LoooX Bathrooms
LoooX Bathrooms is a Dutch premium bathroom furniture manufacturer based in Deventer, producing solid oak vanities, baths, mirrors, basins, and accessories in-house with about 50 employees. It sells exclusively through an authorized dealer network in the Netherlands, Belgium, and Luxembourg.
- Company typePrivate
- Founded2007
- HeadquartersDeventer, Netherlands
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What LoooX Bathrooms does
LoooX Bathrooms is a Dutch designer and manufacturer of premium bathroom furniture and accessories, headquartered and produced in Deventer, Netherlands, founded in 2007. The product line covers solid oak bathroom vanities, freestanding acrylic and Solid Surface baths, mirrors with integrated LED lighting and anti-condensation heating, ceramic and terrazzo washbasins, in-wall toilet solutions (the Closed Collection), storage niches and wall shelves, lighting, and stainless steel accessories. Manufacturing is carried out in-house by approximately 50 employees who handle product development from initial sketch to finished item, supported by a proprietary LoooX Oak Protect lacquer coating that protects solid oak against bathroom moisture.
The company sells exclusively B2B2C through an authorized dealer network of more than 200 Tailor-Made Dealers and standard verkooppunten across the Netherlands, with a separate channel and dedicated contact for Belgium and Luxembourg. Customers obtain quotes by selecting a dealer on the LoooX website; pricing is quote-based with a recommended retail price but no public list, and a premium tier is reserved for bespoke dimensions, expanded colors, and tailor-made designs available only through certified Tailor-Made Dealers. The brand is supported by an Experience Center in Deventer, presence at consumer home-design events such as The Art of Living in Rosmalen, and content and social marketing on Instagram and Pinterest. A related brand, OaXLiving, extends the company into broader home furnishings.
LoooX Bathrooms firmographics
Firmographics- Name
- LoooX Bathrooms
- Legal name
- LoooX Bathrooms
- Website
- https://looox.nl
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Short description
- LoooX Bathrooms is a Dutch premium bathroom furniture manufacturer based in Deventer, producing solid oak vanities, baths, mirrors, basins, and accessories in-house with about 50 employees. It sells exclusively through an authorized dealer network in the Netherlands, Belgium, and Luxembourg.
- Ownership category
- akta.pro rank
LoooX Bathrooms industry classification
Industry- Product category
- Bathroom Furniture and Accessories
- akta.pro primary industry
- Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)
- akta.pro secondary industries
- Luxury / Spa Bathroom Upgrades (Steam Showers, Saunas, Jetted Tubs) (HSAPABAO), Bathroom Storage & Custom Built-Ins (Linen Closets, Niches, Shelving) (HSAPABAM)
Keywords
Where LoooX Bathrooms is headquartered
LocationHeadquarters
- HQ city
- Deventer
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
LoooX Bathrooms business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Bathroom furniture and accessories sales: LoooX generates revenue through the sale of bathroom furniture (cabinets, drawer units), bathroom mirrors, sinks, baths, toilets, storage solutions, lighting, and accessories. Products are sold exclusively through authorized dealers at recommended retail prices (adviesprijs), excluding VAT.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard collection available through all sales points |
| One time/ perpetual license | Pay-as-you-go | Tailor-Made custom products through specialized dealers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
LoooX Bathrooms product offering
Product offeringCore offering
LoooX Bathrooms designs, manufactures, and distributes a complete Dutch-made bathroom collection from its facility in Deventer, including solid oak bathroom vanities, freestanding acrylic and Solid Surface baths, ceramic and terrazzo washbasins, LED-lit and heated mirrors, in-wall toilet solutions, storage niches, pendant lighting, and stainless steel accessories. Products are sold exclusively through an authorized dealer network across the Netherlands, Belgium, and Luxembourg, with custom sizing and additional colors available through the Tailor-Made program via certified dealers.
