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MediaLink

Full company profile

uuid003klf5

Namestring
MediaLink
Legal namestring
MediaLink
Websiteurl
medialink.com
Company typeenum
Private
Founded yearint
2004
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersNew York, United States
HQ citystring
New York
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
management consulting, strategic advisory, media consulting, talent solutions, corporate advisory
Industry1 code
1Digital & Technology Transformation Consulting
CodeBPAHACAHPrimaryYes
NAICS code3 codes
  • Other Management Consulting Services541618
  • Management Consulting Services54161
  • Administrative Management and General Management Consulting Services541611
SIC code2 codes
  • Services-Management Consulting Services8742
  • Services-Management Services8741
Product category
Management Consulting
Social media profiles3 records
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Cost components3 values
Personnel, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

MediaLink is a management consulting firm that provides strategic advisory services to corporate clients. Operating as a division of United Talent Agency (UTA) under the co-brand "UTA MediaLink," the firm offers consulting expertise and professional talent solutions. Its website surfaces three primary content pillars—Expertise, People, and The Goods—and captures prospects via a newsletter signup.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

MediaLink is a management consulting firm operating under UTA (United Talent Agency). The company offers consulting services with expertise areas and professional talent solutions. The specific product portfolio and named offerings are not detailed in the available source material.

Product and service2 records
1Management Consulting Services
CategoryManagement Consulting
Description

Strategic advisory and management consulting services delivered to corporate clients, organized around expertise areas and supported by senior consulting personnel. The service leverages MediaLink's affiliation with United Talent Agency (UTA).

2Newsletter / Insights Distribution ("The Goods")
CategoryContent / Thought Leadership
Description

Email-delivered newsletter ("The Goods") providing insights and updates to prospective and current corporate clients and subscribers.

Partnership1 partner
Strategic tierCoreTypeOthers
Description

MediaLink operates as a division of United Talent Agency (UTA), a major talent and entertainment company. The website links to UTA's main site (unitedtalent.com).

Recent move1 record

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Global strategy consulting firm working with corporate clients on transformation and growth strategy. Comparable to MediaLink in the management consulting category serving enterprise buyers with strategic advisory services.

TypeDirect peer
Description

Management consulting firm offering strategy, operations, and risk advisory to corporate clients. Comparable to MediaLink in the strategic advisory category with similar B2B corporate consulting engagement model.

TypeDirect peer
Description

Top-tier management consultancy advising corporate executives on strategy, M&A, and operations. Comparable to MediaLink in targeting corporate clients with high-stakes strategic advisory and management consulting mandates.

TypeBroad incumbent
Description

Big Four consultancy offering strategy, operations, technology, and human capital advisory. Comparable to MediaLink as a broad incumbent whose portfolio spans management consulting services to corporate clients.

TypeBroad incumbent
Description

Large-scale consulting arm of Accenture offering strategy and management consulting alongside technology and operations services. Comparable to MediaLink as a broad incumbent in corporate management consulting with overlapping capabilities.

TypeDirect peer
Description

Global management consulting firm advising corporate clients on strategy, M&A, and performance improvement. Comparable to MediaLink as a specialized management consultancy serving corporate clients with strategic advisory mandates.

TypeBroad incumbent
Description

Strategy consulting practice within PwC offering corporate advisory services. Comparable to MediaLink as a broad incumbent whose core offering overlaps with management consulting and strategic advisory.

TypeDirect peer
Description

Global management consulting firm serving corporate clients on strategy, organization, and operations. Directly comparable to MediaLink as a premium B2B advisory serving Fortune 500 leadership teams with strategic and management consulting engagements.

9A.T. Kearney (now Kearney)
TypeDirect peer
Description

Global management consulting firm with strengths in strategic and operational advisory for corporate clients. Comparable to MediaLink as a focused management consultancy delivering strategy and advisory engagements.

TypeEmerging player
Description

Media investment and advisory group within WPP offering media-agency and consulting services to advertisers and media companies. Comparable to MediaLink in its media-focused advisory positioning under a major media-services parent (WPP parallels UTA's strategic ownership).

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses3 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors7 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment5 records

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

MediaLink

Management Consultingmedialink.com

MediaLink firmographics

Firmographics
Name
MediaLink
Legal name
MediaLink
Website
https://medialink.com
Company type
Private
Founded year
2004
Operating status
Operating
Headcount range
101–250 employees
Ownership category
akta.pro rank

MediaLink industry classification

Industry
Product category
Management Consulting
NAICS
Other Management Consulting Services (541618), Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)
SIC
Services-Management Consulting Services (8742), Services-Management Services (8741)
akta.pro primary industry
Digital & Technology Transformation Consulting (BPAHACAH)

Keywords

  • Management consulting
  • Strategic advisory
  • Media consulting
  • Talent solutions
  • Corporate advisory

Where MediaLink is headquartered

Location

Headquarters

HQ city
New York
HQ country
United States
HQ region
North America

Markets served

MediaLink business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales

Marketing channels1 record

MediaLink product offering

Product offering

Core offering

MediaLink is a management consulting firm that provides strategic advisory services to corporate clients. Operating as a division of United Talent Agency (UTA) under the co-brand "UTA MediaLink," the firm offers consulting expertise and professional talent solutions. Its website surfaces three primary content pillars—Expertise, People, and The Goods—and captures prospects via a newsletter signup.

