MedPlus
MedPlus Urgent Care is a family-owned walk-in urgent and primary care provider operating three clinics in northern Mississippi. It serves local families, employers, and VA-eligible veterans with same-day illness, injury, diagnostic, and occupational health services on a fee-for-service basis.
- Company typePrivate
- Founded2014
- HeadquartersTupelo, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What MedPlus does
MedPlus Urgent Care is a privately held, family-owned walk-in urgent and primary care provider serving communities in northern Mississippi. Founded in 2014 and headquartered in Tupelo, the company operates three physical clinic locations in Tupelo, New Albany, and Starkville, offering same-day treatment for acute illness and minor injuries, diagnostic services (on-site X-ray and laboratory testing), physical examinations (sports, school, DOT, pre-employment), minor procedures, occupational health services for local employers, and joint injections for pain management. The company also participates in the VA MISSION Act program, providing urgent care to eligible veterans under federal reimbursement.
The technology stack is standard for the small-clinic segment: patient scheduling is handled through healow.com's online booking platform, and clinical records are managed via an eClinicalWorks-powered patient portal. There is no proprietary technology, no mobile application, and no AI/ML capability disclosed. MedPlus accepts a broad range of insurance plans (Aetna, Blue Cross Blue Shield, Cigna, Humana, Medicare, Medicaid, UnitedHealthcare, Tricare, Ambetter, Molina, and others) and offers self-pay options for uninsured patients, emphasizing "transparent pricing" and "affordable care" without publicly disclosing fee schedules.
The business model is direct-to-consumer fee-for-service healthcare delivery. Patients walk in without appointment or book online; revenue is generated per visit through insurance billing or self-pay collection. The company employs 1-10 staff across all three locations and has no institutional investors, parent company, or disclosed management team beyond the founding family. Revenue and visit volume figures are not publicly disclosed. Geographic focus is entirely on Mississippi, with no signals of expansion beyond the state.
MedPlus firmographics
Firmographics- Name
- MedPlus
- Legal name
- MedPlus Urgent Care
- Website
- https://medplus.care
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MedPlus Urgent Care is a family-owned walk-in urgent and primary care provider operating three clinics in northern Mississippi. It serves local families, employers, and VA-eligible veterans with same-day illness, injury, diagnostic, and occupational health services on a fee-for-service basis.
- Ownership category
- akta.pro rank
MedPlus industry classification
Industry- Product category
- Urgent Care Services
- NAICS
- Offices of Physicians (except Mental Health Specialists) (621111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- After-Hours & Walk-In Primary Care Clinics (HLAFADAH)
- akta.pro secondary industries
- Occupational Medicine & Work Injury Urgent Care Clinics (HLAFADAG), Retail & Walk-In Primary Care Clinics (HLAFAGAC)
Keywords
Where MedPlus is headquartered
LocationHeadquarters
- HQ city
- Tupelo
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
MedPlus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Healthcare Services - Fee-for-Service: MedPlus generates revenue by providing walk-in urgent care medical services on a fee-for-service basis. Services include treatment for illness and injury, physical examinations, laboratory testing, minor procedures, X-ray imaging, and occupational health services. Revenue is collected through insurance billing for covered patients and self-pay arrangements for uninsured patients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
MedPlus product offering
Product offeringCore offering
MedPlus Urgent Care operates three walk-in clinic locations in Tupelo, New Albany, and Starkville, Mississippi, providing same-day treatment for acute illness and injury, physicals (sports, school, DOT, pre-employment), on-site laboratory testing and X-ray imaging, minor surgical procedures (sutures, wart and toenail removal, I&D), joint injections for pain relief, and occupational health services for local employers. The practice is family-owned and serves patients on a fee-for-service basis, accepting most major insurance plans and offering self-pay options for uninsured patients.
Differentiator
Problem solved
Functional benefit
Products and services
- MedPlus Urgent Care Family-owned walk-in urgent care clinic network offering same-day treatment for illness and injury, physicals, lab testing, X-rays, minor procedures, and occupational health services at three Mississippi locations for individuals and families.
