MPC Events
MPC Events is a Singapore-based experiential marketing agency founded in 2011 that plans and delivers bespoke corporate hospitality, board meetings, concierge services, conferences, brand activations, and celebrity chef events for enterprise clients and high net worth individuals across 10 cities.
- Company typePrivate
- Founded2011
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MPC Events does
MPC Events is a Singapore-based experiential marketing agency founded in 2011 that plans and delivers bespoke corporate events, hospitality programs, and luxury experiences. Originally launched as My Private Chef with a focus on gourmet hospitality, the company rebranded to MPC Events to broaden its platform for engaging senior executives and high net worth individuals through curated shared experiences. Its offering is organized into six service lines: Corporate Hospitality, Board Meetings, Concierge Services, Conference Management, Brand Activation, and Celebrity Chef Management, each delivered through itinerary design, venue and talent sourcing, on-site execution, and post-event reporting.
The company operates without a disclosed proprietary technology platform; its core capability is human-driven — culinary expertise, creative event styling, and a curated network of world-class chefs, speakers, and lifestyle partners. From its headquarters at 64 Neil Road in Singapore, it extends operations across 10 cities, with its digital presence limited to Facebook, Instagram, LinkedIn, and a website portfolio gallery.
Commercially, MPC Events operates a project-based professional services model, generating revenue from bespoke engagement fees quoted per event rather than disclosed pricing. GTM is direct enterprise sales targeting large corporates and luxury brands, evidenced by a named client roster spanning AIA, Aramco, Bloomberg, BMW, Citi, Diageo, Fidelity, Lazada, OCBC, RTA, SIA, SOCAR, Standard Chartered Bank, and UOB. The company is privately held with 1–10 employees, no disclosed institutional investors or funding rounds, and no public revenue figures.
MPC Events firmographics
Firmographics- Name
- MPC Events
- Legal name
- MPC Events
- Website
- https://mpcevents.co
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MPC Events is a Singapore-based experiential marketing agency founded in 2011 that plans and delivers bespoke corporate hospitality, board meetings, concierge services, conferences, brand activations, and celebrity chef events for enterprise clients and high net worth individuals across 10 cities.
- Ownership category
- akta.pro rank
MPC Events industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Corporate Hospitality, VIP Hosting & Client Entertainment (Internal-led) (THAHAIAI)
- akta.pro secondary industries
- VIP, Hospitality & Premium Experiences (MPAGAAAK), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Corporate & Business Event Catering (THAHAKAA)
Keywords
Where MPC Events is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
MPC Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Experiential Event Services: MPC Events generates revenue through providing bespoke experiential marketing services including corporate hospitality, board meetings, concierge services, conference management, brand activation, and celebrity chef management. Revenue is project-based, derived from service fees for event planning and execution for corporate and luxury brand clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
MPC Events product offering
Product offeringCore offering
MPC Events is an experiential marketing agency that plans and manages bespoke corporate events for enterprise and luxury brand clients. Services span corporate hospitality, board meeting logistics, concierge-style experiences for affluent audiences, end-to-end conference management, brand activation campaigns, and celebrity chef management. The firm operates across 10 cities and is built on a network of world-class chefs, speakers and lifestyle partners.
Product overview
MPC Events is an experiential marketing agency offering a unified suite of event management and hospitality services. The company's core offerings include Corporate Hospitality (culinary event experiences), Board Meetings (executive meeting management), Concierge Services (luxury personalized experiences), Conference Management (end-to-end conference operations), Brand Activation (experiential marketing campaigns), and Celebrity Chef Management (culinary talent coordination). Founded in 2011 as My Private Chef, the company has evolved to serve corporate and luxury brand clients across 10 cities, specializing in engaging senior executives and high net worth individuals.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Hospitality Provides culinary expertise and creative event styling to deliver unforgettable dining experiences while entertaining clients, partners and staff with staged programs and fringe activities, targeted at corporate clients.
- Board Meetings Itinerary planning and management for board members, including travel arrangements, special dietary requirements, and refined guest services across multiple cities, for executive teams and board-level engagements.
