Wild Events

What Wild Events does

Wild Events B.V. is an event management and entertainment company headquartered in Assen, Netherlands, founded by Tessa de Wilde in 2011 and formally incorporated as a Dutch private limited company (B.V.) in 2024. The company supplies event performers, hosts and custom entertainment concepts for corporate parties, festivals, cultural institutions and private celebrations, with a regional focus on northern Netherlands. Its portfolio centers on four branded event concepts — ClubNU (a recurring R&B/House clubnight for adults 25+, with 37 editions across 15 venues in 4 cities), Hitjesfabriek (multi-decade hits party concept), Let's go LIVE! (coverband ZieZo) and Disco Fever (70s/80s/90s DJ duo) — alongside full-service event production offerings including DJ and live music booking, entertainment talent (dancers, acrobats, fire breathers, drag queens, stilt walkers, robots, MCs), photobooth rental, children's entertainment, and custom concept development. There is no proprietary technology platform; the offering is a service-based business that depends on Wild Events' network of performers, venues and local partners (DNK, Drents Museum, Preuvenement, Hotel Van der Valk, Plaza Sportz, Pand17, Vaart in Assen and Stichting Ewingsarcoom).

The company generates revenue through three primary streams: (1) professional services fees for full-service corporate and private event organization, (2) transaction fees from ticket sales for public branded events such as ClubNU (distributed via the Link2Ticket platform) and licensing/fee arrangements for hosting concepts at festivals, and (3) booking fees and artist management revenue from supplying entertainment talent. Pricing is quote-based and project-specific — no public pricing tiers exist — and the company uses an event-driven go-to-market that combines direct B2B sales (corporate clients, municipalities, festival organizers), direct-to-consumer ticket sales for public events, and word-of-mouth referrals from a network built since 2011. Marketing is handled in-house by two team members (graphic design and social media plus marketing strategy) and supported by an Instagram and Facebook presence plus the company website. The business is founder-owned and independently operated, with Tessa de Wilde controlling the company and a core team of approximately four members.

Name

Wild Events

Legal name

Wild Events B.V.

Website

https://wildevents.nl

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Wild Events B.V. is an Assen-based Dutch event management company that designs branded entertainment concepts (ClubNU, Hitjesfabriek, Let's go LIVE!, Disco Fever) and delivers full-service event production for corporate clients, festivals, cultural institutions and private celebrations across the northern Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Assen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Event Organization Services: Full-service event management for corporate and private events including concept development, coordination, and execution. Revenue generated through service fees for planning and production of events.
2. Branded Event Concepts: ClubNU and other branded concepts generate revenue through ticket sales to consumers and licensing/fee arrangements for hosting the concept at festivals and events.
3. Entertainment Booking: Booking and supplying entertainment acts including dancers, hosts, MCs, and performers for events. Revenue through booking fees and artist management services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Wild Events provides full-service event organization and entertainment production across the Netherlands. Its offerings include branded recurring party concepts (ClubNU, Hitjesfabriek, Let's go LIVE!, Disco Fever), corporate and business party planning, festival production (Koningsdag Assen, Preuvenement, TT-festival), cultural and museum programming, entertainment talent booking (dancers, DJs, live bands, acrobats, hosts, MCs), photobooth rental, and custom concept development. Services span concept design, talent booking, coordination, permits and subsidies, marketing, and on-site execution.

