House of Tai Ping

What House of Tai Ping does

Tai Ping Carpets International Limited is a Hong Kong-headquartered luxury bespoke carpet and rug maker, operating under the Tai Ping and Tai Ping Carpets brands since its founding in 1960. The company serves five end-markets: Residential, Boutique Store, Yacht, Aviation, and Hospitality. Its product portfolio includes hand-knotted artisanal carpets organized into named collections (Yacht 2016/2018/2019/2021, Sierra, Overlay, Biophilic, Nocturne) and individual designer collaborations such as Nova I (Jamy Yang), Jablines II (Noé Duchaufour-Lawrance), Bokeh I, and Weft. The brand portfolio also encompasses sister brands Edward Fields and Cogolin (Manufacture Cogolin), giving the group multi-brand reach across luxury carpet categories.

The underlying technology stack is built on traditional hand-knotted artisanal craftsmanship executed at dedicated workshops in Xiamen, China, combined with a contemporary bespoke design process. Proprietary features include hand-knotted construction for durability, a custom-design service, and an online design library/search tool that allows clients to explore designs, collaborators, and colorways before commissioning. The company also operates a digital marketing presence across Instagram, Facebook, LinkedIn, YouTube, and Vimeo, supported by standard e-commerce integrations (Google DoubleClick advertising, YouTube embeds, reCAPTCHA, CookieYes consent).

Commercially, Tai Ping earns revenue primarily through one-time sales of bespoke custom carpets, quote-based and not publicly disclosed, channeled through trade professionals, branded showrooms (Hong Kong, New York), and authorized distribution partners. A secondary, smaller stream comes from in-stock rugs sold through dedicated regional e-commerce platforms in Hong Kong, UK, France, and the US. Pricing is fully quote-based and not publicly listed, consistent with a high-touch, relationship-driven luxury model rather than a standardized transactional one.

Name

House of Tai Ping

Legal name

Tai Ping Carpets International Limited

Website

https://houseoftaiping.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Tai Ping is a Hong Kong-headquartered, 60-plus-year-old luxury bespoke carpet maker serving Residential, Boutique, Yacht, Aviation, and Hospitality clients through hand-knotted artisanal craftsmanship, branded showrooms, and regional e-commerce in Hong Kong, UK, France, and the US.

Ownership category

akta.pro rank

Product category

Luxury Carpets and Rugs

NAICS

Carpet and Rug Mills (314110), Carpet and Rug Mills (31411)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Area Rug Manufacturing (IMAOAJAC)

akta.pro secondary industry

Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF)

Keywords

• Bespoke carpets
• Hand-knotted rugs
• Luxury floor coverings
• Custom carpet design
• Artisanal rug making

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Bespoke Custom Carpets: High-value, made-to-order carpets created through custom collaborations with design professionals for residential and commercial environments. This represents the primary revenue stream for discerning clientele seeking unique floor coverings.
2. In-Stock Rugs: Pre-made rugs available through e-commerce platforms and authorized distribution partners for customers seeking Tai Ping quality without custom lead times.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Tai Ping designs, manufactures, and sells bespoke hand-knotted carpets and luxury rugs, primarily through custom collaborations with design professionals and made-to-order commissions. The company serves five verticals — Residential, Boutique Store, Yacht, Aviation, and Hospitality — with both custom commissions and in-stock rugs available via its showrooms and regional e-commerce platforms in Hong Kong, the UK, France, and the US.

Product overview

Tai Ping Carpets International Limited is a luxury bespoke carpet and rug company with over sixty years of artisanal craftsmanship. The company operates as a unified luxury brand portfolio comprising core bespoke carpet offerings across multiple sectors (Residential, Boutique Stores, Yacht, Aviation, Hospitality) plus e-commerce operations through regional online shops. The product ecosystem includes named collections (Sierra, Overlay, Biophilic, Nocturne, Yacht series), individual designer collaborations, and sub-brands Edward Fields and Cogolin. Every Tai Ping piece is custom-created through artisanal techniques, with collections exploring themes through sophisticated techniques, originality, and design sensitivity. The company also offers in-stock rugs through branded showrooms and authorized distribution partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Custom Carpets
• In-Stock Rugs
• Yacht Collection Series
• Sierra Collection
• Overlay Collection
• Biophilic Collection
• Nocturne Series
• Designer Collaboration Designs (Nova I, Jablines II, Bokeh I, Weft)

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Edward FieldsminorOthersRelated brand under the Tai Ping Carpets International Limited portfolio, offering carpet products through separate brand identity
• CogolinminorOthersFrench manufacturing partner (Manufacture Cogolin) related to the Tai Ping brand portfolio, showcasing brand heritage and craftsmanship excellence

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Rug Company: London-headquartered luxury handmade rug maker selling through showrooms worldwide with similar designer collaborations (e.g., Tom Dixon, Alexander McQueen) and a parallel trade-professional and DTC retail model. Directly comparable in product, price tier, and channel strategy.
• Fort Street Studio: London-based luxury hand-knotted rug maker working with leading artists and designers on bespoke commissions. Direct peer in price tier, bespoke model, and designer-collab approach with a smaller but overlapping trade pipeline.
• Edward Fields: Sister brand under Tai Ping Carpets International Limited specializing in residential luxury carpets in the US market. Same parent and nearly identical product/craft model, making it the tightest operational peer (overlap rather than competition).
• Brintons: UK-founded heritage woven and Axminster carpet manufacturer serving hospitality, residential, and contract interiors globally. Comparable in heritage, contract-hospitality exposure, and trade-pro channel, though more industrial/weaving-led than Tai Ping's hand-knotted emphasis.
• Manufacture Cogolin: French artisanal carpet maker operating as a sister brand under Tai Ping Carpets International Limited. Comparable heritage positioning, hand-knotted craftsmanship, and luxury interior-design customer base across residential and hospitality.
• Stark Carpet (Stark): Largest US-based luxury custom-carpet manufacturer serving the same design-trade and contract-hospitality customer base as Tai Ping. Closest direct competitor across residential, yacht, aviation, and hospitality segments, with overlapping designer-collab go-to-market.

Broad incumbents

• Nourison: Large diversified US rug and broadloom carpet manufacturer covering luxury through mass-market tiers. Overlaps with Tai Ping in handmade and high-end designer collections but competes more broadly across price points and channels (department stores, online, wholesale).
• Karastan (Mohawk Industries): Heritage US rug and carpet brand owned by Mohawk Industries, serving residential and hospitality with woven and tufted constructions. Comparable heritage positioning but a much broader, mass-tilted portfolio versus Tai Ping's pure-luxury bespoke focus.

Emerging players

• Jaipur Rugs: India-based vertically integrated handmade-rug company reaching into luxury through designer collaborations and direct-to-consumer channels. Adjacent on hand-knotted craft but generally trades below Tai Ping's price tier and enterprise/trade focus.
• Himalaya Carpets: Nepal-based handmade carpet producer serving residential and contract luxury interiors via trade and designer accounts. Comparable in hand-knotted artisanal craft and trade/professional channel, though smaller scale and less global showroom reach than Tai Ping.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCI-v-PRoJzABN7OMhnUwPuA
• Facebookfacebook.com/taipingcarpets
• LinkedInlinkedin.com/company/tai-ping-carpets
• Instagraminstagram.com/taipingcarpets
• Xx.com/taipingcarpets

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Tai Ping