ShareTomorrow

What ShareTomorrow does

ShareTomorrow (株式会社ShareTomorrow) is a Tokyo-based new business development company established on July 1, 2021, as a wholly-owned subsidiary of Mitsui Fudosan Co., Ltd. (三井不動産株式会社). The company develops and pilots lifestyle-oriented services across housing, mobility, childcare, and leisure, leveraging Mitsui Fudosan's real estate portfolio and demographic data to identify and address urban lifestyle gaps. Its stated mission is to use digital tools strategically at the consumer–business interface to update daily life.

The company's product portfolio has evolved through four core concepts: HUBHUB, a relocatable modular facility platform (trailer houses, party rooms, Finnish-style sauna units) deployable on underutilized urban land; YASMO, a temporary childcare service co-located with parental rest rooms targeted at urban nuclear families; ProP MaaS / &MOVE, a mobility-as-a-service offering that bundles real estate assets with transportation and curated destinations; and &MIKKE!, a sharing commercial platform for mobile vendors (terminated in June 2024). Its most recent launch, GLAMPING HUB Koenji, opened November 1, 2025 as an all-private-sauna glamping facility. Underlying technology is primarily physical-mobile infrastructure combined with data-driven site selection and service configuration, rather than software platforms.

ShareTomorrow's revenue model spans facility rental and managed services (HUBHUB), childcare service fees (YASMO), mobility and travel-related fees (MaaS, registered travel business No. 2-8131), advertising and promotional services, and platform transaction fees (historically &MIKKE!). Go-to-market is hybrid: B2B2C deployment through Mitsui Fudosan Group properties combined with direct-to-consumer bookings via dedicated websites (hubhub.jp, yasmo.jp) and social media (YASMO Instagram). Customer segments include urban residents and lifestyle consumers, parenting households, real estate owners and developers, and small/emerging e-commerce brands seeking physical retail touchpoints. The company is privately held, operates exclusively in Japan (Tokyo Metropolitan Area), and has 1–10 employees.

Name

ShareTomorrow

Legal name

株式会社ShareTomorrow

Website

https://sharetomorrow.co.jp

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

ShareTomorrow is a Mitsui Fudosan subsidiary that develops and pilots new lifestyle services in Japan, including mobile modular facilities (HUBHUB), temporary childcare with parent rest rooms (YASMO), and mobility-as-a-service bundled with real estate (ProP MaaS / &MOVE), serving urban consumers, parenting households, and small retailers.

Ownership category

akta.pro rank

Product category

Lifestyle Services

NAICS

Support Activities for Transportation (488)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Remote/Alternative Accommodation Management (Cabins, Tiny Homes, Glamping) (BPAJAIAG)

akta.pro secondary industries

Micromobility Aggregators / MaaS Platforms (Multi-Modal Booking & Passes) (TLAFAMAI), SME-Focused & Midmarket TMCs (THACAAAB)

Keywords

• Mobile accommodation
• Temporary childcare
• Mobility as service
• Sharing commerce platform
• Urban lifestyle services

Headquarters

HQ city

Chuo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mobile Facility Rental and Operations: HUBHUB generates revenue by deploying relocatable modular facilities on underutilized real estate (parking lots, time-limited sites) and operating them as accommodation and event venues. The company also offers mobile facility planning, rental, and operational management services.
2. &MIKKE! Commercial Platform: &MIKKE! provides mobile vending spaces and vehicles to retail tenants, functioning as a sharing commercial platform. Revenue is generated by supplying the venue, vehicles, and customer access to vendors on a sharing basis.
3. YASMO Temporary Childcare Services: YASMO operates temporary childcare facilities integrated with parental rest rooms, generating revenue from childcare service fees charged to families.
4. MaaS Mobility Services: ProP MaaS integrates real estate properties with mobility services, offering bundled transportation and destination experiences, including self-drive car sharing (自家用自動車有償貸渡業) and travel agency services.
5. Advertising and Promotion Services: The company offers marketing and promotional services to vendors and tenants on its commercial platforms, utilizing demographic and foot-traffic data analytics.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

ShareTomorrow develops and operates new lifestyle-innovation services on behalf of the Mitsui Fudosan Group, combining relocatable physical facilities with digital service platforms. Its active offerings include HUBHUB (mobile, modular community and accommodation facilities deployed on underutilized urban land), YASMO (temporary childcare integrated with parental rest rooms for urban families), ProP MaaS / &MOVE (real estate combined with destination-aware mobility services for hotels, commercial facilities, and residences), and the upcoming GLAMPING HUB Kōenji (private-sauna glamping facility). The company leverages Mitsui Fudosan's residential demographic and human-flow data to optimize site selection, service configuration, and customer matching.

Product overview

ShareTomorrow operates a portfolio of four distinct lifestyle-innovation services, developed under a "living × digital" strategy: (1) HUBHUB — a mobile community place enabling flexible, movable gathering facilities; (2) YASMO — a rest-support childcare service combining temporary childcare with parent rest rooms; (3) MaaS / ProP MaaS — a mobility-as-a-service platform integrating real estate with transportation to provide destination-forward mobility; and (4) ＆MIKKE! — a sharing commerce platform connecting vendors and consumers through mobile sales units deployed at local sites. These services collectively address lifestyle domains including housing, mobility, childcare, and leisure, with a focus on urban revitalization and new experience creation.

