China Beauty Expo

What China Beauty Expo does

China Beauty Expo (CBE) is a B2B trade show platform serving the global beauty industry, organized by Shanghai Baiwen Exhibitions Co., Ltd. in partnership with Informa Markets since its founding in 1996. The platform operates a '2 City – 2 Expo' model: CBE Shanghai, the flagship 200,000+ sqm event held annually at the Shanghai New International Expo Center across 13 halls covering ingredients, OEM/ODM, packaging, machinery, and finished beauty brands, and CBE Hangzhou, a newer regional show launched in 2024 with an 'Inno-Beauty' focus on domestic brands, selected imports, and influencer/MCN resources. CBE serves beauty brand owners, OEM/ODM manufacturers, packaging suppliers, ingredient companies, machinery providers, and professional beauty distributors, attracting exhibitors from 40+ countries and professional visitors from 130+ countries, with cumulative buyer reach exceeding 450,000 supply-chain professionals. Named exhibitor logos span Shiseido, LG Group, Proya, Bvlgari, Amcor, Johnson & Johnson (Aveeno), and MATIS.

The company's product architecture comprises core events (CBE Shanghai and CBE Hangzhou), sub-branded halls (CBE Supply, CBE Brands, Packaging Halls, OEM/ODM Halls, Innovation Ingredient Hall, Professional Beauty), and supporting modules including ONBOARD@CBE (entry packages for first-time international exhibitors), CBE GoCloud (online B2B trading platform in operation 4+ years for exhibitor discovery and appointment booking), CBE Buyer Club (curated access to Chinese master distributors and importers), the Influencer Club (5,000+ content creators), and the Supply Chain-to-Manufacture Matchmaking program. Underlying technology is primarily the CBE GoCloud web platform plus standard event-management infrastructure; no proprietary AI/ML systems or APIs are disclosed.

CBE generates revenue through multiple streams: primary exhibition booth sales to cosmetics companies, brands, OEM/ODM manufacturers, packaging suppliers, ingredient companies, and machinery providers; visitor registration and admission services; tailored ONBOARD@CBE entry packages for first-time international exhibitors; sponsorship and event services including the Meiyi Awards and Beauty Challenger Awards; and premium matchmaking services. The business model is fundamentally event-driven and high-volume: 3,200+ exhibitors per Shanghai edition with quote-based booth pricing that varies by hall, size, and exhibitor type. International distribution is supported by country pavilion partnerships with 12+ national trade agencies (Switzerland, France, Spain, Germany, Italy, South Korea, Thailand, Poland, Singapore, Hong Kong, Taiwan, India) and CCPIT Sub-Council of Light Industry as a supporting organization.

Name

China Beauty Expo

Legal name

Shanghai Baiwen Exhibitions Co., Ltd.

Website

https://chinabeautyexpo.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

China Beauty Expo is a B2B trade show platform serving the global beauty industry, organizing annual exhibitions in Shanghai and Hangzhou for 3,200+ exhibitors and 450,000+ professional buyers across 130+ countries, covering ingredients, OEM/ODM, packaging, machinery, and beauty brands.

Ownership category

akta.pro rank

Product category

Beauty Trade Show & B2B Exhibition Services

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

Keywords

• Beauty trade show
• Cosmetics exhibition
• B2B matchmaking platform
• Beauty supply chain
• Cosmetic manufacturing expo

