Plaza Sportz Assen - Pand17

What Plaza Sportz Assen - Pand17 does

Plaza Sportz Assen operates a multi-sport and entertainment complex at Stelmakerstraat 17, 9403 VB Assen, Netherlands, under Swieter Holding ownership since April 2023 (rebranded from Pand17). The venue combines sports facilities (4 indoor padel courts, 3 outdoor tennis courts, 4 squash courts, 10 bowling lanes, beach volleyball, beach padel), interactive activities (Pixel Play LED floor, X-Wall interactive wall, neon minigolf, 13-bridge outdoor climbing course, outdoor playground), a restaurant (Grand Café SMAAK) with à la carte dining, group menus, buffets, and summer barbecue, and four event venues (Tuinkamer, Sport Lounge, Proeflokaal, De Club) with capacity up to 400 persons.

The business runs on a pay-per-use model with no membership or subscription required for core sports, distributed across three primary channels: the KNLTB Meet & Play platform for padel, tennis, and squash court reservations; an internal Nostium reservation portal for bowling, activities, and restaurant; and direct email/phone outreach for corporate meetings, group packages, and event bookings. Pricing is publicly disclosed for most activities (e.g., padel €15/hr off-peak, squash €15-20/40min, tennis €21/hr, bowling birthday package €17.50/child, meetings €20-50/pp) while corporate and event venue hire is quote-based. Recurring engagement is driven by the resident Bowling Association Assen (BVA), the Sportconnexions-powered Padel Club Ladder, KNLTB winter and autumn competitions, and a WhatsApp padel community.

The venue serves a horizontal mix of customers including families and individuals for leisure activities, sports enthusiasts for padel/tennis/squash leagues, corporate and business clients for meetings, training (EHBO/BHV/AED via partner Varolo, DISC behavior training), and team-building events, schools and children for parties and outings, and wedding parties (the venue is an officially recognized wedding location in Assen). The company is part of Swieter Holding, a family-owned conglomerate operating five leisure properties across Drenthe and Groningen, enabling cross-property packages and shared customer flow. As of the available data, headcount is 11 employees and no revenue figure is disclosed.

Name

Plaza Sportz Assen - Pand17

Legal name

Plaza Sportz Assen

Website

https://plazasportzassen.nl

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Plaza Sportz Assen is a multi-sport and entertainment complex in Assen, Netherlands, offering padel, tennis, squash, bowling, indoor activities, a restaurant, and event venues under Swieter Holding ownership, serving families, sports players, corporate clients, and event organizers on a pay-per-use basis.

Ownership category

akta.pro rank

Product category

Recreation and Leisure Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Bowling Centers (71395), Amusement Parks and Arcades (7131), All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810), Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industries

Arenas & Indoor Sports Centers (MPAKAEAB), Tennis & Racquet Sports Facilities (MPAKAEAE), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Neighborhood & Sports Bars (THAFAEAA)

Keywords

• Indoor padel courts
• Multi-sport leisure venue
• Corporate event hosting
• Bowling and minigolf
• Horeca restaurant

Headquarters

HQ city

Assen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Sport court and activity rental: Revenue from renting padel courts, tennis courts, squash courts, bowling lanes, minigolf, and other activities on an hourly or per-session basis. Booking handled via KNLTB Meet & Play app and internal reservation system.
2. Horeca and restaurant: Revenue from Grand Café SMAAK restaurant including à la carte dining, group dining, buffets, barbecues, and bar sales. Food and beverage consumption across dining, borrel, and banquet services.
3. Event venue rental: Revenue from renting event spaces (Tuinkamer, Sport Lounge, Proeflokaal, De Club) for private parties, corporate events, weddings, and meetings, always bundled with food and beverage minimums.
4. Group packages and activities: Revenue from bundled group activities such as team outings, birthday parties, school trips, and corporate events, combining activities with catering at fixed per-person prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Plaza Sportz Assen is a physical multi-sport and entertainment complex that rents out padel, tennis, squash, and bowling courts by the hour, runs interactive indoor activities (Pixel Play LED floor, X-Wall, neon minigolf, climbing), serves food and drinks at the on-site Grand Café SMAAK, and hosts group outings, corporate meetings, weddings, and private parties across four event spaces. Pricing is per-use or per-person; court reservations are made through the KNLTB Meet & Play app and the internal Nostium portal. The venue is wheelchair-accessible, offers free parking, and operates under Swieter Holding.

