Stay Clean

What Stay Clean does

Stay Clean (legal name Comercializadora Stay Clean) is a privately held Mexican chemical products company founded in 1992 and headquartered in Monterrey, Nuevo León. It manufactures and distributes its own line of specialized cleaning, sanitization, and surface-protection products spanning fabric protectors, degreasers, disinfectants, automotive cleaners, and specialty polishes (marble, granite, copper, leather, wood). It also operates as the Mexican importer and distributor for international professional brands including Bridgepoint Systems, Leather Master, GrungeGone, Consume, Hydro Force/Olympus, Bissell, and Omni Dry, and sells professional cleaning equipment such as extractors and air movers. Its core technology is proprietary chemical formulation, with bulk-pack availability (up to 200L) for commercial buyers.

The company sells primarily through a Shopify-powered direct e-commerce storefront (stayclean.mx) priced in Mexican Pesos, supplemented by WhatsApp-based personalized quotes and a B2B distributor-recruitment program. Customer segments are broad and horizontal: residential homeowners, automotive users, professional cleaning service providers, hygiene/sanitization buyers, and industrial/commercial customers. Marketing spans Facebook, Instagram, TikTok, YouTube, email newsletter, and downloadable digital catalogs. Pricing is unit-based, ranging from approximately $99 MXN for entry-level consumer SKUs to $125,697 MXN for the Nautilus MX200H professional extractor, with multi-piece pack discounts and custom quotes for bulk orders.

Operationally, Stay Clean runs with 11-50 employees from a single Monterrey office, has no public funding, no disclosed enterprise customers, no management team information, and no patent portfolio in the source data. Its stated corporate vision is to become the #1 specialized chemical services and products company in Latin America, indicating geographic expansion intent beyond its current Mexico-centric footprint.

Name

Stay Clean

Legal name

Comercializadora Stay Clean

Website

https://stayclean.mx

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Stay Clean (Comercializadora Stay Clean) is a privately held Monterrey-based chemical products company founded in 1992 that manufactures and distributes its own line of specialty cleaning, sanitization, and surface-protection products for Mexican residential, automotive, professional, and industrial customers, while also importing international brands.

Ownership category

akta.pro rank

Product category

Cleaning Products Manufacturing

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

General All-Purpose Cleaners (CRAJAMAA)

akta.pro secondary industries

Heavy-Duty/Industrial-Strength All-Purpose Cleaners (Consumer) (CRAJAMAG), Wood & Laminate Surface Cleaners & Polishes (CRAJACAD), Kitchen & Countertop Cleaners & Degreasers (CRAJACAA)

Keywords

• Industrial cleaning chemicals
• Fabric protection products
• Automotive cleaning supplies
• Sanitization disinfectants
• Professional cleaning equipment

Headquarters

HQ city

Monterrey

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct sale of cleaning products, sanitization solutions, technical equipment, brushes, kits, and machines through e-commerce platform. Products available in multiple sizes from small (150ml, 730ml, 1L) to large commercial quantities (5L, 20L, 200L). Offers bundled packages and combination kits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Stay Clean manufactures and sells specialized chemical cleaning, sanitization, and surface protection products for residential, automotive, hygiene, industrial, and professional cleaning applications. The company offers proprietary chemical formulations organized into product lines (Línea Roja, Línea Automotriz, Línea de Sanitización, Línea de Aerosoles, Línea de Importación), distributes professional cleaning machines and equipment, and provides bundled maintenance kits, serving both individual consumers and professional cleaning service providers in Mexico.

Product overview

Stay Clean is a chemical products company founded in 1992 (Comercializadora Stay Clean) offering a diversified portfolio of cleaning, sanitization, and maintenance products organized into product lines: Línea Roja (home fabric protectors, stain removers, flame retardants, degreasers), Línea Automotriz (dry car wash, tire shine, wax, wheel cleaners, hand creams), Línea de Sanitización (antibacterial sanitizers, disinfectants, insect repellents, screen cleaners), Línea de Aerosoles (pressurized spray products including disinfectants, adhesives, fabric protectors), Línea de Importación (specialty imported products from international brands), Equipamiento Técnico (professional cleaning machines including extractors, air movers, and carpet cleaners), KITS (bundled maintenance solutions for wood and leather furniture), and Machines (commercial-grade cleaning equipment). The company operates primarily as an e-commerce platform serving both residential and professional cleaning markets in Mexico.

Differentiator

Problem solved

Functional benefit

Brands

• Protector de Telas OMS: Flagship fabric protector product available in multiple sizes (1L, 5L, 20L, 200L).
• Kristal Clean
• Stay Clean®

Products and services

• Línea Roja — Home Fabric & Surface Care Home and fabric care product line including the flagship Protector de Telas OMS fabric protector (1L, 5L, 20L, 200L sizes), water-based Protector de Telas y Alfombras Base Agua, Antiflama flame retardant (1L), Antiestático anti-static treatment, biodegradable Desengrasante multiusos, Desmanchador stain remover for upholstery and carpets, and Fuera orina y rasguños pet stain and odor remover. Targeted at homeowners seeking professional-grade fabric protection, stain removal, and surface care.
• Línea Automotriz — Automotive Care Automotive care product line including Auto-Lavado en Seco dry car wash, ecological Brillo para llantas tire shine, Cera líquida express liquid wax, Desengrasante industrial industrial degreaser, Crema desengrasante para manos hand degreasing cream, Eliminador de olores odor eliminator, Kristal Clean glass cleaner, Limpiador para rines wheel cleaner, and Removedor de insectos bug remover. Targeted at vehicle owners and detailing professionals for interior, exterior, wheels, and tires.
• Línea de Sanitización e Higiene — Sanitization & Hygiene Sanitization and hygiene product line including Antibacterial sanitizante para manos líquido hand sanitizer, Desinfectante para juguetes toy disinfectant, food-grade Desinfectante para frutas verduras y más fruit/vegetable disinfectant, Limpia pantallas electronic screen cleaner, multi-surface Limpiador desinfectante multisuperficies, and Repelente de insectos insect repellent. Targeted at households and businesses seeking hygiene and disinfection solutions.
• Línea de Aerosoles — Aerosol Products Aerosol-format product line including Limpiador desinfectante multisuperficie en aerosol 500ml with uniform micro-atomization, Pegamento en aerosol multi-purpose aerosol adhesive, Pegamento Multiusos Extra Fuerte extra-strong contact adhesive for textile, furniture, automotive, construction, and decoration industries, and Protector de telas en aerosol fabric protector spray. Targeted at users needing convenient pressurized spray application.
• Línea de Importación — Imported Specialty Products Specialty imported cleaning products distributed in Mexico from international brands including GRUNGEGONE CARPET PRESPRAY, Bio-Release, Bridgepoint Systems Lemon Fresh deodorant, Bridgepoint Systems Flex Ice and Flex Fire extraction rinses, Consume Eco-Lyzer Neutral, Flex Powder W/Citrus Solv, and Leather Master DESENGRASANTE PARA CUERO AR. Targeted at professional cleaners seeking specialty chemistry from established international brands not readily available in Mexico.
• Equipamiento Técnico — Professional Sprayers & Pumps Professional application equipment including NAUTILUS MX200H, HAPPYBUY 2 GAL sprayer with 20" lance, 3-foot hose, and manometer, LAWNANDGARDEN 1.3 gal (5L) sprayer with shoulder strap, relief valve, and adjustable nozzle, Omni dry Air Mover 2.9 AMP, Omni dry Mini Air Mover with daisy-chain connection, and Rug Doctor. Targeted at professional cleaning operators needing reliable application equipment.
• Máquinas — Professional Cleaning Machines Professional-grade cleaning machines including the Nautilus MX200H portable extractor for deep cleaning carpets, upholstery, and mattresses; the Bissell Spotclean Pro portable carpet cleaner for embedded pet stains and dirt; the Bissell Spotclean Pro Pet model; and the Olympus Power X Pro Spot Machine with electric heater, stainless steel hand tool, 55 psi water pump, 4.8 two-stage suction motor, 3-gallon capacity, and 7-foot vacuum hose for upholstery and spot cleaning. Targeted at professional cleaning service providers and serious residential users.
• KITS — Furniture Maintenance Kits Bundled furniture maintenance solutions including the Kit de mantenimiento para muebles de madera (wood furniture maintenance kit containing 250ml polish, three cleaning cloths, and active formula that removes daily stains while preserving natural wood state and protecting against temperature and humidity damage, priced at $661.00 MXN) and the Kit de mantenimiento para muebles de piel (leather furniture maintenance kit including 250ml cleaner, 250ml protective cream, sponge, and microfiber cloth; active formula removes liquid, oil/grease, and alcohol-based stains while providing barrier protection). Targeted at homeowners seeking all-in-one maintenance solutions for furniture.
• Limpiador y Abrillantador de Mármol, Piedra y Granito — Marble, Stone & Granite Cleaner and Polisher Specialized cleaner and polish for marble, stone, and granite surfaces (including quartz and natural stones) that provides deep cleaning without damaging sealer or natural finish, creates an invisible protective barrier against liquids, oils, dust, and common stains, and produces a mirror-like shine. Targeted at homeowners and professionals with marble, granite, quartz, or natural stone surfaces.
• Limpiador y Abrillantador de Cobre — Copper Cleaner and Polisher Specialized cleaner and polish for copper and copper alloys (brass, bronze, cupronickel, alpaca) that cleans, restores, and returns natural shine; removes dirt, stains, opacity, and light oxidation. Targeted at homeowners and professionals maintaining decorative copper surfaces and fixtures.