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Exhibition Booth Sales: CBE generates primary revenue from selling exhibition booth space to cosmetics companies, beauty brands, OEM/ODM manufacturers, packaging suppliers, ingredient companies, and machinery manufacturers. The show features paid exhibitor booths across dedicated halls (CBE Supply for upstream supply chain, CBE Brands for finished products, Professional Beauty).
2. Visitor Registration and Admission: Revenue generated from professional visitor attendance, including foreign buyer registrations, with services including pre-registration, confirmation codes, and entry pass distribution.
3. ONBOARD@CBE Package: Tailored entry packages for first-time international exhibitors including 6 sqm standard booth, exclusive import agent matchmaking sessions, market insight kits, and promotional support, providing a low-risk, high-visibility market entry solution.
4. Sponsorship and Event Services: Revenue from concurrent events, forums, award ceremonies (Meiyi Awards, Beauty Challenger Awards), matchmaking sessions, and promotional services during the exhibition.
5. Matchmaking Services: CBE facilitates business matching between suppliers and buyers through Supply Chain-to-Manufacture Matchmaking events, creating additional service revenue through premium matchmaking and buyer club access.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

China Beauty Expo (CBE) is a B2B beauty industry trade show organizer operating two major annual exhibitions — CBE Shanghai (flagship, 31st edition) and CBE Hangzhou (Inno-Beauty themed). It hosts 3,200+ exhibitors across cosmetics brands, OEM/ODM manufacturers, packaging, ingredients, and machinery in 200,000+ sqm of exhibition space, attracting 450,000+ supply chain buyers from 130+ countries. The platform also operates CBE GoCloud, an online B2B trading and matchmaking portal providing year-round exhibitor discovery and appointment booking.

Product overview

China Beauty Expo (CBE) is a trade show organizer offering a platform-plus-events architecture centered on two major annual exhibitions: CBE Shanghai (the flagship 30+ year-old event) and CBE Hangzhou (a newer regional show). The core offering comprises CBE Supply (beauty supply chain platform covering packaging, OEM/ODM, machinery, ingredients) and CBE Brands (platform for beauty and personal care brands). Supporting modules include ONBOARD@CBE (entry package for new exhibitors), CBE GoCloud (online trading/matchmaking platform), CBE Buyer Club (distributor access), and the Influencer Club project. The exhibition features dedicated halls for specific segments including Packaging Halls (7 halls, 900+ exhibitors), OEM/ODM Halls (300+ enterprises), Innovation Ingredient Hall N6 (50+ suppliers), and Professional Beauty (400+ service providers). CBE organizes concurrent matchmaking events like Supply Chain-to-Manufacture Matchmaking to facilitate business connections.

Differentiator

Problem solved

Functional benefit

Brands

• CBE Supply: The largest beauty supply chain platform at the expo, showcasing packaging, OEM/ODM/OBM, machinery & equipment, ingredients and raw materials
• CBE Brands
• CBE Hangzhou
• CBE Buyer Club
• Supply Chain-to-Manufacture Matchmaking
• ONBOARD@CBE

Products and services

• CBE Shanghai (Annual Trade Show) The flagship Asia's leading B2B trade fair for the beauty industry, held annually in Shanghai with 200,000+ sqm across 13+ halls at Shanghai New International Expo Centre (SNIEC). Features cosmetics companies, beauty brands, OEM/ODM manufacturers, packaging suppliers, ingredient companies, and machinery manufacturers from over 40 countries.
• CBE Hangzhou (Annual Trade Show) A regional beauty trade show held in Hangzhou (China's e-commerce capital) themed 'Inno-Beauty', focused on innovative domestic brands, selected imports, customized supply chains, and influencer/MCN resources. Operates alongside CBE Shanghai as part of the company's '2 City - 2 Expo' dual-event strategy.
• CBE GoCloud (Online B2B Trading Platform) An online B2B trading platform in service for over 4 years, integrated with CBE's buyer database to welcome 100,000+ professional visitors for trade negotiations and direct procurement. Provides online exhibitor lists, appointment booking, virtual matchmaking, 1-to-1 customer service chats, precision matchmaking, and customized arrangements for global buyers connecting with Chinese beauty suppliers.
• ONBOARD@CBE (New International Exhibitor Entry Package) A tailored entry package for first-time international exhibitors seeking to enter the Chinese beauty market with low cost and low risk. Includes a ready-to-use 6 sqm standard booth, one exclusive import agent matchmaking session, market insight kit, and promotional support designed to provide high market visibility.
• Supply Chain-to-Manufacture Matchmaking Service An efficient online + offline matchmaking platform connecting China's beauty supply chain companies (packaging, machinery, OEM/ODM, and ingredients) with global buyers. Combines online pre-booking with offline one-on-one meetings; the 2026 edition attracted over 200 professional international buyers from 20+ countries, with each exhibitor completing 10+ meetings on average.

