Bikkelhart
Bikkelhart is an Amsterdam-based digital agency that designs and optimizes digital customer journeys for enterprise and mid-market clients, combining UX, CRO, marketing automation, and AI-driven personalization across HubSpot, BlueConic, and Optimizely platforms.
- Company typePrivate
- Founded2009
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Bikkelhart does
Bikkelhart B.V. is an Amsterdam-based digital agency founded in 2009 that designs and optimizes digital customer journeys for enterprise and mid-market clients. The firm combines UX/UI design, conversion rate optimization (CRO), marketing automation, copywriting, and AI-driven personalization into integrated customer journey programs, with particular depth in financial services and insurance. Its core technology stack rests on deep partnerships across the martech ecosystem: it is a Diamond HubSpot Partner, a Preferred BlueConic partner for CDP and personalization, a Certified Optimizely Web Experimentation partner, a Preferred Prepr headless CMS partner, and a Maileon implementation specialist. Bikkelhart also co-developed the Flexfunnel sales funnel platform with Novusoft, giving it a stake in the tooling layer as well as services.
Bikkelhart operates a professional services revenue model with project-based and multi-year implementation engagements, augmented by free diagnostic offerings (e.g., HubSpot Hub Audits) as top-of-funnel lead generation. The go-to-market is consultative and sales-led, targeting enterprise and mid-market logos including GVB Amsterdam, De Hypotheker, HEMA, Pathé, InShared, ENGIE, Ayvens (formerly LeasePlan), Allianz Direct, and DPG Media. The company holds ISO 27001:2022 certification and ranks #1 in UX Agencies and #3 in Internetbureaus Specialisten on the 2024 Emerce Top 100, signaling recognized Dutch-market authority.
The company was acquired by digital agency network 4NG in 2022 as part of a buy-and-build strategy and operates within the broader Conclusion IT services ecosystem (26+ Dutch expert companies). It remains independently branded under co-founder/managing directors Laurens Hutten and Eric van Diemen. Bikkelhart actively publishes thought leadership on AI-driven marketing automation, including reviews of HubSpot Sales and Service AI Agents and integrations of Claude with Google Analytics 4, positioning the firm at the intersection of martech implementation and applied AI for Dutch enterprises.
Bikkelhart firmographics
Firmographics- Name
- Bikkelhart
- Legal name
- Bikkelhart B.V.
- Website
- https://bikkelhart.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bikkelhart is an Amsterdam-based digital agency that designs and optimizes digital customer journeys for enterprise and mid-market clients, combining UX, CRO, marketing automation, and AI-driven personalization across HubSpot, BlueConic, and Optimizely platforms.
- Ownership category
- akta.pro rank
Bikkelhart industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Marketing Consulting Services (541613), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer Journey Orchestration & Campaign Management (BPAFAFAF)
- akta.pro secondary industry
- Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK)
Keywords
Where Bikkelhart is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Bikkelhart business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Digital Agency Services: Professional services model providing strategy, design, development, and optimization services for digital customer journeys. Services include UX research, UI/UX design, CRO, marketing automation implementation, copywriting, and ongoing optimization projects.
- Partner Platform Implementation & Consulting: Implementation services for partner platforms including HubSpot (Diamond partner), BlueConic (Preferred partner), Optimizely (Certified partner), Prepr, Maileon, and Flexfunnel. Includes audits, integrations, and ongoing managed services.
- Content & Thought Leadership: Educational content production including blogs, whitepapers, webinars, and the Bikkelmail newsletter to generate leads and establish expertise in digital marketing and CRO.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One-time | HubSpot Hub Audit - Free diagnostic assessment |
| Other | Multi-year contract | BlueConic Implementation & Support |
| Other | Multi-year contract | Optimizely Implementation & CRO Roadmap |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Bikkelhart product offering
Product offeringCore offering
Bikkelhart is a Dutch digital agency that designs and optimizes clients' digital customer journeys, combining UX/UI design, conversion rate optimization (CRO), marketing automation implementation, and copywriting. As a HubSpot Diamond partner with BlueConic Preferred, Optimizely Certified, Prepr, Maileon, and Flexfunnel credentials, the firm delivers strategy, audits, implementation, integration, and ongoing optimization engagements for enterprise and mid-market organizations, while also producing thought-leadership content (blogs, newsletters, whitepapers, events) to drive demand.
Differentiator
Problem solved
Functional benefit
Products and services
- UX/UI Design and Customer Journey Design UX research, UI/UX design and end-to-end digital customer-journey design services for enterprise clients, combining creative design with data-driven decision making.
