What Sandner does

Sandner GmbH is a privately held German limited liability company headquartered in Schweinfurt, Germany, that has been organizing trade fairs, exhibitions, and events for over 30 years. The company operates as a full-service exhibition organizer, providing end-to-end event management services spanning creative concept development, consulting, professional implementation, and on-site support for trade shows, conferences, concerts, public exhibitions, and sales exhibitions. Notable recurring events in its portfolio include the ufra, dona, and miba trade fairs, targeting both industry professionals (Fachmessen) and general consumer audiences (Publikumsmessen), as well as corporate business events and conferences.

The company does not disclose proprietary technology; its offering is entirely service-based, relying on a small in-house team of project managers (Projekt) and a technical department lead (Leitung Technik) to execute events. Its business model is professional services, generating revenue from organizing and hosting trade shows and exhibitions, likely through exhibitor fees, stand rentals, and event management contracts. The company is led by Katherina Köhler as authorized managing director (Vertretungsberechtigter Geschäftsführerin), and operates primarily within the regional German market with no disclosed international expansion or external investors. Distribution and customer acquisition occur almost entirely through the company website (sandner-ausstellungen.de), where prospective exhibitors and visitors are routed to individual event pages.

Name

Sandner

Legal name

Sandner GmbH

Website

https://sandner-ausstellungen.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sandner GmbH is a privately held German exhibition and trade show organizer headquartered in Schweinfurt, providing full-service event management—including concept, planning, and on-site execution—for trade fairs, conferences, concerts, and public exhibitions across regional Germany.

Ownership category

akta.pro rank

Product category

Trade Show & Exhibition Services

NAICS

Convention and Trade Show Organizers (561920)

akta.pro primary industry

Corporate Conferences & Sales Kickoffs (MPAGAGAC)

akta.pro secondary industry

Exhibitor/Sponsor Management (Corporate Conferences) (THACAFAN)

Keywords

• Trade show organization
• Exhibition management
• Event planning services
• Conference organization
• Public exhibition services

Headquarters

HQ city

Schweinfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Exhibition and Event Organization Services: Complete service provider for trade fairs, exhibitions, events, and concerts. Revenue likely derives from organizing and hosting trade shows and exhibitions, including exhibitor fees and event management services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Sandner GmbH is a full-service organizer of trade shows, exhibitions, and events such as the ufra, dona, and miba. The company provides complete event management from creative concept development and consulting through professional implementation, covering trade fairs, public exhibitions, business events, conferences, concerts, and sales exhibitions.

Product overview

Sandner GmbH operates as a full-service trade show and exhibition organizer offering a unified platform of event services. The core offering includes Messen & Ausstellungen (Trade Shows & Exhibitions), complemented by Event Services modules for planning, consulting, and project realization. The product portfolio encompasses Fachmessen (Trade Shows), Publikumsmessen (Public Exhibitions), Business-Events, Tagungen (Conferences), Konzerte (Concerts), and Verkaufsausstellungen (Sales Exhibitions). With over 30 years of experience and a dynamic team, the company positions itself as a complete solutions provider ("Komplettanbieter") enabling customers to focus on their core business while Sandner handles the event framework.

Differentiator

Problem solved

Functional benefit

Products and services

• Messen & Ausstellungen (Trade Shows & Exhibitions) Complete organization and execution of trade shows, exhibitions, and business events, from creative concept development through professional implementation, for exhibitors and event participants.
• Fachmessen (Trade Shows) Professional trade shows targeting industry professionals and business visitors, such as the ufra, dona, and miba events.
• Publikumsmessen (Public Exhibitions) Public exhibitions open to general consumers and visitors, organized by Sandner.
• Business-Events Corporate and business events for networking and building business relationships through personal contact.
• Tagungen (Conferences) Conference and meeting organization services for professional audiences.
• Konzerte (Concerts) Concert event organization and management services run by Sandner.
• Verkaufsausstellungen (Sales Exhibitions) Sales exhibitions and promotional display events organized to support exhibitor commercial activities.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Messe Frankfurt: Messe Frankfurt is one of the world's largest trade fair organizers and venue operators, running flagship events across industries globally. It is comparable to Sandner as a German trade fair organizer but operates at vastly larger scale, owns its venues, and competes for the same exhibitor budgets across multiple verticals.
• Messe Düsseldorf: Messe Düsseldorf operates one of Germany's largest exhibition complexes and runs globally recognized trade fairs including drupa and MEDICA. It competes with Sandner for German exhibitor relationships but with materially larger event portfolios and venue control.
• Koelnmesse: Koelnmesse organizes major trade fairs and events in Cologne across dozens of industries, and operates its own exhibition grounds. It competes for the same German and international exhibitor base that Sandner serves, but at significantly larger scale and with deeper event portfolios.
• Messe München: Messe München is a leading German trade fair organizer and venue operator hosting international industry events such as bauma and IFAT. It is comparable to Sandner in core activity (trade fair organization) but vastly larger in scope, attendee volume, and global reach.
• Hamburg Messe und Congress: Hamburg Messe und Congress organizes trade fairs, public exhibitions, and congresses in northern Germany, operating its own exhibition halls. It is directly comparable to Sandner as a regional German trade fair organizer with a full-service event portfolio, though at significantly larger scale.
• Landesmesse Stuttgart: Landesmesse Stuttgart organizes trade fairs, congresses, and events at Messe Stuttgart and is a key regional player in southern Germany. It competes with Sandner for German exhibitor relationships in a similar regional footprint but at much larger venue-and-organizer scale.
• NürnbergMesse: NürnbergMesse organizes trade fairs, congresses, and events in Nuremberg across multiple industries and operates its own exhibition center. It overlaps with Sandner in providing end-to-end trade fair organization in Germany, but serves a much larger and more international exhibitor base.
• Leipziger Messe: Leipziger Messe is a German trade fair and congress organizer operating its own exhibition grounds in Leipzig. It is comparable to Sandner in organizing trade fairs and public events in Germany, but with substantially larger event portfolios and venue infrastructure.
• Messe Berlin: Messe Berlin runs major trade fairs, congresses, and consumer events and operates the Berlin ExpoCenter City. It overlaps with Sandner in German trade fair and congress organization but with a global exhibitor base and venue ownership.

Direct peers

• Hyve Group: Hyve Group is an international trade show organizer that runs portfolio events across multiple industries without owning all its venues, similar to Sandner's asset-light organizer model. It is highly comparable in business model (organizing and managing trade fairs for communities of exhibitors) though operates globally and at much larger scale.

Market position

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sandner-gmbh-messen-ausstellungen

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sandner