Väestöliitto
Väestöliitto is a Finnish non-profit founded in 1941 that delivers free family welfare, sexual health, and population research services to citizens, employers, and policymakers, funded through donations, grants, and memberships.
- Company typePrivate
- Founded1941
- HeadquartersHelsinki, Finland
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Väestöliitto does
Väestöliitto (Family Federation of Finland) is a Helsinki-headquartered non-profit association founded in 1941 that operates at the intersection of direct service delivery, population research, and policy advocacy. The organization provides free counseling, helplines, and digital services to youth under 29, parents, families, couples, and immigrants across Finland, delivered through digital platforms (Seksuaalineuvontachat, Suhdechat, Hyvä kysymys, Et ole yksin), the Poikien Puhelin phone and chat helpline (0800 94884), in-person counseling, and the Perheystävällinen työpaikka workplace certification program for Finnish employers. It also operates the Väestöntutkimuslaitos (Population Research Institute), which administers longitudinal studies including the Generations and Gender Survey (GGS) and SHARE, and publishes the annual Perhebarometri series that informs Finnish demographic policy.
The business model is funded through a combination of donations, government and institutional grants (including Strategic Research Council funding for the MigScene consortium at €1.4M+ and Työsuojelurahasto funding for the Ruuhkavuodet 2 project), membership fees from member organizations, and professional services via its subsidiary Väestöliiton Hyvinvointi Oy. The subsidiary's home care unit (Kotipalvelut) was divested to Onni in February 2025, while the organization merged with Parisuhdekeskus Kataja in May 2025 to consolidate couple-relationship services. Internationally, Väestöliitto serves as UNFPA's partner organization in Finland and coordinates the Countdown 2030 Europe advocacy consortium, with programs spanning Afghanistan, Nepal, Bangladesh, South Africa, Zambia, Zimbabwe, and Malawi. The current CEO is Tiina Ristikari (appointed February 2025), and the chairperson is Hilkka Kemppi.
Väestöliitto firmographics
Firmographics- Name
- Väestöliitto
- Legal name
- Väestöliitto ry
- Website
- https://vaestoliitto.fi
- Company type
- Private
- Founded year
- 1941
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Väestöliitto is a Finnish non-profit founded in 1941 that delivers free family welfare, sexual health, and population research services to citizens, employers, and policymakers, funded through donations, grants, and memberships.
- Ownership category
- akta.pro rank
Väestöliitto industry classification
Industry- Product category
- Family Welfare Services
- NAICS
- Individual and Family Services (6241), Social Assistance (624)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Maternal, Child & Family Health Organizations (BPAGACAF)
- akta.pro secondary industry
- Community Health, Prevention & Health Education (BPAGACAC)
Keywords
Where Väestöliitto is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Väestöliitto business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Donations and Fundraising: Individual one-time and monthly donations, testamentary gifts, corporate donations, and fundraising campaigns (MobilePay, online donations). Donation targets include family support, safe hobbies for children, and sexual rights in developing countries.
- Government and Institutional Funding: Strategic Research Council (STN) funding for MigScene project (€1.4+ million), Svenska litteratursällskapet funding for research, Työsuojelurahasto funding for Ruuhkavuodet 2 project.
- Therapy and Welfare Services: Väestöliiton Hyvinvointi Oy provides therapy services through Väestöliiton Terapiapalvelut and home care services through Väestöliiton Kotipalvelut (sold to Onni in 2025).
- Membership and Organizational Support: Support from member organizations and membership fees contributing to organizational operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free services for all citizens |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Väestöliitto product offering
Product offeringCore offering
Väestöliitto is a Finnish registered non-profit association (founded 1941) that delivers free, nationwide services focused on family welfare, sexual and reproductive health, and relationship counseling for individuals, couples, families, youth, and immigrants. It also conducts population and family research and offers educational and advocacy programs supporting family-friendly policies, with professional workplace certification services delivered through its subsidiary Väestöliiton Hyvinvointi Oy.
