Le Tian Pen
Le Tian Pen is a Guangzhou-based manufacturer of pens and notebooks, founded 1995, operating a 400-worker factory producing 500,000 pieces monthly. It serves corporate, retail, and gift buyers worldwide via OEM/ODM bulk orders and a global Shopify storefront.
- Company typePrivate
- Founded1995
- HeadquartersGuangzhou, China
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Le Tian Pen does
Guangzhou Le Tian Pen Co., Ltd. (operating as LT-PEN / Le Tian) is a Guangzhou, China-based integrative enterprise founded in 1995 that designs, manufactures, and sells writing instruments and paper products. Its catalog spans plastic and metal ball pens, gel and roller pens, leather, wooden, gift, advertising, banner, highlighter, and laser pens, together with notebooks including custom journals, leather-bound gift sets, and a smart power-bank notebook line integrating 8000mAh wireless charging, USB flash storage, and a phone holder. Manufacturing is anchored at a 10,000m² Guangzhou facility established in 2010, employing 400 workers across 20 production lines and delivering monthly output capacity of 500,000 pieces, with 10 QC staff and 4 auditors per line and a catalog of more than 1,000 product styles updated monthly.
Core production technology centers on multi-method custom-logo application (silk screen printing, laser engraving, heat transfer, pad printing) with Pantone color matching, MSDS-certified materials, and EN-71 European toy-safety certification. The company sells through two parallel motions: OEM/ODM bulk manufacturing for enterprise buyers requiring branded promotional pens and corporate gifts (typically 1,000–5,000-piece minimum orders with multi-year contract cadence and volume discounts), and a direct-to-consumer Shopify storefront (le-tian.com.cn) selling individual and small-batch orders at $0.85–$12.50 USD with global shipping and PayPal checkout. Marketing is digital-first, supported by Facebook, Instagram, and TikTok brand accounts.
Revenue is generated through one-time unit sales (pens, notebooks, and bundled gift sets) plus custom-manufacturing services, with primary customer use cases spanning corporate gifts, employee appreciation, conference swag, hotel and office supplies, plus secondary segments in office/school stationery, gift/personal occasions, and tool-pen trades professionals. The company is privately held with no disclosed parent, no funding rounds, and no public revenue figures; it operates a single sales contact (Ian Yuan, [email protected]) handling bespoke enterprise inquiries across markets in Asia, North America, Europe, and the Middle East.
Le Tian Pen firmographics
Firmographics- Name
- Le Tian Pen
- Legal name
- GUANGZHOU LE TIAN PEN CO., LTD
- Website
- https://le-tian.com.cn
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Le Tian Pen is a Guangzhou-based manufacturer of pens and notebooks, founded 1995, operating a 400-worker factory producing 500,000 pieces monthly. It serves corporate, retail, and gift buyers worldwide via OEM/ODM bulk orders and a global Shopify storefront.
- Ownership category
- akta.pro rank
Le Tian Pen industry classification
Industry- Product category
- Writing Instruments & Stationery Manufacturing
- NAICS
- Office Supplies (except Paper) Manufacturing (339940), Stationery Product Manufacturing (32223), Office Supplies and Stationery Retailers (459410)
- SIC
- Pens, Pencils & Other Artists' Materials (3950), Papers & Allied Products (2600)
- akta.pro primary industry
- Luxury Writing Instruments & Desk Accessories (CRAKAEAI)
- akta.pro secondary industries
- Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG), Soldering, Rework & Electronics Hand Tools Retail (CRACAKAG)
Keywords
Where Le Tian Pen is headquartered
LocationHeadquarters
- HQ city
- Guangzhou
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
Le Tian Pen business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Pen Sales: One-time product sales of various pen types including ballpoint, gel, rollerball, and specialty pens. Revenue generated through individual unit sales and bulk wholesale orders.
- Notebook Sales: Sales of custom notebooks including standard notebooks, smart notebooks with power bank functionality, and leather journals. Sold individually and in gift sets.
- OEM/ODM Custom Manufacturing: Custom pen and notebook manufacturing services for corporate clients requiring branded merchandise, promotional gifts, and custom-designed stationery products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level promotional pens starting at $0.85 |
| Unit Pricing | Pay-as-you-go | Mid-range luxury pens from $1.88 to $4.99 |
| Unit Pricing | Pay-as-you-go | Premium smart notebooks from $4.60 to $12.50 |
| Unit Pricing | Multi-year contract | Custom OEM/ODM bulk orders with MOQ |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Le Tian Pen product offering
Product offeringCore offering
Le Tian Pen manufactures and sells custom pens and notebooks, including ballpoint, gel, rollerball, metal click, multi-functional tool pens, and customizable notebooks with optional smart features such as 8000mAh wireless charging and USB storage. The company offers OEM/ODM services for corporate clients requiring branded promotional merchandise and custom-logo stationery, while also selling directly to consumers through its Shopify e-commerce storefront.
Product overview
Le Tian Pen (Guangzhou Le Tian Pen Co., Ltd.) is an integrative enterprise established in 1995 specializing in the production, processing, and sale of writing instruments and paper products. The company operates from a 10,000m² factory with 400 workers and 20 production lines, achieving 500,000 pieces monthly capacity. The product portfolio centers on two core categories: pens (including plastic ball pens, metal ball pens, roller pens, gel pens, leather pens, gift pens, advertising pens, highlighters, and laser pens) and notebooks (including custom journals, smart notebooks with power bank functionality, and leather-bound organizers). The pen lines are organized by style (Premium Ballpoint, Lady Gift Rollerball, Metal Click, Tool Pen) while notebooks emphasize customization and smart features like wireless charging and USB storage. Both product categories offer OEM/ODM customization services with multiple branding methods (silk printing, laser engraving, heat transfer). The company operates primarily as a B2B supplier targeting corporate gifts, promotional products, and wholesale stationery markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Ballpoint Pen High-quality metal ballpoint pens designed for office and school use, available in various styles including luxury metal, slim, and promotional variants with customizable logo options.
