Sharaf Electronics Trading
Sharaf Electronics Trading (Sharaf Electro Store) is a Northern Cyprus-based omnichannel consumer electronics retailer operating three showrooms in Lefkoşa, Çatalköy, and Girne plus the sharafstore.com e-commerce platform, serving local residents, tourists, and university students with products from 150+ brands.
- Company typePrivate
- Founded2014
- HeadquartersGüzelyurt
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sharaf Electronics Trading does
Sharaf Electronics Trading, operating as Sharaf Electro Store, is a Northern Cyprus-based omnichannel consumer electronics retailer founded in 2014 and headquartered in Lefkoşa (Nicosia). The company sells consumer electronics, home appliances, personal-care products, and supplementary categories (perfumes, micro-mobility, hobby/fitness) through three physical retail showrooms — Sharaf Store Dereboyu in Lefkoşa, Sharaf Mega Store Çatalköy, and Sharaf Premium Store Girne Center — combined with a direct-to-consumer e-commerce storefront at sharafstore.com. It serves three identifiable customer segments: local Northern Cyprus residents (primary), tourists using Tax-Free VAT-refund shopping, and university students in Lefkoşa, Girne, and Gazimağusa.
The product catalog spans roughly 150 brands across approximately 50 categories and 2,754–8,000 SKUs, including flagship smartphones (Apple, Samsung Galaxy S26 Ultra, Xiaomi 17 5G), premium televisions (TCL QD-Mini LED including a 115-inch flagship), gaming consoles (PlayStation 5, Xbox Series S, Nintendo Switch 2), Dyson vacuums and personal care (V16 Piston Animal, Airstrait, Airwrap), JBL audio equipment, the Aqara smart-home ecosystem (Matter / Apple Home / Zigbee 3.0), and Segway Ninebot micro-mobility devices. The e-commerce platform is built on Odoo (off-the-shelf open-source stack) and offers standard retail functionality — cart, wishlist, user account, store locator, and order management — with the company holding no proprietary technology beyond this. It maintains official channel-partner status with Apple, Samsung, TCL, Xiaomi, Sony, LG, Dyson, JBL, Roidmi, and Aqara; the depth of OEM exclusivity within Northern Cyprus is not specified in the available data.
Revenue is generated through transactional retail — markup on hardware sales at published Turkish Lira prices — supplemented by Tax-Free tourist sales that recover VAT for departing visitors. Standard terms include a 2-year warranty on all products, free shipping on orders above 10,000 TL, 3–5 day delivery, and WhatsApp-based post-sale support. Marketing is conducted through Instagram, blog content (product guides, seasonal campaigns including a FIFA World Cup 2026 push with TCL), and email newsletter capture. Headcount is reported at 11–50 employees; revenue, ownership structure, and external funding are not publicly disclosed.
Sharaf Electronics Trading firmographics
Firmographics- Name
- Sharaf Electronics Trading
- Legal name
- Sharaf Electro Store
- Website
- https://sharafstore.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sharaf Electronics Trading (Sharaf Electro Store) is a Northern Cyprus-based omnichannel consumer electronics retailer operating three showrooms in Lefkoşa, Çatalköy, and Girne plus the sharafstore.com e-commerce platform, serving local residents, tourists, and university students with products from 150+ brands.
- Ownership category
- akta.pro rank
Sharaf Electronics Trading industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (44921), Electronics and Appliance Retailers (449210)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Consumer Electronics & Appliances Omnichannel (CRAFAEAC)
- akta.pro secondary industries
- Big-Box Electronics + Major Appliances Retail (CRACAAAB), Console/Handheld Accessories (Docks, Cases, Stands, Skins) (CRACAOAJ)
Keywords
Where Sharaf Electronics Trading is headquartered
LocationHeadquarters
- HQ city
- Güzelyurt
Offices4 records
Markets served
Sharaf Electronics Trading business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Electronics Retail Sales: Traditional retail of consumer electronics including phones, TVs, gaming consoles, home appliances, and accessories through both physical stores and online platform. Revenue generated from one-time product sales at marked-up prices.
