UBF

What UBF does

UBF Marka İletişimi ve Reklam Hizmetleri Ltd. Şti. (operating as UBF Branding Agency / Unique Brand Factory) is a privately held, Istanbul-based boutique creative agency founded in 2003. The firm serves founders, business leaders, and enterprises that require brand positioning, messaging strategy, identity design, and website visual design, delivered through a proprietary three-pillar methodology called the BrandDNA Framework (Purpose, Messaging, Design) and a 7-Step Brand Story Framework. Services are packaged and priced publicly: Package 1 (Brand Story & Messaging Strategy) starts at $5,000, Package 2 (Messaging, Logo Design, BrandDNA Essentials) is priced at $9,500, Package 3 (Complete Brand Book & Design Systems) is priced at $14,500, and a Website Visual Design add-on starts at $7,500, with full payment required in advance and explicit caps on simultaneous projects. Go-to-market is consultative direct sales via a free 30-minute discovery call, supplemented by content marketing (blog, weekly newsletter, free eBook, downloadable checklist, interactive Brand Readiness Quiz) and active social channels (LinkedIn, Instagram, Twitter, Facebook). UBF reports 1-10 employees, no external funding, and no parent company; visible clients include Azimut Portföy, Azimut Connect (18 countries), Zafer Tank Taşıma, Inspark, Dailymotion EMEA, Kansai Altan, Permak Group, Lampa Design Hotel, Miapera, and Inallar Otomotiv, with one disclosed client outcome (Doruk Catering) of a 42% sales increase post-rebrand. The firm is privately held, domiciled in Turkey, claims a global delivery footprint, and discloses no revenue, M&A, or leadership change history.

Name

UBF

Legal name

UBF Marka İletişimi ve Reklam Hizmetleri Ltd.Şti.

Website

https://ubf.com.tr

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

UBF is a privately held Istanbul-based boutique branding and design agency that helps founders and enterprises clarify brand positioning, messaging, and visual identity using its proprietary BrandDNA Framework, with project fees from $5,000 to $14,500+.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Professional Branding Services: UBF generates revenue through project-based professional service fees structured in clearly defined service packages. Services are sold as fixed-price engagements (one-time fees) ranging from $5,000 to $14,500+ per project, with add-on services available. Payment is required in full in advance. The agency limits simultaneous project intake to ensure focused attention.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

UBF is an Istanbul-based boutique branding and design agency that delivers structured, project-based branding services for founders and business leaders. Its core offering centers on a tiered set of fixed-price service packages spanning brand story and messaging strategy, logo and visual identity design, full corporate identity systems, and complementary website visual design, all executed under its proprietary BrandDNA Framework.

Product overview

UBF is an Istanbul-based branding and design agency offering a structured portfolio of branding services organized around their proprietary BrandDNA™ framework. The core offering consists of three tiered service packages: Package 1 (Brand Story & Messaging Strategy) provides foundational branding work; Package 2 adds Logo Design and BrandDNA Essentials; Package 3 delivers the Complete Brand Book and Design Systems for full corporate identity. Website Visual Design is available as an add-on for clients with existing BrandDNA packages. The agency also offers free resources including the Growth-Driven Branding eBook and a weekly newsletter, plus a free branding readiness quiz for prospective clients.

Differentiator

Problem solved

Functional benefit

Products and services

• BrandDNA Package 1: Brand Story & Messaging Strategy Foundational branding package for businesses seeking to clarify their brand positioning and messaging. Includes brand discovery meeting, strategic foundation (brand purpose, target audience, positioning, personality and tone of voice), brand story development using a 7-step model, messaging strategy with three tagline alternatives, and BrandDNA Messaging Blueprint PDF. Starting price: $5,000, minimum 2 weeks.
• Logo Design & Brand Identity Essentials Professional logo design package including three mood board concepts, three logo concepts with revisions, logo files in various formats, social media logo usage, and a comprehensive Identity Style Guide covering logo specifications, color palettes, typography, and imagery styles. Price: $6,000, minimum 4 weeks.
• BrandDNA Package 2: Messaging Strategy, Logo Design & BrandDNA Essentials Combined branding package merging BrandDNA Package 1 with Logo Design and Brand Identity Essentials, plus a BrandDNA Essentials Book PDF containing all core assets and unique genes forming the foundation of a powerful brand. Price: $9,500, minimum 6 weeks.
• Website Visual Design Custom website visual design service translating brand story and messaging into engaging digital experiences. Includes strategic homepage design, up to 4 inner page designs, engaging copywriting, collaborative design process, and ready-to-code deliverables. Starting at $7,500+. Available only as an add-on for clients who have purchased BrandDNA Package 1 or 2.
• BrandDNA Package 3: Complete Brand Book & Design Systems All-inclusive branding package containing everything in Package 2 plus corporate identity design (business cards, letterhead, envelopes, notepad, document folder, electronic signature, PowerPoint template), representative materials (greeting cards, event invitations, roll-up banners), external communications (social media templates), and a BrandDNA Brand Book PDF. Price: $14,500, minimum 8 weeks.
• BrandDNA Framework UBF's proprietary growth-driven branding framework that combines strategy and creativity through three interconnected aspects: Purpose (brand's 'why'), Messaging (story and voice), and Design (visual identity). Provides a structured methodology to unleash business values and create unique, growth-driving brands.

Quantifiable outcome

• 42% increase in sales for Doruk Catering after rebranding and messaging strategy rebuild
• +1 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Siegel+Gale: Brand strategy, naming, and design firm known for 'simplicity' methodology. Comparable to UBF in offering brand strategy + creative execution, but operates globally and serves more enterprise accounts.
• FutureBrand: Global brand strategy and design consultancy with a network of offices. Comparable to UBF in core deliverables (strategy, naming, identity, design systems) but with substantially broader geographic reach and larger project scale.
• Landor & Fitch: Global brand consultancy offering strategy, design, and experience work for enterprise clients. Directly comparable to UBF at the upper end of the brand strategy and identity spectrum, but operates globally with a much larger team and broader portfolio.
• Superunion: Global brand agency formed from the merger of Brand Union, FutureBrand Interactive, and other WPP units. Comparable to UBF across brand strategy, identity, and design, but with significant global scale and resources.
• Lippincott: Established brand strategy and design consultancy with a strong corporate identity heritage. Comparable to UBF at the strategic + identity layer, but with a far larger enterprise client base and global delivery.
• MetaDesign: International brand and design agency with offices across Europe, Asia, and the Americas. Comparable to UBF on identity design and brand systems work, but with deeper multi-market reach and a much larger team.

Direct peers

• Manual: Boutique brand and creative agency focused on brand strategy, identity, and digital experiences for founders and growth-stage companies. Closely comparable to UBF in client segment (founders, growth businesses), methodology emphasis, and boutique scale.
• Saffron Brand Consultants: Boutique-to-mid-size brand consultancy specializing in brand strategy, identity, and innovation. Closely comparable to UBF in positioning — methodology-driven, founder-led, premium fees — but with a more international client base.

Regional players

• McCann Istanbul: Istanbul office of the global McCann advertising network. Comparable to UBF in Turkish market presence and serving enterprise clients (including Dailymotion-type accounts), but operates as part of a global holding company with much broader advertising and communications scope.
• Antrepo: Long-established Istanbul-based brand and packaging design agency. Directly comparable to UBF as a Turkish boutique brand consultancy serving similar local and regional clients, but with deeper emphasis on packaging design.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ubf_
• Facebookfacebook.com/unique.brand.factory
• LinkedInlinkedin.com/company/ubf---unique-brand-factory
• Instagraminstagram.com/ubf_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UBF