Product overview
Väestöliitto is a Finnish family welfare organization operating as a multi-service provider with digital platforms, helplines, counseling services, professional programs, and a research institute. Core digital services include Seksuaalineuvontachat and Suhdechat for youth, the Hyvä kysymys web platform, and the Et ole yksin digital support service. Helpline services include Poikien Puhelin for boys and Perhepulma for families. The organization runs professional programs such as Perheystävällinen työpaikka (family-friendly workplace certification), Womento-mentorointi for immigrant women, and TASE-hanke for sexual rights education. The Väestöntutkimuslaitos (Population Research Institute) conducts research including the annual Perhebarometri publication series. Väestöliiton Hyvinvointi Oy subsidiary provides therapy and home services.
Differentiator
Problem solved
Functional benefit
Brands
- Hyvä kysymys: Web-based service providing free counseling, peer support, and reliable information for people in different stages of life
- Poikien Puhelin
- Perhepulma
- Et ole yksin
- Womento
- Perheystävällinen työpaikka -ohjelma
Products and services
- Family Counseling Services
- Sexual and Reproductive Health Counseling
- Relationship Counseling
- Youth Services and Counseling
- Immigrant and Multicultural Family Services
- Population and Family Research
- Workplace Family Certification (DIPPAA)
- Educational Programs and Advocacy
Quantifiable outcome
- 713,185 women and youth reached with sexual and reproductive health services through UNFPA support in 2023
- +2 more outcomes
Companies that use Väestöliitto
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles2 records
Väestöliitto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Väestöliitto partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- OomicoreKaikki on perheestä (All is about family) partnership launched in October 2025. The collaboration aims to support family welfare by messaging about the importance of families as sources of joy, safety, and strength in people's lives.
- UNFPA (United Nations Population Fund)flagshipUNFPA partnership since 2023. In 2023, Finland's support through UNFPA reached 713,185 women and youth with sexual and reproductive health services and prevented 474,323 unplanned pregnancies. Väestöliitto serves as UNFPA's partner organization in Finland.
- UNFPAn Pohjoismaiden toimisto (UNFPA Nordic Office)coreClose cooperation with UNFPA Nordic Office on sexual and reproductive health and rights advocacy. Joint work in Afghanistan, Nepal, Tajikistan, Bangladesh, South Africa, Zambia, Zimbabwe, and Malawi.
- Countdown 2030 EuropeminorVäestöliitto coordinates the European Countdown 2030 Europe advocacy project, which focuses on sexual and reproductive health and rights at EU level.
- Miina Sillanpään SäätiöminorCo-participation in SuomiAreena 2026 event focusing on longevity, trust, and intergenerational hope.
- Eduskunnan parisuhdeverkosto (Parliamentary Couple Relations Network)coreParliamentary network coordinated by Väestöliitto addressing couple relationship welfare, family policy, and economic security as protection for family mental health.
- Väestöliitto and Parisuhdekeskus KatajacoreThe organizations merged on May 1, 2025, combining expertise in couple relationship services and support.
- OnniminorFinnish company Onni acquired Väestöliitto Hyvinvointi Oy's Kotipalvelut (home care services) business in February 2025, expanding services in the Helsinki metropolitan area.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Väestöliitto competitors and assessment
Company assessmentEmerging players
- Folkehelseinstituttet (Norwegian Institute of Public Health): Norwegian government research institute producing population health and demographic research. Comparable in population-research scope, though government-funded rather than nonprofit, providing research-informed policy inputs similar to Väestöntutkimuslaitos.
Broad incumbents
- SOS Children's Villages International: Global NGO supporting children and families through alternative care, family strengthening, and advocacy. Comparable as a large international family-welfare organization combining direct services, research, and policy work.
