Poppins
Poppins is a 2025-founded U.S. digital health platform offering subscription-based 24/7 virtual pediatric care, parent coaching, and sleep coaching through a text-based interface, targeting working parents in seven states for medical services and nationwide for coaching.
- Company typePrivate
- Founded2025
- HeadquartersClaymont, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Poppins does
Poppins, Inc. is a U.S. digital health platform that delivers 24/7 virtual pediatric medical care alongside on-demand parent coaching and sleep coaching through a single text-based interface. Founded in 2025 in the Philadelphia area by Alex Stried (CEO) and Jenn Schoen (President) — both former Cerebral executives — the company targets working parents seeking pediatric triage, diagnosis, treatment, and prescriptions without urgent care or ER visits, with reported sub-15-minute response times. The platform supports multimedia messaging (photos, video, audio), AI-assisted triage, and integrates with the FDA-registered Remmie 4 AI-powered otoscope through a 2026 partnership with Remmie Health to enable at-home virtual ear infection diagnosis.
The core offering is a subscription product composed of three modules: Virtual Pediatric Medical Care ($29/month or $249/year) currently available in seven U.S. states (CT, FL, IL, NJ, NY, PA, TX), Parent Coaching (1:1 sessions with text support), and Sleep Coaching. Coaching services extend across all 50 U.S. states and Canada. Poppins does not accept insurance and prices against benchmarks of $150 per coaching session, $200 urgent care visits, and $2,000 ER visits. Clinical credibility is anchored by Chief Medical Officer Dr. Mona Amin and advisors affiliated with Children's Hospital of Philadelphia, Duke University Hospital, NYU Langone, and Boston Children's Hospital.
Commercially, Poppins operates a primarily direct-to-consumer, product-led acquisition model with self-serve onboarding through dashboard.heypoppins.com, supplemented by pediatrician practice referral partnerships for after-hours coverage and an emerging employer benefits channel. The company is privately held, headquartered in Claymont, Delaware (operating from Philadelphia's Art Museum District), reports 1-10 employees, and has not disclosed any external funding rounds. Reported outcome metrics include a +94 Net Promoter Score, 67% of families reporting improved stress or health outcomes within 9 weeks, 83% of coaching users reporting positive behavior changes, and 70% of medical cases resolved virtually or redirected to lower-cost care settings, though no revenue or subscriber figures have been disclosed.
Poppins firmographics
Firmographics- Name
- Poppins
- Legal name
- Poppins, Inc.
- Website
- https://heypoppins.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Poppins is a 2025-founded U.S. digital health platform offering subscription-based 24/7 virtual pediatric care, parent coaching, and sleep coaching through a text-based interface, targeting working parents in seven states for medical services and nationwide for coaching.
- Ownership category
- akta.pro rank
Poppins industry classification
Industry- Product category
- Pediatric Telehealth Services
- NAICS
- Child Care Services (624410), Child and Youth Services (62411)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Family & Pediatric Direct-to-Consumer Virtual Care (HLALAAAI)
- akta.pro secondary industries
- Pediatric Primary Care Telehealth (well-child, minor illness, developmental screening) (HLALAHAF), Pediatric Urgent Care Telehealth Platforms (HLALAJAE)
Keywords
Where Poppins is headquartered
LocationHeadquarters
- HQ city
- Claymont
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Poppins business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Medical Care Subscription: Monthly or annual subscription for 24/7 virtual pediatric medical care including diagnosis, treatment, and prescriptions. Response times under 15 minutes for medical concerns during days, evenings, and weekends.
- Parent Coaching Services: 1:1 coaching sessions with certified parent coaches plus text support between sessions. Includes parent coaching, sleep coaching, and potty training coaching packages.
- Enterprise/B2B Benefits: Poppins is preparing to add insurance-based coverage and employer benefit offerings, suggesting future B2B revenue stream through workplace benefits partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Medical Care - Monthly Plan |
| Subscription | Annual | Medical Care - Annual Plan |
| Subscription | Monthly | Coaching Package |
| Unit Pricing | Pay-as-you-go | Individual Coaching Sessions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Poppins product offering
Product offeringCore offering
Poppins provides subscription-based 24/7 virtual pediatric medical care, parent coaching, and sleep coaching through a secure AI-powered text-based platform. Families access pediatric nurse practitioners for diagnosis, treatment, and prescriptions with response times under 15 minutes, alongside 1:1 sessions with certified parent coaches and personalized sleep training support. The platform serves working parents across the U.S. (medical care in 7 states, coaching nationwide plus Canada) and integrates with Remmie's otoscope for at-home ear infection diagnosis.
Product overview
Poppins offers an integrated pediatric care platform combining three core services: Virtual Pediatric Medical Care (24/7 text-based access to pediatric clinicians for diagnosis, treatment, and prescriptions), Parent Coaching (1:1 sessions with certified coaches for behavior and family challenges), and Sleep Coaching (evidence-based sleep training support). The platform operates through a secure text-based system allowing photo, video, and audio sharing, with AI-powered triage for rapid response. An add-on ear infection diagnosis service is available through partnership with Remmie Health. Medical services are available in seven states (CT, FL, IL, NJ, NY, PA, TX), while coaching services extend to all 50 states and Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- Virtual Pediatric Medical Care On-demand 24/7 virtual pediatric care allowing parents to consult pediatric nurse practitioners via text for medical advice, diagnosis, treatment, and prescriptions without appointments, with response times under 15 minutes.
