Ultimate Dental

What Ultimate Dental does

Ultimate Dental is a privately held, single-location family and cosmetic dental practice founded by Dr. Sammi Hadad in 2000 and operating at 19636 Allen Rd in Brownstown Charter Township, Michigan. The practice serves individuals and families across the Downriver Michigan corridor (Brownstown, Riverview, Woodhaven, and surrounding areas), offering preventive care (checkups, cleanings, sealants, fluoride, children's dentistry), restorative services (CEREC same-day crowns, tooth-colored fillings, root canals, extractions), tooth replacement (dental implants, bridges, full and partial dentures), and cosmetic procedures (porcelain veneers, cosmetic bonding, teeth whitening) plus emergency dentistry. Dr. Mathew Savaya serves as associate dentist alongside Dr. Hadad, supported by a tenured team of hygienists, dental assistants, and administrative staff.

The practice is built around modern dental technology including CEREC CAD/CAM for single-visit custom porcelain restorations, all-digital radiography emitting roughly 80% less radiation than traditional film, a Picasso diode soft tissue laser, intraoral cameras, Surgically Clean Air air purification, and Purevac high-volume evacuation. Patient retention is reinforced through a "Whitening for Life" loyalty program that ties free whitening gel to 6-month preventive visits, and the practice partners with local oral surgeons for implant placement and area dental labs for prosthetic fabrication.

The business model is fee-for-service dental care billed directly or through dental insurance; Ultimate Dental is in-network with Delta Dental, Cigna, BlueCross BlueShield, and AlwaysCare, accepts all other plans, and offers CareCredit financing for uninsured patients or out-of-pocket procedures. Patient acquisition relies on direct-to-consumer outreach (walk-ins, phone, online appointment requests), word-of-mouth referrals, Google and Facebook reviews, local SEO, and community involvement. The practice does not disclose financials and operates with no external investment, parent company, or institutional ownership; Dr. Hadad remains the sole principal.

Name

Ultimate Dental

Legal name

Ultimate Dental (Sammi Hadad, DDS)

Website

https://ultimatedentalservices.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Ultimate Dental is a single-location, family and cosmetic dental practice in Brownstown Charter Township, Michigan, founded in 2000 by Dr. Sammi Hadad. It serves individuals and families in the Downriver Michigan area across preventive, restorative, cosmetic, and emergency dentistry, with same-day CEREC crowns and in-network status across four major dental insurers.

Ownership category

akta.pro rank

Product category

Family Dentistry

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• Family dentistry
• Cosmetic dentistry
• Preventive dental care
• Restorative dental services
• Dental implants

Headquarters

HQ city

Wayne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Patient Service Fees: The practice generates revenue through fee-for-service dental procedures billed to patients directly or through dental insurance. Services include preventive care (checkups, cleanings, sealants, fluoride), restorative dentistry (fillings, crowns, bridges, root canals), cosmetic dentistry (veneers, bonding, teeth whitening), dental implants, dentures, and emergency dentistry. Insurance is accepted and filed on behalf of patients; out-of-network patients are also welcome.
2. CareCredit Financing: The practice offers third-party financing through CareCredit for patients without insurance or those seeking payment plans, enabling patients to pay in monthly installments with promotional no-interest options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Ultimate Dental is a family and cosmetic dental practice providing preventive, restorative, and cosmetic dental services directly to patients at its Brownstown, Michigan office. Core offerings include routine checkups and cleanings, CEREC one-visit crowns, tooth-colored fillings, dental implants, dentures, bridges, porcelain veneers, teeth whitening, cosmetic bonding, root canals, extractions, periodontal therapy, pediatric dentistry, and emergency dental care, supported by advanced in-office technology.

Product overview

Ultimate Dental is a family dental practice offering comprehensive oral healthcare services across preventive, restorative, and cosmetic categories. The practice operates as a unified service model where all treatments are provided directly to patients at a single Brownstown, Michigan location. Core services include preventive care (checkups, cleanings, sealants), restorative treatments (CEREC one-visit crowns, tooth-colored fillings, dental implants, bridges, dentures), and cosmetic procedures (porcelain veneers, teeth whitening, cosmetic bonding). The practice distinguishes itself through advanced technology including CEREC CAD/CAM for same-day crowns, digital X-rays, soft tissue lasers, and intraoral cameras. Additional offerings include emergency dentistry, children's dentistry, periodontal therapy, and a Whitening for Life patient loyalty program. The practice accepts multiple insurance providers and offers CareCredit financing.

