Hotel Zlatibor

What Hotel Zlatibor does

Hotel Zlatibor (AD Sloga) is a publicly listed Serbian joint-stock company headquartered at Dimitrija Tucovića 149 in the center of Užice, trading on the Belgrade Stock Exchange under ticker SLGU. The company originated as a hospitality and event venue business, operating a 1-star hotel with single, double, and triple-bed rooms, a ground-floor restaurant with capacity for up to 470 guests, a first-floor hall-restaurant with coffee bar and grill bar, and event halls for family celebrations such as birthdays, weddings, and school proms. Its core technology stack is conventional hospitality infrastructure (event-hall facilities, kitchen, bar, accommodation rooms) with no disclosed proprietary software or platform layers.

According to current website disclosures, hotel room rental has been discontinued and the company is now pivoting from accommodation services toward business space rental and the conversion/sale of apartments and commercial units within the property. Product offerings now span event-venue rental (up to 470 guests), restaurant and bar services, and real estate sales of units ranging from 19m² to 90m² under turnkey or rough construction configurations with cash or installment payment options. Distribution is fully direct-to-consumer at a single city-center location, supported by a basic Facebook page and YouTube channel, with no third-party booking platforms or franchise operations referenced.

The business model historically combined recurring accommodation and F&B revenue with episodic event-hall bookings; this is being reshaped into a mix of episodic event revenue, recurring commercial rent, and lumpy apartment-sale cash inflows. No revenue figures, pricing, or detailed financials are publicly disclosed beyond the existence of annual financial reports for fiscal years 2016 through 2025.

Name

Hotel Zlatibor

Legal name

Hotel Zlatibor

Website

https://hotel-zlatibor.com

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Zlatibor (AD Sloga) is a publicly listed Serbian hospitality and event-venue company headquartered on Užice's central town square. It operates a restaurant, event halls, and is pivoting from hotel rooms to business space rental and apartment sales at the same property.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodation
• Event venue rental
• Restaurant services
• Hospitality services
• Real estate sales

Headquarters

HQ city

Uzice

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Accommodation: Room rental services for travelers. The hotel offers single, double and triple-bed rooms. However, room renting is noted as currently out of service as the hotel is converting to business space rent and apartments.
2. Restaurant and Bar Services: On-site restaurant hall, coffee bar, grill bar services. Ground floor large restaurant for family celebrations up to 470 guests. First floor hall-restaurant, bar and grill with international cuisine specialties.
3. Event Venue Rental: Rental of fully renovated event halls for family celebrations including first birthdays, 18th birthdays, weddings, school proms for elementary and high school students, and graduation anniversaries. Hall capacity up to 300 persons.
4. Real Estate Sales: Sale of apartments and commercial spaces under construction. Apartment sizes range from 19m² to 90m². Available for purchase as turnkey or rough construction with reduced prices. Payment options include cash or installments/financing. Two completed residential units available for viewing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Hotel Zlatibor operates as a hospitality company providing hotel accommodation (single, double, and triple-bed rooms), restaurant and bar services (ground floor restaurant hall, first floor hall-restaurant, coffee bar, grill bar with international cuisine), event venue rental for family celebrations (capacity up to 470 guests), and real estate sales of apartments and commercial spaces in Užice, Serbia. The company is transitioning from room rentals toward business space rentals and apartment conversions.

Product overview

Hotel Zlatibor is a 1-star hotel located in the center of Užice at Gradski Trg (City Square). The company operates a multi-service hospitality portfolio consisting of core hotel accommodation services (single, double, and triple-bed rooms), restaurant and bar operations (ground floor restaurant hall, first floor hall-restaurant with coffee bar and grill bar), and event venue rental (fully renovated hall accommodating up to 470 guests for celebrations, weddings, proms, and reunions). Additionally, the company has diversified into real estate development, offering apartments and commercial spaces for sale ranging from 19m² to 90m² with various construction and payment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Hotel Zira: Well-known four-star hotel in central Belgrade with extensive meeting, event, and restaurant facilities. Comparable as a Serbian urban hotel competing on location-driven banqueting and accommodation demand at a higher star tier.
• Hotel Continental: Established central Belgrade hotel offering accommodation, dining, and event spaces in a prime city location. Comparable business model combining lodging with banqueting at a single landmark urban property in Serbia.
• Hotel Moskva: Iconic historic full-service hotel in central Belgrade and one of Serbia's most recognized hospitality brands. Comparable as a publicly recognized Serbian city-center hotel with restaurant, banquet, and accommodation offerings, though at substantially larger scale and tier.

Direct peers

• Hotel Putnik: Mid-sized Serbian hotel with accommodation, restaurant, and event venue operations. Comparable as a regional Serbian hospitality operator serving both transient travelers and local banqueting/event demand at similar scale and category.
• Hotel Palisad: Major Serbian mountain resort hotel located in Zlatibor, the country's leading tourist region. Directly comparable as a full-service regional Serbian hotel combining accommodation, F&B, and event/banquet operations in a tourism-dependent city.

Regional players

• A Hoteli: Serbian regional hotel group operating multiple properties across Western Serbia and Vojvodina, including locations in mountain and spa destinations. Comparable as a multi-property Serbian hospitality operator with a similar geographic focus on non-Belgrade regional markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UC78P5hTHimUPG57SIlrhBVg/videos
• Facebookfacebook.com/hotelzlatiboruzice

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Zlatibor