Diakonie Baden

What Diakonie Baden does

Diakonie Baden (officially Das Diakonische Werk der Evangelischen Landeskirche in Baden e.V.) is a registered nonprofit association (eingetragener Verein) founded in 1848 and headquartered in Karlsruhe, Germany. It operates as the regional Protestant welfare federation for the state of Baden-Württemberg, delivering and coordinating social services across approximately 900 locations in the Baden region. The federation consists of 789 member organizations employing 38,311 people and engaging 14,106 volunteers, serving 74,735 individuals annually.

Its core offerings span five operational lines: (1) direct social services including elderly care, disability services, housing assistance, family counseling, and refugee support, including the Nadia Murad Zentrum in Lörrach for traumatized refugees; (2) Bildungshaus Diakonie, a continuing education institute in Karlsruhe training approximately 1,500 childcare and care professionals annually through workshops and multi-year certification programs; (3) Freiwilligendienste, coordinating ~1,000 voluntary service placements (FSJ/BFD) per year across 700 sites; (4) DiakoniePLUS, a digital service portal with a Microsoft Copilot chatbot; and (5) advocacy and convening through the Liga-BW alliance.

The revenue model is a hybrid: recurring membership dues from 789 member organizations, government and church funding from the state of Baden-Württemberg, the Evangelische Landeskirche in Baden, and federal ministries, donations processed via SozialBank, Bildungshaus course fees (€110–3,285 per course, VAT-exempt under §4 Nr. 21 UStG), and contracted social services delivery. The technology stack is conventional — Liferay/CAI-based web portals, Microsoft 365, Matomo self-hosted analytics, EqualWeb for accessibility, and Microsoft Copilot for chatbot — with no proprietary AI/ML systems. Governance is provided by Vorstandsvorsitzende Oberkirchenrätin Sabine Jung and Vorständin Beatrix Vogt-Wuchter, who also chairs the Liga-BW.

Name

Diakonie Baden

Legal name

Das Diakonische Werk der Evangelischen Landeskirche in Baden e.V.

Website

https://diakonie-baden.de

Company type

Private

Founded year

1848

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Diakonie Baden is a Karlsruhe-based Protestant welfare federation of 789 member organizations delivering social services across Baden-Württemberg, including elderly care, disability services, refugee support, education, and volunteer programs serving 74,735 people annually.

Ownership category

akta.pro rank

Product category

Social Welfare Services

NAICS

Individual and Family Services (6241), Community Food and Housing, and Emergency and Other Relief Services (6242), Emergency and Other Relief Services (624230), Community Housing Services (62422)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

akta.pro secondary industries

Housing Assistance & Homeless Services (BPAGAEAB), Disability Services & Independent Living Support (BPAGACAG), Emergency Shelter, NFIs & Winterization for Displaced Populations (BPADAHAG)

Keywords

• Social welfare services
• Elderly care services
• Disability support services
• Refugee assistance programs
• Family counseling services

Headquarters

HQ city

Karlsruhe

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Membership Dues: 789 member organizations pay dues to be part of the Diakonie Baden network, supporting shared services and advocacy
2. Government and Church Funding: Significant funding from public sources (Land Baden-Württemberg) and Evangelische Landeskirche in Baden for social services, refugee assistance, and welfare programs
3. Donations and Charitable Contributions: Direct donations from public; online fundraising via SozialBank platform; proceeds from 'Handys als Kollekte' mobile phone collection donated to Brot für die Welt
4. Continuing Education Fees: Bildungshaus Diakonie charges course fees for professional development in Kita and care sectors; member facilities receive discounted rates; VAT-exempt under §4 Nr. 21 UstG
5. Social Services Delivery: Contracts with government for delivery of welfare services including housing assistance, care, migration support, and family services

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels12 records

Core offering

Diakonie Baden is a nonprofit social welfare organization affiliated with the Protestant Church in Baden, Germany, that delivers social services through a network of 789 member organizations operating 900 service locations. It provides elderly care, disability services, housing assistance, refugee support, family counseling, volunteer programs (FSJ/BFD), and continuing education for Kita (childcare) staff, serving approximately 74,735 people in need annually.

Product overview

Diakonie Baden (Diakonisches Werk der Evangelischen Landeskirche in Baden e.V.) is a social welfare organization providing a diverse portfolio of interconnected services. Core offerings include Bildungshaus Diakonie (continuing education for Kita/childcare staff), Freiwilligendienste (volunteer service programs FSJ/BFD with ~1,000 placements/year), DiakoniePLUS (digital service and counseling portal with AI chatbot support), and the Hilfe vor Ort directory (~2,000 services at 900 locations). Additional services encompass refugee support through the Nadia Murad Zentrum, a mobile phone recycling initiative, annual awards for social journalism and lighthouse community projects, and an online donation platform. The organization serves as a major regional social services provider in Baden with 789 member organizations, 38,311 employees, and 74,735 people under care.

