A+A Events
A+A Events is a Baku-based event production company founded in 2008 that delivers technical, creative, and management services for luxury brands, government clients, and international entertainment tours, with 850+ projects completed.
- Company typePrivate
- Founded2008
- HeadquartersBaku, Azerbaijan
- Headcount11–50
- GTM typeB2B
- OfferingServices
What A+A Events does
A+A Events is a Baku-based event production company operating in Azerbaijan. Founded in 2008, the firm delivers technical production, creative production, and end-to-end event management services for luxury brand activations, government and institutional events, and international entertainment tours. Its client roster includes globally recognized names such as BVLGARI, CARTIER, BMW, Formula 1, Imagine Dragons, and the Islamic Solidarity Games, alongside an accumulated portfolio of more than 850 completed projects over 16 years.
The business operates as a project-based professional services firm: revenue is generated through discrete production contracts covering staging, lighting, sound, creative design, and on-site event management, with delivery capacity covering both corporate galas and large-scale public spectacles. Marquee engagements span multi-year partnerships (e.g., the Azerbaijan Grand Prix from 2016 to 2023) and one-off mega-events (the 2017 Islamic Solidarity Games), as well as consumer-facing productions such as the 2023 Imagine Dragons concert and the 2024 DreamFest festival.
The company is privately held and founder-owned, with 11–50 employees. No public funding rounds, revenue figures, or capital structure data are disclosed. Customer concentration skews toward a small set of high-prestige luxury and government accounts, and the operating footprint is centered on Baku with limited public evidence of geographic expansion beyond Azerbaijan.
A+A Events firmographics
Firmographics- Name
- A+A Events
- Legal name
- A+A Events
- Website
- https://aagroupevents.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- A+A Events is a Baku-based event production company founded in 2008 that delivers technical, creative, and management services for luxury brands, government clients, and international entertainment tours, with 850+ projects completed.
- Ownership category
- akta.pro rank
A+A Events industry classification
Industry- Product category
- Event Production Services
- NAICS
- Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)
- akta.pro secondary industries
- Special Effects (Pyro, Lasers, Confetti, Fog) (MPAGAKAF), Temporary Structures (Truss Roofs, Tents, Barricades) (MPAGAKAK), Full-Service Event Planning & Production (HSACAAAA)
Keywords
Where A+A Events is headquartered
LocationHeadquarters
- HQ city
- Baku
- HQ country
- Azerbaijan
- HQ region
- Asia
Offices1 record
Markets served
A+A Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Event Production Services: Revenue is generated through project-based fees for event planning, technical production, and creative production services. Once a concept is approved, they assemble a team of experts and specialists to handle different segments of the project with a dedicated project manager.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
A+A Events product offering
Product offeringCore offering
A+A Events provides end-to-end event planning, production, and management services for corporate and private occasions, delivering technical production (sound, lighting, video, scaffolding, special effects, installation and dismantling) and creative production (concept development, script writing, stage/set design, interior design, decorations). The company assembles dedicated project teams of experts and specialists under a single project manager once a concept is approved, handling concerts, corporate events, product launches, weddings, sports events, and government ceremonies across Azerbaijan and the Caucasus.
Product overview
A+A Events is an award-winning multi-service marketing agency operating since 2008 with over 850+ completed projects. The company offers a comprehensive suite of event production services organized into three core offerings: Technical Production (handling sound, lighting, video, scaffolding, special effects, installation/dismantling, and logistics for concerts, TV shows, and live events), Creative Production (original concept creation, interior design, decorations, and complete project oversight), and Event Management (project management with qualified professionals guiding clients from concept to completion). The company specializes in high-profile events including international concert production for artists like IMAGINE DRAGONS, EMIN, and TARKAN; luxury brand activations for BVLGARI, CARTIER, and BMW; major sports events including F1 Grand Prix Azerbaijan; and large-scale festivals such as DREAM FEST and TEKNOFEST. The portfolio demonstrates expertise across technical production, creative production, and comprehensive event management, serving both corporate and entertainment sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Technical Production Comprehensive technical event production covering concerts, TV shows, expert analysis of technical challenges, equipment selection, sound, lighting, video, scaffolding, special effects, installation and dismantling, and logistics for live event execution.
- Creative Production Original concept creation, interior design and manufacture, decorations and structures, complete project oversight, and immersive entertainment solutions that transform client ideas into event experiences.
- Event Management Qualified project managers guide projects from concept through production, handling art, design and management aspects to transform client ideas into delivered realities.
- Concert Production Specialized concert event production with technical execution for international artists including Imagine Dragons, Emin, Tarkan, and other major performers touring Azerbaijan and the Caucasus.
- Corporate Event Production Premium corporate events and brand activations for luxury clients including BMW XM presentations, BVLGARI gala dinners, and CARTIER events.
- Sports Event Production Large-scale sports event production including F1 Grand Prix Azerbaijan (2016-2023) along Baku Boulevard and City Circuit, and the 4th Islamic Solidarity Games 2017 opening ceremony at Baku Olympic Stadium.
- Wedding Production Luxury wedding event production including concept development, stage design, production, and full technical services for high-net-worth private clients.
- Festival Production Festival production including DreamFest at Sea Breeze, TEKNOFEST Azerbaijan, and ZHARA music festival, delivered with full technical and creative production scope.
Companies that use A+A Events
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
A+A Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
A+A Events partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered minor and core.
- Alessandro SafinaminorCollaboration with Italian singer Alessandro Safina for concert production in Baku.