- Parent Coaching 1:1 virtual sessions with certified parent coaches providing personalized strategies for behavior challenges, family communication, and parenting goals, with text support between sessions. Available in all 50 states and Canada.
- Sleep Coaching Evidence-based pediatric sleep consulting service providing personalized sleep training plans and support for regressions, naps, and night wakings. Available in all 50 states.
- At-Home Ear Infection Diagnosis (Remmie Partnership) Telehealth service enabling parents to use Remmie's FDA-registered digital otoscope to capture ear images for remote diagnosis by Poppins clinicians, eliminating the need for office visits.
Quantifiable outcome
- 94 Net Promoter Score
- +3 more outcomes
Companies that use Poppins
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Poppins technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Poppins partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Remmie HealthcorePoppins partnered with Remmie Health to enable at-home virtual ear infection diagnosis for children using the FDA-registered Remmie 4 AI-powered otoscope. The device allows parents to capture ear images on their smartphones in approximately 60 seconds, which Poppins pediatric clinicians then review to assess potential infections. Families can receive virtual evaluation for suspected ear infections without requiring an appointment. Plans for this service start at $29/month or $249/year. The service is currently available in seven U.S. states: Connecticut, Florida, Illinois, New Jersey, New York, Pennsylvania, and Texas.
- Pediatric PracticesminorPoppins works with pediatric practices to provide after-hours support for their families. This partnership delivers quality care when the office is closed while helping offices manage costs effectively. Parents can refer their pediatrician's office to partner with Poppins.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Poppins competitors and assessment
Company assessmentRegional players
- Hazel Health: Pediatric telehealth provider focused on school-based care distribution across the U.S. Comparable on pediatric telehealth delivery but differentiated by school-channel GTM.
Direct peers
- TytoCare: Telemedicine platform with FDA-cleared at-home examination devices enabling remote physical diagnostics. Directly comparable on device-enabled pediatric telehealth, particularly given Poppins' Remmie otoscope integration.
- Brightline: Pediatric behavioral health platform offering virtual therapy, coaching, and psychiatry for children and families. Overlaps directly with Poppins' behavioral and parent coaching services.
- Blueberry Pediatrics: Subscription pediatric telehealth service offering on-demand access to pediatricians for diagnosis, treatment, and prescriptions — overlapping directly with Poppins' medical care arm.
- Maven Clinic: Digital family-health platform spanning fertility, pregnancy, postpartum, and pediatrics with employer-sponsored distribution. Highly comparable on women's and family health telehealth, though broader across the reproductive journey.
- Summer Health: Text-based pediatric telehealth and parenting support subscription serving families across multiple U.S. states. Closest direct competitor with same target customer, channel, and core offering.
Emerging players
- Huckleberry: App-based pediatric sleep and parenting support offering AI-driven sleep guidance and access to sleep consultants. Directly comparable on pediatric sleep coaching, a core Poppins service line.
- Little Otter: Digital mental health platform for children and parents providing therapy, coaching, and parent support. Overlaps with Poppins' behavioral and parent coaching arm.
Broad incumbents
- K Health: AI-driven consumer telehealth platform for primary care with family/membership plans. Comparable on AI-triage-enabled subscription telehealth, though broader in age and condition scope.
- Hims & Hers: Large consumer telehealth platform offering subscription access to clinicians across multiple specialties. Comparable on D2C subscription telehealth mechanics, though Poppins is more pediatric-specialized.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Poppins social profiles
Digital presencePoppins financial estimates
Financial estimateRevenue estimate
Valuation estimate
Poppins leadership team
Management profileNumber of profiles
Profiles4 records
Poppins funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Poppins M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Poppins
What does Poppins do?
Poppins provides subscription-based 24/7 virtual pediatric medical care, parent coaching, and sleep coaching through a secure AI-powered text-based platform. Families access pediatric nurse practitioners for diagnosis, treatment, and prescriptions with response times under 15 minutes, alongside 1:1 sessions with certified parent coaches and personalized sleep training support. The platform serves working parents across the U.S. (medical care in 7 states, coaching nationwide plus Canada) and integrates with Remmie's otoscope for at-home ear infection diagnosis.
Is Poppins a public or private company?
Poppins is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Poppins founded?
Poppins was founded in 2025. It employs 1 to 10 people.
Where is Poppins based?
Poppins is headquartered in Claymont, United States, in the North America region.
How does Poppins make money?
Three revenue lines are on record. Medical Care Subscription is the primary driver. The others are parent Coaching Services and enterprise/B2B Benefits.
Who are Poppins's main competitors?
Hazel Health is listed as a regional player. Direct peers are TytoCare, Brightline, Blueberry Pediatrics, Maven Clinic and Summer Health. Emerging players are Huckleberry and Little Otter. Broad incumbents are K Health and Hims & Hers.
Does Poppins have an API?
No public API is recorded for Poppins.
What industry is Poppins in?
Poppins's product category is Pediatric Telehealth Services. Its primary akta.pro industry code is HLALAAAI, Family & Pediatric Direct-to-Consumer Virtual Care, with a secondary code of HLALAHAF, Pediatric Primary Care Telehealth (well-child, minor illness, developmental screening). Its NAICS code is 624410 and its SIC code is 8011.