Product overview

MediaLink is a management consulting firm operating under UTA (United Talent Agency). The company offers consulting services with expertise areas and professional talent solutions. The specific product portfolio and named offerings are not detailed in the available source material.

Differentiator

Problem solved

Functional benefit

Products and services

  • Management Consulting Services Strategic advisory and management consulting services delivered to corporate clients, organized around expertise areas and supported by senior consulting personnel. The service leverages MediaLink's affiliation with United Talent Agency (UTA).
  • Newsletter / Insights Distribution ("The Goods") Email-delivered newsletter ("The Goods") providing insights and updates to prospective and current corporate clients and subscribers.

Companies that use MediaLink

Customer profile

Segments1 record

Ideal customer profiles1 record

MediaLink technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

MediaLink partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • United Talent Agency (UTA)coreOthersMediaLink operates as a division of United Talent Agency (UTA), a major talent and entertainment company. The website links to UTA's main site (unitedtalent.com).

Recent moves1 record

Expansion highlights2 records

MediaLink competitors and assessment

Company assessment

Direct peers

  • Boston Consulting Group (BCG): Global strategy consulting firm working with corporate clients on transformation and growth strategy. Comparable to MediaLink in the management consulting category serving enterprise buyers with strategic advisory services.
  • Oliver Wyman: Management consulting firm offering strategy, operations, and risk advisory to corporate clients. Comparable to MediaLink in the strategic advisory category with similar B2B corporate consulting engagement model.
  • Bain & Company: Top-tier management consultancy advising corporate executives on strategy, M&A, and operations. Comparable to MediaLink in targeting corporate clients with high-stakes strategic advisory and management consulting mandates.
  • LEK Consulting: Global management consulting firm advising corporate clients on strategy, M&A, and performance improvement. Comparable to MediaLink as a specialized management consultancy serving corporate clients with strategic advisory mandates.
  • McKinsey & Company: Global management consulting firm serving corporate clients on strategy, organization, and operations. Directly comparable to MediaLink as a premium B2B advisory serving Fortune 500 leadership teams with strategic and management consulting engagements.
  • A.T. Kearney (now Kearney): Global management consulting firm with strengths in strategic and operational advisory for corporate clients. Comparable to MediaLink as a focused management consultancy delivering strategy and advisory engagements.

Broad incumbents

  • Deloitte Consulting: Big Four consultancy offering strategy, operations, technology, and human capital advisory. Comparable to MediaLink as a broad incumbent whose portfolio spans management consulting services to corporate clients.
  • Accenture Strategy: Large-scale consulting arm of Accenture offering strategy and management consulting alongside technology and operations services. Comparable to MediaLink as a broad incumbent in corporate management consulting with overlapping capabilities.
  • PwC Strategy&: Strategy consulting practice within PwC offering corporate advisory services. Comparable to MediaLink as a broad incumbent whose core offering overlaps with management consulting and strategic advisory.

Emerging players

  • GroupM (WPP): Media investment and advisory group within WPP offering media-agency and consulting services to advertisers and media companies. Comparable to MediaLink in its media-focused advisory positioning under a major media-services parent (WPP parallels UTA's strategic ownership).

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

MediaLink social profiles

Digital presence

MediaLink financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MediaLink leadership team

Management profile

Number of profiles

MediaLink funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MediaLink M&A and investment

M&A and investment

M&A

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MediaLink

What does MediaLink do?

MediaLink is a management consulting firm that provides strategic advisory services to corporate clients. Operating as a division of United Talent Agency (UTA) under the co-brand "UTA MediaLink," the firm offers consulting expertise and professional talent solutions. Its website surfaces three primary content pillars—Expertise, People, and The Goods—and captures prospects via a newsletter signup.

When was MediaLink founded?

MediaLink was founded in 2004. It employs 101 to 250 people.

Where is MediaLink based?

MediaLink is headquartered in New York, United States, in the North America region.

Who are MediaLink's main competitors?

Direct peers on record are Boston Consulting Group (BCG), Oliver Wyman, Bain & Company, LEK Consulting, McKinsey & Company and A.T. Kearney (now Kearney). Broad incumbents are Deloitte Consulting, Accenture Strategy and PwC Strategy&. GroupM (WPP) is listed as an emerging player.

Does MediaLink have an API?