Product overview

Plaza Sportz Assen is a multi-faceted sports and entertainment complex located at Stelmakerstraat 17 in Assen, operated by Swieter Holding since April 2023. The venue offers a unified platform combining sports facilities (4 indoor padel courts, 3 outdoor tennis courts, 4 squash courts, 10 bowling lanes, beach sports), interactive activities (Pixel Play LED floor, X-Wall interactive wall, neon minigolf, climbing), and hospitality services (Grand Café SMAAK restaurant, event venues). The facility serves diverse segments including individual athletes, families, corporate clients, and groups through modular offerings: sports courts for hourly rental, group activities (pubquiz, music bingo, team building games, beer tasting, murder mystery dinner), event venues (Club up to 400 persons, Sport Lounge, Tuinkamer), corporate services (meetings, training, team events), and children's activities. E-chopper tours extend the offering outdoors. The venue operates without subscriptions, using per-use pricing and external booking platforms (KNLTB Meet & Play for courts, Sportconnexions for ladder competitions).

Differentiator

Problem solved

Functional benefit

Products and services

• Padel Indoor padel sport played on 4 courts, with hourly rental at €15/hour off-peak (summer deal), professional instruction, group lessons, private lessons, and clinics for individuals, families, and companies. Includes locker rooms and racket rental; reservations via KNLTB Meet & Play.
• Tennis Outdoor tennis played on 3 outdoor courts, available for hourly rental at €21/hour for up to 5 persons. Reservations via KNLTB Meet & Play.
• Squash Racket sport played on 4 squash courts at €15/40min before 18:00 and €20/40min after 18:00. Available for booking via the KNLTB Meet & Play app.
• Bowling 10-lane bowling facility with league competitions, available for reservation via the internal Nostium booking system. Children's party package at €17.50/child includes bowling, neon minigolf, fries, snack, chips, and unlimited squash/rana.
• Beach Padel Outdoor beach padel variant played on sand with 2 fields, available during summer months.
• Beachvolleyball Outdoor beach volleyball on sand, combinable with bar or barbecue activities. Rental at €20 per hour.
• Neon Minigolf Glow-in-the-dark minigolf course with various themed holes; included in children's bowling birthday packages.
• Pixel Play Floor Interactive LED gaming floor with team games, speed challenges, and educational content that reacts to player movement. Pricing: €10/pp for 30min (1-7 persons) or €150/hour flat (8-15 persons).
• X-Wall Interactive digital play wall with educational games and movement-based activities for young children, supporting up to 4 players simultaneously.
• Climbing Course Outdoor climbing structure with 13 challenging bridges, suitable for children and youth from 1.20m height, installed in 2023 as part of the venue renovation.
• Grand Café SMAAK On-site restaurant and bar serving à la carte dining, lunches, drinks, group menus, buffets, and barbecues on the outdoor terrace in summer. Open to walk-in guests and group bookings.
• De Club Event Venue Premium event venue with stage, sound system, and complete bar for parties, weddings, and corporate events. Capacity up to 400 persons; rental always bundled with food and beverage minimums.
• Sport Lounge Versatile lounge hall suitable for receptions, meetings, courses, and dinners with neutral sporty décor and a pool table; available for rent with catering packages.
• E-chopper Tours Electric chopper and e-fatbike tours through Drenthe nature for groups of 10-20 persons, combining outdoor activity with dining or drinks at the venue. Reservations handled through the E-chopperz platform.
• Pubquiz Quiz experience in brown café, party, or sports themes, available with themed options for Christmas and New Year. Pricing from €15 per person.
• Music Bingo Musical bingo event with DJ and host, available in Fun (€750) and Gold (€1,500) packages.
• Beer Tasting Beer tasting events organized in collaboration with De Meesterlijke Brouwers from Assen, featuring various themes and levels with food pairing options. Pricing from €25-30 per person.
• Archery / Archery Tag Archery activities including instruction on bow and arrow handling with target practice. Archery Tag version coming soon.
• Murder Mystery Dinner Interactive dinner experience with 4-course meal and mystery-solving gameplay led by an experienced facilitator. Pricing €65/pp (€75/pp for groups under 10).
• Corporate Meetings & Training Meeting rooms for 2-40 persons with standard (€20 p.p. half-day) and full-day (€50 p.p.) packages including catering, coffee, tea, water, cookies, flip-over, office supplies, and (full-day) lunch buffet. Custom quotes available.
• Padel Business Program Corporate padel packages including advertising options, court sponsorship at €1,350 per year, and fixed weekly padel slots for company teams.
• Children's Birthday Parties Kids party packages combining bowling, neon minigolf, padel, or Pixel Play with food (fries, snack) and unlimited drinks, from €17.50 per child.
• Club Ladder (Padel) Padel ladder competition organized every 2 weeks through the Sportconnexions platform for players of all levels, with player matching, scheduling, and results tracking.
• KNLTB Padel Competition Autumn padel competition held in September-October for teams of 4 players across ladies', men's, mixed, and youth categories, organized in cooperation with the KNLTB federation.
• Bowling Association Assen (BVA) Resident bowling league at Plaza Sportz Assen operating house leagues, corporate leagues, and G-bowlers (special needs) activities.