- Tax-Free Tourist Sales: Specialized sales channel targeting tourists with VAT-refund benefits, increasing purchase volume from visitors to Northern Cyprus.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with volume discounts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Sharaf Electronics Trading product offering
Product offeringCore offering
Sharaf Electronics Trading (Sharaf Electro Store) operates a consumer electronics retail business in Northern Cyprus, selling smartphones, TVs, gaming consoles, laptops, home appliances, personal care electronics, smart home devices, and audio equipment from 150+ global brands. The company serves customers through three physical retail locations (Dereboyu, Çatalköy, Girne Center) and the sharafstore.com e-commerce platform, with 2-year warranty, Tax-Free shopping for tourists, and free shipping on orders above 10,000 TL.
Product overview
Sharaf Electro Store is a leading electronics retail platform in Northern Cyprus, operating both physical stores (Sharaf Store Dereboyu, Sharaf Mega Store Çatalköy, Sharaf Premium Store Girne Center) and the online platform sharafstore.com. The company offers over 8,000 products from more than 150 brands across approximately 50 categories. Their portfolio includes premium consumer electronics such as TCL QD-Mini LED TVs including a 115-inch flagship model, gaming consoles (PlayStation 5, Xbox Series S, Nintendo Switch 2), Samsung Galaxy smartwatches and smartphones, Apple ecosystem products (iPhone, iPad, MacBook, AirPods, Apple Watch, AirTag), Dyson home appliances (vacuum cleaners including V16 Piston Animal and Big Ball Parquet 2, hair care including Airwrap and Airstrait straighteners), JBL audio equipment (speakers including PartyBox 130, headphones), smart home products (Aqara ecosystem with Matter/Apple Home/Zigbee 3.0 support), Segway Ninebot electric scooters, and various small home appliances. The store operates on the Odoo eCommerce platform and offers 2-year warranties, fast 3-5 day delivery, and free shipping on orders over 10,000 TL.
Differentiator
Problem solved
Functional benefit
Products and services
- TCL 115C7K 115" Smart Google 4K Premium QD-Mini LED TV
Quantifiable outcome
- 100% Customer Satisfaction - stated company goal
- +1 more outcomes
Companies that use Sharaf Electronics Trading
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Sharaf Electronics Trading technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature3 records
Sharaf Electronics Trading partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- ApplecoreApple products including iPhones, iPads, MacBooks, Apple Watches, and AirPods are sold through Sharaf Electro Store. The company positions itself as the destination for Apple products in Cyprus, offering online ordering with door delivery.
- SamsungcoreMajor product line including Samsung Galaxy smartphones, smartwatches, TVs, and accessories.
- TCLcoreOfficial sales partner offering TCL TVs including premium QD-Mini LED models. Featured in FIFA World Cup 2026 campaign.
- XiaomicoreOfficial sales partner for Xiaomi products including smartphones, smart home devices, and accessories.
- RoidmimajorOfficial sales partner for Roidmi products (smart home and cleaning appliances).
- SonycoreProducts include PlayStation 5 consoles, controllers, and Sony audio equipment. Multiple Sony products listed across gaming and audio categories.
- LGmajorConsumer electronics including LG TVs and home appliances.
- DysoncoreDyson products including vacuum cleaners, hair care (Airwrap, Supersonic), and air purifiers. Store offers 48 Dyson products across multiple categories.
- JBLcoreJBL audio products including speakers, headphones, and party speakers.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Sharaf Electronics Trading competitors and assessment
Company assessmentBroad incumbents
- Vatan Bilgisayar: Long-standing Turkish big-box CE retailer offering laptops, smartphones, TVs, gaming consoles and appliances — directly comparable assortment to Sharaf and a credible alternative for Northern Cyprus shoppers willing to source from Turkey.
- Hepsiburada: Turkey's leading general marketplace with a deep consumer electronics category; competes for online electronics spend from Northern Cyprus consumers and offers many of the same brands Sharaf carries.
