Bolognafiere China

What Bolognafiere China does

BolognaFiere China Ltd. (博罗那展览（上海）有限公司) is the wholly-owned Greater China subsidiary of Italian exhibition organiser BolognaFiere Group, formally established in Shanghai in 2007 following a representative office opened in 2005. The company acts as the official China representative for the Group's flagship international trade shows — including the Cosmoprof beauty series, EIMA agricultural machinery exhibition, Zoomark pet industry exhibition, Bologna Children's Book Fair, Marca private-label exhibition, and Autopromotec — and is responsible for exhibitor recruitment, promotional strategy, and operational execution across the Greater China region.

The company's product portfolio comprises more than 20 distinct B2B trade exhibitions organised across six industry verticals: beauty and wellness, agricultural and gardening machinery, culture and publishing, private label / food / pet, automotive and new energy, and health / biomedicine / pharmacy. Events are delivered either as Greater China editions of BolognaFiere Group's global brands (Cosmoprof Worldwide Bologna, EIMA International, Zoomark) or as locally co-developed shows such as China Shanghai International Children's Book Fair (CCBF), Marca China, Shanghai Children's Health & Wellness Fair (CHWF), and the forthcoming Shanghai Illustration & Pop Show (SIPS, launching 2026). The business model is professional services revenue: exhibition organisation fees, booth sales, sponsorship packages, and partnership-driven co-organisation with strategic counterparties such as Informa Markets, Shanghai Xinhua Distribution Group, CBE (China Beauty Expo), FederUnacoma, and FICCI. Marketing is event-driven, supported by a bilingual corporate website (bfchina.net), a WeChat public account (BF_CHINA), and earned media via press releases. BolognaFiere China has 11-50 employees and is led by Marco Tchen as President of the Board; no specific standalone revenue is disclosed, while the parent group reported €274M revenue in 2024 and over €300M in 2025, with BolognaFiere China serving as the bridge for Chinese enterprises seeking access to global exhibition platforms and international brands seeking entry into Asia-Pacific markets.

Name

Bolognafiere China

Legal name

BolognaFiere China Ltd.

Website

https://bfchina.net

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

BolognaFiere China Ltd. is the Shanghai-based wholly-owned Greater China subsidiary of Italian exhibition organiser BolognaFiere Group, recruiting and servicing Chinese exhibitors across the Group's global B2B trade fairs spanning beauty, agriculture, publishing, private label, pet, automotive, and health verticals.

Ownership category

akta.pro rank

Product category

Trade Exhibition Organization Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

Keywords

• Trade exhibition organization
• B2B event management
• International trade fairs
• Exhibitor recruitment services
• Industry business networking

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Exhibition Organisation Services: Revenue generated through organising and managing international trade exhibitions and events. The company charges exhibitors for booth space, sponsorship packages, and participation fees across various industry verticals including beauty, publishing, agriculture, automotive, and health sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bolognafiere China provides professional B2B trade exhibition organization and management services in Greater China, acting as the official Chinese representative for the BolognaFiere Group's portfolio of international trade shows. The company recruits Chinese exhibitors, manages participation services, and runs co-located exhibitions across multiple industry verticals including beauty, private label, agricultural machinery, publishing, pet care, health, and automotive. It generates revenue through booth space sales, sponsorship packages, and participation fees for over 20 international trade fairs it organizes or represents in China.

Product overview

Bolognafiere China operates as a trade exhibition and events management company organizing over 100 international trade fairs annually across multiple industry sectors. The company's portfolio comprises distinct trade exhibition products organized by industry vertical: Beauty & Wellness (Cosmoprof series exhibitions in Bologna, Las Vegas, Miami, Hong Kong, Mumbai, and ASEAN), Private Label/Food & Pet (Marca China, Marca Bologna, Zoomark, PetBridge), Agricultural Machinery (EIMA International, Agrilevante, EIMA Agrimach India), Culture & Publishing (Bologna Children's Book Fair, Shanghai CCBF, SIPS, Arte Fiera), Health & Wellness (Shanghai Children's Health Fair, Exposanita, Cosmofarma), Automotive (Autopromotec), and Other specialized sectors (Asphaltica, ForumPiscine, Slow Wine Fair). These exhibitions serve as business-to-business networking platforms connecting exhibitors and professional visitors across global markets.

