What Sound One does

Sound One (brand: SoundOne) is a privately held, India-based consumer electronics company headquartered in Mumbai that designs, sources, and sells affordable portable audio devices and mobile charging accessories. Founded in 2016 according to the company's own website copyright (firmographics list 2019), the company operates with a small 11-50 employee headcount and is independently owned with no disclosed institutional funding, parent company, or venture capital backing.

The product portfolio spans Bluetooth earphones (e.g., BT788, S501, X50, TWS), Bluetooth headphones (BT-06, B-5, V8, P-6, SP-6, QY-V6BTL), Bluetooth speakers (ROAR E-927, ROCK, Beast), wired in-ear earphones (616, 007, 007P), and an accessories line including wall chargers with Qualcomm Quick Charge 3.0, USB/Type-C/Lightning cables, car chargers, and 10000mAh power banks. Products rely on commodity wireless platforms — Bluetooth 4.0/4.1/CSR chipsets, aptX codec, IPX4/IPX5 water/sweat resistance, CVC 6.0 noise cancellation, and 40mm driver units — rather than proprietary technology; no patents, trademarks, or certifications were disclosed.

The business model is pure B2C hardware sales with no subscription or recurring revenue component. SoundOne sells direct-to-consumer through its own e-commerce site (soundone.in) and via India's two largest marketplaces, Amazon India and Flipkart, with a wholesale channel ([email protected]) handling bulk and international distribution inquiries. Pricing is denominated in Indian Rupees, ranging from ₹249 for cables to ₹7,990 for premium TWS earbuds, positioning the brand in the value tier against premium competitors such as JBL and HARMAN. The target customer is the general Indian consumer seeking affordable wireless audio for fitness, commuting, and daily mobile use, with a horizontal segmentation approach and no named enterprise or institutional customers.

Name

Sound One

Legal name

Sound One

Website

https://soundone.in

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

SoundOne is a privately held, Mumbai-based consumer electronics company that designs and sells affordable Bluetooth earphones, headphones, speakers, and mobile charging accessories to Indian mass-market consumers through its own website, Amazon, and Flipkart.

Ownership category

akta.pro rank

Product category

Consumer Electronics (Portable Audio)

SIC

Household Audio & Video Equipment (3651), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Headphones & Personal Audio Retail (Earbuds, ANC, DACs) (CRACAEAG)

akta.pro secondary industries

Wireless Headphones (Over‑Ear & On‑Ear) (CRACANAB), True Wireless Earbuds (TWS) (CRACANAA), Bluetooth & Portable Speakers (CRACANAE), Wired Headphones & Earphones (CRACANAC), Sports & Fitness Audio (Open‑Ear, Bone Conduction, Neckband) (CRACANAD)

Keywords

• Bluetooth audio devices
• Portable speakers
• Wireless earphones
• Mobile charging accessories
• Consumer electronics

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Hardware Product Sales: One-time sale of physical audio products including Bluetooth earphones, headphones, speakers, power banks, cables, and chargers. Revenue generated from direct consumer purchases through e-commerce and marketplace sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sound One designs and sells portable Bluetooth audio devices including wireless earphones, on-ear and over-ear Bluetooth headphones, TWS earbuds, and portable Bluetooth speakers, complemented by mobile accessories such as USB/Type-C/Lightning cables, wall and car chargers, and 10000mAh power banks. The brand is positioned as an affordable value-for-money alternative to premium audio brands like JBL and HARMAN, with products featuring sweat resistance, extended battery life, and Indian socket-compatible chargers. Products are sold direct-to-consumer through soundone.in and through Amazon India and Flipkart, with wholesale distribution available for bulk and international orders.

Product overview

Sound One is a portable audio device company offering a diverse portfolio of wireless audio products and mobile accessories. The product lineup includes Bluetooth earphones (BT788, HV006, S501, X50, TWS Earbuds), Bluetooth headphones (BT-06, B-5, V8, P-6, QY-V6BTL, BT-788, SP-6), Bluetooth speakers (ROAR E-927, ROCK, Beast, Boom), wired earphones (616, 007, 007P, E10), cables (USB, Type-C, Lightning), chargers (wall chargers, car chargers), and power banks. The products target consumers seeking affordable wireless audio solutions and mobile charging accessories, with emphasis on sports/fitness use (sweat-proof ratings), extended battery life, and compatibility across Android and Apple devices.

