DABA DIGITAL MARKETING LTD

What DABA DIGITAL MARKETING LTD does

DABA Digital Marketing Ltd, trading as DABA Tourism Marketing, is a Glasgow-based private digital marketing agency founded in 2019 that serves tour operators across Europe and (as of 2025) Scandinavia. The company runs a six-service offering: tourism website design, social media marketing (Facebook, Twitter, Instagram), SEO and content updates, brand development, Google Ads management, and lead generation and conversion support, delivered through the position of Official Google Ads Partner. Its defining commercial construct is a performance-based 'no win-no fee' pricing model — clients pay nothing upfront and only after a tour is successfully completed and sold — which aligns the agency's revenue to client outcomes rather than retainer hours.

Name

DABA DIGITAL MARKETING LTD

Legal name

DABA Digital Marketing Ltd.

Website

https://dabatourismmarketing.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

DABA Tourism Marketing is a Glasgow-based digital marketing agency that runs performance-based 'no win-no fee' marketing campaigns for SMB tour operators across Europe, delivering website design, SEO, social, brand, and Google Ads services as an Official Google Ads Partner.

Ownership category

akta.pro rank

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Performance-Based Marketing Fees: DABA operates on a 'no win-no fee' model where they do not charge clients any upfront fees. Payment is only received after tours have been successfully completed and sold. This aligns incentives between the agency and the tour operator client, ensuring DABA is motivated to deliver actual results.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

DABA Digital Marketing Ltd provides end-to-end digital marketing services exclusively for tour operators and tourism brands, including website design, social media marketing, SEO and content creation, brand development, Google Ads management, and lead generation. The agency operates on a performance-based 'no win-no fee' pricing model where clients pay nothing upfront and only after tours are successfully completed. Services are delivered through a proprietary Tourism Marketing System and leveraged via Official Google Ads Partner status.

Product overview

DABA Digital Marketing Ltd operates as a digital marketing agency and strategic partner for tour operators, offering a unified suite of services including website design, social media marketing, SEO and content creation, brand development, and Google Ads management. The company differentiates through a 'no win-no fee' model where clients pay nothing upfront until tours are successfully completed. Services are delivered through a network of dedicated tourism brands across Europe and Scandinavia, providing both individual operator support and cross-network client sharing benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourism Website Design Eye-catching, conversion-focused tourism websites designed for tour operator clients as the foundation of the digital marketing service stack.
• Social Media Marketing Social media presence management across Facebook, Twitter, and Instagram to put tour operator brands in front of potential clients and communicate directly with them.
• SEO & Content Updates Tour copy and page content creation designed to appeal to users and rank client pages higher on Google search results.
• Brand Development Custom logo design, visual identity, and website aesthetics tailored to communicate a tour operator's identity and values.
• Google Advertising (Google Ads Management) Google Ads management delivered as an Official Google Ads Partner, ensuring tour operator brands appear in the top 3 Google searches for chosen keywords related to their tour offerings.
• Lead Generation & Conversion Guaranteed high-quality leads and tour enquiries from high-value clients, with support for client teams to convert leads into booked customers.
• Tour Operator Network & Cross-Referrals Access to shared clients within DABA's network of tour operators across Europe and Scandinavia, enabling cross-referrals and collaborative growth across multiple tourism brands.

Quantifiable outcome

• Guided Spain Tours doubled their previous highest yearly revenue within first 12 months
• +2 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationDABA is an Official Google Ads Partner specializing in tourism brands and tour operators. This partnership enables DABA to build tourism brands and operators on Google's advertising platform, leveraging Google's dominant search engine position to grow client visibility and ranking when customers search for tour operators in their area.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Adara: Travel data and advertising platform that helps travel brands (including tour operators) identify and convert high-value customers through data-driven marketing. Comparable as a tourism-vertical digital marketing and customer acquisition specialist.
• Marrke Hospitality Group: Digital marketing agency specializing in hotels, resorts, and tour operators. Comparable to DABA as a tourism-vertical digital agency offering SEO, paid media, and website services to SMB hospitality and tour clients.
• Sojern: Travel-focused digital marketing and advertising platform serving hotels, tour operators, and tourism brands globally. Highly comparable to DABA in serving the same vertical with performance-driven digital marketing services, though at a much larger scale and broader scope.
• LYFE Marketing: Full-service digital marketing agency serving SMB clients across verticals including travel and tourism. Comparable to DABA as an SMB-focused performance-oriented agency offering social media, SEO, and paid media services.
• Disruptive Advertising: Digital marketing agency specializing in paid search, SEO, and social media with a track record serving e-commerce and travel clients. Comparable to DABA in Google Ads expertise and SMB performance-marketing orientation.
• KlientBoost: Performance digital marketing agency focused on paid advertising, SEO, and conversion optimization for growth-stage clients. Comparable to DABA in performance-based mindset, Google Ads expertise, and SMB-to-mid-market positioning.

Broad incumbents

• Wpromote: Large digital marketing agency with a dedicated travel and tourism practice serving major travel brands. Comparable as a competitor for tourism digital marketing budgets, though broader in scope and serving enterprise clients.
• Fueled: Digital agency offering branding, web design, and marketing with travel and hospitality clients among its verticals. Comparable to DABA in delivering integrated digital services to tourism-adjacent SMBs.

Regional players

• TourRadar: Online marketplace connecting multi-day tour operators with travelers globally. Comparable to DABA as a digital channel for tour operator customer acquisition, though operating as a marketplace rather than a marketing agency.
• TravelShift: Iceland-based travel technology and marketplace company serving tour operators across the Nordics. Comparable to DABA in geographic and vertical focus on Nordic tour operators, though offering marketplace rather than marketing services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/daba-tourism-marketing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DABA DIGITAL MARKETING LTD