What Novusoft does

Novusoft B.V. is a privately held Dutch enterprise software company founded in 2002 by Jean-Pierre Kroezen and Gert-Jan Kerpershoek and headquartered in Enkhuizen, Netherlands. The company develops an enterprise-grade no-code/low-code platform used by organizations to build and manage digital customer processes, including application flows, product comparison engines, customer portals, and complex online questionnaires. The platform combines a no-code builder environment called myNovusoft for citizen developers with full .NET extensibility (C#, CSS, JavaScript) for professional developers, built on a Microsoft .NET stack with Onion Architecture and two-way data binding. It supports multi-channel deployment (web, app, chat), WCAG 2.1 accessibility, OWASP Top 10 security practices, GDPR/CCPA compliance, and OTAP deployment pipelines across Azure, AWS, EU cloud, and on-premise environments.

The company's go-to-market combines direct enterprise field sales with a consultative approach (free demos, quote-based pricing) and a multi-tier partner program covering Solution Partners, Technology Partners, Featured/Strategic Partners, and Referral Partners. Revenue is generated through recurring platform licensing/subscription together with professional services revenue from consultancy, implementation, training, and ongoing support. The named customer base is concentrated in Dutch insurance (Aegon, Hiscox, Turien & Co., Bovemij, Supergarant, Turien Financial Lines) and automotive OEM distribution channels (Hyundai, Stellantis, Kia, Renault, Dacia, DS Automobiles, Opel Finance, EmilFrey), with additional adoption in education (Vrije Universiteit Amsterdam), government/energy (Warmtefonds, ZZP Nederland), and market research (WUA). Notable strategic moves include the 2024 Flexfunnel joint solution with Bikkelhart for conversion-focused sales funnels and a formalized ecosystem of technology integrations (DIAS, Axon, HubSpot, PDOK, PostcodeAPI, KvK, DigiD, Microsoft Entra ID, Power Automate, Camunda, Power BI, Tableau, SendGrid, SparkPost, Drupal).

Novusoft operates as a bootstrapped, founder-led firm with no disclosed external funding, no acquisition history, and a headcount band of 11–50 employees. Its primary market is the Netherlands, with English-language support and an English site (novusoft.net) suggesting selective European expansion. The company's core differentiators are its combined citizen-developer and .NET extensibility model, design-first freedom from fixed templates, insurance-domain depth built over 18+ years, and a stack that avoids vendor lock-in by sitting on standard Microsoft infrastructure.

Name

Novusoft

Legal name

Novusoft B.V.

Website

https://novusoft.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Novusoft B.V. is a Dutch enterprise software firm that provides a no-code/low-code platform, built on Microsoft .NET, enabling organizations — primarily in insurance, automotive, and education — to build digital application flows, comparison engines, customer portals, and online questionnaires without heavy coding.

Ownership category

akta.pro rank

Product category

Low-Code/No-Code Development Platform

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

akta.pro secondary industries

Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL), Process & Case Management Low-Code Platforms (HDAEAKAE), Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)

Keywords

• No-code platform
• Low-code development
• Digital application platform
• Customer portal software
• Online form builder

Headquarters

HQ city

Enkhuizen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Licensing/Subscription: The Novusoft platform is offered as a low-code/no-code development platform. Organizations license the platform to build and manage their own applications. The platform is available in different environments (OTAP) and supports various hosting options including Azure, AWS, EU cloud, and on-premise infrastructure.
2. Consultancy and Implementation Services: Novusoft supports partners and customers with consultancy, implementation guidance, and training services to enable them to work independently and confidently with the platform. Implementation support is offered where needed and desired.
3. Training and Support Services: Training, coaching, and support for citizen developers and .NET developers within partner organizations. Ongoing support ensures partners can deliver solutions independently and confidently.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Novusoft sells an enterprise-grade low-code/no-code development platform that enables organizations to rapidly build and manage digital applications, including request flows (aanvraagstraten), comparison engines (vergelijkers), customer portals, and complex online questionnaires. The platform combines no-code tooling (myNovusoft) for citizen developers such as product specialists, analysts, copywriters, and marketers with full .NET-based customization (C#, CSS, JavaScript) for professional developers, all within a single Microsoft .NET stack environment. It supports deployment across Azure, AWS, EU cloud, and on-premise infrastructure, with OTAP environments and pre-built integrations to systems such as HubSpot, DIAS, Axon, SendGrid, Power Automate, and Drupal.