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• KNLTB (Koninklijke Nederlandse Lawn Tennis Bord)coreTechnology or IntegrationKNLTB provides the Meet & Play platform used for reserving padel, tennis, and squash courts. Plaza Sportz Assen participates in KNLTB competitions including the winter competition and autumn competition. The platform also serves for event registrations and clubladder management.
• SportconnexionscoreTechnology or IntegrationSportconnexions powers the Plaza Sportz Clubladder for padel, handling player matching, scheduling, and results tracking. Players register and are matched every 2 weeks through the Sportconnexions platform.
• De Meesterlijke BrouwersminorStrategic or Co-development PartnerLocal brewery from Assen organizes beer tasting events at Plaza Sportz Assen. Multiple themed tasting sessions offered with food pairing options. Serves as a local partner for bierproeverij activities.
• VarolominorImplementation/ SI/ Consulting PartnerIn-house training broker providing EHBO, BHV, and AED training courses. Varolo uses Plaza Sportz Assen venues for their training sessions and coordinates with the venue for logistics and catering.
• Swieter HoldingcoreStrategic or Co-development PartnerParent company of Plaza Sportz Assen. Swieter Holding owns 5 leisure properties across Drenthe and Groningen: Camping Grunopark, Camping Stadspark, Grand Café Hotel Karsten, Plaza Sportz Coevorden, and Plaza Sportz Assen. Enables cross-property bookings and brand synergies.
• E-chopperzminorChannel Partner/ Reseller/ DistributorE-chopper tour operator handles reservations and logistics for e-chopper and e-fatbike tours originating from Plaza Sportz Assen. Tours explore Drenthe and Groningen natural areas, with tours bookable via echopperz.nl/drenthe/assen/.
• BS ConnectminorOthersWeb design agency credited for the Plaza Sportz Assen website design. Listed as the web design provider.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Walibi Holland: Dutch theme park targeting families, schools, and group outings with on-site food-and-beverage and event options — comparable on group-event capture and Dutch leisure consumer demand, though operating at much larger scale.
• Center Parcs: European short-break holiday parks with extensive indoor and outdoor leisure programming — comparable on the integrated sport/activity/hospitality model that Plaza Sportz Assen offers on a day-visit basis.
• Efteling: Major Dutch theme park with on-site hospitality, group events, and seasonal programming — relevant as a broad leisure incumbent competing for the same family/group discretionary spend in the Netherlands.
• Plopsa Group (Plopsaland): European family theme-park operator with parks, accommodation, and group programming — relevant as a broad incumbent in the family/group leisure segment that competes for similar Dutch and Benelux demand.
• Snowworld: Established Dutch indoor leisure operator focused on snow sports with adjacent hospitality, party, and group-event programming — comparable as a large-scale Dutch indoor leisure incumbent that combines a core sport with events and food-and-beverage.
• Duinrell: Combined amusement park, holiday park, and accommodation operator in the Netherlands — adjacent comparable on the leisure-economy model that Swieter Holding also pursues (sport, accommodation, restaurants).

Direct peers

• Sportplaza Mercato: Amsterdam-based multi-sport and leisure complex combining indoor sports, group activities, and hospitality — a Dutch peer operating the same sports-plus-events-plus-horeca playbook that defines Plaza Sportz Assen.
• Playdôme Roermond: Dutch indoor leisure complex offering bowling, mini-golf, karting, escape rooms and food-and-beverage — directly comparable to Plaza Sportz Assen's multi-activity indoor venue model with sports, activities, and horeca under one roof.
• Sportoase: Belgian/Dutch multi-sport aquatic and leisure operator combining swimming, fitness, and group activities — comparable to Plaza Sportz Assen as a regional multi-activity leisure venue with family and group programming.

Emerging players

• Padel Park Nederland: Dutch padel-focused chain building indoor and outdoor padel facilities — an emerging direct competitor for the venue's padel-led sports segment, though without the broader multi-activity breadth of Plaza Sportz Assen.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/pand17.assen
• LinkedInlinkedin.com/company/plaza-sportz-assen-pand17

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plaza Sportz Assen - Pand17