Differentiator

Problem solved

Functional benefit

Products and services

• SoundOne Bluetooth Earphone BT788 Wireless Bluetooth earphones with built-in microphone, sweat-proof design, dual connectivity, noise cancellation, rechargeable battery with voice prompt and battery status indicator, Bluetooth 4.1 wireless. Targeted at general consumers seeking affordable wireless audio for everyday and sports use.
• SoundOne Bluetooth Earphone HV006 Wireless Bluetooth earphones featuring high-quality audio output for general consumer use.
• SoundOne Bluetooth Earphone S501 Sports Bluetooth earphones with noise-cancelling in-ear design, built-in microphone, up to 7 hours play time, dual pairing capability, IPX4 sweat-proof rating, available in Blue/Black, Green/Black, and Yellow/Black.
• SoundOne X50 Bluetooth Earphones Sports Bluetooth earphones with 10mm speakers, Bluetooth 4.1, noise suppression technology, magnetic design, ear hooks, up to 6 hours music play and 240 hours standby.
• SoundOne TWS Bluetooth Earbuds True wireless stereo earbuds with charging case, completely cable-free design, sweat-proof, up to 10 hours charge life with portable charging case.
• SoundOne SP-6 Bluetooth Headphones Sport HiFi stereo Bluetooth headphones with neckband design, Bluetooth 4.1+aptX, HD microphone with noise cancellation, adjustable ear hooks, IPX4 sweat resistant, up to 8 hours talk/music time, 180 hours standby.
• SoundOne BT-06 Bluetooth Headphones Wireless Bluetooth headphones with built-in microphone, SD card function, FM radio, extra audio cable, 300mAh rechargeable battery (6–8 hours playback), foldable design, extra bass, available in Black, Blue, Red, and White.
• SoundOne B-5 Bluetooth Headphones Around-ear wireless Bluetooth headphones with built-in mic, up to 8 hours battery life, memory foam cushioning, foldable design, memory card slot, aux cable support, available in Black/Grey and Silver/Brown.
• SoundOne V8 Bluetooth Headphones CSR version 4.0 Bluetooth headphones with 40mm driver unit, up to 18 hours play time, 180 hours standby, noise isolation, collapsible and portable design.
• SoundOne P-6 Wireless Bluetooth Headphones CSR Bluetooth 4.0 stereo headphones with up to 33 feet wireless range, built-in microphone, in-line control, 6 hours playback, 30 hours standby, foldable design, available in Black/Copper and White/Silver.
• SoundOne QY-V6BTL Bluetooth Headphones Bluetooth 4.0 stereo headphones with HD sound, up to 20 hours battery life, lithium-ion battery, HD microphone for clear calls.
• SoundOne BT-788 Bluetooth Headphones Bluetooth 4.1 with APT-X + EDR audio decode technology, CVC 6.0 noise cancellation, built-in mic, 90mAh battery with up to 5 hours talk/music and 100 hours standby.
• SoundOne Bluetooth Speaker ROAR (E-927) Bluetooth 4.0 speaker with two 40mm 10W acoustic drivers, soft touch rubber design, 1500mAh rechargeable battery (8–10 hours playtime), available in Black and Red.
• SoundOne ROCK Bluetooth Speaker Ultra portable Bluetooth 3.1+EDR speaker with enhanced bass resonator, 3W audio driver, 600mAh battery, TF card/AUX support, TWS function for stereo pairing, available in Black and Silver.
• SoundOne Beast Bluetooth Speaker Portable Bluetooth speaker with precision acoustic drivers, passive bass radiator, IPX5 water resistant (splashproof, rainproof, dustproof), 1600mAh battery (6–8 hours playtime), built-in microphone for handsfree calls.
• SoundOne 616 In Ear Earphones In-ear headphones with 10mm drivers, extra bass performance, inline remote/microphone, noise isolation, carrying case with three earpad sizes (S/M/L), available in Blue.
• SoundOne 007 In-Ear Earphones Dynamic 10mm drivers, vertical in-ear design with built-in mic and remote, powerful bass-driven stereo sound, carry case and pouch included, available in Blue.
• SoundOne 007P In-Ear Earphones In-ear earphones with powerful bass-driven stereo sound, built-in microphone, available in Black and Gold.
• SoundOne 30W Dual Port USB Turbo Wall Charger 30W dual port wall charger with Qualcomm Quick Charge 3.0 (one port) and Smart IC technology (one port), combined 4.8A output, made for Indian sockets, multi-protection safety features.
• SoundOne BC303 4.8A Dual Port Wall Charge Adapter Dual port smart wall charger with 2.4A output per port (4.8A total), smart charging technology, made for Indian sockets, 5 layers of protection.
• SoundOne 2.4A Dual Port Smart Wall Charger (SO-DWC-400) Smart wall charger with auto-detect technology, two USB ports (1.4A + 1A, combined 2.4A), made for Indian sockets, includes 1-meter Micro USB cable, 5 layers of protection.
• SoundOne 4.8A Dual Port Smart Car Charger Dual port car charger with 2.4A per port (4.8A total), smart charging that stops when battery is full, intelligent circuit protection against short circuit, over-heating, over-currents.
• SoundOne S0-SMC-750 USB Cable 2 Meter Micro USB data cable with gold-plated connectors (2.4A fast charging), silicone jacket for durability, 480Mbps data transfer speed, 2 meters long.
• SoundOne Braided Type C Cable (S0-BTC-350) USB Type-C braided cable with aluminum alloy gold-plated connectors, 2 meters (6.6ft), 480Mbps USB 2.0 data transfer, tangle-free nylon design.
• SoundOne Silicone Lightning Cable (SO-SLC-450) Silicone Lightning cable for Apple devices, 1 meter (3.3 feet), up to 2.0A current, flexible and tangle-free design, gold-plated aluminum connector.
• SoundOne Compact Power Bank Dual USB 10000mAh (SO-PB-10100) 10000mAh lithium-ion power bank with dual USB output, LED flashlight, compact and lightweight design, compatible with all smartphones.
• SoundOne Compact Power Bank 3 USB 10000mAh (SO-PB-10200) 10000mAh lithium-ion power bank with 3 USB output ports, LED big flashlight with light indicator, supports charging three devices simultaneously.

