De Vries en Nell

What De Vries en Nell does

De Vries & Nell is a privately held Dutch accounting and tax advisory firm (Administratiekantoor) headquartered in Woudenberg with two additional offices in Amersfoort and Maarn, serving small and medium-sized enterprises (MKB), self-employed professionals (ZZP), starters, and individuals across the Utrecht province. Founded approximately 50+ years ago (c. 1970), the firm delivers a full-service portfolio across six core areas: annual accounts and reporting (Jaarrekening & Rapportages), bookkeeping (Administratie), payroll administration (Salarisadministratie), tax compliance and filing (Fiscaliteit), simplified income tax for sole proprietors (IB + Winstaangifte verkort), and strategic advisory (Advisering en ondersteuning), plus gift and inheritance tax services.

The practice operates a technology-enabled delivery model built on third-party platforms rather than proprietary systems: the Asperion cloud accounting platform (including the AdmInbox ZZP subscription at €16.50/month) handles online bookkeeping, document management, and Scan & Herken OCR for invoice recognition; AFAS Profit powers payroll administration with employee self-service through Mijn LoonDossier; ValidSign provides eIDAS-compliant digital signatures; and Digipoort integrates directly with the Belastingdienst for automated VAT/ICP submissions. Major Dutch banks (Rabobank, ING, ABN AMRO, KNAB, Bunq) feed transactions automatically into the platform.

De Vries & Nell is NOAB-certified and a member of the Register Belastingadviseurs (RB), and the Amersfoort office has operated under a Horizontaal Toezicht (Horizontal Supervision) convenant with the Belastingdienst since 9 July 2019, conferring trusted-taxpayer status. Revenue is generated through quote-based professional services (bookkeeping, tax, payroll, advisory) and a small recurring subscription stream from AdmInbox ZZP. Customer acquisition is primarily local-direct across three physical offices, supplemented by SEO-driven content marketing and downloadable fiscal resources; no public revenue, headcount, or ownership disclosures exist.

Name

De Vries en Nell

Legal name

De Vries & Nell

Website

https://devriesennell.nl

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

De Vries & Nell is a privately held Dutch accounting and tax advisory firm operating from Woudenberg, Amersfoort, and Maarn, serving SMBs, ZZP professionals, starters, and individuals with bookkeeping, payroll, tax filing, and advisory services.

Ownership category

akta.pro rank

Product category

Accounting and Tax Advisory Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Offices of Certified Public Accountants (541211)

SIC

Finance Services (6199)

akta.pro industry

PRIMARYBPAAAGAJ

Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Finance & Accounting Outsourcing (AP/AR, GL, Billing)

SECONDARYBPAAAGAB

Accounts Receivable (Invoicing, Cash Application, Deductions)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Finance & Accounting Outsourcing (AP/AR, GL, Billing)

SECONDARYBPACAGAD

Contractor Payroll, Invoicing & Payment Services

Business & Public Services/HR, Staffing & Recruitment Services/Contract Staffing & Independent Contractor Management

Keywords

• Bookkeeping services
• Tax advisory services
• Payroll administration
• Annual financial accounts
• Business advisory services

Headquarters

HQ city

Woudenberg

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Administratie en Boekhouding: Full or partial administration services for entrepreneurs, including online bookkeeping, periodic control, and digital accounting.
2. Salarisadministratie: Payroll processing including payslips, tax filings, pension declarations, and employer payments.
3. Belastingadvies en Aangiften: Tax filing services for income tax, corporate tax, VAT, inheritance/gift tax, and dividend tax. Advisory services for fiscal optimization.
4. Jaarrekening: Annual accounts preparation including publication documents for KvK filing.
5. Online Boekhouden (AdmInbox ZZP): Subscription-based online accounting package at €16.50 per month including unlimited invoicing, document scanning, VAT filing, and bank connections.
6. Advisering: Strategic advisory services including financing applications, financial planning, B.V. establishment, and automation consulting.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

De Vries & Nell is a Dutch accounting and tax advisory firm providing outsourced bookkeeping, payroll administration, tax filing (income, corporate, VAT, payroll, dividend, gift, and inheritance tax), annual account preparation, and strategic business advisory to small and medium-sized businesses (MKB), sole proprietors (ZZP), starters, and individuals. The firm operates from three physical offices in Woudenberg, Amersfoort, and Maarn and uses the Asperion online accounting platform, AFAS Profit for payroll, and ValidSign for digital signatures to deliver its services.

Product overview

De Vries & Nell is a Dutch accounting and tax advisory firm (Administratiekantoor) serving SMEs, sole proprietors (ZZP), and individuals across three offices (Amersfoort, Woudenberg, Maarn). Its service portfolio spans six core areas: Jaarrekening & Rapportages (annual accounts and financial reporting), Administratie (bookkeeping), Salarisadministratie (payroll administration), Fiscaliteit (tax filing and compliance), IB + Winstaangifte (simplified income tax for sole proprietors), and Advisering (strategic financial advisory). The firm operates as a technology-enabled practice centered on the Asperion online accounting platform (which includes the AdmInbox ZZP package for ZZP clients at €16.50/month), AFAS Profit for payroll, Mijn LoonDossier for employee self-service, and ValidSign for digital signatures. It is NOAB-certified and a member of Register Belastingadviseurs (RB), operating under Horizontaal Toezicht (Horizontal Supervision) with the Dutch Tax Authority since July 2019.