Differentiator

Problem solved

Functional benefit

Brands

• Bildungshaus Diakonie: The training and continuing education institute of the Diakonisches Werk Baden, with focus on kindergarten and early childhood education training.
• DiakoniePLUS

Products and services

• Elderly Care Services
• Disability Support Services
• Housing Assistance
• Refugee Support
• Family Counseling
• Volunteer Programs (FSJ/BFD)
• Continuing Education for Kita Staff

Quantifiable outcome

• 74,735 people supported annually
• +3 more outcomes

Named customers5 records

Segments8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability1 record

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Liga-BW (Liga der freien Wohlfahrtspflege in Baden-Württemberg)coreStrategic or Co-development PartnerDiakonie Baden participates as a founding member of Liga-BW, the alliance of free welfare associations in Baden-Württemberg. The Liga coordinates advocacy efforts, conducts annual surveys on housing crisis, and organizes events like the Jahresempfang with political stakeholders.
• Brot für die WeltminorStrategic or Co-development PartnerCharitable organization receives proceeds from the 'Handys als Kollekte' (mobile phones as collection) initiative where Diakonie Baden serves as a regional collection center. Donated phones are recycled with proceeds supporting Brot für die Welt projects.
• Jurec-ITminorOthersRecycling company based in Landau that collects donated mobile phones from Diakonie Baden's collection center in Karlsruhe for environmentally responsible processing.
• Evangelische Landeskirche in BadencoreStrategic or Co-development PartnerChurch sponsor providing funding and institutional support for Freiwilligendienste (voluntary service) programs. Partner in Evangelische Freiwilligendienste network.
• Ministerium für Soziales und Integration Baden-WürttembergcoreOthersState ministry providing funding and institutional endorsement for Freiwilligendienste programs including FSJ and BFD volunteer placements.
• Bundesministerium für Familie, Senioren, Frauen und JugendcoreOthersFederal ministry providing funding for Bundesfreiwilligendienst (BFD) program as part of national volunteer service framework.
• Diakonisches Werk im Landkreis LörrachcoreStrategic or Co-development PartnerLocal Diakonie affiliate operating the Nadia Murad Zentrum for traumatized refugee children and families, with visit from Nobel Peace Prize laureate Nadia Murad in May 2026.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Diakonisches Werk Württemberg: Sister regional Diakonie organization serving the Württemberg half of Baden-Württemberg. Operates within the same national Diakonie Deutschland federation with identical mission, similar member-network structure, and adjacent — but not overlapping — geography.

Broad incumbents

• Malteser Deutschland: National Catholic welfare organization with significant Baden-Württemberg operations in elderly care, refugee/migration services, and volunteer programs (similar to FSJ/BFD). Comparable as another freie Wohlfahrtspflege player competing for the same government-funded contracts and volunteer pool.
• Diakonie Deutschland: Federal umbrella organization of the Protestant welfare association (Diakonie) in Germany. Directly comparable as the national coordinating body of the same faith-based social welfare network that Diakonie Baden belongs to, providing federal advocacy, shared services, and cross-regional coordination.
• Caritas Deutschland: National Catholic welfare organization, the closest institutional analog to Diakonie Baden as the broader-incumbent version of Caritas Baden-Württemberg. Operates the same freie Wohlfahrtspflege framework, comparable service portfolio, and similar government contracting model.

Direct peers

• DRK Landesverband Baden-Württemberg: German Red Cross regional chapter for Baden-Württemberg; comparable in elderly care, refugee services, and volunteer-program scale, and a fellow Liga-BW alliance member competing for the same state contracts and volunteers.
• AWO Baden-Württemberg: Workers' welfare association (Arbeiterwohlfahrt) regional chapter covering Baden-Württemberg; offers comparable elderly care, family services, and youth programs and co-operates with Diakonie Baden within the Liga-BW alliance.
• Caritas Baden-Württemberg: Catholic counterpart welfare association operating in the same Baden-Württemberg geography with an overlapping portfolio of elderly care, disability services, family counseling, and refugee support. Co-founder of Liga-BW and the most direct peer in service mix, funding model, and regional political engagement.
• Paritätischer Wohlfahrtsverband Baden-Württemberg: Umbrella organization for non-confessional nonprofit social service providers in Baden-Württemberg. Shares the same Liga-BW alliance membership and offers overlapping services in disability, family, and refugee support across the same geography.

Emerging players

• Evangelische Heimstiftung: Large Protestant-affiliated operator of elderly care facilities in Baden-Württemberg, comparable to Diakonie Baden in faith-based positioning, target population (seniors), and reliance on public care financing; a more specialized direct competitor in the care-facility segment.

Others

• Sozialwerk des Evangelischen Kirchenbezirks: Local Protestant social services organization in Baden-Württemberg, adjacent and often co-operating with Diakonie Baden; useful as a comparable local-faith-based welfare provider rather than a direct scale competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/diakoniebaden
• Facebookde-de.facebook.com/diakoniebaden
• LinkedInlinkedin.com/company/diakoniebaden
• Instagraminstagram.com/diakoniebadenev
• TikToktiktok.com/@diakonie.baden
• Xx.com/diakoniebaden

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Diakonie Baden