Product overview
LoooX Bathrooms is a Dutch bathroom furniture manufacturer and retailer based in Deventer, offering a comprehensive bathroom collection that includes solid oak bathroom vanities (Badmeubels), freestanding baths (Baden) in acrylic and Solid Surface, bathroom mirrors (Spiegels) with integrated LED lighting and heating options, ceramic and Solid Surface washbasins (Waskommen), toilet solutions with built-in accessories (Closed Collection CL1-CL11), lighting fixtures (Verlichting) including pendant lamps and mirror lights, storage solutions (Opbergen) such as niches and wall shelves, and bathroom accessories (Accessoires). The portfolio includes custom Tailor-Made products with bespoke dimensions and colors available exclusively through certified dealers. The company positions itself on craftsmanship, quality materials (solid oak, rvs/stainless steel, ceramic, Solid Surface), and Dutch manufacturing in Deventer with approximately 50 employees. A related brand, OaXLiving, extends the company's presence into broader home furnishings.
Differentiator
Problem solved
Functional benefit
Products and services
- Badmeubels (Bathroom Vanities) Solid oak bathroom vanities and furniture pieces such as Wooden Cabinet, Wooden Cabinet Facet, Wooden Cabinet Facet Stripes, Wooden Drawer BoX, and Solid Facet Stripes, many available in custom dimensions and colors through the Tailor-Made program. Sold to end consumers via authorized dealers.
- Baden (Baths) Freestanding acrylic baths including Cool (mat white or glanzend wit) and Cool Wall variants, plus Solid Easy baths made from Solid Surface material, for residential bathroom installations.
- Spiegels (Mirrors) Bathroom mirrors including M-Line Single and M-Line Double with integrated LED lighting and mirror heating, A-Line Rounded Rectangle, A-Line Arc, Gold Line Round, Black Line Round, O-Line Round, Metallic Line, and Wooden Mirror Cabinet with integrated socket.
- Waskommen (Basins) Ceramic and Solid Surface washbasins including Ceramic Square, Ceramic Raw, Ceramic Small, Ceramic Terrazzo (Italian design in Grey, Beige, Black), Ceramic Terrazzo Small, Ceramic Waves Round (Matt White, Matt Black), and Solid Basin Rectangle Mini.
- Closed Collection (CL Series) Built-in toilet solutions CL1-CL11 including inbouw toiletrolhouder (holds up to 6 rolls), toiletborstelhouder (toilet brush holders), prullenbak (waste bin), and opbergvak (storage compartment), with tileable doors and finishes in geborsteld rvs, mat zwart, antraciet, or wit.
- Verlichting (Lighting) Bathroom lighting including LoooX Light pendant lamps in two lengths or set, LoooX Light Set, Mirror Light (5W, 3000K), Twist adjustable industrial lamp in solo or duo, Globe (10, 12, 15cm diameter), and Ceiling Base mounting system, available in matzwart, mat wit, or geborsteld rvs.
- Accessoires (Accessories) Bathroom accessories including Hook Curved, Roll Curved, Roll Curved Wall, Dry Curved, Rail Curved, Rail, and Roll, made from high-quality rvs (stainless steel) with rounded corners, for residential bathroom use.
- Opbergen (Storage) Storage solutions including BoX Arc (arched built-in niche), Wooden BoX Oval, Wooden BoX Round, Basic BoX, Colour BoX, Wooden BoX, Wooden BoX Facet, Wooden Wall Shelf Free, Wooden Niche Shelf (100cm standard, 20cm shortening each side), Wooden Shelf BoX, Wooden Mirror Shelf (asymmetrisch and symmetrisch), Corner Shelf, Corner Shelf Rounded, Colour Shelf, and Colour Shelf BoX.
- Toilet Toilet furniture and small-bathroom solutions including Wooden Cabinet Facet Mini, Wooden Cabinet Facet Stripes Mini, Wooden Basic Cube Mini, Wooden Mini Base Shelf, Solid Base Shelf Mini, Solid Basin Rectangle Mini, Ceramic Small, Ceramic Raw Small, Ceramic Terrazzo Small, and Toilet Line Mirrors.
- Maatwerk LoooX (Tailor-Made) Custom and bespoke bathroom furniture program offering custom dimensions, additional wood colors beyond standard Old Grey and Black, custom designs, and tailor-made bathroom solutions exclusively through certified Tailor-Made Dealers.
- OaXLiving Related brand offering a unique collection of furniture and home accessories for transforming living spaces with focus on comfort and elegance, extending the LoooX design philosophy into broader home furnishings.
- LoooX Style Collections Design style collections including Rustic, Japandi, Balanced, Statement, New World, and Tailor-Made, each representing distinct bathroom interior design aesthetics to guide product selection.
