Icelandic Private Tours
- Company typePrivate
- Founded-
- HeadquartersGlasgow, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
Icelandic Private Tours firmographics
Firmographics- Name
- Icelandic Private Tours
- Legal name
- PTE Travel Ltd.
- Website
- https://icelandicprivatetours.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Icelandic Private Tours industry classification
Industry- Product category
- Private Tour Operator
- NAICS
- Tour Operators (561520), Scenic and Sightseeing Transportation (487), Scenic and Sightseeing Transportation, Land (48711)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Private Guided Tours & Personal Tour Guides (THAJALAA)
- akta.pro secondary industries
- FIT & Private Tour Operators (Customized Day Tours) (THAKAEAC), Private/Customized Multi-Day Tour Operators (THAKADAC), Luxury Multi-Day Tour Operators (THAKADAE), Private Adventure & Expedition Experiences (Custom Hikes, Safaris, Backcountry) (THAJALAG), Fee-Based/Independent Trip Planners (No Booking) (THAKAOAA)
Keywords
Where Icelandic Private Tours is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Icelandic Private Tours business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Private Tour Bookings: The company generates revenue through booking private guided tours of Iceland. Tours range from day trips to multi-day itineraries spanning 5-21 days. Customers pay for tour services including private driver-guides, transportation in luxury vehicles, and arranged accommodations and tour tickets. Pricing is quote-based and customized to each itinerary.
- Custom Itinerary Planning: Complimentary custom itinerary planning is offered to generate tour bookings. The company provides bespoke tour planning services as part of the sales process to convert inquiries into paid bookings.
- Gift Certificates: The company sells gift certificates for specific tours or specific amounts. Gift certificates are non-refundable but transferable and must be redeemed within 12 months from purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Day Tours - Single day experiences from various Icelandic cities |
| Other | Multi-year contract | Multi-Day Tours - 5 to 21 day guided itineraries |
| Other | Multi-year contract | Nordic Multi-Country Tours - Extended itineraries visiting multiple Nordic countries |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Icelandic Private Tours product offering
Product offeringCore offering
Icelandic Private Tours designs and sells private, customized guided tours across Iceland and the Nordics. Its product range includes single-day private tours, multi-day Iceland itineraries (5-21 days), Nordic multi-country itineraries (12-21 days), and fully custom-built trips, each supported by a dedicated travel designer and delivered with a private guide and private vehicle. The brand operates as part of the PTE Travel Ltd. (Private Tour Experiences) portfolio, a Scottish-registered UK company, and delivers tours in-house rather than reselling third-party tours.
Product overview
Icelandic Private Tours is a private tour booking platform offering bespoke guided travel experiences throughout Iceland and the Nordic region. The core offering consists of Day Trips (single-day tours from multiple departure cities), Multi-Day Iceland Tours (5-21 day comprehensive itineraries), Nordic Itineraries (multi-country tours), and Customizable Tours (bespoke private itineraries). All tours include private guides, luxury chauffeur-driven vehicles, and comprehensive travel planning support. The company operates as a brand of Private Tour Experiences (PTE Travel Limited).
Differentiator
Problem solved
Functional benefit
Products and services
- Private Day Trips in Iceland
Quantifiable outcome
- 24/7 support availability throughout customer journeys
- +1 more outcomes
Companies that use Icelandic Private Tours
Customer profileSegments3 records
Ideal customer profiles4 records
Icelandic Private Tours technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Icelandic Private Tours partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Sweden Private ToursminorPart of a network of Nordic private tour brands under Private Tour Experiences (PTE Travel Limited). Sweden Private Tours offers personalized travel experiences in Sweden and enables cross-promotion and referral traffic between Nordic tour companies.
- Denmark Private ToursminorPartner brand offering private tours of Denmark. Network affiliation provides cross-selling opportunities for customers seeking multi-destination Nordic itineraries.
- Greenland Private ToursminorNetwork partner providing exclusive tourism services in Greenland. Partnership enables extended Arctic destination itineraries and brand credibility.
- Finland Private ToursminorPartner brand for personalized tourism services in Finland. Network collaboration supports multi-country Nordic tour offerings.
- SandraVa Private Tours (Scandinavia Private Tours)minorPart of the Private Tour Experiences network. SandraVa Private Tours serves the Iceland market and operates under the same parent company as Icelandic Private Tours.
- Norway Private ToursminorNetwork partner providing private tour services in Norway. Brand affiliation supports cross-promotion and seamless booking for multi-country Nordic tours.
- DABA Tourism MarketingminorMarketing partnership with DABA Tourism for promotional activities and brand visibility. DABA provides tourism marketing services and branding support.
