Gifty
Gifty is a Dutch SaaS platform that provides end-to-end digital and physical gift card management for SMB and mid-market merchants across restaurants, hotels, wellness, leisure, retail, webshops, and franchises, primarily in the Netherlands and Belgium.
- Company typePrivate
- Founded2017
- HeadquartersIjsselstein, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Gifty does
Gifty is a Dutch SaaS company founded in 2017 and headquartered in IJsselstein (near Utrecht), Netherlands, that operates an integrated gift card management platform. Its core offering combines a plug-and-play website order module (embeddable via JavaScript or WordPress/WooCommerce plugin in roughly five minutes), a business dashboard with iOS and Android mobile apps, and a public REST API with webhooks for developer and partner integrations. The platform covers the full gift card lifecycle: issuance, top-up, redemption, extension, refund, and expiry, with QR-code-based identification (UTF-8 encoded, Extended Channel Interpretation for scanner compatibility) and a consumer-facing balance checker at wallet.gifty.nl.
The business sells primarily to SMB and mid-market merchants across multiple verticals: restaurants (from bistros to Michelin-starred venues), hotels and hospitality groups, beauty and wellness, leisure and entertainment, retail, webshops, platforms, and franchises. Notable named customers include StayOkay, Weleda, QL Hotels, Sir Kwinten, Rijks, InterScaldes, Oostwegel Collection, and Vereniging Eigen Huis. Geographic focus is the Netherlands with growing presence in Belgium, and physical gift cards can be shipped by PostNL to up to 11 countries.
Revenue is generated through a mix of SaaS platform subscriptions, recurring POS integration fees (e.g., €15 per month per Lightspeed L-series location), transaction processing fees, and a printing and shipping service for physical gift cards. Go-to-market combines a self-serve product-led motion (account creation and plugin installation directly via dashboard.gifty.nl), a sales-assisted motion for larger accounts (30-minute demos, sample requests, Customer Success follow-up), and an API-first channel for partners and platforms. Gifty is privately held by founders/management with no disclosed external funding, operates with a small team of 1-10, and reports 7,000+ local gift cards accessible through its discover surface.
Gifty firmographics
Firmographics- Name
- Gifty
- Legal name
- Gifty B.V.
- Website
- https://gifty.nl
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gifty is a Dutch SaaS platform that provides end-to-end digital and physical gift card management for SMB and mid-market merchants across restaurants, hotels, wellness, leisure, retail, webshops, and franchises, primarily in the Netherlands and Belgium.
- Ownership category
- akta.pro rank
Gifty industry classification
Industry- Product category
- Gift Card Management Software
- akta.pro primary industry
- Gift Card Processing, Issuance Platforms & Aggregators (FSAMANAL)
- akta.pro secondary industries
- Gift Sourcing & Procurement (Local & Online) (HSACANAB), Corporate & Client Gifting Programs (HSACANAE)
Keywords
Where Gifty is headquartered
LocationHeadquarters
- HQ city
- Ijsselstein
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Gifty business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- SaaS Platform Subscription: Monthly subscription for gift card management platform access. Includes dashboard, API access, and basic integrations.
- POS Integration Fees: Monthly fees per cash register integration. For example, Lightspeed integration costs €15.00 per month.
- Transaction Processing: Fees for processing gift card transactions including issuing, redeeming, and refunds through the platform.
- Printing and Shipping Service: Professional printing and shipping of physical gift cards via PostNL to up to 11 countries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lightspeed POS Integration |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Gifty product offering
Product offeringCore offering
Gifty provides a SaaS gift card management platform that enables businesses to issue, sell, redeem, track, and manage digital and physical gift cards through their website, in-store POS systems, and third-party integrations. The platform includes a plug-and-play order module, business dashboard and mobile apps, REST API and webhooks, multi-location redemption management, and a professional printing and shipping service for physical cards delivered via PostNL.
