Theater De Vest

What Theater De Vest does

Theater De Vest is a Dutch performing arts venue operating in Alkmaar, North Holland, under the non-profit foundation Stichting Theater De Vest en Grote Sint Laurenskerk. Founded in 1978, it operates three performance halls — the Grote Zaal (694 seats, comprehensively renovated in 2013 with an LED lighting upgrade completed in summer 2024), the Kleine Zaal (274 seats with retractable tribunes), and the Plein Zaal (multi-purpose flat-floor space) — and also runs the adjacent Grote Kerk Alkmaar, a historic church venue used for concerts and community events. The theater presents year-round programming across cabaret, musical, theater, dance, classical music, theater concerts, and family genres, supported by a programming team and a curatorial editorial team. Technical infrastructure includes Meyer Mina and D&B line-array audio systems, Digico and Allen & Heath mixing consoles, and Robe/Niethammer LED lighting controlled via sACN.

The business model is multi-stream: primary revenue comes from ticket sales through the Tixly-powered website and physical box office, supplemented by venue rental to corporate event organizers across all three halls, on-site hospitality via Grand Café Klunder, and the Podium Cadeaukaart gift card accepted at 300+ Dutch venues. Subscription products — Theatervreters (€95 for 5 shows plus 6 introductory evenings, capped at 30 participants) and Vers van De Vest (€65 for 5 shows, €110 for 10 shows) — drive repeat visitation and lock in advance revenue. Customer segments span individual theatergoers across age cohorts, primary and secondary schools via educational programming, seniors through Tuesday matinees (Dinsdagmatinees), and corporate/private event organizers, with accessibility features such as blind interpreter services and hearing loop support. The organization is governed by a Raad van Toezicht (Supervisory Board) chaired by Paul van Gessel, with Henk-Jan Zijlstra heading Finance, Automation, and Management Support, and serves the North Holland region from the heart of Alkmaar at Canadaplein 2.

Name

Theater De Vest

Legal name

Stichting Theater De Vest en Grote Sint Laurenskerk

Website

https://theaterdevest.nl

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Theater De Vest is a non-profit Dutch performing arts venue in Alkmaar operating three halls (Grote Zaal 694 seats, Kleine Zaal 274 seats, Plein Zaal) and the adjacent Grote Kerk, presenting live theater, dance, cabaret, and concerts for regional audiences via ticket sales, subscriptions, venue rental, and hospitality.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Theater Companies and Dinner Theaters (711110), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Live theater performances
• Performing arts venue
• Theater venue rental
• Concert hall programming
• Dance and cabaret shows

Headquarters

HQ city

Alkmaar

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from selling admission tickets to performances across Grote Zaal, Kleine Zaal, and Plein Zaal. Tickets sold online via website and at box office. Prices vary by performance.
2. Venue Rental: Theater spaces (Grote Zaal, Kleine Zaal, Plein Zaal) are available for rental for external events and productions, generating rental income from companies and event organizers.
3. Hospitality - Grand Café Klunder: On-site café/bar service within the theater building, serving food and beverages to theatergoers before, during, and after performances.
4. Gift Cards (Podium Cadeaukaart): Theater-branded gift cards sold to customers, redeemable for tickets. Accepted at 300+ theaters, concert halls, and pop venues across the Netherlands.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Theater De Vest operates a multi-venue performing arts complex in Alkmaar, presenting live theater, cabaret, dance, classical music, theater concerts, musicals, and family shows across its Grote Zaal (694 seats), Kleine Zaal (274 seats), and Plein Zaal venues, alongside the historic Grote Kerk Alkmaar. Core deliverables include ticketed performances, theater rental to external producers and corporate clients, on-site hospitality (Grand Café Klunder), subscription packages (Theatervreters, Vers van De Vest), gift cards (Podium Cadeaukaart), and the free outdoor Zomer op het Plein festival.

Product overview

Theater De Vest is a performing arts venue in Alkmaar operating multiple halls and presenting a diverse theater program. Its core offering consists of live performances across genres (cabaret, musical, theater, dance, classical, family) in its three venues: the Grote Zaal (694 seats, renovated 2013 with LED lighting since 2024), the Kleine Zaal (274-288 seats with retractable tribune), and the Plein Zaal (flexible event space). The venue complements its programming with hospitality services (Grand Café Klunder), a gift card product (Podium Cadeaukaart), an outdoor festival (Zomer op het Plein), and a subscription club (Theatervreters).

