Sex og Politikk

What Sex og Politikk does

Sex og Politikk is a Norwegian non-profit membership organization (forening) headquartered in Oslo, operating since 1969 to advance sexual and reproductive health and rights (SRHR) domestically and internationally. Its core operational product is the Undervisningsportal, a free digital education portal providing comprehensive sexuality education materials for grades 1–13 in Bokmål, Nynorsk, and Sami, anchored by the annual Uke 6 (Week 6) campaign that reaches more than 60,000 students per year. Supporting offerings include the Digital verktøykasse for undervisere (teacher digital toolkit), the Ressursbank knowledge library, courses and seminars, the 'Eldre og seksuell helse' project for elderly sexual health (engaging 2,000+ survey respondents aged 60+), and short educational films. The organization also founded and supports SNU, Norway's first youth organization dedicated exclusively to SRHR.

Sex og Politikk's business model is mission-driven and multi-source: membership fees from individuals and organizations, charitable donations (including the Kaffeavtalen giving program), government and institutional grants from Utdanningsdirektoratet, Helsedirektoratet, and Barne-, likestillings- og inkluderingsdepartementet, and modest seminar and course fees. All educational materials are provided free of charge to Norwegian schools and educators; no commercial product is sold. Its go-to-market is community-led, with reach delivered through the website, Undervisningsportal, social media, monthly newsletters, public events (including Arendalsuka), earned media via NTBs press service, and youth engagement programs.

Internationally, the organization serves as Norway's primary civil society representative on SRHR within the official delegation to the UN Commission on Population and Development, holds membership in the International Planned Parenthood Federation (IPPF) with affiliates in 180+ countries, coordinates the 14-member International SRHR-Nettverk of Norwegian NGOs, and engages Nordic counterparts RFSU (Sweden), Sex og Samfund (Denmark), Väestöliitto (Finland), and Icelandic ASRH. The annual Årets Ottesen honor prize, co-awarded with RFSU, reinforces its profile as Norway's leading SRHR advocacy body.

Name

Sex og Politikk

Legal name

Sex og Politikk

Website

https://sexogpolitikk.no

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Sex og Politikk is a Norwegian non-profit membership organization that provides free comprehensive sexuality education materials to all Norwegian schools through its Undervisningsportal and annual Uke 6 campaign, while advocating for sexual and reproductive health and rights domestically and internationally via IPPF and UN engagement.

Ownership category

akta.pro rank

Product category

Sexual and Reproductive Health and Rights Advocacy and Education

NAICS

Educational Support Services (611710), Human Rights Organizations (813311)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Sexual & Reproductive Health & Family Planning (SRH/FP) Programs (BPADAIAD)

akta.pro secondary industry

Special Education (SPED) & Inclusive Curriculum Materials (EDAGAAAE)

Keywords

• Sexual health education
• Reproductive rights advocacy
• Sexuality curriculum materials
• Comprehensive sexuality education
• SRHR nonprofit services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Fees: Sex og Politikk is a membership-based nonprofit organization. Individuals and organizations can become members, paying membership fees that contribute to organizational funding.
2. Donations and Gifts: The organization accepts charitable donations, including a 'Kaffeavtalen' (coffee agreement) donation option and general giving campaigns to support its SRHR work.
3. Government and Institutional Grants: Sex og Politikk receives funding from Norwegian government bodies including Utdanningsdirektoratet (Directorate for Education and Training), Helsedirektoratet (Directorate of Health), and Barne-, likestillings- og inkluderingsdepartementet (Ministry of Children, Equality and Social Inclusion) for specific programs such as the Uke 6 education campaign.
4. Seminar and Course Fees: The organization organizes courses and seminars, some of which may have registration fees. The December 2014 seminar included optional travel stipends, suggesting nominal or subsidized attendance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Sex og Politikk produces and freely distributes comprehensive, curriculum-mapped sexuality education materials to all Norwegian primary and secondary schools via its Undervisningsportal, including the flagship annual Uke 6 campaign, a Digital verktøykasse (toolkit) for teachers, and resources in Bokmål, Nynorsk, and Sami languages. The organization complements these educational offerings with policy advocacy for sexual and reproductive health and rights (SRHR), courses and seminars (e.g., on elderly sexual health), the SNU affiliated youth organization, and international SRHR representation through IPPF and the UN Commission on Population and Development.

Product overview

Sex og Politikk is a non-profit membership organization focused on sexual and reproductive health and rights (SRHR). The organization operates as a single unified offering centered on education, advocacy, and awareness-raising rather than a software product portfolio. Its core activities include producing and distributing free sexuality education materials through the Undervisningsportal (Teaching Portal), with the flagship Uke 6 campaign providing comprehensive teaching materials for grades 4-10. Additional offerings include a Digital Toolkit for Teachers, the Eldre og seksuell helse project for elderly sexual health, courses and seminars, short educational films, and the youth organization SNU. The organization also awards the annual Årets Ottesen prize and runs initiatives like the 'Ord teller' consent writing competition. Materials are available in Bokmål, Nynorsk, and Sami languages.