Differentiator

Problem solved

Functional benefit

Brands

• HUBHUB: Real community place with mobile and flexible facilities that can change size and function. Aims to create vibrant hubs to address urban hollowing and provide comfortable living spaces.
• YASMO
• MaaS / &MOVE
• ＆MIKKE！

Products and services

• HUBHUB A real community place enabling people to gather in person with real friends. HUBHUB develops movable, flexible facilities whose size and functions can be altered as needed, creating convenient hubs to address urban hollowing (市街地空洞化) and propose new lifestyle experiences. It is designed to be combined with mobility and other businesses to deliver new experiential value to urban residents and visitors.
• YASMO A new childcare facility providing same-site temporary childcare and rest rooms for parents (primarily mothers and fathers) experiencing sleep and rest deprivation. YASMO targets urban parents affected by nuclear family structures and aims to enable parents to care for children while maintaining their own mental and physical health, addressing Japan's declining birthrate through a rest-support service. As of November 2024, the first location had served over 2,500 families cumulatively.
• MaaS (ProP MaaS / &MOVE) Mobility as a Service combining real estate and transportation, framed as 'city × mobility'. It positions real estate (homes, workplaces, hotels, commercial facilities) as the departure point for mobility and bundles departure-to-arrival destination recommendations with transportation, including self-drive car-sharing (自家用自動車有償貸渡業) and travel agency services. Positioned as 'ProP MaaS,' combining the hardware of the city with MaaS to create new customer-oriented experiences.
• GLAMPING HUB Kōenji (全室プライベートサウナ付き「GLAMPING HUB 高円寺」) An all-private sauna-equipped glamping facility operated as part of the HUBHUB concept family, offering individual sauna glamping accommodations under the ShareTomorrow / Mitsui Fudosan lifestyle platform.

Quantifiable outcome

• YASMO served 2,500+ parenting families as of November 2024, within 11 months of opening its first location.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Mitsui Fudosan Group Companies (三井不動産グループ各社)coreStrategic or Co-development PartnerShareTomorrow co-develops and jointly operates services with other Mitsui Fudosan Group companies. Customer data is jointly managed across the group under a shared personal information protection framework. The group shares demographic and service usage data to optimize new business development and service delivery.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NearMe (株式会社NearMe): NearMe is a Japanese MaaS/shuttle platform aggregating shared mobility and last-mile transport. Roughly comparable to ShareTomorrow's &MOVE MaaS service in bundling real estate departure points with mobility options for consumers.
• HafH (株式会社KabuK Style): HafH operates a subscription-based travel and MaaS platform in Japan offering monthly accommodation and mobility benefits. Closely comparable to ShareTomorrow's ProP MaaS vision of bundling real estate with mobility and destination experiences for the Japanese consumer market.

Emerging players

• WILL GROUP (ウィルグループ): Will Group operates childcare and nursing care staffing services in Japan under multiple brands. Comparable to YASMO's childcare services in targeting Japan's social-issue of parental burden and declining birthrate, though Will Group operates a much larger staffing model.

Broad incumbents

• Hoshino Resorts (星野リゾート): Hoshino Resorts is a leading Japanese luxury hospitality operator with growing glamping and experiential accommodation offerings. Comparable to ShareTomorrow's GLAMPING HUB Koenji as a glamping/alternative accommodation operator targeting premium urban-adjacent experiences.
• Rakuten STAY (Rakuten Group): Rakuten STAY operates a large portfolio of vacation rentals and alternative accommodation in Japan. Comparable to ShareTomorrow's HUBHUB and GLAMPING HUB alternative-accommodation offerings, though at much larger scale and as part of Rakuten's broader e-commerce ecosystem.
• JR East (東日本旅客鉄道): JR East operates Japan's largest rail network and has launched significant MaaS and lifestyle services initiatives around its Suica platform and station real estate. Comparable to ShareTomorrow's &MOVE MaaS strategy of integrating real estate with mobility services on a captive customer base.
• Poppins (株式会社ポピンズ): Poppins is one of Japan's largest operators of premium childcare and nursery services. Comparable to YASMO in operating temporary childcare facilities in urban areas, with deep operational expertise and established brand recognition.
• Tokyu Corporation (東急株式会社): Tokyu Corporation operates a major Tokyo-area real estate and rail conglomerate with extensive MaaS and lifestyle service initiatives. Comparable to ShareTomorrow as a large Japanese real estate conglomerate developing mobility-as-a-service and lifestyle platforms anchored to its property portfolio.
• Recruit Holdings (リクルートホールディングス): Recruit Holdings operates major Japanese consumer platforms including travel (Jalan), real estate (SUUMO), and lifestyle services. Comparable to ShareTomorrow as a digital lifestyle services developer for Japanese consumers, though at vastly larger scale and more diversified.

Regional players

• PICA (株式会社ピカ): PICA is a major Japanese outdoor leisure and glamping operator with operations concentrated in the Tokyo region and resort areas. Comparable to ShareTomorrow's GLAMPING HUB and HUBHUB alternative-accommodation concepts, with deeper operational experience in glamping.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/yasmo_official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShareTomorrow