Salango Law

What Salango Law does

Salango Law, PLLC is a privately-held personal injury law firm headquartered in Charleston, West Virginia, founded by attorney Ben Salango in 1998 and operating as a Professional Limited Liability Company registered in West Virginia. The firm specializes exclusively in plaintiff-side personal injury and medical malpractice litigation, offering representation across 20+ practice areas including motor vehicle accidents, trucking accidents, medical malpractice, workplace injuries, construction and industrial accidents, coal mining and oil and gas injuries, nursing home abuse, wrongful death, mesothelioma, and catastrophic injuries such as brain and spinal cord injuries. The firm reports cumulative settlements and verdicts exceeding $500 million for clients, with notable individual results including a $102 million multi-plaintiff settlement, a $17 million multi-plaintiff settlement, a $30 million class action settlement, and a $1.5 million wrongful death medical malpractice settlement.

The firm operates a direct-to-consumer acquisition model with no intermediaries, marketing primarily through an SEO-optimized website, an extensive content blog, a YouTube video presence, earned media from high-profile case coverage, and community event sponsorship such as the Trick or Beat event in Charleston. Its revenue model is entirely contingency-based: clients pay no attorney fees unless the firm successfully recovers compensation, with fee percentages ranging from 25% (small/limited insurance claims) to 40% (highly complex litigation), and the firm offers free consultations with mobile intake (meeting clients at hospitals or homes). The practice serves clients statewide across West Virginia through a single Charleston headquarters and dedicated landing pages targeting 14+ cities, including Beckley, Huntington, Parkersburg, and surrounding areas.

Salango Law has no proprietary technology platform, no external investors, no parent company, and no disclosed funding history; the firm operates as a solo-principal practice with 1-10 employees. Ben Salango is the named principal and the firm's primary reputational asset, recognized as "Lawyer of the Year" in Personal Injury Litigation by Best Lawyers in America in 2019, 2021, 2023, and 2026, and included in Best Lawyers in America for 10 consecutive years and Super Lawyers for 11 consecutive years. The firm has tried over 50 civil jury trials in West Virginia and litigated cases before the West Virginia Supreme Court of Appeals and the United States Court of Appeals for the Fourth Circuit.

Name

Salango Law

Legal name

Salango Law, PLLC

Website

https://salangolaw.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Salango Law, PLLC is a privately-held personal injury law firm in Charleston, West Virginia, serving injury victims statewide across 20+ practice areas on a contingency fee basis. Founded by Ben Salango in 1998, the firm has recovered over $500 million in settlements and verdicts for clients through direct-to-consumer intake.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Medical malpractice litigation
• Car accident representation
• Workplace injury claims
• Contingency fee attorneys

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Contingency Fee Legal Services: Personal injury legal services billed on contingency fee basis. Clients pay no attorney fees unless the firm successfully recovers compensation on their behalf. Fee percentages range from 25-40% of recovery depending on case complexity: general injury cases 33-35%, small/limited insurance claims as low as 25%, highly complicated cases 35-40%.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Salango Law, PLLC is a personal injury law firm representing injured individuals throughout West Virginia on a contingency-fee basis (no fee unless the firm wins). The firm handles investigation, negotiation, and litigation across vehicle accidents, medical malpractice, workplace injuries, and catastrophic injury matters. Services are offered with free consultations and willingness to meet clients at hospitals or homes.

Product overview

Salango Law, PLLC is a personal injury law firm offering a unified suite of legal services for injury victims throughout West Virginia. The firm provides specialized legal representation across 20+ distinct practice areas including car accidents, medical malpractice, truck accidents, workplace injuries, construction accidents, industrial accidents, coal mining injuries, oil and gas injuries, motorcycle accidents, nursing home abuse, birth injuries, brain injuries, spinal cord injuries, burn injuries, mesothelioma, wrongful death, premises liability, slip and fall, pedestrian accidents, and heavy machinery accidents. Attorney Ben Salango and his team offer free consultations and work on a contingency fee basis, meaning clients pay nothing unless the firm successfully recovers compensation.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Full-service plaintiff-side personal injury representation for victims of negligence in West Virginia, including investigation, negotiation, and litigation across vehicle, premises, medical, workplace, and product-related injury matters.
• Car Accident Legal Services Legal representation for car accident victims in West Virginia seeking compensation for injuries, property damage, lost wages, and other losses caused by negligent drivers.
• Truck Accident Legal Services Legal representation for victims of accidents involving commercial trucks and tractor-trailers, including litigation against motor carriers and their insurers under federal and state trucking regulations.
• Medical Malpractice Legal Services Legal representation for victims of medical negligence, including surgical errors, misdiagnosis, birth injuries, and other healthcare-related injury claims against providers and facilities in West Virginia.
• Motorcycle Accident Legal Services Legal representation for motorcycle accident victims seeking compensation for injuries, medical bills, and damages against negligent drivers.
• Workplace Injury Legal Services Legal representation for workers injured on the job in West Virginia, including workers' compensation claims and third-party personal injury actions against contractors, equipment manufacturers, or property owners.
• Construction Accident Legal Services Legal representation for construction workers injured in workplace accidents, including third-party claims against general contractors, subcontractors, and equipment manufacturers.
• Industrial Accident Legal Services Legal representation for workers injured in industrial accidents involving explosions, chemical exposure, and heavy machinery at plant and factory sites.
• Coal Mining Injury Legal Services Legal representation for coal mining industry workers injured in mine accidents, explosions, cave collapses, and equipment failures in West Virginia.
• Oil & Gas Injury Legal Services Legal representation for oil and gas industry workers injured in drilling, extraction, and pipeline accidents, pursuing third-party claims where applicable.
• Heavy Machinery Accident Legal Services Legal representation for workers injured by heavy machinery in industrial, construction, and mining settings, including claims against equipment manufacturers and contractors.
• Nursing Home Abuse Legal Services Legal representation for elderly victims and their families pursuing claims against nursing homes and long-term care facilities for neglect, physical abuse, sexual abuse, emotional abuse, exploitation, and inadequate care.
• Birth Injury Legal Services Legal representation for families affected by birth injuries caused by medical negligence during labor and delivery, pursuing damages against hospitals, doctors, and other providers.
• Brain Injury Legal Services Legal representation for victims of traumatic brain injuries resulting from accidents or medical malpractice, including lifelong care and damages claims.
• Spinal Cord Injury Legal Services Legal representation for victims of spinal cord injuries seeking comprehensive compensation for lifetime medical care, lost earning capacity, and damages.
• Burn Injury Legal Services Legal representation for victims of serious burn injuries caused by fires, chemicals, electrical exposure, or radiation.
• Premises Liability Legal Services Legal representation for injuries sustained on someone else's property due to negligent maintenance or hazardous conditions, including slip, trip, and fall cases.
• Wrongful Death Legal Services Legal representation for families seeking compensation when a loved one's death was caused by another party's negligent or reckless actions.
• Mesothelioma Legal Services Legal representation for mesothelioma victims and families seeking compensation for asbestos exposure-related cancer, including claims against manufacturers and employers.
• Pedestrian Accident Legal Services Legal representation for pedestrians injured by negligent drivers in vehicle collisions, including crosswalk and roadway incidents.

Quantifiable outcome

• Over $500 million in settlements and verdicts recovered for clients
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Morgan & Morgan: The largest plaintiff-side personal injury law firm in the United States. Operates the same contingency-fee, mass-tort, high-volume PI model with TV/SEO-driven direct acquisition — the same archetype Salango Law operates at a regional scale.
• Cellino Law: Northeast-based PI firm built on a founder-led brand and contingency fee model with extensive advertising spend. Closely comparable business model and acquisition funnel to Salango Law.
• The Carlson Law Firm: Multi-office Texas PI firm running a contingency-fee, multi-practice-area model (car accidents, trucking, wrongful death) comparable to Salango Law's practice-area breadth.
• Napoli Shkolnik PLLC: National PI and mass-tort firm (including WV-based cases) running a contingency model across trucking, medical malpractice, and class actions — overlapping with Salango Law's high-acuity practice areas.
• Bailey & Galyen: Texas contingency-fee PI firm with similar practice-area breadth (auto, trucking, premises, wrongful death). Directly comparable founder-anchored PI model.
• Jacoby & Meyers LLP: Long-standing plaintiff-side PI firm using contingency fees and mass-tort advertising. Operates the same archetype as Salango Law, albeit at multi-state scale.
• Jim Adler & Associates: Texas-based PI firm branded around founder Jim Adler with a contingency-fee model and heavy direct-to-consumer marketing. Same single-name-brand PI archetype as Salango Law.
• Morris Bart, LLC: Gulf Coast PI firm founded around its namesake with contingency fees across auto accident, premises liability, and mass tort. Similar founder-led contingency PI model to Salango Law.

Regional players

• Tiano O'Dell, PLLC: West Virginia-based plaintiff-side personal injury firm. Operates in the same Charleston-area, contingency-fee, West Virginia statewide market, providing direct local competitive overlap.
• The Masters Law Firm: West Virginia PI firm operating in the same home state on a contingency-fee model across auto accident, medical malpractice, and personal injury matters. Comparable scale and market to Salango Law.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/salangolaw
• Facebookfacebook.com/salangolaw

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salango Law