Safety
Shenzhen Safety Enterprise Ltd. is a privately held Chinese manufacturer founded in 1998 that designs, produces, and exports protective and safety footwear to global enterprises in 30+ countries, with 3 million pairs annual capacity, proprietary NHPTECH and graphene material technologies, and major customers including Ford, Volkswagen, CAT, Battessa, and Dr.Kong.
- Company typePrivate
- Founded1998
- HeadquartersFutian, China
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Safety does
Shenzhen Safety Enterprise Ltd. (founded June 1998) is a privately held Chinese manufacturer of protective and safety footwear, headquartered in Shenzhen with 300+ employees and six production bases across China and Indonesia. The company designs, develops, and manufactures safety footwear using PU/PU injection, Cemented, and Goodyear Welted construction methods, with proprietary material technologies including NHPTECH high molecular nylon, graphene, nano carbon fiber, and non-metallic conductive adhesives. Its product portfolio spans cemented safety footwear, injection safety footwear, rescue/emergency-response boots, lady safety footwear, and motorcycle boots under the BK (Black Knight) and BKmoto sub-brands.
The company operates a B2B ODM/OEM model selling directly to global enterprises and governments, exporting to 30+ countries across Europe, Southeast Asia, North America, South America, Australia, and the Middle East, with annual production capacity of 3 million pairs. Named enterprise customers include Ford, Volkswagen, Caterpillar, Bata, and Dr.Kong. Distribution combines direct enterprise sales with international trade fair participation (A+A Düsseldorf since 2001, Canton Fair, EICMA Milan), an Indonesia joint venture with PT. KRISBOW INDONESIA (Kawan Lama Group) for Southeast Asian market access, and an industry-recognized smart manufacturing facility relocated in October 2023 with ERP integration across R&D, design, production, and sales.
Revenue is not publicly disclosed; the 2023 Finance Director reported revenue and profit margin maintained at the prior year's level. The company holds 500+ global certifications (CE, CSA, ASTM, AS/NZS, SNI, SIRIM, NCH, ISO9001, GJB9001C-2017, GRS), 47 invention patents, and government designations including National High-Tech Enterprise (2016) and Specialized/Refined/Unique/Innovative Enterprise (2024). The company is founder-led by CEO Hong Yan, with no disclosed institutional equity backing.
Safety firmographics
Firmographics- Name
- Safety
- Legal name
- Shenzhen Safety Enterprise Ltd. (深圳市京泰防护科技股份有限公司)
- Website
- https://sinosafety.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shenzhen Safety Enterprise Ltd. is a privately held Chinese manufacturer founded in 1998 that designs, produces, and exports protective and safety footwear to global enterprises in 30+ countries, with 3 million pairs annual capacity, proprietary NHPTECH and graphene material technologies, and major customers including Ford, Volkswagen, CAT, Battessa, and Dr.Kong.
- Ownership category
- akta.pro rank
Safety industry classification
Industry- Product category
- Safety Footwear & Personal Protective Equipment
- NAICS
- Footwear Manufacturing (316210), Footwear Manufacturing (3162)
- SIC
- Footwear, (No Rubber) (3140), Rubber & Plastics Footwear (3021)
- akta.pro primary industry
- Work, Safety & Protective Footwear Manufacturing (Steel-Toe/ESD/Slip-Resistant) (IMAOAIAD)
- akta.pro secondary industries
- Work, Safety & Occupational Footwear (CRAAACAE), Footwear Manufacturing (OEM/ODM & Private Label) (CRAAACAJ)
Keywords
Where Safety is headquartered
LocationHeadquarters
- HQ city
- Futian
- HQ country
- China
- HQ region
- Asia
Offices6 records
Markets served
Safety business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Protective Footwear Manufacturing & Sales: Design, development, manufacturing and sale of safety footwear, protective footwear, and motorcycle boots. Production capacity of 3 million pairs annually. ODM/OEM customization services. Products exported to 30+ countries serving Ford, Volkswagen, CAT, Bata, Dr.Kong and other brands.