Differentiator

Problem solved

Functional benefit

Brands

• Grand Café Klunder: On-site restaurant and café at Theater De Vest, operated by the theater organization.
• Zomer op het Plein

Products and services

• Grote Zaal (Main Hall) The main hall of Theater De Vest, seating 694 visitors, fully renovated in 2013 with new sound system, dimmers, climate control, and since summer 2024, a complete LED lighting replacement. Hosts the theater's largest productions and headline programming.
• Kleine Zaal (Small Hall) An intimate hall with a flat floor and retractable tribunes seating 274–288 visitors, featuring a combined lighting and sound booth, side and rear blacks around the stage, and flexible configuration for various performance types including cabaret, small-scale theater, and dance.
• Plein Zaal (Multi-purpose Hall) A flexible event space on the first floor with a flat floor (no tribune), suitable for various events and presentations, equipped with an HDMI projector and comprehensive lighting and sound systems.
• Grand Café Klunder On-site café and bar at Theater De Vest, offering pre- and post-show dining and drinks for theater visitors.
• Zomer op het Plein Outdoor summer festival on the Canadaplein in front of Theater De Vest featuring free shows and concerts during the warmer months.
• Podium Cadeaukaart (Theater-branded Gift Card) Specialty gift card redeemable at over 300 theaters, concert halls, and pop venues across the Netherlands, with a Theater De Vest branded edition. Available as physical card or digital version sent by email.
• Theatervreters subscription club Theater viewing club offering subscribers access to six meetings plus five performances for €95 per person, including drinks. Led by Maarten Verhoef and Jos Schuring, with pre-show introductions and post-show discussions with makers. Limited to 30 participants per season.
• Vers van De Vest series package Multi-show subscription series offering 5 selected performances (€65) or 10 selected performances (€110), including coat check and drinks.
• Theater De Vest programming (live performances) Year-round programming of live performances across genres including cabaret, musical, theater, dance, classical music, theater concerts, and family shows, presented across multiple venues and seasons.
• Venue rental (Zalen te huur) Rental of the Grote Zaal, Kleine Zaal, and Plein Zaal to corporate clients, event organizers, and producers for private events, conferences, presentations, product launches, and external productions.

Quantifiable outcome

• Zomer op het Plein festival attracts large crowds to free outdoor performances on the Canadaplein
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• ITA (Internationale Theater Amsterdam)minorStrategic or Co-development PartnerITA is listed as a coproducer for 'Wachten op Marsha' by Raymi Sambo Maakt, in collaboration with Theater De Vest. ITA provides coproduction support and likely assists with artistic development and touring.
• TixlycoreTechnology or IntegrationTixly provides the integrated ticketing platform powering Theater De Vest's online ticket sales, user accounts, order management, and box office operations. The platform supports multiple languages (Dutch, English, German) and currencies.
• Zomer op het PleincoreStrategic or Co-development PartnerZomer op het Plein is a free outdoor festival organized on the Canadaplein in front of Theater De Vest. Although technically a separate foundation, it operates in close partnership with Theater De Vest and Grote Kerk Alkmaar under the shared Stichting Theater De Vest en Grote Sint Laurenskerk umbrella. The festival offers free performances and concerts during summer months.
• Grote Kerk AlkmaarcoreStrategic or Co-development PartnerGrote Kerk Alkmaar is operated by the same foundation (Stichting Theater De Vest en Grote Sint Laurenskerk) as Theater De Vest. The church venue is used for concerts, events, and community activities, complementing the theater's programming.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Stadsschouwburg Amsterdam: Amsterdam's main municipal theater presenting a mixed program of drama, cabaret, dance and musicals. Closest Dutch analog to Theater De Vest's programming and venue-rental model, though at a larger scale and capital-city catchment.
• DeLaMar Theater: Amsterdam-based theater presenting musicals, cabaret and family shows with venue rental to producers. Comparable in hall configuration (large + small) and audience programming to Theater De Vest.
• Internationaal Theater Amsterdam (ITA): Major Dutch producing and presenting theater with multiple halls. Already a coproduction partner of Theater De Vest, making it the most directly comparable company in terms of programming mix and technical infrastructure.
• Het Nationale Theater (Den Haag): Dutch producing and presenting theater operating multiple venues (including the Zaal and Theater aan het Spui). Directly comparable in combining producing activity with venue presentation across genres.
• Stadsschouwburg Utrecht: Utrecht's main municipal theater offering drama, dance, cabaret and family programming across multiple halls. Comparable in scale, programming breadth and venue-rental commercial model.
• Chassé Theater Breda: Multi-hall regional theater in Breda with broad programming across genres, subscription series, and hospitality services. Comparable in operating model and scale to Theater De Vest.
• Parktheater Eindhoven: Large regional theater in North Brabant with multiple halls, hospitality services and a subscription series model. Closest match to Theater De Vest's multi-venue, multi-genre regional programming approach.
• Theater Orpheus Apeldoorn: Regional theater in Apeldoorn with large and small halls, hospitality, and a broad mixed-genre programming strategy. Closest regional-theater peer to Theater De Vest in size and operating model.

Broad incumbents

• Luxor Theater Rotterdam: Large Rotterdam-based theater specializing in musicals and large-scale productions. Comparable as a Dutch multi-hall venue with substantial venue-rental revenue, though programming skews more heavily toward musical theater.

Regional players

• Schouwburg Amstelveen: Mid-sized Dutch regional theater presenting mixed-genre programming in a single hall with venue rental. Comparable as a suburban regional theater serving a similar-sized community to Alkmaar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TheaterV
• Facebookfacebook.com/theaterdevest
• LinkedInlinkedin.com/company/theater-de-vest

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Theater De Vest