Quantifiable outcome

• Products compared favorably to JBL and HARMAN in customer reviews for sound quality at the price point
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• boAt (Imagine Marketing): India's leading D2C audio and wearables brand selling Bluetooth earphones, TWS earbuds, headphones, and speakers at affordable price points via Amazon, Flipkart, and own site. Directly comparable to SoundOne on product mix, target consumer, price tier, and marketplace-led GTM in India.
• PTron: Indian mobile accessories and audio brand offering budget Bluetooth earphones, headphones, speakers, and chargers primarily via Indian online marketplaces. Directly comparable to SoundOne on price tier, product categories, and marketplace-led distribution.
• Skullcandy: Audio lifestyle brand selling wireless earbuds, headphones, and portable speakers with strong youth-marketing positioning. Comparable on product categories and lifestyle-focused consumer targeting.
• Zebronics: Indian electronics brand offering computer peripherals, audio (speakers, headphones, earphones), power banks, and chargers. Comparable to SoundOne on broad consumer-electronics accessory portfolio and India-focused distribution.
• Noise (Nexxbase Marketing): Indian wearables and audio brand selling smartwatches and TWS/ wireless earbuds through Amazon, Flipkart, and own site. Comparable on affordable Indian audio positioning and D2C-plus-marketplace GTM motion.
• Boult Audio: Indian D2C audio brand offering Bluetooth earphones, TWS earbuds, headphones, and portable speakers at sub-₹3,000 price points via Amazon India and own website. Closely comparable on product portfolio, pricing strategy, and Indian value-segment positioning.
• Mivi: Indian D2C audio and accessories brand manufacturing Made-in-India Bluetooth speakers, earphones, cables, and chargers. Comparable to SoundOne on product breadth (audio + mobile accessories), India-centric manufacturing story, and online-first distribution.

Broad incumbents

• JBL (Harman International): Global audio incumbent selling Bluetooth speakers, headphones, and earbuds across price tiers including a meaningful affordable segment in India. Comparable on product categories and explicitly named in SoundOne customer reviews as a competitive benchmark.
• Sony: Global consumer electronics giant with a broad audio portfolio including wireless headphones, earbuds, and speakers. Comparable as a higher-tier competitor that anchors the premium end of the price spectrum SoundOne addresses.
• Xiaomi (Mi): Chinese consumer electronics brand offering aggressively priced TWS earbuds, Bluetooth speakers, and mobile accessories in India via mi.com, Amazon, and Flipkart. Comparable as a budget-tier audio competitor leveraging platform scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/soundone_mumbai
• Facebookfacebook.com/SoundOneOfficial
• LinkedInlinkedin.com/company/soundoneindia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sound One