Differentiator

Problem solved

Functional benefit

Products and services

• Uke 6 (Week 6) sexuality education campaign Annual free teaching materials for Norwegian primary and secondary schools covering grades 4-7 and 8-10, including lesson plans, exercises, student materials, and teacher guides on topics such as identity, gender, families, body, puberty, emotions, contraception, and sexually transmitted infections. Targeted at Norwegian teachers and educators.
• Undervisningsportal (Teaching Portal) Online portal providing open-access, free sexuality education materials organized by grade level, subject, language (Bokmål, Nynorsk, Sami), and theme for Norwegian primary and secondary schools (grades 1-13). Includes lesson plans, exercises, student pages, and teacher guides aligned to national curriculum competence goals.
• Digital verkt\u00f8ykasse for undervisere (Digital Toolkit for Teachers) Digital resource designed to help teachers address sexuality education topics (consent, boundaries, sexuality, diversity) with confidence in classroom settings. Targeted at Norwegian teachers and educators handling sensitive subjects.
• Kunnskapsportal (Knowledge Portal) Online resource hub aggregating Sex og Politikks educational content, including access to SRHR materials, courses, seminars, the Ressursbank (resource bank), the Myteknuser-håndboka myth-busting handbook, and related subject-matter resources. Targeted at educators, professionals, and the general public.
• Kurs og seminarer (Courses and Seminars) Organized in-person courses and seminars on topics including elderly sexual health and SRHR awareness. Targeted at educators, healthcare professionals, civil society, and government stakeholders.
• Eldre og seksuell helse (Elderly and Sexual Health) project Dedicated project addressing sexual health, stigma, and myths among Norwegian adults aged 60 and over, including a large-scale user survey (2,000+ respondents) conducted with Pensjonistforbundet and awareness campaigns. Targeted at older Norwegian adults and their representative associations.
• SNU - Seksualpolitisk Nettverk for Ungdom (Youth Organization) Affiliated youth organization providing a platform for Norwegian youth (ages 13-25) to engage in sexual politics at national and international levels, including youth-led advocacy and participation in UN processes. Targeted at Norwegian young people aged 13-25.
• Ord teller - skriv om samtykke (Consent Writing Competition) Annual poetry and short story competition for Norwegian young people aged 13-25 on the theme of consent, organized jointly by Sex og Politikk and SNU. Targeted at young Norwegians as a youth engagement program.

Quantifiable outcome

• More than 60,000 students reached annually through Uke 6 campaign materials.
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and flagship.