Product overview
Gifty is a SaaS company providing an integrated gift card management platform. The core offering consists of the Gift Card Order Module (website widget), App & Dashboard for business management, and REST API/Webhooks for developer integrations. Physical gift card fulfillment is handled through the Printing and Shipping Service via PostNL. Digital delivery is provided via email. The platform supports multi-location management, custom solutions, and integrates with major POS systems (Lightspeed, MplusKASSA, unTill), e-commerce platforms (WooCommerce, Magento 2, WordPress), and marketing tools (Google Analytics, Google Tag Manager, Meta Pixel, Google Ads). Businesses can also use QR codes and a consumer-facing wallet system.
Differentiator
Problem solved
Functional benefit
Products and services
- Gift Card Order Module Plug-and-play widget enabling businesses to sell gift cards directly on their website via JavaScript embed, WordPress plugin, menu link, or page embed. Supports both digital email delivery and physical postal delivery and can be deployed in approximately 5 minutes, targeting restaurants, hotels, retailers, and other businesses seeking online gift card sales.
- App & Dashboard Web dashboard and iOS/Android mobile application that lets businesses redeem, issue, and design gift cards, view real-time statistics, manage inventory, and check transactions. Designed for Gifty's business customers needing on-the-go and centralized gift card program management.
- Gift Card by Post Physical gift card delivery service that ships gift cards by post to up to 11 countries via PostNL. Targeted at businesses needing a physical fulfillment channel alongside digital gift card sales.
- Gift Card by Email Digital gift card delivery via email for instant distribution, particularly useful for late decision makers. Serves as Gifty's automated digital fulfillment channel.
- In-store Gift Cards Festively packaged physical gift cards sold in-store with full corporate identity customization, including A5 gift card design templates and matching sleeve packaging. Serves businesses that want to sell and redeem branded gift cards at the point of sale.
- Digital Gift Cards via Dashboard Digital gift card creation and sending tool accessed through the Gifty dashboard with customizable designs. Targets businesses that want to issue and email branded digital gift cards on demand.
- Printing and Shipping Service Professional printing and shipping of physical gift cards via PostNL with custom branding. Functions as an add-on fulfillment service for Gifty customers that do not want to handle physical production or logistics in-house.
- Multiple Locations Module Module for managing online and in-store redemption points across multiple locations or franchise networks, with employee assignment per location. Serves chains, franchises, and multi-property hospitality groups that need centralized gift card redemption and administration.
- Custom Gift Card Solutions Tailored gift card software and integration services for businesses with unique requirements that go beyond standard Gifty configurations. Targeted at enterprises and platforms needing bespoke features and custom integrations.
- REST API Public REST API at api.gifty.nl enabling developers and partners to integrate gift card issuance, redemption, transaction processing, location management, package deals, and external order fulfillment. Includes Bearer token authentication, 120 requests per minute rate limiting, and idempotency support via X-Gifty-Idempotency-Key header, targeting platforms, webshops, and integration partners.
- Gift Card Balance Checker Public tool that allows consumers to check the remaining balance on a gift card issued through the Gifty platform, supporting the end-to-end gift card experience.
Quantifiable outcome
- Gift card sales enabled 24/7 without manual intervention
- +3 more outcomes
Companies that use Gifty
Customer profileNamed customers39 records
Segments9 records
Ideal customer profiles3 records
Gifty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature7 records
Gifty partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- unTillcoreCash register integration allowing gift card issuance and redemption directly from unTill POS. Supports iPad and iPhone versions with real-time dashboard updates. Suitable for multi-location and franchise businesses. Driver installation required on POS system.
- MplusKASSAcoreCash register integration for issuing and redeeming gift cards directly from MplusKASSA. Requires Q3300 Webhooks license. API key and webhook configuration required.
- Lightspeed (L-series)corePOS integration for Lightspeed Restaurant (L-series) enabling gift card issuance and redemption. Works on iPad and iPhone. €15/month per location. Suitable for multi-location and franchise.
- WooCommercecoreOfficial WooCommerce plugin allowing customers to redeem gift cards in shopping cart and checkout. Balance updates instantly and securely.