- Conversion Rate Optimization (CRO) Data-driven conversion optimization services including hypothesis creation, A/B testing, funnel analysis and ongoing optimization for enterprise digital properties.
- HubSpot Implementation and Managed Services Strategy, implementation, integration and managed services for HubSpot's Marketing, Sales and Service Hubs delivered as a Diamond-tier HubSpot partner to enterprise and mid-market organizations.
- HubSpot Hub Audit (Free Diagnostic) Free diagnostic assessment that reviews a prospect's HubSpot account for opportunities and delivers a quick-win action list, used to open enterprise sales conversations.
- BlueConic CDP and Personalization Implementation Implementation and managed services for the BlueConic customer-data platform, including anonymous visitor identification, 360-degree customer profiles, website personalization, A/B testing, lead scoring and KPI dashboards.
- Optimizely Web Experimentation Implementation Certified Optimizely Web Experimentation services covering onboarding, roadmap planning, hypothesis creation, development, analysis and ongoing optimization for enterprise websites.
- Maileon Email Marketing Implementation Full-service Maileon email marketing automation implementation including account setup, GDPR-compliant configuration, form and template creation, contact import, training and ongoing strategy.
- Flexfunnel Sales Funnel Implementation Implementation and design services for the Flexfunnel sales-funnel platform (co-developed with Novusoft), including A/B testing, CMS-agnostic integration, partner-site distribution and action sites for comparison and quote workflows.
- Prepr Headless CMS Implementation Implementation services for Prepr headless CMS with built-in CDP and personalization capabilities, enabling fast headless CMS rollouts combined with personalization features.
- AI and Workflow Automation (Make.com, Zapier, AI Agents) Implementation services for workflow automation (Make.com, Zapier) and AI-agent capabilities including lead enrichment, automated blog writing, AI-generated images, Slack notifications, and personalized slide deck generation.
- AI Lead Scoring and Predictive Personalization AI-driven predictive lead scoring and segment-based personalization using visitor behavior data (pageviews, calculations, clicks) to classify cold/warm/hot leads and trigger personalized dialogues across channels.
- Copywriting and Content Services Strategic copywriting and content production services for digital channels, supporting web, email, social and content marketing assets for enterprise clients.
- Photography, Video and Motion Design Services In-house photography, videography and motion design production services for digital campaigns, websites and branded content used across client engagements.
Quantifiable outcome
- 35% more conversions from personalized dialogues (De Hypotheker case)
- +3 more outcomes
Companies that use Bikkelhart
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Bikkelhart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability10 records
Feature5 records
Bikkelhart partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and secondary.
- 4NGcore4NG acquired Bikkelhart as part of buy-and-build strategy. 4NG is a full-service digital agency network. Bikkelhart remains operating independently under the 4NG brand umbrella.
- ConclusioncoreConclusion is the parent IT services company operating as a bridge between strategy, business and technology. Bikkelhart is part of the Conclusion ecosystem of 26+ Dutch expert companies. Conclusion provides the Data Protection Officer (DPO) function for Bikkelhart.
- HubSpotcoreDiamond HubSpot Partner - highest tier partner status. Provides implementation, integration, and consulting services for HubSpot's Marketing, Sales, and Service Hubs. Specialists certified in all HubSpot products with access to partner resources and support.
- OptimizelycoreCertified partner for Optimizely Web Experimentation platform. Specialists hold certifications including Optimizely Certified Experimentation Strategist and Optimizely Web Platform Expert. Provides implementation, strategy, and ongoing optimization services.
- BlueConiccorePreferred partner of BlueConic CDP and personalization platform. Spraakmakende showcases with proven results. Approach described as 'Think big, start small, but fast' for successful implementation.
- PreprcorePreferred partner of Prepr headless CMS with built-in CDP and personalization capabilities. Provides fast headless CMS implementation combined with personalization features.
- MaileonsecondaryEmail marketing platform partnership providing implementation, strategy, and ongoing support for Maileon. Services include account setup, template creation, automation flows, and database management.
- NovusoftcoreCo-development partner for Flexfunnel platform. Novusoft provides the technical platform while Bikkelhart provides conversion-focused funnel design. Joint product enables marketers to modify funnels without IT involvement.
- Make.comsecondaryAutomation platform partnership providing workflow automation and AI agent implementation services. Helps clients automate repetitive tasks through Make.com workflows.