Differentiator

Problem solved

Functional benefit

Products and services

• COSMOPROF North America Las Vegas (卡思曼伯北美拉斯维加斯美容展) Leading B2B trade beauty exhibition in the Americas, held at Mandalay Bay Convention Center in Las Vegas. Features cosmetics, packaging, professional hair care, beauty salons and spas, natural and organic products, and nail care. Targets beauty industry manufacturers, brands, and distributors seeking access to the Americas market.
• COSMOPROF North America Miami (卡思曼伯北美迈阿密美容展) B2B beauty trade show targeting the rapidly growing Latin American consumer market, held at Miami Beach Convention Center. Features finished beauty products, Cosmopack supply chain, and multicultural beauty offerings for beauty brands targeting Latin American distribution.
• COSMOPROF Asia (卡思曼伯亚太区美容展) Leading B2B international beauty industry exhibition in Asia, jointly organized with Informa Markets Asia. Features a 'one show, two locations' concept spanning AsiaWorld-Expo and Hong Kong Convention & Exhibition Centre for beauty manufacturers and brands targeting the Asia-Pacific market.
• COSMOPROF India (卡思曼伯印度孟买美容展) 360-degree global beauty platform in Mumbai, the fourth exhibition destination for the COSMOPROF Network, serving the rapidly growing Indian beauty market for international beauty brands seeking South Asian market entry.
• COSMOPROF Worldwide Bologna (卡思曼伯意大利博洛尼亚美容展) Globally influential B2B beauty event organized by BolognaFiere Cosmoprof S.p.a, founded in 1967. Divided into three exhibition areas: Cosmopack, Cosmo | Perfumery & Cosmetics, and Cosmo | Hair & Nail & Beauty Salon.
• COSMOPROF CBE ASEAN (卡思曼伯东盟美容展) Trade show for Southeast Asian beauty industry, collaboration between BolognaFiere, Informa Markets, and China Beauty Expo (CBE). Gateway to the expanding Southeast Asian market, fifth exhibition in the COSMOPROF Network.
• Marca China (广州国际自有品牌展) Chinese sister exhibition of Marca by BolognaFiere, held at Guangzhou Poly World Trade Expo. Focuses on private label products including food and daily consumer goods, connecting brand owners, OEM/ODM enterprises, and source factories with retailers.
• Marca by BolognaFiere & ADM (意大利博洛尼亚国际自有品牌展) Italy's only trade show entirely dedicated to private label business, second largest sector event in Europe. Divided into four sections: FOOD, NON-FOOD, MARCA TECH (PACKAGING), and MARCA FRESH.
• EIMA International (意大利博洛尼亚国际农业及园林机械展) One of the three main agri-machinery exhibitions in the world, created in 1969 by FederUnacoma. Features 14 specialized sectors and seven thematic showcases including Energy, Components, Idrotech, Digital, Green, EIMA Extend, and EIMA Campus.
• Agrilevante (意大利巴里农业机械展) Biennial EIMA series exhibition focusing on Mediterranean crops and farm types, held at Bari Trade Fair Centre. Covers six production chains: grain, non-food energy crops, olive oil, fruit and vegetable, winemaking, and livestock.
• EIMA Agrimach India (印度农业机械展) Only biennale B2B event connecting Indian and global players in the agri-machinery sector, organized by FICCI and FEDERUNACOMA with Ministry of Agriculture support. Inspired by EIMA International.
• Bologna Children's Book Fair (意大利博洛尼亚国际童书展) World's premium copyright exchange hub for publishing, multimedia and licensing businesses for children's stories, illustration, animation. Features the renowned Illustrators Exhibition and BolognaRagazzi awards.
• China Shanghai International Children's Book Fair - CCBF (上海国际童书展) Leading fair dedicated to children's books and content in Asia Pacific, approved by Shanghai Press & Publication Administration. Features Golden Pinwheel Young Illustrators Competition, Illustrators Avenue, and Children Plus Exhibition.
• Shanghai Illustration & Pop Show - SIPS (上海国际插画潮流博览会) Professional exhibition centered on illustration and pop culture, debuting in 2026 at Shanghai Exhibition Centre. Organized with Shanghai Xinhua Distribution Group, featuring Illustration as Art, Pop and Brand, and Illustrators Avenue sections.
