Women in Trade Magazine

Women's Trade Magazine and Mediawomenintrade.co.uk

Women in Trade Magazine is a UK-based independent online and print publication, founded in 2012, that produces content celebrating women across trade industries including design, carpentry, engineering, and fashion. It serves individual women in trades through seasonal magazine issues, a podcast, an annual event, and a related book.

Company typePrivate
Founded2012
HeadquartersHertford, United Kingdom
Headcount11–50
GTM typeB2C
OfferingDigital Commerce or Content

What Women in Trade Magazine does

Women in Trade Magazine is a privately held UK-based independent publication founded in 2012 by journalist and entrepreneur Janet Kirlew, operating from Hertford with an 11-50 employee headcount. The company publishes the only UK publication focused on women working across trade industries — including design, carpentry, teaching, engineering, plumbing, sports, food, music, and fashion — delivering content through a digital-first magazine, seasonal print editions (Winter-Spring and Summer Special), a back-issues archive, and topical sections covering People/Stories/Places, Trade & Business News, Real Life, Self and Soul, and Recipes. Its product portfolio also includes the "Women in Trade: The Hats Are Off!" podcast distributed on Spotify and Apple Podcasts, the annual "Women in Trade Day" event (launched June 15, 2022), and founder Janet Kirlew's book "Guard Your Glow: How to Rise Above Copycats" sold via the Payhip e-commerce platform.

The business operates a multi-revenue-stream model spanning recurring digital subscriptions and single-issue purchases, one-time book sales via Payhip, and podcast monetization through advertising on major streaming platforms. Its go-to-market motion is community-led, centered on inspirational cover stories featuring high-profile women (Frances Tophill, Mel B, Alex Polizzi, Sarah Beeny, Emma Willis MBE, Nicky Hambleton-Jones, Lynne Franks OBE, Keira Knightley), the Women in Trade Day annual event, and content marketing across its website, Instagram (@womenintrademagazine), and email newsletter. The publication is GDPR-compliant, bootstrapped with no disclosed funding rounds or institutional investors, and serves primarily UK-based individual consumers (women in trades) through self-serve digital channels with global distribution capability via podcast platforms.

Underlying technology is modest: a responsive content website hosted on a GoDaddy/Wix-style platform (wsimg.com CDN), a Payhip storefront for book and back-issue sales, and standard podcast distribution infrastructure. There is no proprietary technology, no mobile application, no public API, no disclosed AI/ML capabilities, and no integrations beyond Mailchimp for email newsletter distribution.

Women in Trade Magazine firmographics

Firmographics

Name: Women in Trade Magazine
Legal name: Women in Trade Magazine
Website: https://womenintrade.co.uk
Company type: Private
Founded year: 2012
Operating status: Operating
Headcount range: 11–50 employees
Short description: Women in Trade Magazine is a UK-based independent online and print publication, founded in 2012, that produces content celebrating women across trade industries including design, carpentry, engineering, and fashion. It serves individual women in trades through seasonal magazine issues, a podcast, an annual event, and a related book.
Ownership category
akta.pro rank

Women in Trade Magazine industry classification

Industry

Product category: Women's Trade Magazine and Media
NAICS: Periodical Publishers (51312), Book Publishers (513130)
SIC: Periodicals: Publishing Or Publishing & Printing (2721)
akta.pro primary industry: Women’s Interest & Parenting Magazines (MPAJAEAB)
akta.pro secondary industry: Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

Keywords

Women's trade magazine
Trade industry publication
Digital magazine subscription
Women's podcast production
Trade career media

Where Women in Trade Magazine is headquartered

Location

Headquarters

HQ city: Hertford
HQ country: United Kingdom
HQ region: Europe

Offices1 record

Markets served

Women in Trade Magazine business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Magazine Subscriptions and Single Issues: The magazine generates revenue through digital subscriptions and single digital issue purchases via its website, with print versions also available for back issues.
Book Sales: The company operates a book store selling titles such as 'Guard Your Glow' by Janet Kirlew through the Payhip platform.
Podcast: The magazine produces a podcast 'Women in Trade: the hats are off!' distributed on Spotify and Apple platforms.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Digital magazine access

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Women in Trade Magazine product offering

Product offering

Core offering

Women in Trade Magazine publishes an online and print magazine focused on women's trades across all UK industries, complemented by the 'Women in Trade: The Hats Are Off!' podcast on Spotify and Apple, Janet Kirlew's book 'Guard Your Glow' sold via Payhip, and the annual Women in Trade Day community event. The publication sells digital magazine subscriptions and single issues, alongside one-time book purchases and podcast content, with content distributed through its own website, social media, and partner platforms.

Product overview

Women in Trade Magazine is a stylish, online independent publication inspiring women through their trade. It is the UK's only publication focusing on women's trades across all industries. The product portfolio includes the core online and print magazine (covering designers, carpenters, teachers, engineers, plumbers, and trades in sports, food, music, and fashion), the Women in Trade: The Hats Are Off! podcast available on Spotify and Apple, the 'Guard Your Glow' book by founder Janet Kirlew, the annual Women in Trade Day event, and content topic sections covering Recipes, Real Life, Self and Soul, and Trade & Business News. The publication also offers back issues in both print and digital formats.

Differentiator

Problem solved

Functional benefit

Brands

Women in Trade: The Hats Are Off! LIVE: Podcast featuring interviews with women in trades, available on Spotify and Apple platforms.