- Concierge Services Personalised engagement experiences for affluent audiences, including special access to world-class restaurants, private chef services, fashion shows, sporting events, concerts and other rare experiences.
- Conference Management Localisation and detailed management for associations and conference organisers, covering speakers, sponsors and delegates from registration, through onsite operations, to post-show reports.
- Brand Activation Experiential marketing experiences that build stronger audience connections, spanning creative concept development, venue selection and design, audience engagement, digital amplification and post-show reports, for corporate and luxury brands.
- Celebrity Chef Management Culinary advisory and management services for celebrity chefs at events, ensuring seamless front-of-house operations and guest experiences for discerning palates.
Companies that use MPC Events
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles1 record
MPC Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MPC Events partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
MPC Events competitors and assessment
Company assessmentDirect peers
- MKG: Experience marketing agency focused on brand experiences, events and activations for enterprise and consumer brands. Comparable service mix to MPC Events' brand activation and corporate hospitality lines.
- Pico: Singapore-headquartered global experiential marketing and event management group with deep Asian roots. Direct comparable: serves multinational corporates with end-to-end events, brand activations and conferences across the region — the same buyer profile as MPC Events.
- George P. Johnson Experience Marketing: Large global experiential marketing agency producing brand experiences, conferences and corporate events for enterprise clients. Direct comparable on the corporate hospitality and brand activation side of MPC Events' offering.
- Sparks: Global experiential marketing agency delivering live brand experiences, conferences and corporate events. Directly comparable on the corporate event management and brand activation offerings MPC Events provides.
Broad incumbents
- Momentum Worldwide: Global experiential marketing agency within the IPG network producing corporate events, brand experiences and conferences. Comparable at the enterprise experiential layer where MPC Events competes.
- GES (Global Experience Specialists): Large global provider of exhibition, event and experiential services to corporate clients and associations. Comparable to MPC Events on the conference management and corporate event side, though at much larger scale.
- Jack Morton Worldwide: Global brand experience agency within the IPG network, delivering corporate events, brand activations and conferences worldwide. Overlaps with MPC Events on the brand activation and corporate event services but operates at much greater scale and breadth.
- Octagon: Large sports and experiential marketing agency with deep corporate client base, delivering events, hospitality programs and brand experiences. Adjacent overlap with MPC Events' corporate hospitality and brand activation work.
Regional players
- Hot Pot Media: Singapore-based experiential and events agency working with corporate and consumer brands on activations and events. Regional comparable operating in the same SEA market as MPC Events.
- The M Collective (Singapore): Singapore-based boutique events and experiential agency serving corporate and brand clients in SEA. Regional comparable in size and service mix to MPC Events.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MPC Events social profiles
Digital presenceMPC Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
MPC Events leadership team
Management profileNumber of profiles
MPC Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MPC Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MPC Events
What does MPC Events do?
MPC Events is an experiential marketing agency that plans and manages bespoke corporate events for enterprise and luxury brand clients. Services span corporate hospitality, board meeting logistics, concierge-style experiences for affluent audiences, end-to-end conference management, brand activation campaigns, and celebrity chef management. The firm operates across 10 cities and is built on a network of world-class chefs, speakers and lifestyle partners.
Is MPC Events a public or private company?
MPC Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MPC Events founded?
MPC Events was founded in 2011. It employs 1 to 10 people.
Where is MPC Events based?
MPC Events is headquartered in Singapore, Singapore, in the Asia region.
How does MPC Events make money?
One revenue line is on record: experiential Event Services.
Who are MPC Events's main competitors?
Direct peers on record are MKG, Pico, George P. Johnson Experience Marketing and Sparks. Broad incumbents are Momentum Worldwide, GES (Global Experience Specialists), Jack Morton Worldwide and Octagon. Regional players are Hot Pot Media and The M Collective (Singapore).
Does MPC Events have an API?
No public API is recorded for MPC Events.
What industry is MPC Events in?
MPC Events's product category is Experiential Marketing Services. Its primary akta.pro industry code is THAHAIAI, Corporate Hospitality, VIP Hosting & Client Entertainment (Internal-led), with a secondary code of MPAGAAAK, VIP, Hospitality & Premium Experiences. Its NAICS code is 561920 and its SIC code is 7990.