Product overview

Novusoft offers a unified low-code/no-code platform for building enterprise-grade digital solutions including application request flows (aanvraagstraten), product/comparison engines (vergelijkers), customer portals, and complex online questionnaires. The core product is the Novusoft Platform, which combines a no-code builder (myNovusoft) for citizen developers with .NET development tooling for customizations — both streams integrate into a single application. Named sub-products include Flexfunnel, a conversion-focused sales funnel solution developed jointly with partner Bikkelhart. The platform is built on the Microsoft .NET stack using an Onion Architecture, supporting Windows and Linux hosting in Azure, AWS, EU cloud, and on-premise environments.

Differentiator

Problem solved

Functional benefit

Brands

• Flexfunnel: A sales funnel solution developed through a partnership between Bikkelhart and Novusoft, offering ultimate flexibility in complex sales funnels combining design-first approach with the Novusoft platform.

Products and services

• Novusoft Platform An enterprise-grade low-code/no-code development platform that enables organizations to rapidly build and manage digital applications, including request flows (aanvraagstraten), comparison engines (vergelijkers), customer portals, and complex online questionnaires. Combines no-code tooling for citizen developers with full .NET-based customization (C#, CSS, JavaScript) for professional developers, built on the Microsoft .NET stack with Onion Architecture and two-way data binding.
• myNovusoft The web-based no-code development and management environment within the Novusoft Platform that allows citizen developers (product specialists, analysts, copywriters, marketers) to build, configure, and manage applications without writing code. Includes full audit trail and rollback capabilities for all changes, centralized secure environment for managing all solutions, and assignment of appropriate rights to team members.
• Flexfunnel A conversion-focused sales funnel solution jointly developed by Novusoft and Bikkelhart that combines Bikkelhart's funnel design and conversion expertise with the Novusoft platform's technical implementation. Delivers flexible, scalable, and design-driven complex sales funnels with A/B testing and analytics capabilities. Customers have a single point of contact through Bikkelhart.

Quantifiable outcome

• Build applications in weeks, not months
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• BikkelhartcoreStrategic or Co-development PartnerStrategic partnership with Bikkelhart, a specialist in designing and optimizing digital customer journeys. The collaboration created Flexfunnel, a sales funnel solution combining Bikkelhart's conversion-focused design expertise with Novusoft's technical platform. Bikkelhart designs the funnels while Novusoft provides the technical implementation. Customers have a single point of contact through Bikkelhart.
• FlexfunnelcoreStrategic or Co-development PartnerFlexfunnel is a joint solution brand between Bikkelhart and Novusoft. It represents a win-win collaboration where Bikkelhart designs the best funnels and Novusoft provides the best technical solution. The brand offers ultimate flexibility in even the most complex sales funnels.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Pega: Pega provides a low-code platform for customer engagement and digital process automation with deep insurance industry penetration. It is a broader incumbent serving enterprise customers across insurance, financial services and other verticals.
• ServiceNow App Engine: ServiceNow's low-code App Engine competes in enterprise application development, especially for workflow and process automation that overlaps with Novusoft's request flows and comparison portals. Broader incumbent across ITSM, CRM and industry workflows.
• Microsoft Power Apps: Power Apps is the dominant low-code platform bundled into the Microsoft 365 and Dynamics ecosystem. Competes head-on with Novusoft's no-code positioning but leverages a much broader distribution and integration network, particularly around Microsoft Entra ID and Power Automate which Novusoft integrates with.

Regional players

• Thinkwise: Thinkwise is a Dutch low-code application platform with strong presence in the Netherlands and DACH region. Comparable as a regional European low-code vendor focused on enterprise application development with Microsoft-aligned technology.
• Betty Blocks: Betty Blocks is a Dutch-origin low-code/no-code platform historically focused on the Benelux market. Highly comparable on geography, customer profile and citizen-developer philosophy, though it operates at a different scale and vertical mix.

Direct peers

• Appian: Appian is a low-code process automation and application platform with strong enterprise and regulated-industry presence, particularly in insurance and financial services. Overlaps directly with Novusoft's process and case management use cases.
• OutSystems: OutSystems is a leading enterprise low-code application platform serving similar customers with comparable citizen-developer plus professional-developer tooling. It is the most direct competitive comparison to Novusoft's hybrid no-code/.NET positioning at a much larger scale.
• Mendix: Mendix (now part of Siemens) provides a low-code platform for building enterprise applications with collaborative app development, similar to Novusoft's myNovusoft environment. Targets the same enterprise and regulated-industry use cases including insurance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/novusoft

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novusoft