Differentiator

Problem solved

Functional benefit

Products and services

• Preventive Dentistry General dental checkups, cleanings, fluoride treatments, dental sealants, oral cancer screenings, and related preventive services for individuals and families to maintain oral health and prevent dental problems.
• CEREC One-Visit Crowns Same-day dental crowns fabricated in-office using CEREC CAD/CAM technology, allowing patients to receive custom porcelain restorations in a single appointment without temporary crowns or multiple visits.
• Tooth-Colored Fillings Composite resin dental fillings matched to natural tooth color, used to repair cavities and restore damaged teeth while preserving healthy tooth structure.
• Dental Implants Titanium dental implant posts surgically placed in the jawbone (via partnered oral surgeons) to replace missing tooth roots, topped with custom porcelain crowns for permanent tooth replacement.
• Implant-Retained Dentures Dentures anchored to dental implants for improved stability, security, and comfort compared to traditional removable dentures.
• Full & Partial Dentures Prosthetic teeth attached to plastic bases, available as full dentures for complete tooth loss or partial dentures for patients with some remaining natural teeth, fabricated in partnership with local dental labs.
• Dental Bridges Fixed dental restorations that replace one or more missing teeth by bonding crowns to adjacent natural teeth or implants.
• Metal-Free Crowns All-porcelain, zirconia, or all-composite dental restorations providing natural-looking tooth repair without metal components.
• Porcelain Veneers Thin porcelain shells custom-made to cover the front surface of teeth, addressing chips, stains, gaps, and misalignment for smile makeovers.
• Cosmetic Bonding Direct bonding procedure using biocompatible composite resin to repair minor chips, stains, gaps, and other aesthetic imperfections in a single visit.
• Teeth Whitening Professional take-home teeth whitening kits with custom bleaching trays and professional-grade gel designed to brighten smiles 6-8 shades.
• Root Canal Therapy Endodontic treatment to remove infected pulp and nerve tissue from damaged teeth, relieving pain and saving teeth from extraction.
• Tooth Extractions Safe removal of damaged, decayed, or impacted teeth including wisdom teeth extractions, performed with patient comfort prioritized.
• Periodontal Therapy Treatment for gum disease including scaling, root planing, antibiotic therapy, and soft tissue laser procedures to restore gum health.
• Children's Dentistry Pediatric dental care including fluoride treatments, dental sealants, athletic mouthguards, and oral health education for children ages 3 and up.
• Emergency Dentistry Urgent dental care for dental emergencies including toothaches, chipped or cracked teeth, knocked-out teeth, and lost fillings or crowns, with same-day appointments.
• Nightguards for Bruxism Custom-made oral appliances to protect teeth from damage caused by nighttime teeth grinding or clenching.

Quantifiable outcome

• CEREC technology enables custom porcelain dental restorations (crowns, inlays, onlays) to be designed, fabricated, and placed in a single appointment, eliminating the need for temporary restorations and multiple visits
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Delta DentalcoreChannel Partner/ Reseller/ DistributorUltimate Dental is an in-network provider with Delta Dental insurance. As an in-network provider, the practice has negotiated fee agreements with Delta Dental, allowing insured patients to receive covered services at pre-negotiated rates. The practice files Delta Dental claims on behalf of patients and helps patients maximize their Delta Dental benefits.
• Cigna DentalcoreChannel Partner/ Reseller/ DistributorUltimate Dental is an in-network provider with Cigna Dental insurance, offering patients covered preventive, basic, and major restorative services at negotiated rates. The practice assists patients in understanding and maximizing their Cigna dental benefits.
• BlueCross BlueShieldcoreChannel Partner/ Reseller/ DistributorUltimate Dental is an in-network provider with BlueCross BlueShield dental insurance, offering discounted rates on preventive care (80-100%), minor restorative services (70-80%), and major restorative services (50-70%) to insured patients.
• AlwaysCareminorChannel Partner/ Reseller/ DistributorUltimate Dental accepts AlwaysCare dental insurance as an in-network provider, offering patients covered services at negotiated rates.
• Brownstown Area Dental LabscoreTechnology or IntegrationUltimate Dental partners with the best dental labs in the Brownstown area for the fabrication of dentures, partial dentures, and dental restorations. These lab partnerships enable the practice to provide custom-made, lifelike prosthetic teeth and dental restorations tailored to each patient's unique anatomy and aesthetic needs.
• Local Oral Surgeons (Implant Placement)coreStrategic or Co-development PartnerFor dental implant procedures, Ultimate Dental refers patients to partnered oral surgeons who handle the surgical placement of implant posts into the jawbone. These specialists have placed thousands of implants and work collaboratively with Dr. Hadad, who provides the final implant restorations (crowns, bridges, or implant-retained dentures) once healing is complete.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Heartland Dental: Largest US dental support organization (DSO), supporting thousands of doctor-owned practices across general, cosmetic, and specialty dentistry. Comparable as a competitor operating in the same family/general dentistry category with similar service mix but vastly greater scale, recruiting, and marketing reach.
• Mortenson Dental Partners: DSO supporting family and specialty dental practices across multiple US states, with a strong concentration in the Midwest. Comparable on family/general dentistry service mix and regional patient overlap, but operating at multi-state scale.
• Dental Care Alliance: DSO supporting a large network of affiliated general and specialty dental practices across the US. Comparable as a scaled competitor with similar service mix and insurance contracting leverage, operating across multiple geographies.
• Aspen Dental: National DSO-branded dental practice chain offering preventive, restorative, cosmetic, and denture/implant services across hundreds of locations. Directly comparable service offering, but operating at national scale with significantly greater marketing and patient-acquisition infrastructure than an independent single-location practice.
• Pacific Dental Services: Major DSO supporting hundreds of dental practices across general and specialty dentistry with modern technology and integrated insurance networks. Comparable on service mix and technology-forward positioning, but with enterprise-scale procurement, recruiting, and patient acquisition.
• Affordable Dentures & Implants: National DSO-branded dental chain focused on dentures, implants, and extractions with hundreds of locations. Partial overlap with Ultimate Dental's denture and implant services, and a direct competitor for price-sensitive restorative and tooth-replacement cases.
• Great Expressions Dental Centers: DSO-affiliated multi-location dental group providing general, preventive, restorative, and cosmetic dentistry across the Midwest and Southeast. Comparable service offering and patient demographic; competes with independents on insurance network breadth and convenience.

Emerging players

• Tend: Tech-forward dental startup operating modern, design-led practices with digital intake, transparent pricing, and membership plans. Comparable on technology-enabled service delivery and consumer-brand positioning, but with venture-scale backing and a distinct urban/millennial target demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ultimatedentalservices
• LinkedInlinkedin.com/company/hadad-sammi-dds

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultimate Dental