- Finnish Red Cross (SPR): Finland's largest humanitarian organization operating across health, social services, and emergency response. Comparable as a large domestic NGO with diversified services including family support, youth programs, and government partnerships.
- International Planned Parenthood Federation (IPPF): Global federation delivering sexual and reproductive health services and advocacy across 120+ countries. Comparable as a global umbrella organization in which Väestöliitto's UNFPA-aligned work participates.
Direct peers
- Mannerheim League for Child Welfare (MLL): Finland's largest child welfare NGO, providing family services, parenting support, and child advocacy. Directly comparable as a Finnish national family and child welfare organization operating free-of-charge support services for parents and children.
- Sex og Politikk: Norwegian sexual and reproductive health and rights organization coordinating advocacy and Countdown 2030 Europe. Comparable as a Nordic SRHR advocacy organization working on EU-level policy and global sexual rights.
- RFSU (Riksförbundet för sexuell upplysning): Swedish sexual and reproductive health organization providing education, counseling, and advocacy. Directly comparable as a Nordic sexual and reproductive health NGO combining direct services, research, and policy advocacy.
- MIELI ry (Finnish Mental Health Association): Finland's largest mental health NGO operating crisis helplines, counseling, and prevention services. Comparable as a Finnish NGO providing free crisis and mental health support services, including helplines, alongside advocacy work.
- Pelastakaa Lapset (Save the Children Finland): Finnish child rights and family welfare NGO focused on children's wellbeing, family support, and advocacy. Comparable as a domestic nonprofit combining direct service provision with policy advocacy for vulnerable children and families.
Regional players
- Miina Sillanpää Foundation: Finnish foundation focused on intergenerational wellbeing and aging populations. Comparable as a Finnish foundation working on demographics, longevity, and family welfare, with direct co-partnership in events like SuomiAreena 2026.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Väestöliitto social profiles
Digital presenceVäestöliitto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Väestöliitto leadership team
Management profileNumber of profiles
Profiles2 records
Väestöliitto subsidiaries and ownership
Company hierarchySubsidiaries1 record
Väestöliitto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Väestöliitto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Väestöliitto
What does Väestöliitto do?
Väestöliitto is a Finnish registered non-profit association (founded 1941) that delivers free, nationwide services focused on family welfare, sexual and reproductive health, and relationship counseling for individuals, couples, families, youth, and immigrants. It also conducts population and family research and offers educational and advocacy programs supporting family-friendly policies, with professional workplace certification services delivered through its subsidiary Väestöliiton Hyvinvointi Oy.
Is Väestöliitto a public or private company?
Väestöliitto is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Väestöliitto founded?
Väestöliitto was founded in 1941. It employs 51 to 100 people.
Where is Väestöliitto based?
Väestöliitto is headquartered in Helsinki, Finland, in the Europe region.
How does Väestöliitto make money?
Four revenue lines are on record. Donations and Fundraising is the primary driver. The others are government and Institutional Funding, therapy and Welfare Services and membership and Organizational Support.
Who are Väestöliitto's main competitors?
Folkehelseinstituttet (Norwegian Institute of Public Health) is listed as an emerging player. Broad incumbents are SOS Children's Villages International, Finnish Red Cross (SPR) and International Planned Parenthood Federation (IPPF). Direct peers are Mannerheim League for Child Welfare (MLL), Sex og Politikk, RFSU (Riksförbundet för sexuell upplysning), MIELI ry (Finnish Mental Health Association) and Pelastakaa Lapset (Save the Children Finland). Miina Sillanpää Foundation is listed as a regional player.
Does Väestöliitto have an API?
No public API is recorded for Väestöliitto.
What industry is Väestöliitto in?
Väestöliitto's product category is Family Welfare Services. Its primary akta.pro industry code is BPAGACAF, Maternal, Child & Family Health Organizations, with a secondary code of BPAGACAC, Community Health, Prevention & Health Education. Its NAICS code is 6241 and its SIC code is 8300.