WT Financial Services
WT Financial Services is an independent, privately held financial advisory firm in Oshkosh, Wisconsin, providing retirement, investment, estate, insurance, and tax planning services to individuals and business owners across 14 U.S. states, with securities delivered through Osaic Wealth, Inc.
- Company typePrivate
- Founded1985
- HeadquartersOshkosh, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What WT Financial Services does
WT Financial Services is an independent, privately held financial advisory firm headquartered in Oshkosh, Wisconsin, providing comprehensive financial planning services to individuals and business owners. The practice operates through a relationship-based sales model built on personalized consultations and ongoing post-sale support, with securities and investment advisory services delivered via an affiliation with Osaic Wealth, Inc., a FINRA/SIPC-registered broker-dealer. The team of six includes professionals holding ChFC, CLU, and CFP designations, and the firm holds advisory licenses in 14 U.S. states beyond its Wisconsin base (AZ, CA, FL, GA, ID, IL, MO, NC, NJ, OK, OR, TX, WA, WY).
The firm's product suite spans the full retail financial planning stack — retirement strategies, investment management, asset allocation, estate conservation and planning, comprehensive financial planning, insurance and annuity products, health insurance (including Medicare), college savings programs (529s, UTMA/UGMA), income strategies, private managed accounts, and tax management. Underlying technology is limited to standard financial planning software, an educational OneView client account reporting portal, and a marketing-oriented content library comprising calculators, interactive flipbooks, monthly newsletters, a tax library, and a glossary — none of which are positioned as proprietary or AI-driven.
The business model is professional services / fee-based advisory revenue, with no publicly disclosed pricing and fees negotiated individually per engagement. Marketing is content-led: educational articles, calculators, and newsletters function as top- and mid-funnel touchpoints, while conversion is driven by direct, face-to-face or phone-based advisor consultations. The practice is independently owned (Matthew A. Trypuc serves as Financial Advisor/Owner) with no disclosed funding rounds, institutional investment, or M&A activity, and no public revenue figures.
WT Financial Services firmographics
Firmographics- Name
- WT Financial Services
- Legal name
- WT Financial Services
- Website
- https://wtfinancialservices.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WT Financial Services is an independent, privately held financial advisory firm in Oshkosh, Wisconsin, providing retirement, investment, estate, insurance, and tax planning services to individuals and business owners across 14 U.S. states, with securities delivered through Osaic Wealth, Inc.
- Ownership category
- akta.pro rank
WT Financial Services industry classification
Industry- Product category
- Financial Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Private Client/High-Net-Worth Advisory (FSAEAAAN)
- akta.pro secondary industries
- Retirement Plan Participant Advice & Managed Accounts (FSAEABAF), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)
Keywords
Where WT Financial Services is headquartered
LocationHeadquarters
- HQ city
- Oshkosh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WT Financial Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Financial Advisory Services: Provides financial planning and advisory services to individuals and business owners, offering a wide range of financial products and services including retirement strategies, investment management, estate planning, insurance, and tax management
- Securities and Investment Advisory: Securities and investment advisory services offered through Osaic Wealth, Inc., a registered broker-dealer and investment advisor
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customized financial planning services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
WT Financial Services product offering
Product offeringCore offering
WT Financial Services is an independent financial advisory practice that delivers personalized financial planning, investment management, retirement strategies, estate conservation, insurance and annuity products, college savings programs, income strategies, private managed accounts, and tax management for individuals and business owners. Securities and investment advisory transactions are executed through Osaic Wealth, Inc., a registered broker-dealer and investment advisor (member FINRA/SIPC). The firm supplements its advisory work with educational content such as calculators, flipbooks, newsletters, and a tax library.
Product overview
WT Financial Services is a full-service financial advisory firm offering a comprehensive suite of financial planning services. The core offering consists of Retirement Strategies, Investment Management, Asset Allocation Programs, Estate Conservation & Estate Planning, Comprehensive Financial Planning, Insurance and Annuity Products, Health Insurance Needs, College Savings Programs, Income Strategies, Private Managed Accounts, and Tax Management. Supporting these are educational sub-products including Financial Calculators, Flipbooks, Newsletters, Research Articles, and a Tax Library. The firm operates through a relationship with Osaic Wealth, Inc. (member FINRA/SIPC) and serves clients across multiple states.
Differentiator
Problem solved
Functional benefit
Products and services
- Retirement Strategies Advisory service helping clients maximize retirement plans and IRAs and determine how much they need to retire comfortably.
