-year institutional contracts; Squid Academy supplies the platform, curriculum, training, and sales/marketing support.

Operating geographies at the time of the input data span Southeast Asia (Thailand, India, Philippines, Malaysia, Indonesia, Vietnam, Singapore), North America (USA), and the Middle East (UAE, Saudi Arabia, Qatar). The company is privately held, founder-owned, and bootstrapped, with no disclosed external funding, headcount, or revenue figures. Reported scale includes 18+ schools using the program, 875+ students participating (one source cites 5,000+ students via regional reference deployments), and 9+ curriculum modules in active deployment.

Name

Squid Academy

Legal name

Squid Academy Ltd

Website

https://squid.academy

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Squid Academy is a London-based private company that delivers a turnkey esports education ecosystem — LMS, internationally accredited curriculum, and competition infrastructure — to schools, universities, and esports centers worldwide through a global network of resellers and exclusive territory partners.

Ownership category

akta.pro rank

Product category

Esports Education Platform (EdTech / Learning Management)

NAICS

Educational Support Services (611710), All Other Schools and Instruction (61169), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Esports & Competitive Gaming Programs (EDALAIAO)

akta.pro secondary industries

Collegiate/Scholastic Esports Programs & Leagues (MPAFADAK), Esports Competition Platforms (Tournament Platforms, Matchmaking, Ladders) (MPAFADAF), Online Learning Content & Course Publishing Platforms (BPAMAJAL)

Keywords

• Esports education programs
• Learning management system
• Accredited curriculum modules
• Tournament management platform
• Education partner network

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Per-Student Licensing: Partners earn recurring subscription revenue from every school and institution they onboard, with students enrolling in structured esports education programs through the platform.
2. Institutional Contracts: Multi-year contracts with schools, universities, and training centers for program deployment, covering platform access, curriculum licenses, and competition infrastructure.
3. Competition & Event Revenue: Partners run regional esports competitions and events, generating additional revenue streams through program delivery services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Squid Academy provides a cloud-based Learning Management System (LMS), internationally accredited esports education curriculum, and tournament competition infrastructure as an integrated platform for schools, universities, and esports centers. The offering is sold exclusively through a global network of reseller and exclusive territory partners who deploy esports programs in their local markets and earn recurring per-student and institutional licensing revenue.

Product overview

Squid Academy is an esports education platform company that offers a unified ecosystem comprising three core pillars: a learning management system (LMS) platform, internationally accredited curriculum modules, and competition infrastructure. The platform enables regional partners to deploy esports education programs in schools and universities. The product portfolio includes the core Platform for student management and course delivery, Curriculum with accredited modules, and Competition Infrastructure for tournament management. Four named educational programs build on this foundation: Modern Sport Pathways & Competition for K-12 schools, The Business of Esports for universities, Play the Game for esports centers, and Mind Your Game for wellness. The system is delivered exclusively through a global partner network of resellers and exclusive territory partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Squid Academy Platform Cloud-based Learning Management System (LMS) that manages students, tracks progress, and delivers structured esports education courses across schools and institutions. Sold to and operated by channel partners for end-customer deployment.
• Squid Academy Curriculum Internationally accredited esports education modules covering professional esports roles, game strategy, teamwork, digital literacy, and career readiness, certified by Education Alliance Finland and ready to deploy in schools and institutions.
• Squid Academy Competition Infrastructure Tournament platform providing built-in brackets, scheduling, and results tracking for running regional and national school esports competitions.
• Modern Sport Pathways & Competition Structured esports education program designed for high school environments, teaching teamwork, digital skills, strategy, and game performance.
• The Business of Esports University-level accredited esports course covering the esports value chain, organizations, content, broadcast, and event operations, delivered as credit-bearing electives.
• Play the Game Esports education program designed for esports centers and training facilities.
• Mind Your Game Wellness-focused esports education program covering mental health, wellbeing, and sustainable gaming practices.