No public API is recorded for MediaLink.

What industry is MediaLink in?

MediaLink's product category is Management Consulting. Its primary akta.pro industry code is BPAHACAH, Digital & Technology Transformation Consulting. Its NAICS code is 541618 and its SIC code is 8742.

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DigidayAn introvert’s guide to navigating Cannes Lions 2026Introverts at Cannes Lions 2026 are advised to skip performative networking and focus on genuine conversations, with executives like Matt Longley and Matt Barash recommending early walks and selective engagement. The article argues that the festival's default mode is accumulation, but introverts can succeed by sequencing their time and prioritizing meaningful interactions.YahooNew Study: 84% of Advertisers See AI-Driven Shift Away From Traditional WebA global study commissioned by LoopMe and conducted by MediaLink reveals that 84% of advertisers observe a shift in consumer behavior away from traditional web-based search toward AI-powered answer engines. Consequently, 45% of brands plan to reallocate budgets to mobile in-app advertising within the next 12 months, citing higher engagement and resilience against declining organic web traffic. The research highlights the growing strategic importance of proprietary data and measurement capabilities for programmatic partners as the industry adapts to these technological changes.AdAgeMediaLink presents: The road to CES 2024MediaLink will present CES 2024 programming in Las Vegas, including a keynote with Snap's Evan Spiegel and a panel of marketing leaders. The company also captured expert predictions on technology trends impacting business in 2024.GlobeNewswireGrammy Award Winner, Rock and Roll Hall of Fame Inductee, Rock The Bells Founder and CEO LL COOL J to Join MediaLink and Yahoo for a Fireside Chat Kicking Off POSSIBLE's Inaugural Marketing Event in SLL Cool J will host a fireside chat with MediaLink and Yahoo CEOs at POSSIBLE's inaugural event in Miami Beach on April 18. The session will discuss how he created Rock The Bells, a global platform honoring Hip-Hop culture. The event runs April 17-19.PR NewswireDelta's Ed Bastian and MediaLink's Michael Kassan to Keynote at CES 2023The Consumer Technology Association announced that Delta Air Lines CEO Ed Bastian and MediaLink CEO Michael Kassan will deliver a joint keynote at CES 2023's C Space event in Las Vegas on January 5, 2023. The keynote, titled 'Building Connection & Community in a Non-Stop World,' will explore how consumer brands use technology and personalization to create customer loyalty. The C Space event brings together marketing, advertising, media, and entertainment industry leaders, with Bastian returning to the CES stage after becoming the first airline executive to deliver keynote remarks at CES 2020.PR NewswireKathleen Saxton Joins Omnicom Group as Chief Marketing OfficerOmnicom Group Inc. announced the appointment of Kathleen Saxton as Chief Marketing Officer, effective January 1, 2023. Saxton joins from MediaLink, where she served as Managing Director EMEA, and brings extensive industry experience including co-founding Advertising Week Europe and founding her own talent advisory firm, The Lighthouse. In her new role, Saxton will be responsible for marketing Omnicom's capabilities and omni-channel solutions to global enterprise clients.Business InsiderTop Advertising Agency Consulting FirmsSearch consultants gatekeep ad agency bidding, charging $150,000–$350,000 per six-to-nine-month search. R3 Worldwide tracked over 6,000 searches in 2020, up from 4,500 in 2017, and UTA paid $125 million for MediaLink. Competition is intensifying as former ad executives enter the field.AdweekMediaLink Sold to United Talent Agency in $125 Million DealMediaLink has been acquired by United Talent Agency (UTA) in a cash deal worth $125 million. Founder Michael Kassan will continue as chief executive, leading MediaLink, which provides consulting in marketing transformation and talent development. The acquisition reflects UTA's strategy to enhance its consulting capabilities in a rapidly evolving market.UnitedtalentUnited Talent Agency : HomeUTA announced its acquisition of MediaLink, a strategic advisory firm specializing in media and marketing, from UK-based Ascential PLC. MediaLink, led by founder and CEO Michael Kassan, will continue operating as a UTA-owned company with its 150+ professionals and existing offices in New York, Los Angeles, Chicago and London. The combination aims to strengthen UTA's position at the intersection of strategy, technology, entertainment and marketing, integrating UTA Marketing into a new division called UTA Entertainment & Culture Marketing.PR NewswireC Space Keynote to Highlight Transformed Consumer Experience at CES 2022The Consumer Technology Association announced a C Space keynote at CES 2022 featuring a panel with executives from Instacart, McDonald's, General Motors, Target, and MediaLink discussing how technology has transformed the consumer experience. The keynote, titled "Content to Commerce: How Technology Flipped the Customer Experience," is scheduled for January 6, 2022, at the ARIA Resort & Casino in Las Vegas. The event will bring together the marketing, advertising, media, and entertainment communities as part of one of the largest C Space programs at CES 2022.