Differentiator

Problem solved

Functional benefit

Products and services

• Jaarrekening & Rapportages
• Administratie (Bookkeeping)
• Salarisadministratie (Payroll Administration)
• Fiscaliteit (Tax Services)
• IB + Winstaangifte (verkort)
• Schenk- en erfbelasting (Gift and Inheritance Tax)
• Advisering en ondersteuning (Advisory Services)
• Asperion / AdmInbox ZZP (Online Bookkeeping Platform)

Quantifiable outcome

• Tax interest avoidance through timely provisional tax assessments (6.5% income tax, 9% corporate tax)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• Belastingdienst (Horizontaal Toezicht)coreOthers · 9 July 2019Official convenant for Horizontal Supervision between De Vries & Nell Amersfoort and the Dutch Tax Authority. Under this arrangement, the Belastingdienst trusts the office's working methods, resulting in faster processing and fewer audits for clients.
• Nederlandse Orde van Administratie- en Belastingdeskundigen (NOAB)coreOthersNOAB is the professional association for administrative and tax professionals in the Netherlands. Membership requires meeting quality standards and continuing education. De Vries & Nell displays the NOAB certification as a trust signal and uses NOAB standard terms and conditions.
• Register Belastingadviseurs (RB)coreOthersRB is the professional registry for tax advisors in the Netherlands. Membership demonstrates qualified expertise in tax advisory services.
• AsperioncoreTechnology or IntegrationAsperion provides the cloud-based accounting platform (AdmInbox ZZP) used by De Vries & Nell for online bookkeeping, document scanning, bank integrations, and financial reporting. The platform is self-learning and includes mobile app access.
• AFAS SoftwarecoreTechnology or IntegrationAFAS Profit is used for payroll administration, providing an online customer portal for salary documents, payslips, tax filings, and SEPA payment exports.
• Bank Integrations (Rabobank, ING, ABN AMRO, KNAB, Bunq)coreTechnology or IntegrationAutomatic bank connections with major Dutch banks enabling daily transaction updates and automatic booking reconciliation in the Asperion accounting platform.
• Digipoort (Belastingdienst)coreTechnology or IntegrationOfficial channel for electronic VAT and ICP tax filings directly to the Dutch Tax Authority, integrated into the Asperion platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Asperion: Dutch cloud accounting platform whose Asperion software underpins De Vries & Nell's online bookkeeping, OCR and Digipoort workflows (including the AdmInbox ZZP product). Strategic technology partner rather than direct competitor.
• AFAS Software: Dutch ERP/payroll software vendor whose AFAS Profit platform is the core payroll engine used by De Vries & Nell. Comparable not as a competitor but as a strategic technology partner whose product roadmap directly affects the firm's delivery economics.

Direct peers

• Accon AVM: Dutch regional accounting and advisory group offering administration, payroll, tax and advisory services to MKB clients through a network of offices. Competes head-to-head with De Vries & Nell in the Randstad/Utrecht market.
• DRV Accountants & Adviseurs: Dutch regional accountancy and advisory firm with a comparable mix of administration, payroll, tax and advisory services for MKB and ZZP entrepreneurs. Similar NOAB-style professional positioning and multi-office regional model.
• Countus: Dutch accounting and advisory firm serving entrepreneurs, MKB and ZZP with bookkeeping, payroll, annual accounts and tax filings across multiple regional offices. Closely matches De Vries & Nell's service mix and ZZP/MKB target segments.
• HLB Van Daal & Partners: Member of the international HLB network providing accounting, tax and advisory services to Dutch MKB and ZZP clients. Comparable in service portfolio and target segments to De Vries & Nell.
• Flynth: Largest Dutch regional accounting and advisory firm focused on MKB and agriculture. Directly comparable to De Vries & Nell as a multi-office Dutch bookkeeping, payroll and tax-advisory practice, but operating at materially greater scale and geographic reach.

Broad incumbents

• Baker Tilly Netherlands: Mid-tier Dutch accounting and advisory firm serving MKB and larger corporates. Overlaps with De Vries & Nell on bookkeeping, payroll and tax, but operates at significantly larger scale and includes audit services.
• Mazars Netherlands: Global audit, tax and advisory firm with a Dutch practice serving MKB and larger clients. Provides overlapping bookkeeping/payroll/tax services as part of a much broader portfolio.
• Grant Thornton Netherlands: International advisory network's Dutch member firm offering accounting, tax and advisory to MKB and mid-market. Competes with De Vries & Nell for advisory work but serves a broader and more upscale client base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/de-vries-en-nell-accountants

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Vries en Nell