- Customized Product Solutions: Bespoke high-quality product development tailored to specific usage scenarios and customer requirements for occupational safety across various industries including mining, construction, petroleum, electronics, riding, firefighting, logistics, banking, and healthcare.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customized ODM/OEM solutions |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
Safety product offering
Product offeringCore offering
Shenzhen Safety Enterprise Ltd. designs, develops, and manufactures safety footwear, protective footwear, and motorcycle boots using PU/PU injection, Cemented, and Goodyear Welted production methods. With annual production capacity of 3 million pairs and 500+ global certifications (CE, NCH, SNI, SIRIM, CSA, ASTM, AS/NZS), the company supplies ODM/OEM customized protective footwear solutions to global enterprise customers including Ford, Volkswagen, CAT, Bata, and Dr.Kong across 30+ countries.
Product overview
Safety (Shenzhen Safety Enterprise Ltd.) is a national high-tech enterprise specializing in the design, development, and manufacturing of safety footwear and personal protective equipment. The company operates as a single unified product portfolio focused on protective footwear, offering five main product lines: Cemented Safety Footwear, Injection Safety Footwear, Rescue Safety Footwear, Lady Safety Footwear, and Motorcycle Shoes. These products are manufactured using multiple production methods including PU/PU injection, Cemented, and Goodyear Welted construction. The company also offers specialized sub-brands including BK (Black Knight) and proprietary technologies like NHPTECH® for advanced protection features.
Differentiator
Problem solved
Functional benefit
Brands
- BK (Black Knight): Brand established in 2005, specializing in safety footwear
- BKmoto
- NHP TECH (NHPTECH)
Products and services
- Cemented Safety Footwear Safety footwear manufactured using cemented construction method. Product line includes low cut shoes, ankle boots, high boots, sandals, and low shoes with features such as crush resistance, puncture resistance, anti-static, ESD, waterproof, insulation, flame retardant, and cold-proof protection for industrial workers in mining, construction, petroleum, and electronics.
- Injection Safety Footwear Safety footwear produced using PU/PU injection method, including low shoes and sandals for various occupational safety applications requiring crush resistance, puncture resistance, anti-static, ESD, waterproof, insulation, flame retardant, and cold-proof features.
- Lady Safety Footwear
Quantifiable outcome
- Over 2 million pairs of protective footwear produced annually
- +2 more outcomes
Companies that use Safety
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Safety technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Safety partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, minor and core.
- PT. KRISBOW INDONESIA (Kawan Lama Group)flagshipJoint venture for overseas R&D and production base in Indonesia. Kawan Lama Group is a major Indonesian company with 500+ stores and 25,000+ employees covering supermarket, shopping mall, and hardware trading. Partnership builds on 18-year relationship with first sales contract in 2006. Signed strategic cooperation agreement on July 24, 2024 for JV manufacturing facility.
- Gansu Blue Sky Rescue Team (甘肃蓝天救援队)minorEmergency disaster relief partnership. Company and Shenzhen Public Welfare Rescue Team jointly supported Gansu earthquake relief efforts in December 2023 by providing rescue boots and supplies.
- Shenzhen IoT Association (深圳市物联网协会)minorIndustry networking and cooperation with Shenzhen IoT Association and member enterprises. Association visit to company premises for exchange and potential business collaboration regarding smart protective footwear.
- Xizang Forest Fire Prevention Bureau (西藏林森消防总局)coreStrategic cooperation in 2023 to provide special customized rescue boots for brave soldiers of the Xizang Forest Fire Prevention Bureau.
- Shenzhen Public Welfare Rescue Team (深圳公益救援队)coreStrategic partnership established in 2018 as public welfare cooperation partner. Company provides professional rescue boots to support rescue operations. Partnership reflects company's social responsibility commitment.
Scale indicators7 records
Recent moves8 records
Expansion highlights12 records
Safety competitors and assessment
Company assessmentDirect peers
- Red Wing Shoe Company: American work-safety boot manufacturer with strong enterprise B2B channel and brand equity in trades/construction. Comparable on premium work-boot positioning, US/EMEA distribution, and direct enterprise sales motion.
- Bata Industrials: Global safety/work footwear division of Bata (which is also a Shenzhen Safety customer). Operates dedicated work-shoe manufacturing and direct enterprise B2B sales globally; highly comparable scale, customer base, and product portfolio despite partnership relationship.