- Lady Gift Rollerball Pen Elegant rollerball pens designed for women, featuring refined aesthetics suitable for gifting occasions with custom logo printing capabilities.
- Metal Click Pen Click-action metal pens with mechanism-activated deployment, available in multi-color options with black ink refill and customizable branding.
- Custom Notebook Customizable notebooks in various sizes (A4/A5/A6) featuring PU leather covers, spiral binding options, and personalized printing for journals, diaries, and business use.
- Smart Power Bank Notebook Innovative notebooks integrated with 8000mAh wireless charging capability, USB flash drive storage, and phone holder functionality, combining traditional journaling with modern tech accessories.
- Custom Pen (OEM/ODM) Fully customizable pen products allowing clients to specify colors, logos, materials, and branding methods including silk printing, laser engraving, and heat transfer.
- Metal Roller Pen / Gel Pen Smooth-writing roller and gel pens featuring metal construction, available in 0.5mm-1.0mm tip sizes with oil-based or liquid ink options.
- Multi-functional Tool Pen Multi-functional pens combining writing capability with integrated tools such as screwdrivers, rulers, levels, and touch screen stylus tips.
- Pen Gift Set Curated gift sets featuring premium aluminum pens packaged in presentation boxes, suitable for corporate gifts and special occasions.
- Pen With USB Drive Specialty pens incorporating hidden USB flash drives (16GB capacity) and touchscreen stylus tips, combining digital storage with traditional writing instruments.
Quantifiable outcome
- 10 QC staffs and 4 QC auditors assigned in each production line ensuring quality standards
- +2 more outcomes
Companies that use Le Tian Pen
Customer profileSegments4 records
Ideal customer profiles3 records
Le Tian Pen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Le Tian Pen partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Le Tian Pen competitors and assessment
Company assessmentDirect peers
- Ningbo Rainma Stationery: Chinese stationery exporter producing promotional pens, notebooks, and corporate gifts with strong OEM capabilities—operates in overlapping product categories and distribution channels.
- Deli Group: Chinese office supplies and stationery manufacturer with broad product portfolio including pens, notebooks, and office equipment—competes with Le Tian Pen in the corporate and wholesale stationery market.
- Shanghai M&G Stationery: One of China's largest stationery manufacturers offering pens, notebooks, and office supplies through both B2B and consumer channels—directly comparable in product range and target markets with Le Tian Pen.
- Wenzhou Aihao Pen Industry: Chinese pen manufacturer specializing in promotional and advertising pens with OEM/ODM services for corporate gifts—closely matches Le Tian Pen's core business model and target customers.
- Beifa Group: Major Chinese writing instruments manufacturer producing ballpoint pens, gel pens, and markers with extensive OEM/ODM capabilities and global distribution—competes in similar price points and customer segments.
Broad incumbents
- Pilot Pen: Global writing instruments company with established brand portfolio including promotional and corporate gift pens—competes in the same B2B promotional product channel as Le Tian Pen.
- Zebra Pen: International writing instruments manufacturer with wide range of ballpoint, gel, and rollerball pens—provides competitive overlap in the mid-range pen segment Le Tian Pen targets.
- Pentel: Established Japanese writing instruments brand with global presence offering premium pens and markers—operates in overlapping product categories but at higher price points and with stronger brand recognition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Le Tian Pen social profiles
Digital presenceLe Tian Pen compliance and trust
Trust signalCompliance3 records
Le Tian Pen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Le Tian Pen leadership team
Management profileNumber of profiles
Profiles1 record
Le Tian Pen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Le Tian Pen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Le Tian Pen
What does Le Tian Pen do?
Le Tian Pen manufactures and sells custom pens and notebooks, including ballpoint, gel, rollerball, metal click, multi-functional tool pens, and customizable notebooks with optional smart features such as 8000mAh wireless charging and USB storage. The company offers OEM/ODM services for corporate clients requiring branded promotional merchandise and custom-logo stationery, while also selling directly to consumers through its Shopify e-commerce storefront.
Is Le Tian Pen a public or private company?
Le Tian Pen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Le Tian Pen founded?
Le Tian Pen was founded in 1995. It employs 251 to 500 people.
Where is Le Tian Pen based?
Le Tian Pen is headquartered in Guangzhou, China, in the Asia region.
How does Le Tian Pen make money?
Three revenue lines are on record. Pen Sales are the primary driver. The others are notebook Sales and OEM/ODM Custom Manufacturing.
Who are Le Tian Pen's main competitors?
Direct peers on record are Ningbo Rainma Stationery, Deli Group, Shanghai M&G Stationery, Wenzhou Aihao Pen Industry and Beifa Group. Broad incumbents are Pilot Pen, Zebra Pen and Pentel.
Does Le Tian Pen have an API?
No public API is recorded for Le Tian Pen.
What industry is Le Tian Pen in?
Le Tian Pen's product category is Writing Instruments & Stationery Manufacturing. Its primary akta.pro industry code is CRAKAEAI, Luxury Writing Instruments & Desk Accessories, with a secondary code of IMAMAHAG, Stationery & Office Paper Products (notebooks, pads, forms). Its NAICS code is 339940 and its SIC code is 3950.