- WordPresscoreOfficial WordPress plugin for placing the gift card order module on websites without code. Recommended installation method.
- PostNLcoreShipping partner for physical gift card delivery. Ships to up to 11 countries with tracking options.
- StripecorePayment processing provider for gift card transactions. Used for secure payment processing in the order module.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Gifty competitors and assessment
Company assessmentDirect peers
- Givex: Givex is a gift card, loyalty, and stored-value platform serving multi-location retail and hospitality. Its full lifecycle management and POS integration breadth overlap directly with Gifty's merchant offering.
- Gift Up: Gift Up is a direct competitor offering a digital gift card platform for SMB and mid-market merchants, with similar plug-and-play website widgets, POS integrations, and multi-channel delivery — making it the closest comparable to Gifty.
- Tillo: Tillo operates a digital gift card distribution and rewards platform connecting merchants, platforms, and resellers. Its API-driven gift card infrastructure is directly comparable to Gifty's platform-plus-API model.
- Giftbit: Giftbit is a digital gift card delivery platform serving SMB and enterprise merchants with API-first issuance, similar to Gifty's developer-grade REST API approach and digital/physical card fulfillment.
- VoucherCart: VoucherCart provides gift card, voucher, and stored-value solutions for retailers and hospitality businesses, with similar e-commerce, POS, and multi-location capabilities directly competing with Gifty in the European market.
Broad incumbents
- Block (Square Gift Cards): Square offers digital and physical gift card functionality bundled with its broader payments and POS ecosystem. As a broad incumbent, it competes indirectly via bundled distribution to the same merchant segments Gifty targets.
- Blackhawk Network: Blackhawk Network is a large gift card, prepaid, and payments network with global distribution. It serves as a broad incumbent that competes for enterprise and multi-location gift card programs adjacent to Gifty's market.
Emerging players
- Yiftee: Yiftee focuses on local and hyperlocal digital gift cards for small businesses and merchant communities. It overlaps with Gifty's discover platform and SMB-focused gift card issuance in a narrower geographic segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Gifty social profiles
Digital presenceGifty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gifty leadership team
Management profileNumber of profiles
Profiles2 records
Gifty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gifty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gifty
What does Gifty do?
Gifty provides a SaaS gift card management platform that enables businesses to issue, sell, redeem, track, and manage digital and physical gift cards through their website, in-store POS systems, and third-party integrations. The platform includes a plug-and-play order module, business dashboard and mobile apps, REST API and webhooks, multi-location redemption management, and a professional printing and shipping service for physical cards delivered via PostNL.
Is Gifty a public or private company?
Gifty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gifty founded?
Gifty was founded in 2017. It employs 11 to 50 people.
Where is Gifty based?
Gifty is headquartered in Ijsselstein, Netherlands, in the Europe region.
How does Gifty make money?
Four revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are POS Integration Fees, transaction Processing and printing and Shipping Service.
Who are Gifty's main competitors?
Direct peers on record are Givex, Gift Up, Tillo, Giftbit and VoucherCart. Broad incumbents are Block (Square Gift Cards) and Blackhawk Network. Yiftee is listed as an emerging player.
Does Gifty have an API?
Yes. Gifty offers a public REST API at api.gifty.nl for developers to integrate gift card functionality. Key features include: Gift Card management (issue, redeem, extend), Transaction processing (capture, release, refund), Location management for multi-store operations, Package deals, External Orders for third-party fulfillment, and Webhooks for event-driven notifications. Authentication uses Bearer tokens generated from the dashboard. Rate limiting is 120 requests per minute. Supports idempotency via X-Gifty-Idempotency-Key header. Localization available in English and Dutch. Currency support limited to EUR (ISO 4217). Developer documentation is at docs.gifty.nl/en/api.
What industry is Gifty in?
Gifty's product category is Gift Card Management Software. Its primary akta.pro industry code is FSAMANAL, Gift Card Processing, Issuance Platforms & Aggregators, with a secondary code of HSACANAB, Gift Sourcing & Procurement (Local & Online).