- Private Tour Experiences (PTE Travel Limited)coreIcelandic Private Tours is a brand of Private Tour Experiences (PTE Travel Limited), a parent company that operates multiple Nordic private tour brands. This corporate relationship provides operational infrastructure, brand backing, and network synergies across Nordic destinations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Icelandic Private Tours competitors and assessment
Company assessmentDirect peers
- Iceland Discovery: Iceland Discovery is a private Iceland tour operator offering tailor-made multi-day and Nordic itineraries with local guides, directly comparable on product scope, custom-itinerary model, and target customer.
- Arctic Adventures: Arctic Adventures is a larger Iceland tour operator offering private and small-group tours covering glaciers, Northern Lights, and adventure activities. Overlaps on adventure use cases and luxury/upmarket private-tour bookings though it also serves group segments.
- Your Friend in Reykjavik: Your Friend in Reykjavik offers private guided Iceland tours with local driver-guides and personalized itineraries, competing head-to-head on the same private-guide value proposition and luxury traveler segment.
- Hidden Iceland: Hidden Iceland is a boutique operator specializing in bespoke private guided tours of Iceland with local experts, mirroring Icelandic Private Tours' core offering, customer base (luxury/affluent travelers), and consultative GTM.
- Nordic Visitor: Nordic Visitor designs customized multi-country Nordic itineraries including Iceland, Norway, Sweden, Denmark, and Finland. Comparable on bespoke multi-country Nordic packages, customer segment (affluent leisure travelers), and travel-designer-led planning model.
- Luxury Scandinavia Tours: Luxury Scandinavia Tours designs high-end private guided itineraries across Scandinavia including Iceland, Norway, and the Nordic region. Comparable on luxury positioning, custom multi-country itineraries, and affluent traveler segment.
- Private Norway Tours: Private Norway Tours is a sibling brand under the PTE Travel Limited network offering bespoke guided tours of Norway with local experts. Directly comparable product, customer, and operating model, and a natural cross-sell partner for multi-country Nordic itineraries.
Broad incumbents
- Reykjavik Excursions: Reykjavik Excursions is a large established Iceland tour and transfer operator offering a broad portfolio of day trips and multi-day packages. Serves overlapping demand but at larger group/standard tour scale rather than pure bespoke private guiding.
- Intrepid Travel: Intrepid Travel is a global adventure tour operator with Iceland and Nordic small-group tours. Larger incumbent operating in the same experiential travel category, with overlap on Northern Lights and adventure itineraries though predominantly group-format.
Regional players
- Wilderness Scotland: Wilderness Scotland offers private guided tours of Scotland with expert local guides and bespoke itineraries, mirroring the consultative luxury private-tour model in a different but adjacent Nordic-region geography under the same parent (PTE Travel Ltd.) sphere of influence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Icelandic Private Tours financial estimates
Financial estimateRevenue estimate
Valuation estimate
Icelandic Private Tours leadership team
Management profileNumber of profiles
Profiles3 records
Icelandic Private Tours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Icelandic Private Tours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Icelandic Private Tours
What does Icelandic Private Tours do?
Icelandic Private Tours designs and sells private, customized guided tours across Iceland and the Nordics. Its product range includes single-day private tours, multi-day Iceland itineraries (5-21 days), Nordic multi-country itineraries (12-21 days), and fully custom-built trips, each supported by a dedicated travel designer and delivered with a private guide and private vehicle. The brand operates as part of the PTE Travel Ltd. (Private Tour Experiences) portfolio, a Scottish-registered UK company, and delivers tours in-house rather than reselling third-party tours.
Is Icelandic Private Tours a public or private company?
Icelandic Private Tours is a private company. It is classified as unknown and is currently operating.
When was Icelandic Private Tours founded?
Icelandic Private Tours was founded in -1.
Where is Icelandic Private Tours based?
Icelandic Private Tours is headquartered in Glasgow, United Kingdom, in the Europe region.
How does Icelandic Private Tours make money?
Three revenue lines are on record. Private Tour Bookings are the primary driver. The others are custom Itinerary Planning and gift Certificates.
Who are Icelandic Private Tours's main competitors?
Direct peers on record are Iceland Discovery, Arctic Adventures, Your Friend in Reykjavik, Hidden Iceland, Nordic Visitor, Luxury Scandinavia Tours and Private Norway Tours. Broad incumbents are Reykjavik Excursions and Intrepid Travel. Wilderness Scotland is listed as a regional player.
Does Icelandic Private Tours have an API?
No public API is recorded for Icelandic Private Tours.
What industry is Icelandic Private Tours in?
Icelandic Private Tours's product category is Private Tour Operator. Its primary akta.pro industry code is THAJALAA, Private Guided Tours & Personal Tour Guides, with a secondary code of THAKAEAC, FIT & Private Tour Operators (Customized Day Tours). Its NAICS code is 561520 and its SIC code is 7900.