- Wolverine World Wide (Timberland PRO / Cat Footwear): US-listed work-boot group (Timberland PRO, Cat Footwear, Wolverine). Direct overlap in occupational/work footwear and Cat brand license for industrial segments where Shenzhen Safety supplies CAT — comparable on enterprise work-boot positioning and global distribution.
- Cofra S.r.l. Italian safety/protective footwear manufacturer producing PU-injection and cemented work boots across industrial, construction, and emergency-response segments. Most direct analog to Shenzhen Safety in product mix, production methods, and ODM/OEM B2B go-to-market.
- Dainese S.p.A. Italian motorcycle/equestrian protection company producing racing, touring, and urban motorcycle boots. Overlaps with Shenzhen Safety's BKmoto motorcycle footwear line and protects the same premium-rider end-market.
- Uvex Safety Group: German-headquartered safety PPE manufacturer with a dedicated protective footwear line (uvex 1, uvex xenova) using proprietary materials technology. Comparable in EU/CE certification depth, B2B industrial sales motion, and proprietary-tech branding approach.
- Dunlop Protective Footwear: Specialist protective footwear maker (PU injection PVC, wellies, work boots) with global distribution and similar industrial/food/outdoor segment focus. Comparable on production method (PU injection), category mix, and B2B channel model.
- Alpinestars: Italian motorcycle racing/protection brand dominant in motorcycle boots (racing, touring, off-road). Most direct competitor to Shenzhen Safety's BKmoto sub-brand in the motorcycle riding footwear category globally.
Broad incumbents
- Ansell Limited: Global PPE leader (gloves, body protection, safety footwear under HyFlex/ActivArmr). Competes in industrial B2B safety procurement against Shenzhen Safety and supplies overlapping enterprise customer accounts.
- Honeywell International (Safety & Productivity Solutions): Multi-category PPE conglomerate (Miller fall protection, Honeywell North, protective footwear). Overlaps Shenzhen Safety in industrial footwear and B2B procurement relationships; far broader portfolio but lower specialization in footwear.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Safety social profiles
Digital presenceSafety compliance and trust
Trust signalCompliance14 records
Safety financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safety leadership team
Management profileNumber of profiles
Profiles12 records
Safety subsidiaries and ownership
Company hierarchySubsidiaries1 record
Safety funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safety M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safety
What does Safety do?
Shenzhen Safety Enterprise Ltd. designs, develops, and manufactures safety footwear, protective footwear, and motorcycle boots using PU/PU injection, Cemented, and Goodyear Welted production methods. With annual production capacity of 3 million pairs and 500+ global certifications (CE, NCH, SNI, SIRIM, CSA, ASTM, AS/NZS), the company supplies ODM/OEM customized protective footwear solutions to global enterprise customers including Ford, Volkswagen, CAT, Bata, and Dr.Kong across 30+ countries.
Is Safety a public or private company?
Safety is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Safety founded?
Safety was founded in 1998. It employs 11 to 50 people.
Where is Safety based?
Safety is headquartered in Futian, China, in the Asia region.
How does Safety make money?
Two revenue lines are on record. Protective Footwear Manufacturing & Sales are the primary driver. The others are customized Product Solutions.
Who are Safety's main competitors?
Direct peers on record are Red Wing Shoe Company, Bata Industrials, Wolverine World Wide (Timberland PRO / Cat Footwear), Cofra S.r.l., Dainese S.p.A., Uvex Safety Group, Dunlop Protective Footwear and Alpinestars. Broad incumbents are Ansell Limited and Honeywell International (Safety & Productivity Solutions).
Does Safety have an API?
No public API is recorded for Safety.
What industry is Safety in?
Safety's product category is Safety Footwear & Personal Protective Equipment. Its primary akta.pro industry code is IMAOAIAD, Work, Safety & Protective Footwear Manufacturing (Steel-Toe/ESD/Slip-Resistant), with a secondary code of CRAAACAE, Work, Safety & Occupational Footwear. Its NAICS code is 316210 and its SIC code is 3140.