Quantifiable outcome

• 4.49/5 student satisfaction at Assumption University with 100+ signups for 30 available seats.
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Squid Esports Co., LtdflagshipChannel Partner/ Reseller/ DistributorExclusive territory partner for Thailand, responsible for deploying Squid Academy programs across schools, universities, and esports organizations. Leads market-wide rollout of esports education in Thailand's fastest-growing esports market.
• Damascus GamingcoreChannel Partner/ Reseller/ DistributorActive reseller partner in Texas, USA, working with schools, universities, and esports facilities to introduce structured esports education programs. Additional reseller partners welcome.
• ZenfluencerscoreChannel Partner/ Reseller/ DistributorActive reseller partner in India, introducing esports education programs to schools, universities, and esports communities through Outfox Gaming platform.
• XCL EducationflagshipChannel Partner/ Reseller/ DistributorSingapore-headquartered education group operating 19 international schools across Southeast Asia with approximately 21,000 students. MIS Pattaya, part of XCL, deployed Squid Academy programs as full curriculum offering, not extracurricular.
• Ace Edventure School GroupflagshipChannel Partner/ Reseller/ DistributorRegional reference deployment in Malaysia where students engage with 12-module curriculum across event management, content creation, community management, broadcasting, and graphic design.
• PB ESI (Indonesia Esports Federation)minorStrategic or Co-development PartnerIndonesia's national esports federation. Esports officially recognized through PB ESI, creating regulatory alignment for esports education programs.
• VIRESA (Vietnam Esports Federation)minorStrategic or Co-development PartnerVietnam's recognized esports sector body. Growing institutional support for esports creates partnership opportunities for education deployment.
• UAE Esports FederationminorStrategic or Co-development PartnerFederation-backed UAE esports market with government investment in gaming and creator economies. Creates institutional appetite for esports education.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Regional players

• GEMS Education: Large private K-12 school operator headquartered in the UAE with extensive MENA footprint and active esports/STEM programs. Comparable as a regional school-network customer and potential channel partner across the same geographies Squid Academy targets.
• Nord Anglia Education: Premium international school group operating across Southeast Asia, Middle East and beyond. Like XCL Education, represents both a comparable school-group deployment target and an institutional customer with curriculum-buying scale.

Emerging players

• Gen.G Global Academy: Esports organisation running Gen.G Global Academy, structured esports education programs for students. Overlaps on esports-as-education positioning but lacks a full LMS + competition infrastructure stack like Squid Academy.

Others

• British Esports Federation: UK-based national federation promoting esports education pathways and accreditation for schools. Comparable as a UK-domestic ecosystem shaper influencing school esports adoption, but is a non-profit body rather than a platform competitor.
• EF Education First: Global education and language-learning provider with established K-12 channel partnerships and accredited curricula. Comparable as a large-scale partner-channel education distributor, useful proxy for understanding the partner economics Squid Academy is replicating in esports.

Direct peers

• Connected Academe: Provides collegiate esports curriculum, bootcamps and credentialing programs for universities. Closest direct peer to Squid Academy's 'Business of Esports' credit-bearing university track and higher-ed accreditation angle.
• PlayVS: U.S.-based scholastic esports platform operating high school esports leagues with curriculum and competition infrastructure. Directly comparable as a K-12 esports education and competition bundle, though focused on North America.

Broad incumbents

• Riot Games: Game publisher operating League of Legends, Valorant and other titles with embedded education and scholarship initiatives. A broad incumbent adjacent to scholastic esports rather than a direct LMS/platform competitor.
• Kahoot!: Publicly listed EdTech platform for in-class engagement and curriculum delivery. Competes for the same school wallet but lacks esports-specific accreditation, curriculum depth and competition infrastructure.
• Pearson plc: Global education publisher and assessment company with credentials and curriculum programs. Comparable as a scale accreditation/content gatekeeper that could enter the esports curriculum category directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SquidAcadem
• LinkedInlinkedin.com/company/squidacademy
• Xx.com/TheSquidAcademy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Squid Academy