- Investment Management
- Comprehensive Financial Planning
- Estate Conservation & Estate Planning
- Insurance and Annuity Products
- Health Insurance Needs Advisory
- College Savings Programs
- Income Strategies
- Private Managed Accounts
- Tax Management Advisory
- Asset Allocation Programs
- Securities and Investment Advisory Services (via Osaic Wealth, Inc.) Brokerage and investment advisory services offered through Osaic Wealth, Inc., a registered broker-dealer and investment advisor (member FINRA/SIPC), providing access to investment products and managed account programs.
Companies that use WT Financial Services
Customer profileSegments2 records
Ideal customer profiles2 records
WT Financial Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WT Financial Services partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Osaic Wealth, Inc.coreSecurities and investment advisory services offered through Osaic Wealth, Inc., member FINRA/SIPC. The firm has a relationship with Osaic Wealth for brokerage services and access to investment products and managed account programs.
Scale indicators2 records
Expansion highlights3 records
WT Financial Services competitors and assessment
Company assessmentDirect peers
- Edward Jones: Independent financial advisor model delivering face-to-face financial planning, retirement, investment, and insurance services to individuals — the most direct structural analog to WT Financial Services at far greater scale.
Others
- LPL Financial: Largest independent broker-dealer in the U.S., supporting independent financial advisors with compliance, custody, and product platforms — parallels Osaic Wealth's role enabling practices like WT Financial Services.
- Cetera Financial Group: Independent broker-dealer and RIA network supporting thousands of independent financial advisors with compliance, technology, and product access — structurally comparable to WT's Osaic Wealth affiliation.
- Commonwealth Financial Network: Independent broker-dealer and RIA supporting financial advisors with planning technology, investment platforms, and back-office services — comparable to the support layer WT receives from Osaic Wealth.
Broad incumbents
- Northwestern Mutual: Insurance-integrated wealth manager combining life insurance and disability income with financial planning and investment advisory for individuals and business owners — closely mirrors WT's insurance-and-wealth combo.
- Raymond James Financial: Public financial services firm with a large independent advisor channel offering financial planning, wealth management, retirement, and investment services — operates a similar independent-practitioner model through its network.
- New York Life Investments: Mutual insurer with a large financial advisory channel offering life insurance, retirement, investment, and estate planning to individuals — comparable full-service product set delivered through agent-advisors.
- Ameriprise Financial: Large established financial advisory firm offering comprehensive financial planning, investment, retirement, and insurance products to individuals and business owners — overlapping service mix at a much larger scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
WT Financial Services compliance and trust
Trust signalCompliance2 records
WT Financial Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
WT Financial Services leadership team
Management profileNumber of profiles
Profiles6 records
WT Financial Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WT Financial Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WT Financial Services
What does WT Financial Services do?
WT Financial Services is an independent financial advisory practice that delivers personalized financial planning, investment management, retirement strategies, estate conservation, insurance and annuity products, college savings programs, income strategies, private managed accounts, and tax management for individuals and business owners. Securities and investment advisory transactions are executed through Osaic Wealth, Inc., a registered broker-dealer and investment advisor (member FINRA/SIPC). The firm supplements its advisory work with educational content such as calculators, flipbooks, newsletters, and a tax library.
Is WT Financial Services a public or private company?
WT Financial Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WT Financial Services founded?
WT Financial Services was founded in 1985. It employs 1 to 10 people.
Where is WT Financial Services based?
WT Financial Services is headquartered in Oshkosh, United States, in the North America region.
How does WT Financial Services make money?
Two revenue lines are on record. Financial Advisory Services are the primary driver. The others are securities and Investment Advisory.
Who are WT Financial Services's main competitors?
Edward Jones is listed as a direct peer. Others are LPL Financial, Cetera Financial Group and Commonwealth Financial Network. Broad incumbents are Northwestern Mutual, Raymond James Financial, New York Life Investments and Ameriprise Financial.
Does WT Financial Services have an API?
No public API is recorded for WT Financial Services.
What industry is WT Financial Services in?
WT Financial Services's product category is Financial Advisory Services. Its primary akta.pro industry code is FSAEAAAN, Private Client/High-Net-Worth Advisory, with a secondary code of FSAEABAF, Retirement Plan Participant Advice & Managed Accounts. Its NAICS code is 523940 and its SIC code is 6282.