• International Planned Parenthood Federation (IPPF)coreStrategic or Co-development PartnerSex og Politikk is a member organization of IPPF, a global federation of sexual and reproductive health organizations with affiliates in over 180 countries and territories. Through IPPF membership, Sex og Politikk participates in international advocacy, shares best practices with member organizations worldwide, and contributes to global SRHR policy. The organization attends IPPF conferences, coordinates with IPPF colleagues from European countries and globally, and references IPPF resources (e.g., films, reports) in its work.
• International SRHR-Nettverk (International Network for Sexual and Reproductive Health and Rights)coreStrategic or Co-development PartnerA network of 14 Norwegian organizations coordinating Norwegian civil society positions on sexual and reproductive health and rights internationally. Sex og Politikk is listed as a member alongside Kirkens Nødhjelp, Redd Barna, FOKUS, Plan International Norge, SAIH, Care, KFUK/KFUM Global, FRI, Amnesty International, Strømmestiftelsen, Sex og Samfunn, and SNU. The network engages Norwegian adolescents and youth from Norway and partner countries in dialogue with the Minister of International Development.
• RFSU (Riksförbundet för sexuell upplysning, Sweden)flagshipGTM or Marketing PartnerRFSU is the Swedish counterpart to Sex og Politikk. Together they co-award the annual 'Årets Ottesen' (Ottesen of the Year) prize, a prestigious honor recognizing individuals or organizations that have advanced sexual and reproductive health and rights in Norway. The prize is named after Elise 'Ottar' Ottesen-Jensen. The collaboration represents a flagship Nordic partnership on SRHR recognition.
• Nordic SRHR Organizations (Nordisk nettverk for seksualundervisning)coreStrategic or Co-development PartnerSex og Politikk collaborates with Nordic counterparts including Sex og Samfund (Denmark), Väestöliitto (Finland), RFSU (Sweden), and the Icelandic Association for Sexual and Reproductive Health (IcASRH). Collaboration includes the Nordic Sexuality Education Network, joint seminars on sexuality education standards aligned with WHO recommendations, and Nordic meetings. Nordic partners participate in joint events and share best practices on sexuality education in schools.
• International Sexual and Reproductive Rights Coalition (ISRRC)coreStrategic or Co-development PartnerSex og Politikk participates in the ISRRC, a coalition coordinated with the Norwegian UN delegation, bringing together international SRHR advocates. The coalition works on UN engagement, including the UN Commission on Population and Development (CPD), and coordinates positions on technology, youth rights, and SRHR in the post-2015 development agenda.
• Countdown 2030 EuropecoreStrategic or Co-development PartnerA European coalition of NGOs advocating for SRHR in European development policy and international negotiations. Sex og Politikk collaborates with Countdown 2030 Europe on advocacy positions and public statements regarding the UN Commission on Population and Development and global SRHR commitments.
• Utdanningsdirektoratet (Directorate for Education and Training)coreOthersNorwegian government directorate providing funding for the Uke 6 sexuality education campaign and materials for Norwegian schools. Materials are developed with support from Utdanningsdirektoratet, Helsedirektoratet, and Barne-, likestillings- og inkluderingsdepartementet.
• SNU – Seksualpolitisk Nettverk for Ungdom (Youth Organization)flagshipStrategic or Co-development PartnerSNU is Norway's first youth organization exclusively dedicated to sexual and reproductive health and rights, established with support from Sex og Politikk beginning in August 2014. Sex og Politikk played a founding role in establishing SNU, and the two organizations collaborate closely on youth SRHR initiatives, including the 'Ord teller – skriv om samtykke' writing competition for young people aged 13–25. SNU has its own representation on the SRHR-Nettverk.
• Plan International NorgecoreStrategic or Co-development PartnerNorwegian member of the International SRHR-Nettverk. Collaborates with Sex og Politikk on joint events including roundtables with the Norwegian Minister of International Development at UN forums, youth SRHR initiatives, and advocacy on adolescent SRHR in Norwegian development policy.
• Landsrådet for Norges barne- og ungdomsorganisasjoner (LNU)coreStrategic or Co-development PartnerNorwegian youth council and key civil society partner. Collaborates with Sex og Politikk and Plan International Norge to organize roundtables with the Norwegian Minister of International Development on youth SRHR and technology at UN forums.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Kirkens Nødhjelp: Norwegian ecumenical aid organization active in SRHR advocacy. A co-member of the International SRHR-Nettverk that competes for the same Norwegian government grants and international development funding.
• Redd Barna (Save the Children Norway): Norwegian child rights organization with adjacent SRHR programming for adolescents. Shares the SRHR-Nettverk and overlaps on school-based rights education with Sex og Politikk.
• International Planned Parenthood Federation (IPPF): Global federation of 180+ SRHR member organizations, of which Sex og Politikk is the Norwegian affiliate. Operates at much larger scale across regions but with a comparable SRHR advocacy and education mission, making it the umbrella peer.
• Amnesty International Norway: Norwegian human rights affiliate working on SRHR as part of broader rights portfolio. A co-member of the SRHR-Nettverk and a relevant peer for international advocacy positioning and donor overlap.
• Plan International Norge: Norwegian affiliate of Plan International, focused on children's rights and gender equality including adolescent SRHR. Co-member of the International SRHR-Nettverk and a competing claimant for Norwegian government and donor funding.

Direct peers

• Icelandic Association for Sexual and Reproductive Health (IcASRH): Iceland's SRHR organization and named Nordic counterpart in Sex og Politikk's collaboration network. Closely comparable in mission scope and small-country operating model.
• Sex og Samfund: Denmark's primary SRHR organization and a 2024 Årets Ottesen laureate. Operates a similar model of clinical services, sexuality education, and policy advocacy, and is one of Sex og Politikk's named Nordic collaboration partners.
• RFSU (Riksförbundet för sexuell upplysning): Sweden's national SRHR organization and the most direct Nordic counterpart to Sex og Politikk. The two co-award the Årets Ottesen prize and share WHO-aligned Nordic sexuality education frameworks, making them structurally interchangeable in their respective home markets.
• Väestöliitto: Finland's national family and population organization with a strong SRHR remit, including sexuality education in schools. Listed alongside Sex og Politikk in the Nordic SRHR network, with overlapping educational material portfolios.
• FOKUS: Norwegian feminist forum working specifically on SRHR and women's rights internationally. Co-member of the SRHR-Nettverk and competes directly for policy-influence mindshare in Norwegian international development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sexogpolitikk
• Facebookfacebook.com/SoPNorway

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Sex og Politikk