- ZapiersecondaryIntegration partnership for HubSpot Zapier connections to 1500+ apps. Provides setup and support for no-code automation workflows.
- PandaDocsecondaryDocument automation and e-signature integration with HubSpot. Streamlines proposal and contract workflows for sales teams.
- SalesforcesecondarySalesforce CRM integration with HubSpot marketing automation. Provides 360-degree customer view and database synchronization.
- Microsoft DynamicssecondaryMicrosoft Dynamics CRM integration with HubSpot marketing automation for enterprise clients using Dynamics.
- WordPresssecondaryWordPress CMS integration with HubSpot for forms, live chat, CRM, email, and analytics connectivity.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Bikkelhart competitors and assessment
Company assessmentDirect peers
- Netvlies: Another sister agency within the 4NG network. Offers digital strategy, development, and online marketing; competes and cooperates with Bikkelhart under shared parent ownership.
- Adwise: Dutch digital marketing agency offering HubSpot implementation, CRO, and performance marketing. Strong direct overlap with Bikkelhart's services for mid-market and enterprise Dutch clients in the same martech partner ecosystem.
- OrangeValley: Dutch digital agency specializing in marketing technology, HubSpot, and data-driven marketing. Competes head-to-head with Bikkelhart for HubSpot Diamond-tier engagements and B2B client mandates in the Netherlands.
- Hoppinger: Dutch digital agency focused on HubSpot, marketing automation, and CRM implementations. Direct competitor for HubSpot partner-program work and customer-journey design engagements in the NL mid-market.
- The Valley: Amsterdam-based creative and digital agency offering strategy, content, and technology services. Comparable scale and Amsterdam HQ overlap with Bikkelhart for design-led enterprise engagements.
- Brainbrothers: Sister company to Bikkelhart within the 4NG network. Dutch digital agency offering complementary digital services; competes and cross-sells within the same 4NG portfolio structure.
- Maatwebsite: Dutch digital agency offering HubSpot implementation, web design, and marketing automation. Direct competitor for HubSpot partner services and mid-market Dutch client projects.
- Affect: Dutch digital agency offering HubSpot, marketing technology, and data-driven customer-journey services. Comparable Amsterdam presence, specialization, and target client profile.
Broad incumbents
- Dept Agency: Large Amsterdam-rooted global digital agency offering end-to-end creative, technology, and data services. Competes for the same Dutch enterprise clients as Bikkelhart but at significantly greater scale and broader capability breadth.
Others
- Conclusion: Parent IT services ecosystem owner of Bikkelhart via the 4NG network. Provides shared services (DPO, infrastructure) and acts as a channel partner; not a direct competitor but the structural parent shaping Bikkelhart's go-to-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bikkelhart social profiles
Digital presenceBikkelhart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bikkelhart leadership team
Management profileNumber of profiles
Profiles3 records
Bikkelhart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bikkelhart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bikkelhart
What does Bikkelhart do?
Bikkelhart is a Dutch digital agency that designs and optimizes clients' digital customer journeys, combining UX/UI design, conversion rate optimization (CRO), marketing automation implementation, and copywriting. As a HubSpot Diamond partner with BlueConic Preferred, Optimizely Certified, Prepr, Maileon, and Flexfunnel credentials, the firm delivers strategy, audits, implementation, integration, and ongoing optimization engagements for enterprise and mid-market organizations, while also producing thought-leadership content (blogs, newsletters, whitepapers, events) to drive demand.
Is Bikkelhart a public or private company?
Bikkelhart is a private company. It is classified as corporate owned and is currently operating.
When was Bikkelhart founded?
Bikkelhart was founded in 2009. It employs 11 to 50 people.
Where is Bikkelhart based?
Bikkelhart is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Bikkelhart make money?
Three revenue lines are on record. Digital Agency Services are the primary driver. The others are partner Platform Implementation & Consulting and content & Thought Leadership.
Who are Bikkelhart's main competitors?
Direct peers on record are Netvlies, Adwise, OrangeValley, Hoppinger, The Valley, Brainbrothers, Maatwebsite and Affect. Dept Agency is listed as a broad incumbent. Conclusion is listed as an others.
Does Bikkelhart have an API?
No public API is recorded for Bikkelhart.
What industry is Bikkelhart in?
Bikkelhart's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAFAF, Customer Journey Orchestration & Campaign Management, with a secondary code of BPAEAGAK, Enterprise Application Reporting, BI & Analytics Enablement. Its NAICS code is 541613 and its SIC code is 7311.