Companies that use LoooX Bathrooms
Customer profileSegments3 records
Ideal customer profiles2 records
LoooX Bathrooms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
LoooX Bathrooms partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OaXLivingminorOaXLiving is a related company mentioned on the LoooX website offering a collection of furniture and home accessories. Both brands appear to be under the same corporate umbrella, with OaXLiving targeting the broader home furnishing market while LoooX focuses specifically on bathrooms.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
LoooX Bathrooms competitors and assessment
Company assessmentDirect peers
- Keuco: German bathroom furniture and accessories specialist with a dealer-led model across Europe. Comparable in design-led premium positioning and integrated bathroom accessory offering.
- Burgbad: German manufacturer of premium bathroom furniture and vanities with dealer distribution across Europe. Highly analogous in product focus (vanities, mirrors, storage) and customization-driven premium positioning.
- Bribus: Dutch bathroom furniture manufacturer offering vanity units, mirrors, and accessories through a similar dealer-channel model in the Netherlands. Closely comparable as a domestic competitor with overlapping product categories and distribution approach.
- Adora: Dutch bathroom brand with vanities, baths, and accessories sold via dealer/showroom network. Comparable to LoooX in product breadth, dealer-led GTM, and Benelux concentration.
- Sanibell: Dutch bathroom furniture and washbasin brand selling through sanitary retailers. Comparable in scale, home-market focus, and positioning in the mid-to-premium bathroom furniture segment.
Broad incumbents
- Duravit: German premium bathroom manufacturer with sanitary ceramics, furniture, and wellness products distributed globally. Overlaps with LoooX in premium bathroom furniture and dealer-led sales.
- Geberit: Swiss bathroom technology leader with in-wall systems, ceramics, and bathroom furniture. Comparable to LoooX's Closed Collection in-wall toilet solutions and European dealer presence, though at vastly larger scale.
- Ideal Standard: European bathroom brand with ceramics, taps, and bathroom furniture. Comparable in product breadth and dealer-led mid-to-premium positioning, though at substantially larger scale.
- Villeroy & Boch: Large European bathroom brand offering ceramics, baths, furniture, and accessories with broad international distribution. Comparable as a premium brand competing in the same dealer channels, though at significantly larger scale.
- Laufen: Swiss/European premium bathroom brand with ceramics, baths, and furniture. Comparable in design-led premium positioning and dealer distribution across European markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
LoooX Bathrooms social profiles
Digital presenceLoooX Bathrooms financial estimates
Financial estimateRevenue estimate
Valuation estimate
LoooX Bathrooms leadership team
Management profileNumber of profiles
Profiles1 record
LoooX Bathrooms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LoooX Bathrooms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LoooX Bathrooms
What does LoooX Bathrooms do?
LoooX Bathrooms designs, manufactures, and distributes a complete Dutch-made bathroom collection from its facility in Deventer, including solid oak bathroom vanities, freestanding acrylic and Solid Surface baths, ceramic and terrazzo washbasins, LED-lit and heated mirrors, in-wall toilet solutions, storage niches, pendant lighting, and stainless steel accessories. Products are sold exclusively through an authorized dealer network across the Netherlands, Belgium, and Luxembourg, with custom sizing and additional colors available through the Tailor-Made program via certified dealers.
Is LoooX Bathrooms a public or private company?
LoooX Bathrooms is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LoooX Bathrooms founded?
LoooX Bathrooms was founded in 2007.
Where is LoooX Bathrooms based?
LoooX Bathrooms is headquartered in Deventer, Netherlands, in the Europe region.
How does LoooX Bathrooms make money?
One revenue line is on record: bathroom furniture and accessories sales.
Who are LoooX Bathrooms's main competitors?
Direct peers on record are Keuco, Burgbad, Bribus, Adora and Sanibell. Broad incumbents are Duravit, Geberit, Ideal Standard, Villeroy & Boch and Laufen.
Does LoooX Bathrooms have an API?
No public API is recorded for LoooX Bathrooms.
What industry is LoooX Bathrooms in?
LoooX Bathrooms's product category is Bathroom Furniture and Accessories. Its primary akta.pro industry code is CRAIAFAB, Bathroom Vanities & Cabinetry Showrooms, with a secondary code of HSAPABAO, Luxury / Spa Bathroom Upgrades (Steam Showers, Saunas, Jetted Tubs).