Quantifiable outcome

• Professional-grade fabric protection extending furniture life
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FOCA: Iconic Mexican cleaning products brand (all-purpose cleaners, degreasers, sanitizers) sold nationally through mass retail. Direct comparable on category mix, Mexican market presence, and D2C plus retail distribution model.
• Cloralex (Grupo Novamax): Leading Mexican disinfectant and household cleaning brand with broad sanitizer and bleach portfolio. Direct competitor to Stay Clean's Línea de Sanitización in Mexican mass retail and consumer channels.
• Fabuloso (P&G brand): Flagship Mexican all-purpose cleaner brand from P&G. Direct head-to-head competitor with Stay Clean's all-purpose, multi-surface, and degreaser SKUs in Mexican retail shelves.
• Kärcher México: Professional and consumer cleaning equipment manufacturer selling extractors, air movers, and pressure washers in Mexico. Directly comparable to Stay Clean's Equipamiento Técnico line and bundled chemical-plus-equipment proposition.

Broad incumbents

• 3M México: Sells industrial cleaners, degreasers, and specialty cleaning products to commercial and professional channels in Mexico. Comparable to Stay Clean's industrial degreaser and professional cleaning equipment lines through B2B and institutional sales motion.
• Ecolab: Global leader in water, hygiene, and infection prevention solutions serving hospitality, food service, and industrial customers. Comparable to Stay Clean's professional cleaning, sanitization, and equipment-plus-chemical offering in B2B channels.
• Procter & Gamble México: Global CPG incumbent selling Fabuloso, Mr. Clean, and other all-purpose cleaners across Mexico through Walmex, Soriana, and OXXO. Competes with Stay Clean across multiple SKUs in the same shelf but with vastly greater marketing and distribution scale.
• S.C. Johnson México: Global household products company selling cleaners, polishes, and disinfectants in Mexico. Overlaps with Stay Clean across multi-surface cleaners, specialty polishes, and sanitization products through mass-retail distribution.
• Henkel México: Sells Ensueño, Vivel, and PQA fabric and household cleaners in Mexico. Competes directly with Stay Clean's fabric care, all-purpose, and specialty cleaner categories with a much larger international brand and retail footprint.

Emerging players

• BioBel: Mexican eco-friendly cleaning brand selling plant-based household cleaners and sanitizers. Comparable as a Mexican-specialty cleaning brand targeting modern consumers, though positioned in the bio/sustainability segment where Stay Clean currently under-indexes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@StayCleanMx
• Facebookfacebook.com/StayCleanMty
• Instagraminstagram.com/stayclean.mx
• TikToktiktok.com/@staycleanmx
• Xx.com/staycleanmty
• LinkedInlinkedin.com/company/staycleanmexico

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stay Clean