Morita
UAB Morita is a Lithuanian wholesale-retail distributor of doors, windows, flooring, tiles, and hardware from European manufacturers, serving homeowners, builders, wholesale resellers, and institutional clients through three showrooms in Vilnius, Kaunas, and Marijampolė.
- Company typePrivate
- Founded1993
- HeadquartersMarijampole, Lithuania
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Morita does
UAB Morita also operates the wholly-owned Sūduvos baldai furniture brand (launched 2010, expanded to Vilnius in 2020) and serves as the Baltic Region representative for Dutch logistics equipment maker Stertil since 2015. Customers include individual homeowners, residential and commercial builders, wholesale resellers, and institutional buyers, with named reference projects at Hotel Marriott Vilnius, multiple Vilnius progymnasiums, Šiaulių Sports Gymnasium, and healthcare facilities. Revenue is generated through one-time product sales (exterior doors priced €455–€1,692; multi-purpose doors €113–€220) and bundled professional installation services for PVC windows and blinds in southern Lithuania. The go-to-market is sales-led, anchored on physical showroom consultation with website-based lead capture, and the company carries no proprietary technology, no AI/ML capabilities, and no public funding history.
Morita firmographics
Firmographics- Name
- Morita
- Legal name
- UAB Morita
- Website
- https://morita.lt
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UAB Morita is a Lithuanian wholesale-retail distributor of doors, windows, flooring, tiles, and hardware from European manufacturers, serving homeowners, builders, wholesale resellers, and institutional clients through three showrooms in Vilnius, Kaunas, and Marijampolė.
- Ownership category
- akta.pro rank
Where Morita is headquartered
LocationHeadquarters
- HQ city
- Marijampole
- HQ country
- Lithuania
- HQ region
- Europe
Offices4 records
Markets served
Morita business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - Doors, Windows, Flooring: One-time product sales of doors, frames, windows, flooring, handles, cylinders, and accessories from European manufacturers. Products are sold through company showrooms and the online catalog.
- Installation Services: Provides installation services for PVC windows and blinds in southern Lithuania. Services are bundled with product sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | THERMO exterior doors - Premium insulated exterior doors |
| Unit Pricing | One time/ perpetual license | Exterior entry doors - Various models |
| Unit Pricing | One time/ perpetual license | Multi-purpose/Technical doors |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Morita product offering
Product offeringCore offering
Morita is a Lithuanian wholesaler-retailer that distributes and sells construction and finishing materials, primarily doors, windows, flooring, tiles, handles/cylinders, and accessories sourced from European manufacturers including REHAU, SALAMANDER, redTECH, redARTE, PORTA, DRE, NOVOFERM, and POL-SKONE. The company operates company-owned showrooms in Vilnius, Kaunas, and Marijampolė, serving both retail consumers and wholesale B2B customers, and provides installation services for PVC windows and blinds in southern Lithuania.
Product overview
Morita is a Lithuanian building materials distributor offering a comprehensive range of doors, windows, flooring, tiles, and hardware. The core offering centers on doors (interior, exterior, PVC, and technical types including fire-rated, acoustic, and multi-purpose) from European brands like PORTA, NOVOFERM, DRE, and POL-SKONE, complemented by PVC windows (redTECH, REHAU, SALAMANDER), SwissKrono laminate flooring, tiles from multiple European manufacturers, and door hardware. The company operates showrooms in Vilnius, Kaunas, and Marijampolė, serving both retail and wholesale customers across Lithuania.
Differentiator
Problem solved
Functional benefit
Brands
- Sūduvos baldai: Furniture trade business brand operated by Morita, launched in Marijampolė in 2010
- Garnys
- Durys Lux
Products and services
- Doors (Interior, Exterior, PVC, Technical)
Companies that use Morita
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Morita technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Morita partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Stertil (Netherlands)minorSince 2015, Morita has been the representative of the Dutch company Stertil for the Baltic Region. Morita supplies levelling ramps, gate sealing sleeves, spare parts, and accessories to manufacturing, trade, and logistics companies throughout the Baltic states.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Morita competitors and assessment
Company assessmentOthers
- REHAU: German polymer-products manufacturer whose window systems (bluSYNEGO) are distributed by Morita. Listed as a peer because, although a supplier, REHAU's direct relationships with installers and developers overlap with Morita's channel positioning.
Regional players
- Bauhof: Estonian-originated home-improvement and building-materials chain with Baltic operations. Comparable as a regional multi-category building-supplies retailer; primary market is Estonia/Latvia rather than Lithuania.
- Depo DIY: Latvian DIY and building-materials chain with Lithuanian store locations. Comparable to Morita as a regional building-materials retailer; headquartered and primarily operating outside Lithuania.
- Stark (Kesko): Estonian building-materials and finishing-supplies retailer owned by Kesko. Comparable multi-category building-supplies distributor in the Baltic region, focused primarily on the Estonian market.
Broad incumbents
- Jeld-Wen: Global door and window manufacturer with strong European presence. Comparable product overlap with Morita's interior/exterior doors and windows, but operating as a manufacturer across many markets.
- Hörmann: Europe's largest door manufacturer (industrial, commercial and residential). Comparable product overlap with Morita's technical-door range; broader portfolio and manufacturer-level scale put it in incumbent position.
- Internorm: Leading European window and entrance-door manufacturer. Comparable premium-insulated-product overlap with Morita's THERMO and REHAU/SALAMANDER window lines; competes primarily at the manufacturer/specifier level.
Direct peers
- Senukai: Lithuania's largest building-materials and DIY retail/wholesale chain. Directly comparable to Morita in selling doors, windows, flooring and finishing materials to both consumers and contractors in the Lithuanian market.
- Moki Veži: Lithuanian home-improvement and building-supplies retailer offering doors, windows, tools and finishing materials with both showroom and online channels — competing head-to-head with Morita in Vilnius, Kaunas and other cities.
Emerging players
- Porta Doors: Polish door manufacturer whose brand is actively distributed by Morita. Comparable through overlapping product range (interior, exterior and metal doors); smaller and more regionally focused than global incumbents.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Morita social profiles
Digital presenceMorita financial estimates
Financial estimateRevenue estimate
Valuation estimate
Morita leadership team
Management profileNumber of profiles
Morita subsidiaries and ownership
Company hierarchySubsidiaries1 record
Morita funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Morita M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Morita
What does Morita do?
Morita is a Lithuanian wholesaler-retailer that distributes and sells construction and finishing materials, primarily doors, windows, flooring, tiles, handles/cylinders, and accessories sourced from European manufacturers including REHAU, SALAMANDER, redTECH, redARTE, PORTA, DRE, NOVOFERM, and POL-SKONE. The company operates company-owned showrooms in Vilnius, Kaunas, and Marijampolė, serving both retail consumers and wholesale B2B customers, and provides installation services for PVC windows and blinds in southern Lithuania.
Is Morita a public or private company?
Morita is a private company. It is classified as unknown and is currently operating.
When was Morita founded?
Morita was founded in 1993. It employs 11 to 50 people.
Where is Morita based?
Morita is headquartered in Marijampole, Lithuania, in the Europe region.
How does Morita make money?
Two revenue lines are on record. Product Sales - Doors, Windows, Flooring is the primary driver. The others are installation Services.
Who are Morita's main competitors?
REHAU is listed as an others. Regional players are Bauhof, Depo DIY and Stark (Kesko). Broad incumbents are Jeld-Wen, Hörmann and Internorm. Direct peers are Senukai and Moki Veži. Porta Doors is listed as an emerging player.
Does Morita have an API?
No public API is recorded for Morita.