Bounce Valley

What Bounce Valley does

Bounce Valley is a Dutch operator of indoor air-cushion parks (luchtkussenparken), founded in 2020 and headquartered in Delft, the Netherlands. The company runs 14 physical locations across Dutch cities including Aalsmeer, Arnhem, Breda, Delft, Den Bosch, Eindhoven, Enschede, Hilversum, Houten, Leeuwarden, Middelburg, Ridderkerk, Rotterdam, and Zoetermeer. Each site features large interconnected air-cushion attractions with wipe-out zones, slides, obstacle runs, and play elements; notably, the parks use air cushions rather than trampolines as their core mechanics. Co-founder and co-owner Daley Meij leads the company.

The core product offering is structured in tiers: individual entry tickets (1-2 hour sessions from €9.95-€15.95), a 10-hour multi-visit card (€90), and five birthday party packages ranging from Bounce Party (€19.95) to Bounce V.I.B. Party (€26.95), all of which include mandatory supervisor packages and bounce socks. A separate B2B/B2Institutional channel serves schools, BSO (after-school care) providers, and sports clubs with group packages of 15+ persons on weekdays. Additional programs include Mini Bounce for ages 1-4, Student Nights with laser game integration at Enschede, and location-specific features such as the Nettenparcours at Eindhoven and the Lightfloor at Zoetermeer.

The business is direct-to-consumer, with bookings transacted through the corporate website (powered by Roller.app) and on-site payment. Marketing is concentrated on organic social (Instagram, TikTok) and SEO-optimized location pages. Bounce Valley is privately held with no disclosed institutional investors, funding rounds, or revenue figures. The company's stated strategic vectors include franchise expansion (signaled by a franchise page on the website) and product diversification beyond the core bounce experience.

Name

Bounce Valley

Legal name

Bounce Valley

Website

https://bouncevalley.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Bounce Valley is a Dutch chain operating 14 indoor air-cushion parks across the Netherlands, serving families, schools, and groups with tickets, birthday party packages, and group arrangements. The company, founded in 2020 and headquartered in Delft, runs its own booking platform and direct-to-consumer marketing.

Ownership category

akta.pro rank

Product category

Family Entertainment Centers

NAICS

Amusement Parks and Arcades (7131), Fitness and Recreational Sports Centers (71394), All Other Amusement and Recreation Industries (713990)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAJAEAJ

Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks)

Travel & Hospitality/Tours, Attractions & Experiences/Theme Parks, Water Parks & Family Entertainment Centers

SECONDARYTHAAAAAD

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Amusement Parks & Theme Parks

Keywords

• Indoor inflatable parks
• Children's birthday parties
• Air cushion parks
• Family entertainment centers
• Group activity venues

Headquarters

HQ city

Delft

HQ country

Netherlands

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Single Entry Tickets: Individual tickets for 1 hour, 1.5 hours, or 2 hours of jumping with optional unlimited drink packages and bounce socks included
2. Birthday Party Packages: Fully catered birthday party packages (Bounce Party, Bounce Party XL, Bounce Party Unlimited, Golden Disco Party) including jumping time, food, drinks, party table, and gifts for the birthday child. Bookable from 4 children with mandatory supervisor package.
3. Group Arrangements: Group bookings for 15+ persons including school trips, BSO visits, and sports club outings. Includes options with or without pizza catering.
4. 10-Hour Tickets: Multi-visit ticket valid for 10 hours of jumping across multiple days, offering savings compared to individual tickets

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bounce Valley operates indoor air cushion parks (luchtkussenparken) across 14 locations in the Netherlands, providing trampoline-free inflatable play environments with wipe-out zones, slides, obstacle runs, and net courses. Its primary commercial offerings are single-entry jump tickets, fully catered children's birthday party packages (Bounce Party, Bounce Party XL, Bounce Party Unlimited, Golden Disco Party, Bounce V.I.B. Party), group arrangements for schools, BSO (after-school care) and sports clubs, a 10-hour multi-visit prepaid card, and Mini Bounce sessions for toddlers aged 1 to 4.