- Imagine DragonsminorTechnical production for Imagine Dragons Mercury World Tour concert in Baku - inaugural concert in Azerbaijan complying with European lighting and technical standards.
- Snoop DoggminorCollaboration for Black Sea Jazz Festival performance in Batumi, Georgia.
- TarkanminorTARKAN Concerts & Live Tour production in Baku at Crystal Hall.
- Patricia KaasminorPatricia Kaas Solo Concert production at Heydar Aliyev Palace.
- Thomas AndersminorThomas Anders Anniversary Concert production in Baku.
- Cem YilmazminorComedy performance production at Baku Convention Center.
- Emin AgalarovminorMultiple concerts including solo performances, Sea Breeze Summer Life 2023, and concert in Ganja.
- Sami YusufminorOpening ceremony performance for 43rd UNESCO event 'Timeless Spirit of Heritage' at Heydar Aliyev Centre.
- ROYAminorMultiple solo concerts including 'Like a Crazy' and 'Fill My Heart' performances.
- Kenan DoguluminorConcert production at Sea Breeze Resort in Baku.
- LP (Laura Pergolizzi)minorConcert production for Laura Pergolizzi performance in Azerbaijan.
- Maksim FadeyevminorConcert production including sound, lighting, video, scaffolding, special effects, installation and dismantling.
- EDISminorMultiple concert productions in 2022 and 2023 at Baku Crystal Hall.
- Mahmut OrhanminorConcert production at Sea Breeze venue.
- F1 Grand PrixcoreLong-term collaboration providing technical production for Formula 1 Grand Prix events in Baku from 2016-2023, including sound, lighting, video, scaffolding, special effects, installation and dismantling.
- Islamic Solidarity Gamescore4th Islamic Solidarity Games 2017 at Baku Olympic Stadium - major sporting event production.
- Baku State Universityminor100th anniversary celebration event production including idea generation, script writing, concept development, and production.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
A+A Events competitors and assessment
Company assessmentDirect peers
- Hotwell Group: Azerbaijan-based event management and production company operating in the same local market — directly competing for the same corporate, government, and entertainment clients in Baku and the broader Caspian region.
- Eventum Premix: Azerbaijan-based event production company providing concert, corporate, and technical production services in the same geography — directly comparable peer competing for the same Azerbaijani luxury, government, and entertainment clients.
Regional players
- Brash Entertainment Group: UAE-based event production agency producing concerts, corporate events, and brand experiences across the MENA region — comparable regional peer offering similar end-to-end event production for premium clients.
Broad incumbents
- MCI Group: Global event and association management firm producing corporate meetings, incentives, and large-scale conferences — comparable in managing high-visibility corporate and institutional events.
- Freeman Company: Large US-based events and brand experience agency producing large-scale corporate events, exhibitions, and brand activations — comparable in full-service event production model for enterprise clients.
- Jack Morton Worldwide: Global brand experience agency under IPG that produces large-scale corporate events, brand activations, and live experiences for multinational brands — directly comparable to A+A's corporate and luxury client work, but at global scale.
- PRG (Production Resource Group): World's largest provider of entertainment and event technology (sound, lighting, video, rigging) — directly comparable in technical production services that A+A delivers in the Caspian region.
- George P. Johnson Experience Marketing: One of the largest global experiential marketing agencies producing major corporate events and brand experiences — comparable in offering scope (concept-to-execution live event production for enterprise clients).
- Sparks (WPP): WPP-owned experiential marketing agency producing immersive brand experiences, events, and exhibits for global enterprises — overlaps directly with A+A's luxury and corporate event portfolio.
- IMG (Endeavor) Events: Major global events business within Endeavor producing sport, fashion, and entertainment events (incl. F1-related and high-profile concerts) — comparable in producing mega-events and premium entertainment experiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
A+A Events social profiles
Digital presenceA+A Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
A+A Events leadership team
Management profileNumber of profiles
Profiles1 record
A+A Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A+A Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A+A Events
What does A+A Events do?
A+A Events provides end-to-end event planning, production, and management services for corporate and private occasions, delivering technical production (sound, lighting, video, scaffolding, special effects, installation and dismantling) and creative production (concept development, script writing, stage/set design, interior design, decorations). The company assembles dedicated project teams of experts and specialists under a single project manager once a concept is approved, handling concerts, corporate events, product launches, weddings, sports events, and government ceremonies across Azerbaijan and the Caucasus.
Is A+A Events a public or private company?
A+A Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was A+A Events founded?
A+A Events was founded in 2008. It employs 11 to 50 people.
Where is A+A Events based?
A+A Events is headquartered in Baku, Azerbaijan, in the Asia region.
How does A+A Events make money?
One revenue line is on record: event Production Services.
Who are A+A Events's main competitors?
Direct peers on record are Hotwell Group and Eventum Premix. Brash Entertainment Group is listed as a regional player. Broad incumbents are MCI Group, Freeman Company, Jack Morton Worldwide, PRG (Production Resource Group), George P. Johnson Experience Marketing, Sparks (WPP) and IMG (Endeavor) Events.
Does A+A Events have an API?
No public API is recorded for A+A Events.
What industry is A+A Events in?
A+A Events's product category is Event Production Services. Its primary akta.pro industry code is MPAAAGAB, Event Production & Technical Services (AV/Lighting/Staging), with a secondary code of MPAGAKAF, Special Effects (Pyro, Lasers, Confetti, Fog). Its NAICS code is 7111 and its SIC code is 7311.