- Illness & Injury Care
- Physicals
- Lab Testing
- X-Ray Services
- Minor Procedures
- Occupational Health
- Joint Injections for Pain Relief
- Veterans Healthcare (VA MISSION Act)
Quantifiable outcome
- Most visits completed in under 45 minutes
Companies that use MedPlus
Customer profileSegments3 records
Ideal customer profiles3 records
MedPlus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
MedPlus partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
MedPlus competitors and assessment
Company assessmentDirect peers
- American Family Care (AFC): Largest independent urgent care operator in the U.S. with hundreds of clinics across multiple states. Directly comparable walk-in urgent care model with on-site X-ray, lab, and occupational health services; competes for the same employer contracts and consumer walk-in visits.
- Concentra: Occupational health-focused urgent care operator with strong employer relationships for workers' comp, drug testing, and physicals. Overlaps with MedPlus's occupational health vertical and B2B employer segment.
- GoHealth Urgent Care: Technology-forward urgent care operator with walk-in clinics and integrated digital scheduling, similar to MedPlus's healow booking. Competes on convenience, wait times, and digital patient experience.
- CareSpot Urgent Care: Walk-in urgent care operator offering illness/injury care, physicals, X-ray, and occupational health. Closely mirrors MedPlus's service model and direct-to-consumer positioning.
- NextCare Urgent Care: National urgent care chain with walk-in clinics offering illness/injury care, physicals, lab, and X-ray. Operates a similar DTC walk-in model targeting families and employers for occupational health.
- FastMed Urgent Care: Multi-state urgent care chain operating walk-in clinics offering similar services (illness/injury care, physicals, occupational health, X-ray, lab). Directly comparable in service mix and target patient segment to MedPlus.
Broad incumbents
- CVS MinuteClinic: Retail clinic inside CVS pharmacies treating low-acuity illness, providing physicals, vaccines, and screenings. Competes with MedPlus for walk-in patients seeking convenience, with longer retail hours and brand recognition.
- MedExpress Urgent Care: Large urgent care chain now owned by Optum (UnitedHealth Group). Provides walk-in urgent care, occupational health, and lab services comparable to MedPlus but with national scale and integrated payer relationships.
Others
- eClinicalWorks (healow): MedPlus's EMR and online booking platform provider. Relevant as the technology enabler for MedPlus's patient portal and walk-in scheduling — the digital infrastructure that supports MedPlus's same-day booking experience.
Regional players
- Baptist Memorial Health Care: Dominant regional hospital system in Mississippi with urgent care and primary care locations. Competes with MedPlus for walk-in patients in the same northeast Mississippi geography and is a major local employer-contract channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MedPlus social profiles
Digital presenceMedPlus financial estimates
Financial estimateRevenue estimate
Valuation estimate
MedPlus leadership team
Management profileNumber of profiles
MedPlus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MedPlus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MedPlus
What does MedPlus do?
MedPlus Urgent Care operates three walk-in clinic locations in Tupelo, New Albany, and Starkville, Mississippi, providing same-day treatment for acute illness and injury, physicals (sports, school, DOT, pre-employment), on-site laboratory testing and X-ray imaging, minor surgical procedures (sutures, wart and toenail removal, I&D), joint injections for pain relief, and occupational health services for local employers. The practice is family-owned and serves patients on a fee-for-service basis, accepting most major insurance plans and offering self-pay options for uninsured patients.
Is MedPlus a public or private company?
MedPlus is a private company. It is classified as family owned and is currently operating.
When was MedPlus founded?
MedPlus was founded in 2014. It employs 1 to 10 people.
Where is MedPlus based?
MedPlus is headquartered in Tupelo, United States, in the North America region.
How does MedPlus make money?
One revenue line is on record: healthcare Services - Fee-for-Service.
Who are MedPlus's main competitors?
Direct peers on record are American Family Care (AFC), Concentra, GoHealth Urgent Care, CareSpot Urgent Care, NextCare Urgent Care and FastMed Urgent Care. Broad incumbents are CVS MinuteClinic and MedExpress Urgent Care. eClinicalWorks (healow) is listed as an others. Baptist Memorial Health Care is listed as a regional player.
Does MedPlus have an API?
No public API is recorded for MedPlus.
What industry is MedPlus in?
MedPlus's product category is Urgent Care Services. Its primary akta.pro industry code is HLAFADAH, After-Hours & Walk-In Primary Care Clinics, with a secondary code of HLAFADAG, Occupational Medicine & Work Injury Urgent Care Clinics. Its NAICS code is 621111 and its SIC code is 8011.