Terry's Hardware

What Terry's Hardware does

Terry's Hardware is a family-owned and operated independent hardware retailer founded in 1999 and based in Hastings, Minnesota. The company operates a single brick-and-mortar store at 375 W 33rd St, Hastings, MN, employing 1-10 people and serving a primarily local customer base of DIY homeowners and small-to-mid-market contractors. The store's assortment is anchored in paint (Benjamin Moore, Valspar, Rustoleum, Cabot), professional tools and storage (Milwaukee, including the PACKOUT system), garden seeds (Lake Valley Seed), fasteners, and seasonal hardware merchandise.

The business runs on a traditional direct-to-consumer retail model with no disclosed e-commerce channel; revenue is generated entirely through in-store point-of-sale transactions, with prices determined at the counter rather than published online. Customer acquisition is driven by walk-in foot traffic, local awareness through a community-focused blog, and organic social media presence on Facebook, Twitter, Instagram, and Pinterest. There is no proprietary technology platform, no app, no API integrations, and no disclosed online ordering capability. Distribution is exclusively the single physical storefront, open seven days a week with extended weekend hours.

Strategically, Terry's operates as a lifestyle/community retailer rather than a growth venture. There have been no funding rounds, no acquisitions, no geographic expansion, and no leadership changes disclosed. The most material strategic moves in the past decade were a 2016 visual rebranding (new logo and signage) and supplier/brand partnerships that broadened category depth — notably Milwaukee in 2018 and Lake Valley Seed in 2024. Ownership remains with the founding family (Pete Terry, Carissa Terry), with no institutional investors, parent company, or restructuring activity indicated.

Name

Terry's Hardware

Legal name

Terry's Hardware

Website

https://www.terrys-hardware.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Terry's Hardware is a family-owned independent hardware retailer in Hastings, MN, selling paint, tools, garden supplies, and fasteners to local DIY homeowners and small contractors through a single brick-and-mortar store.

Ownership category

akta.pro rank

Product category

Hardware Retail

NAICS

Hardware Retailers (44414)

akta.pro primary industry

Doors, Windows & Millwork Hardware Retail (Locks, Hinges, Handles) (CRAIADAJ)

Keywords

• Hardware retail
• Paint supplies
• Garden supplies
• Tool sales
• DIY home improvement

Headquarters

HQ city

Hastings

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Traditional retail revenue from selling hardware, paint, garden supplies, tools, and related products to consumers and local contractors. Products include paint (Benjamin Moore, Valspar, Rustoleum, Cabot), Milwaukee tools, seeds, and seasonal merchandise.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Terry's Hardware is a family-owned brick-and-mortar hardware retailer in Hastings, MN that sells paint (Benjamin Moore, Valspar, Rustoleum, Cabot), garden seeds (Lake Valley Seed), tools, and the Milwaukee PACKOUT modular tool storage system to local DIY homeowners and contractors. The store augments product sales with in-store "Ask an Associate" DIY project assistance from knowledgeable staff.

Product overview

Terry's Hardware is a family-owned retail hardware store offering a variety of products including paint (Benjamin Moore, Valspar, Rustoleum, Cabot), garden seeds (Lake Valley Seed), and tool storage solutions (Milwaukee PACKOUT system). The store serves the Hastings, MN area as a traditional brick-and-mortar hardware retailer focused on quality products and DIY assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Paint Products Retail paint assortment spanning premium and DIY lines including Benjamin Moore, Valspar, Rustoleum, and Cabot, offered to local homeowners and contractors for residential and small commercial projects.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Lake Valley SeedcoreChannel Partner/ Reseller/ DistributorLake Valley Seed is Terry's Hardware's seed supplier for 2024. They are a full-line garden seed company selling packaged flower, herb, and vegetable seeds to independent retailers. Founded in 1985 in Boulder, Colorado, their products are non-GMO and untreated, with organic options USDA Certified Organic.
• Milwaukee ToolcoreChannel Partner/ Reseller/ DistributorTerry's Hardware stocks Milwaukee's PACKOUT system - a modular storage solution for tools and accessories. The store features product demonstrations and promotions for Milwaukee tools including storage pieces, soft-side pieces, stackable options, and wheeled base units.
• Benjamin MoorecoreChannel Partner/ Reseller/ DistributorTerry's Hardware is an authorized retailer of Benjamin Moore paint products. Benjamin Moore is featured prominently as a premium paint brand in the store's paint section.
• ValsparminorChannel Partner/ Reseller/ DistributorValspar paint products are available at Terry's Hardware as part of their paint brand offerings.
• RustoleumminorChannel Partner/ Reseller/ DistributorRust-Oleum spray paint and project coatings are available at Terry's Hardware.
• CabotminorChannel Partner/ Reseller/ DistributorCabot wood stain products are available at Terry's Hardware for wood staining projects.
• AkzoNobelminorChannel Partner/ Reseller/ DistributorSikkens wood care products (a product of AkzoNobel) are available at Terry's Hardware.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Do it Best: Cooperative of independent hardware, lumber, and building material stores. Comparable as a similarly-sized local independent competing on paint and hardware assortment against national chains.
• Lowe's: National big-box home improvement chain competing directly with Terry's on paint brands (including Valspar), tools, and contractor services in the broader Minnesota market.
• Home Depot: Largest U.S. home improvement retailer with full paint, hardware, tool, and garden assortment plus omnichannel capability. Primary competitive headwind for any independent hardware store in a metro draw.
• Ace Hardware: National hardware cooperative with thousands of independent local stores selling paint, tools, and hardware. Directly comparable format and category mix to Terry's, though Ace stores benefit from cooperative purchasing and brand recognition.
• Menards: Midwest-based big-box home improvement retailer with strong presence in Minnesota. Competes with Terry's on price and assortment for paint, tools, hardware, and garden supplies within the same trade area.
• Fleet Farm: Midwest-based farm-and-home retailer with hardware, tools, paint, and seasonal/garden categories. Overlaps with Terry's in trade area and assortment with a broader but more rural-skewing footprint.
• True Value: Hardware cooperative serving independent local retailers with paint, hardware, tools, and seasonal merchandise. Closely mirrors Terry's independent-store model and product mix, though at a much larger aggregate scale.

Direct peers

• Sherwin-Williams: Largest U.S. paint retailer with company-operated stores. Overlaps with Terry's on paint selection (premium and contractor lines) and serves both DIY and contractor customers in the same regional market.
• Benjamin Moore Retailers (independent network): Authorized independent Benjamin Moore dealers across the U.S. Terry's is part of this network; comparable independents typically combine paint with broader hardware assortment and serve a similar local DIY + contractor mix.
• Small Town Hardware (typical independent store): Generic profile of a single-location family-owned independent hardware store, the closest operational peer to Terry's in terms of headcount, assortment breadth, and community-led marketing model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/terryshardware
• Xx.com/terryshardware

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terry's Hardware