Quantifiable outcome

• CBE 2026 features 3,200+ exhibitors including 1,500+ companies covering OEM/ODM, ingredients, packaging, and equipment from 40+ countries
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core and minor.

• Switzerland Global EnterprisecoreGTM or Marketing PartnerOfficial Swiss trade agency partner facilitating Switzerland country pavilion at CBE. Promotes Swiss beauty ingredient and cosmetics companies' participation in the China Beauty Expo. Contact: (+41) 44 365 51 51.
• Cosmetic Valley (France)coreGTM or Marketing PartnerFrance's premier cosmetics industry cluster and national beauty brand association, organizing the French country pavilion at CBE. Represents France's fragrance, skincare, and cosmetics excellence at the expo. Contact: (+33) 2 37 18 33 13.
• ICEX (Spain)coreGTM or Marketing PartnerSpanish export and investment agency facilitating Spanish cosmetics and beauty brand participation in CBE through the Spain country pavilion. Contact: (+86) 21 6217 2620.
• IKW - The German Cosmetic, Toiletry, Perfumery and Detergent AssociationcoreGTM or Marketing PartnerGerman industry association representing cosmetic, toiletry, perfumery and detergent manufacturers, organizing German country pavilion at CBE. Contact: (+49) 172 7349 503.
• Italian Trade Agency Shanghai OfficecoreGTM or Marketing PartnerOfficial Italian trade promotion agency facilitating Italian beauty brands' participation in CBE through organized country presence. Contact: 021-62488600.
• KOECO (South Korea)coreGTM or Marketing PartnerKorean beauty industry association facilitating South Korean cosmetics and K-beauty brand participation in CBE. Contact: (+82) 2 577 5927.
• HKTDC - Hong Kong Trade Development CouncilcoreGTM or Marketing PartnerHong Kong's official trade development body facilitating Hong Kong beauty brand and company participation in CBE. Contact: (+86) 21 6352 8488.
• IEA Taipei (Taiwan, China)coreGTM or Marketing PartnerTaiwanese trade association facilitating Taiwan beauty industry participation at CBE through country pavilion organization. Contact: (+886) 2 2581 3521.
• Vega Intertrade and Exhibitions LLC (Thailand)coreGTM or Marketing PartnerThai trade and exhibition company facilitating Thailand country pavilion at CBE, promoting Thai beauty and wellness brands to the Chinese market. Contact: (+66) 90 985 0155.
• SPA & Wellness Association (Singapore)coreGTM or Marketing PartnerSingapore's spa and wellness industry association promoting Singapore beauty and wellness companies at CBE. Contact: (+65) 6513 7315.
• Polcharm (Poland)minorGTM or Marketing PartnerPolish beauty industry association facilitating Polish cosmetics participation in CBE through country pavilion representation. Contact: (+48) 22 673 60 85.
• UBM India - Beauty SalesminorGTM or Marketing PartnerPart of Informa Markets' India operations, facilitating Indian beauty industry participation in CBE and cross-market engagement. Contact: (+91) 11 66517648.
• Informa MarketscoreStrategic or Co-development PartnerGlobal exhibitions and events company that co-organizes China Beauty Expo with Shanghai Baiwen Exhibitions. Provides international network, market experience, and industry reputation. Informa Markets produces 500+ international B2B events annually worldwide.
• Shanghai Baiwen Exhibitions Co., Ltd.coreStrategic or Co-development PartnerFounded in 1997, Shanghai Baiwen Exhibition Co., Ltd. is one of the most successful professional exhibition organizers in China, jointly organizing China Beauty Expo with Informa Markets. Uses international network and market experience to achieve ambitious goals.
• CCPIT Sub-Council of Light Industry (CLIS)coreGTM or Marketing PartnerA branch of China Council for the Promotion of International Trade, non-governmental foreign trade organization under China National Light Industry Council. Supports CBE as a supporting organization, providing industry credibility and government connections.
