Urban Artworks

What Urban Artworks does

Urban Artworks is a London-based urban advertising company founded in 2020 that delivers branded art installations, murals, and outdoor media campaigns to brand partners and creative agencies across the UK. The company produces scalable campaigns ranging from single installations to hundreds of sites nationally, working through direct enterprise sales from its Hornsey, London headquarters supplemented by creative agency partnerships. Its customer segments include brand partners seeking distinctive outdoor advertising, creative agencies delivering branded urban art briefs, and local artists and communities who participate in commissioning processes and post-campaign re-applications.

The company's core technology stack comprises three proprietary or in-house elements: "Urban Wallpaper," a non-PVC, phthalate-free, fully recyclable vinyl manufactured with 58% less solvents than standard vinyls and designed to retain surface textures for a hand-painted appearance; in-house developed reprogrammable QR code software that generates full-colour, animated QR interactions; and QR Portal Projection technology for guerrilla campaign activations. These are bundled with location-based augmented reality delivered via creative studio partnerships across three canvas tiers — Large Community Canvasses (landmark sites), Small Commercial Canvases (neighbourhood landmarks), and Urban Impact Canvasses (street-level high street installations).

Revenue is generated through custom installation services priced by scope, scale, and location requirements under multi-year contracts, with a contact-based quoting model. Go-to-market is primarily direct enterprise sales supplemented by creative agency channel partnerships. The company emphasises sustainability (non-toxic, biodegradable, carbon neutral materials) and a community canvas model in which post-campaign installations are offered to local artists sponsored by the previous brand. Urban Artworks is privately held, appears bootstrapped, has no disclosed funding rounds or institutional investors, and does not list a formal management team in the available source material.

Name

Urban Artworks

Legal name

Urban Artworks

Website

https://urban-artworks.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Urban Artworks is a London-based urban advertising company founded in 2020 that delivers branded art installations using proprietary sustainable vinyl, reprogrammable QR codes, and augmented reality for brand partners and creative agencies across the UK.

Ownership category

akta.pro rank

Product category

Outdoor Advertising Services

NAICS

Indoor and Outdoor Display Advertising (541850)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)

Keywords

• Outdoor advertising services
• Urban mural installations
• Sustainable vinyl printing
• Interactive QR campaigns
• Brand activation media

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Urban Advertising Installation Services: The company generates revenue through delivering branded urban art installations, murals, and outdoor advertising campaigns to brand partners. Services include scalable campaigns from one-off pieces to hundreds of sites, utilizing both established and bespoke location sourcing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Urban Artworks delivers branded urban art installations and outdoor advertising campaigns for brand partners and creative agencies, deploying proprietary non-PVC vinyl (Urban Wallpaper) onto building surfaces to create murals at three scales (Large Community Canvasses, Small Commercial Canvases, Urban Impact Canvasses). Campaigns are augmented with in-house reprogrammable QR code software, QR portal projection technology, and location-based augmented reality, and can scale from one-off pieces to hundreds of sites nationally across the UK.

Product overview

Urban Artworks is an urban advertising company offering a unified suite of outdoor advertising products and services. The core offerings include: QR Codes with proprietary in-house software enabling reprogrammable full-colour, animated QR interactions; Urban Wallpaper, a sustainable non-PVC vinyl product for outdoor surfaces; QR Portal Projections for guerrilla marketing campaigns; and a range of canvass sizes (Large Community Canvasses, Small Commercial Canvases, Urban Impact Canvasses) for branded art installations. All offerings can be enhanced with Augmented Reality (AR) experiences for deeper brand engagement. The products scale from single-site installations to national campaigns while maintaining community focus with post-campaign local artist re-applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Reprogrammable QR Codes In-house developed reprogrammable QR code software that generates full-colour, logo-branded, and motion-graphic QR codes for immersive audience interactions, sold as part of branded urban advertising campaigns for brand partners and creative agencies.
• QR Portal Projections Projection-based QR portal technology that turns any surface into an interactive campaign touchpoint for guerrilla-style brand activations, delivered as a campaign service for brand partners.
• Large Community Canvasses High-impact landmark mural installations dominating city skylines, providing brands with enormous canvases for branded art and cultural murals visible to huge audiences day and night, sold as a campaign service to brand partners.
• Small Commercial Canvases Larger urban canvas installations positioned as iconic neighbourhood landmarks that enable a brand's values to stand out through the lens of art and culture rather than traditional advertisements, sold as a campaign service.
• Urban Impact Canvasses Street-level mural installations bringing colour and creativity to urban high streets, targeting key community thoroughfares in changing commercial areas, sold as a campaign service to brand partners.
• Augmented Reality (AR) Experiences Location-based augmented reality experiences integrated with murals, providing deeper brand engagement and audience insights via smartphone technology, offered as an add-on service through partnerships with leading creative studios.

Quantifiable outcome

• 58% less solvents used compared to standard vinyls in manufacturing
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Leading Creative StudioscoreStrategic or Co-development PartnerUrban Artworks has partnered with leading creative studios to offer augmented reality creative production services, enabling seamless integration of AR experiences ranging from simple and playful to other-worldly, PR-driving interactive experiences for brand campaigns.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Outfront Media: Major US-listed OOH media owner operating transit, billboard and large-format displays across North America; a broad incumbent whose inventory competes for the same brand outdoor spend Urban Artworks targets.
• Clear Channel Outdoor: Global OOH media company with a wide portfolio of billboards, street furniture and spectaculars; competes with Urban Artworks in the urban advertising market but with significantly broader reach and standardised formats.
• JCDecaux: Global outdoor advertising leader with a broad OOH portfolio including street furniture, transit and large-format displays; competes for the same brand outdoor budgets but at a much larger scale and across formats.

Direct peers

• Graffiti Life: London-headquartered street art and mural agency producing branded murals and urban advertising for clients including global brands, directly overlapping with Urban Artworks on customer base and service offering.
• Wildstyle Network: European street art and graffiti agency producing commissioned murals and brand campaigns across multiple countries; comparable in service model, customer profile and urban-art positioning.
• Murals Worldwide: International mural production and artist agency producing brand-sponsored murals for advertising campaigns, comparable to Urban Artworks in artist-network-driven commercial mural delivery.
• Colossal Media: Large-scale hand-painted mural advertising vendor serving brands and agencies across US and international cities; competes directly with Urban Artworks for brand mural budgets but uses paint rather than vinyl, making the two alternatives rather than substitutes.
• Global Street Art: UK-based street art agency that connects brands with muralists for advertising-grade installations in urban environments, sharing Urban Artworks' London focus and brand-mural commercial model.

Emerging players

• Limited Space: Specialist in transforming vacant retail and urban spaces into advertising, art and brand experience venues in the UK; an emerging player with adjacent rather than identical offerings to Urban Artworks' mural-based model.
• Lava Media: UK-based outdoor advertising specialist focused on premium, high-impact urban sites including wraps and large-format displays; overlapping with Urban Artworks in large-format urban inventory but with a more traditional OOH orientation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/urban-artworksuk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Artworks