Product overview

Wild Events is an event management and entertainment company offering a portfolio of branded event concepts (ClubNU, Hitjesfabriek, Let's go LIVE!, Disco Fever) alongside comprehensive event services including DJ acts, live music booking, corporate event organization, entertainment talent (dancers, acrobats, drag queens, performers), photobooth rental, children's entertainment, and custom concept development. The company produces both its own recurring branded events and executes bespoke productions for corporate clients and cultural institutions across the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• ClubNU A recurring clubnight concept for adults 25+ featuring R&B and House music from past and present, with professional dancers, distinctive soundsystem, and a party atmosphere. Licensed/installed at venues and festivals nationwide.
• Hitjesfabriek A music concept featuring DJ acts with visuals, special effects, and entertainment spanning multiple decades (ABBA to contemporary hits). Available as a complete production including stage, lighting, sound, and bar services for all ages.
• Let's go LIVE! A coverband concept featuring the four-piece band ZieZo, performing a broad repertoire from jazz and ballads to rock, disco, Dutch hits, and guilty pleasures, designed to get crowds dancing at all types of events.
• Disco Fever A disco music concept featuring DJ duo Sowieso & Samaya specializing in 70s, 80s, and 90s music, with a festive Music Bingo activity; available as a DJ act or complete party package including lighting, sound, stage, decor, and entertainment.
• Entertainment booking services Booking and provision of live entertainment acts including Wild Girls (gogo dancers), pole dancers, acrobats, male performers, drag queens, stilt walkers, fire breathers, robots, MCs, presenters, and photobooth rentals. Also offers host/hostess services and artist/stage management.
• DJ services Provision of DJ and MC talent for events and corporate parties, with connections to lighting, sound equipment, DJ sets, and event styling specialists. Performers are matched to venue ambiance and target audience.
• Live music booking Booking of live music acts including coverbands, Dutch singers, singer-songwriters, blues bands, and gospel choirs, spanning genres such as blues, soul, country, Dutch pop, rock, jazz, reggae, and pop, from local talent to established artists.
• Corporate event organization Full-service corporate party and event planning including ticket sales, bars, food, live BBQ, staff, security, permits, subsidies, promotion, entertainment, event styling, artist management, stage management, coordination, and finances, delivered within budget and timeline.
• Custom concept development Creative team develops bespoke event concepts tailored to specific goals and target audiences, working with clients who have particular requirements or need guidance on the direction of their event.
• Festival and public event productions End-to-end production of large-scale public festivals and civic events including Koningsdag Assen (King's Day), Koningsnacht (King's Night), Preuvenement cultural festival, WintersAssen winter event, and entertainment programming for cycling championships and other sporting events.
• Museum and cultural event programming Cultural entertainment production for museums and cultural institutions, including the Drents Museum Frida Kahlo exhibition ('Fiësta de Frida' Mexican entertainment and Día de Muertos parade with 80 artists) and other theatrical and thematic programming.
• Children's entertainment Kid-focused activities including crafts, face painting, glitter tattoos, airbrush tattoos, hut building, bouncy castles, games, silent disco, archery, and nanny services, tailored to the event context.
• Photobooth rental Photo booth rental that captures photos, GIFs, boomerangs, and videos, with instant sharing via Airdrop, SMS, email, or QR code and printed keepsakes for guests.

Quantifiable outcome

• Successfully organized 37 ClubNU editions across 15 venues in 4 cities
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• DNK (Theater De Nieuwe Kolk)coreStrategic or Co-development PartnerLocal theater and cinema in Assen. Long-standing collaboration with Wild Events for various events and entertainment programming at the venue.
• Drents MuseumcoreStrategic or Co-development PartnerMuseum in Assen that collaborated with Wild Events for the Frida Kahlo exhibition ('Viva la Frida!'), organizing 'Fiësta de Frida' Mexican entertainment and Día de Muertos parade with 80 artists.
• PreuvenementcoreStrategic or Co-development PartnerCultural festival in Assen. Wild Events provides programming, stage management, and ClubNU concept activations. Collaboration since 2022 for Brink Stage and festival entertainment.
• Vaart in AssenminorStrategic or Co-development PartnerLocal events organization for Assen city center. Wild Events collaborates on city-wide events and entertainment programming.
• Hotel Van der Valk AssenminorStrategic or Co-development PartnerHotel in Assen with event facilities. Partnership for hotel events and hospitality collaboration.
• Plaza Sportz AssenminorStrategic or Co-development PartnerActivities and hospitality venue in Assen. Collaboration on events combining sports activities with entertainment.
• Pand17minorStrategic or Co-development PartnerVenue/club in Assen. Co-organized Business Boxing Gala 2022 and other events.
• Stichting EwingsarcoomminorOthersCharity foundation. Wild Events co-organized Business Boxing Gala 2022 which raised €25,000 for sarcoma research.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/search/top?q=wild%20events
• Instagraminstagram.com/wild.events__

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Events