- Teknosa: Turkey's largest dedicated consumer electronics and appliance retail chain (store + e-commerce), selling the same major brands (Samsung, TCL, Apple via resellers, Xiaomi, Dyson) to a customer base that overlaps directly with Northern Cyprus residents who can transact cross-border.
- MediaMarkt Turkey: Pan-European electronics big-box incumbent operating in Turkey with broad CE/appliance assortment, comparable omnichannel retail model, and similar brand partnerships (Samsung, LG, Sony, Apple, Dyson).
- Currys (UK): UK-based omnichannel consumer electronics and appliance retailer with comparable store-plus-web model, similar premium-brand partnerships, and 2-year warranty-style support structures.
- Amazon Turkey: Global e-commerce marketplace with a strong consumer electronics category; competes with Sharafstore.com for online basket share and offers direct-to-consumer pricing on the same global brands.
Regional players
- Cyprus-based electronics independents (e.g., Arçelik Cyprus dealers): Other Northern/Cyprus-wide consumer electronics and appliance dealers (including Arçelik showrooms) operating in the same micro-market with overlapping white-goods and small-appliance categories.
Direct peers
- Bimeks: Turkish consumer electronics and appliance retailer with both physical stores and online sales, offering laptops, smartphones, TVs, and home appliances from the same global brands Sharaf carries.
- Apple Authorized Resellers (e.g., iStore / Bimeks Apple): Authorized Apple resellers in the broader region selling the iPhone, iPad, MacBook, and Apple Watch lineup that forms a core Sharaf category — direct substitutes for shoppers willing to source Apple products elsewhere.
- Dyson Official Store Turkey: Dyson's own direct-to-consumer channel in Turkey carrying the same vacuum, hair care, and air purifier SKUs Sharaf lists; competes for the same premium home appliance buyer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sharaf Electronics Trading social profiles
Digital presenceSharaf Electronics Trading financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sharaf Electronics Trading leadership team
Management profileNumber of profiles
Sharaf Electronics Trading funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sharaf Electronics Trading M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sharaf Electronics Trading
What does Sharaf Electronics Trading do?
Sharaf Electronics Trading (Sharaf Electro Store) operates a consumer electronics retail business in Northern Cyprus, selling smartphones, TVs, gaming consoles, laptops, home appliances, personal care electronics, smart home devices, and audio equipment from 150+ global brands. The company serves customers through three physical retail locations (Dereboyu, Çatalköy, Girne Center) and the sharafstore.com e-commerce platform, with 2-year warranty, Tax-Free shopping for tourists, and free shipping on orders above 10,000 TL.
Is Sharaf Electronics Trading a public or private company?
Sharaf Electronics Trading is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sharaf Electronics Trading founded?
Sharaf Electronics Trading was founded in 2014. It employs 11 to 50 people.
Where is Sharaf Electronics Trading based?
Sharaf Electronics Trading is headquartered in Güzelyurt.
How does Sharaf Electronics Trading make money?
Two revenue lines are on record. Electronics Retail Sales are the primary driver. The others are tax-Free Tourist Sales.
Who are Sharaf Electronics Trading's main competitors?
Broad incumbents on record are Vatan Bilgisayar, Hepsiburada, Teknosa, MediaMarkt Turkey, Currys (UK) and Amazon Turkey. Cyprus-based electronics independents (e.g., Arçelik Cyprus dealers) is listed as a regional player. Direct peers are Bimeks, Apple Authorized Resellers (e.g., iStore / Bimeks Apple) and Dyson Official Store Turkey.
Does Sharaf Electronics Trading have an API?
No public API is recorded for Sharaf Electronics Trading.
What industry is Sharaf Electronics Trading in?
Sharaf Electronics Trading's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRAFAEAC, Consumer Electronics & Appliances Omnichannel, with a secondary code of CRACAAAB, Big-Box Electronics + Major Appliances Retail. Its NAICS code is 44921 and its SIC code is 5731.