Product overview

Bounce Valley operates as a chain of indoor air bounce parks (luchtkussenparken) across 14 locations in the Netherlands. The core offering is the indoor inflatable playground where visitors jump on large air-filled cushions featuring wipe-out games, slides, and obstacle runs. The primary revenue model centers on individual tickets (starting at €9.95), birthday party packages (Bounce Party, Bounce Party XL, Bounce Party Unlimited, Golden Disco Party, and Bounce V.I.B. Party ranging from €19.95 to €26.95), and group arrangements for schools and organizations. Additional products include the 10-Urenkaart prepaid card for frequent visitors and Mini Bounce sessions for toddlers aged 1-4. Each location operates independently but shares the same booking infrastructure and brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Luchtkussenpark (Indoor Air Cushion Park) Core physical offering: large indoor air-cushion play parks with wipe-out zones, slides, obstacle runs, net courses, and a light floor feature at Zoetermeer, where visitors can jump, climb, and play freely without trampolines. Available at all 14 Bounce Valley locations in the Netherlands.
• Kinderfeestje (Children's Birthday Party Package) Fully catered children's birthday party package including jumping time, food, drinks, party table, and a gift for the birthday child. Five tiered variants are available (Bounce Party, Bounce Party XL, Bounce Party Unlimited, Golden Disco Party, Bounce V.I.B. Party) starting from €19.95 to €26.95 per child, with a mandatory supervisor package and minimum 4 children.
• Losse Tickets (Individual Jump Tickets) Single-entry jump tickets allowing individual visitors to access the air cushion park for 1 hour, 1.5 hours, or 2 hours, with optional unlimited Bounce Booster (limonade) drink packages. All tickets include one pair of grip/bounce socks.
• 10-Urenkaart (10-Hour Prepaid Card) Prepaid multi-visit card that grants 10 separate hours of jumping access across multiple visits, valid every day including weekends and school holidays. Sold at €90 versus a normal single-ticket equivalent of €129.95, providing a discount for frequent visitors.
• Groepsarrangementen (Group Arrangements) Group booking package for 15 or more persons targeting schools, BSO (after-school care), and sports clubs. Includes Group Bounce Basic (1 hour, 1.5 hours, or 2 hours) and Group Bounce Pizza (2 hours with pizza catering) options, available weekdays before 6pm outside summer holidays, with up to 2 supervisors jumping free.
• Mini Bounce Dedicated toddler jump session for children aged 1 to 4 years, offered on weekday mornings only. One supervising adult jumps free with each Mini Bounce ticket.
• Student Nights (Enschede) Special evening event for students at the Enschede location, combining air cushion park access, laser game battles, and pizza. Available on Wednesday and Thursday evenings.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sky Zone: Largest global chain of indoor trampoline parks, primarily US-based but with international franchises. Broad incumbent defining the indoor active-entertainment category that Bounce Valley's air-cushion concept differentiates against.
• Urban Air Adventure Park: Large US-based franchise operator of family adventure and trampoline parks. Comparable as a scaled multi-location indoor active-play business serving families and group events, but with a broader attraction mix than Bounce Valley.

Direct peers

• Ballorig: Established Dutch indoor play park chain with numerous locations throughout the Netherlands. Competes for the same family birthday-party and group-outing demand that Bounce Valley targets, with comparable ticketed play experiences.
• Airjump Trampolinepark: Operator of multiple indoor trampoline parks in the Netherlands. Direct competitor in indoor active play, overlapping in customer base (families, birthday parties, group outings) and geographic markets.
• Jump XL: Dutch chain of indoor trampoline parks with multiple locations across the Netherlands. Closest direct competitor to Bounce Valley — same family/group entertainment market, same Dutch geography, and adjacent active-play technology (trampolines vs. air cushions).
• Monkey Town Indoor Speeltuin: Largest Dutch chain of indoor playgrounds ('binnenspeeltuin') with locations across the Netherlands. Directly comparable as a family-focused indoor play and birthday party venue, with overlapping customer segments and a multi-location operating model.
• Jumping Jack Indoor Trampolinepark: Dutch trampoline park operator serving families and groups with indoor active-play experiences. Directly comparable offering, pricing model, and customer base to Bounce Valley's indoor air-cushion parks.

Others

• Roller.app: Booking and ticketing platform used by Bounce Valley for online reservations. Comparable as an enabling technology partner in the indoor-entertainment vertical, illustrating the broader software ecosystem that supports FEC operators.
• Gifty: Dutch gift card platform used by Bounce Valley (Bounce Valley Cadeaubon). Adjacent ecosystem partner in the consumer leisure and experience-gifting category, useful for understanding monetization adjacencies in the Dutch FEC market.

Emerging players

• Toddler Trampoline / Tiki's Adventure: Smaller Dutch indoor active-play and party venue operator. Comparable target customer (families with young children) and party-event business model, but at a smaller scale and narrower attraction mix than Bounce Valley.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bouncevalley
• TikToktiktok.com/@bouncevalley
• Facebookfacebook.com/bouncevalleyrotterdam
• LinkedInlinkedin.com/company/bouncevalleygroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bounce Valley