• Zoomark International (意大利博洛尼亚国际宠物用品展) Europe's leading pet industry event held biennially in odd-numbered years. Features pet food, accessories, hygiene and care products, and suppliers of raw materials, machinery, packaging and services.
• PetBridge powered by Zoomark (印度孟买国际宠物用品展) B2B platform for pet care industry debuting in India, connecting international exhibitors with hosted buyers and India's most innovative pet care suppliers.
• Asphaltica (意大利沥青及道路展) International exhibition and conference dedicated to road and asphalt industry, jointly organized with Siteb. Features asphalt equipment, recycling technology, road safety barriers, traffic signs, and road marking coatings.
• ForumPiscine / The International Pool and Spa Expo & Congress (意大利博洛尼亚泳池水疗展) International benchmark event for manufacturers, distributors, facility managers and industry professionals in pool and spa sector. Features Innovation Area, Live Shows, and Experiential Areas for design trends.
• Arte Fiera (意大利博洛尼亚艺术博览会) Italian art fair celebrating its 50th anniversary in 2024. Features post-war and contemporary art sections with curated invitation-only sections for photography, Pittura XXI, and Multiples.
• EXPOSANITA (意大利博洛尼亚国际医疗及康复用品展) Italy's unique exhibition dedicated to health care and assistance, second largest in Europe by number of exhibitors and product range.
• COSMOFARMA (意大利博洛尼亚国际医药及美容护理展) Pharmacy world's leading European event for Health Care and Beauty Care sectors with 150 hours of conventions, conferences and ECM courses for professional training.
• AUTOPROMOTEC (意大利博洛尼亚国际汽配展) Most specialized international exhibition of automotive equipment and aftermarket products with 60-year history. Features cutting-edge technologies, innovations, and new products for the automotive sector.
• Shanghai Children's Health & Wellness Fair - CHWF (上海儿童健康展) Annual event focused on health and wellbeing of children aged 3 to 16, organized with DLG Exhibitions. Features children's health care, health food, and health products with expert forums and parent-child activities.
• Slow Wine Fair (意大利博洛尼亚慢饮葡萄酒博览会) International wine event organized with Slow Food, promoting wines produced through sustainable agriculture with emphasis on biodiversity and landscape preservation.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• ADM (Italian Retail Association)coreStrategic or Co-development Partner · 1 January 2007ADM serves as supporting partner for MARCA by BolognaFiere, Italy's only trade show entirely dedicated to the private label business. Collaboration since 2007 for private label exhibition development.
• Informa MarketscoreStrategic or Co-development Partner · 1 January 1996Joint organiser of COSMOPROF Asia exhibition, combining BolognaFiere's exhibition expertise with Informa Markets Asia's regional network. Launched in 1996 as a leading B2B international beauty industry exhibition in Asia.
• Shanghai Xinhua Distribution GroupcoreStrategic or Co-development PartnerCo-organiser of China Shanghai International Children's Book Fair (CCBF), providing publishing industry platform in China since 2013.
• DLG Exhibitions & Events Co., Ltd.coreStrategic or Co-development PartnerJoint organiser of Shanghai Children's Health & Wellness Fair (CHWF), co-located with CCBF to create complementary exhibition matrix centred on Health + Reading.
• CBE (China Beauty Expo)coreStrategic or Co-development PartnerCollaboration with CBE for COSMOPROF CBE ASEAN exhibition in Southeast Asia, combining expertise of three major trade show organisers.
• Siteb (Italian Road and Asphalt Association)minorStrategic or Co-development PartnerCo-organiser of Asphaltica exhibition with BolognaFiere Group, focused on road and asphalt industry. Siteb initiated the exhibition in 2003.
• Editrice IL Campo SrlminorStrategic or Co-development PartnerCo-organiser of ForumPiscine (International Pool and Spa Expo) alongside BolognaFiere and ABSOLUT Events & Communication.