Products and services

Women in Trade Magazine The UK's only online and print independent publication focusing on women's trades across all industries, offering practical skills advice, career development insights, and industry news for women in design, carpentry, teaching, engineering, plumbing, sports, food, music, and fashion trades. Available via digital subscription, single digital issue purchase, and print back issues.
Women in Trade: The Hats Are Off! Podcast Podcast featuring conversations with women in trade, celebrating every woman who works with a tool. Available on Spotify and Apple Podcasts, supporting the magazine's brand and community engagement.
Guard Your Glow Book Book by founder Janet Kirlew titled 'Guard Your Glow: How to Rise Above Copycats' — a guide for creators, entrepreneurs, and self-employed business owners facing copycat competition.
Women in Trade Day Annual celebration event for women in trades worldwide, celebrating every woman who works with a tool. Founded by Janet Kirlew as an owned initiative of the magazine brand, with a dedicated website at womenintradeday.co.uk.

Quantifiable outcome

Cover stories featuring prominent figures including Mel B, Frances Tophill, Alex Polizzi, Emma Willis, Sarah Beeny

Companies that use Women in Trade Magazine

Customer profile

Named customers8 records

Segments1 record

Ideal customer profiles2 records

Women in Trade Magazine technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Women in Trade Magazine partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered minor, core and flagship.

MailchimpminorOthersEmail newsletter platform used for distributing updates, promotions, and magazine content to subscribers. Personal data processed through this platform as stated in the privacy notice.
SpotifycoreChannel Partner/ Reseller/ DistributorPodcast distribution platform for 'Women in Trade: the hats are off!' podcast show, making episodes available to Spotify's global user base.
Apple (Apple Podcasts)coreChannel Partner/ Reseller/ DistributorPodcast distribution platform for 'Women in Trade: the hats are off!' podcast, providing Apple podcast listeners access to episodes.
Women in Trade DayflagshipOthersAnnual event initiative founded by Janet Kirlew celebrating every woman who works with a tool. Runs June 15 annually with separate website at womenintradeday.co.uk.
PayhipminorOthersE-commerce platform used for selling the book 'Guard Your Glow' and magazine back issues.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Women in Trade Magazine competitors and assessment

Company assessment

Direct peers

The Gentlewoman: Independent UK-based biannual magazine focused on women's style, culture, and work — a similar niche, design-led, slow-publication women's-interest print/digital product competing for the same premium audience.
Riposte Magazine: Independent UK women's-interest magazine focused on inspiring women across careers and creativity. Closely comparable as an indie women's-interest publication, though it has operated intermittently.
Oh Comely: Independent UK-based women's-interest print and digital magazine with a community-led, slow-publication model. Closely comparable in scale, indie status, and editorial positioning to Women in Trade Magazine.

Broad incumbents

Monocle: Independent multi-channel publisher (print magazine, podcast, retail, events) based in the UK. Comparable as a content-led brand monetising across magazine subscriptions, podcasts, books, and live events.
Women's Health UK: Major UK women's-interest magazine spanning wellness, lifestyle, and careers. Comparable as a subscription-driven women's magazine with print, digital, and newsletter channels.
Red Magazine: Established UK monthly women's-interest magazine with a strong careers and real-life editorial slant — directly comparable in format and audience overlap, though at much larger scale.
Grazia (UK): Major UK women's-interest weekly magazine covering fashion, careers, and lifestyle. Comparable as a print-plus-digital women's magazine monetised through subscriptions and advertising.
Marie Claire UK: Major UK women's magazine covering careers, culture, and lifestyle — comparable as a multi-channel women's-interest publisher with subscription and digital revenue models.
Stylist (Stylist Group): UK's leading free women's-interest magazine and digital publication. It targets a broader female lifestyle audience but overlaps with Women in Trade Magazine on women's-interest content and advertising categories.

Regional players

Women in Property: UK membership organisation promoting women in the property and built-environment trades. Comparable in mission (supporting women in male-dominated trades) and audience, though structured as a network rather than a magazine.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Women in Trade Magazine compliance and trust

Trust signal

Compliance1 record

Women in Trade Magazine financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Women in Trade Magazine leadership team

Management profile

Number of profiles

Profiles1 record

Women in Trade Magazine funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Women in Trade Magazine M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women in Trade Magazine

What does Women in Trade Magazine do?

Is Women in Trade Magazine a public or private company?

Women in Trade Magazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Women in Trade Magazine founded?

Women in Trade Magazine was founded in 2012. It employs 11 to 50 people.

Where is Women in Trade Magazine based?

Women in Trade Magazine is headquartered in Hertford, United Kingdom, in the Europe region.

How does Women in Trade Magazine make money?

Three revenue lines are on record. Magazine Subscriptions and Single Issues are the primary driver. The others are book Sales and podcast.

Who are Women in Trade Magazine's main competitors?

Direct peers on record are The Gentlewoman, Riposte Magazine and Oh Comely. Broad incumbents are Monocle, Women's Health UK, Red Magazine, Grazia (UK), Marie Claire UK and Stylist (Stylist Group). Women in Property is listed as a regional player.

Does Women in Trade Magazine have an API?

No public API is recorded for Women in Trade Magazine.

What industry is Women in Trade Magazine in?

Women in Trade Magazine's product category is Women's Trade Magazine and Media. Its primary akta.pro industry code is MPAJAEAB, Women’s Interest & Parenting Magazines, with a secondary code of MPAJAEAA, Consumer Lifestyle & Fashion Magazines. Its NAICS code is 51312 and its SIC code is 2721.