• Shanghai Cheng Ying International Trade Co., Ltd.coreImplementation/ SI/ Consulting PartnerOfficial partner providing cosmetics registration consultation services for imported cosmetics in China. Contact: Ms. Daisy Dai, General Manager, Tel: +86 139 0160 1672. Helps overseas brands navigate Chinese regulatory requirements for cosmetic product registration.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cosmoprof Worldwide Bologna: The global flagship beauty trade show in Bologna, Italy, also under BolognaFiere/Informa Markets. Serves the same beauty industry exhibitor base as CBE and competes for international brand marketing budgets allocated annually across beauty trade shows.
• Beautyworld Middle East: Major B2B beauty trade show in Dubai organized by Messe Frankfurt. Competes with CBE for international beauty brand participation and serves a similar exhibitor/buyer base, but focused on the MENA region and serves as an alternative international beauty platform.
• Cosmoprof Asia: Leading B2B beauty trade show in Asia, organized by BolognaFiere and Informa Markets (CBE's parent partner). Directly competes with CBE Shanghai for international beauty brand exhibitor budgets across Asia, with overlapping category coverage in cosmetics, packaging, and supply chain.
• Cosmoprof North America: B2B beauty trade show in Las Vegas organized by BolognaFiere Cosmoprof and Informa Markets. Directly comparable business model — multi-hall beauty B2B exhibition — and competes for the same pool of multinational beauty brand exhibitors pursuing global expansion.
• in-cosmetics Asia: Asia-focused B2B trade show for personal care ingredients, organized by RX (Reed Exhibitions). Competes with CBE's CBE Supply / Innovation Ingredient Hall (N6) for cosmetic ingredient suppliers and R&D buyers, especially international ingredient companies evaluating Asia entry.
• PCHi (Personal Care and Homecare Ingredients): China-based B2B trade show for personal care ingredients, organized by Reed Exhibitions. Directly overlaps with CBE's CBE Supply / Innovation Ingredient Hall for ingredient suppliers, formulators, and R&D buyers in the Chinese market.
• Cosmobeauté Southeast Asia: B2B beauty trade show in Southeast Asia organized by Informa Markets (CBE's parent partner). Competes for the same international beauty brand and OEM/ODM exhibitor base CBE serves in China, often positioned as the regional alternative for brands prioritizing Southeast Asian distribution.

Emerging players

• HBA Global Expo: North American B2B beauty and personal care trade show, smaller in scale but covering similar product categories (skincare, color cosmetics, packaging, ingredients) and serving comparable international brand exhibitors.

Regional players

• K-Beauty Expo (Korea Cosmetic Association): Korean B2B beauty trade show focused on K-beauty exports. CBE lists KOECO South Korea as a country pavilion partner, and K-Beauty Expo is a complementary/competing platform for K-beauty brands seeking international distribution including into China via CBE.
• BeautyEurasia: Istanbul-based B2B beauty trade show serving the Eurasia region. Comparable in model to CBE as a regional beauty sourcing platform, and competes for international brand budgets targeting emerging markets outside of China.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/chinabeautyexpo
• Facebookfacebook.com/chinabeautyexpo
• LinkedInlinkedin.com/company/china-beauty-expo
• Instagraminstagram.com/chinabeautyexpo/?fbclid=IwAR1D9Yn5IMj-6HGMqRafjEbye0zREerNc6c5TMwe1HJe8kDc0GAfGEekYC4

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about China Beauty Expo