• ASSALCO (National Association of Pet Food and Pet Care Products Producers)coreStrategic or Co-development PartnerSupporting association for Zoomark International pet care exhibition, representing Italian pet product manufacturers.
• ANMVI (National Association of Italian Veterinary Doctors)minorStrategic or Co-development PartnerSupporting association for Zoomark International, providing veterinary professional perspective to pet industry exhibition.
• FederUnacoma (Italian Agricultural Machinery Manufacturers Federation)coreStrategic or Co-development PartnerCreator of EIMA International, jointly organised with BolognaFiere. FederUnacoma Surl serves as federation's service division for exhibition management.
• Ficci (Federation of Indian Chambers of Commerce & Industry)coreStrategic or Co-development PartnerJoint organiser of EIMA Agrimach India, partnering with Ministry of Agriculture & Farmers Welfare and Indian Council of Agricultural Research.
• Promotec SrlcoreStrategic or Co-development PartnerOrganiser of Autopromotec, the most specialised international exhibition of automotive equipment and aftermarket products with 60-year history.
• Shanghai Xinhua Distribution GroupcoreStrategic or Co-development PartnerJoint organiser of Shanghai Illustration & Pop Show (SIPS), launching in 2026 at Shanghai Exhibition Centre.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Messe Frankfurt: One of the world's largest trade fair companies with broad industry coverage (textiles, lighting, automotive, music) and active China operations. Comparable as a multi-vertical German organiser competing in the same B2B exhibition category.
• Messe München: Munich-based exhibition organiser (Bauma, IFAT, ISPO) with strong Asia expansion including Shanghai offices. Comparable as another German multi-vertical trade show incumbent with China presence.
• Hong Kong Trade Development Council (HKTDC): Hong Kong statutory body organising flagship trade fairs (Hong Kong Gifts & Premium Fair, Hong Kong Beauty & Wellness Show, Hong Kong Book Fair). Comparable as a regional incumbent with multi-vertical B2B exhibition portfolio overlapping several of BFC's verticals.
• Reed Exhibitions (RELX): Global B2B exhibition organiser within RELX, active across multiple verticals including beauty, travel, and industrial shows with extensive China/Asia footprint. Comparable as a multi-vertical incumbent with similar scale.
• Koelnmesse: Major German trade fair organiser (Anuga, ISM, imm cologne) running its own China events and partner shows in Shanghai. Comparable as a European-headquartered B2B exhibition group with multi-vertical China presence.

Direct peers

• China Beauty Expo (CBE): China's leading domestic beauty exhibition organiser and BFC's joint venture partner on Cosmoprof CBE ASEAN. Closely comparable given direct overlap in beauty trade show IP and parallel Chinese exhibitor recruitment.
• Informa Markets: Global B2B events organiser and direct partner of BolognaFiere on Cosmoprof Asia and Cosmoprof CBE ASEAN. Closest comparable given overlapping beauty exhibition IP and parallel China-Asia expansion strategy.
• Fiera Milano: Italian-headquartered trade fair operator running events like Milano Unica, HostMilano, and Milan Fashion Week. Closely comparable as a fellow Italian B2B exhibition group competing for global brand and exhibitor share.
• GL Events: French-headquartered global events organiser (SIAL, Maison&Objet, Sirha) with significant Asia operations. Comparable as another multi-vertical European exhibition group competing for Chinese exhibitor participation.
• ITE Group: UK-headquartered organiser of trade exhibitions in emerging markets with strong focus on Russia, CIS, Turkey, and Asia. Comparable in targeting B2B exhibitor recruitment across emerging-market trade show networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bolognafiere China